User Experience, Design and Innovation IA Konferenz presented by Jess McMullin nForm User Experience | www.nForm.ca Novemb...
A bit about me
 
UX, Design, Innovation
Innovation comes from intersections
 
 
<ul><li>Empathy </li></ul><ul><li>Insight </li></ul><ul><li>Synthesis </li></ul><ul><li>Framing </li></ul><ul><li>Experien...
 
Many of our methods reveal intersections
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
… .So I’m here to talk about   deliverables?
But there are  barriers …
I’m here to talk about a  problem …
Blue sky
Blue Sky Barrier
 
I’m here to talk about an  opportunity
Increasing our Influence
 
User Centered  Design
 
 
 
So what’s next?
<ul><li>  we have reached the point in our practice where the  barriers to increasing influence are not about better metho...
Pivot 180 º
 
 
Value Centered  Design
 
Business Centered  Design
Business Centered Design: 1.  Using design methods and tools to understand business needs and context. 2.  Beyond your run...
2  Ways to think about Deliverables
Deliverables   That   Define  Solutions Œ
 
 
Review & Approve
Review & Approve
Power Imbalance
Exercise
Draw a house
Pair Up. Person who’s birthday is next is the reviewer.
Review the house. How well does it match the house you drew?
Now draw a house together.
To  design the right solution  we have to  define the right problem.
Deliverables   That Define  Problems 
Boundary Objects
<ul><li>As Arias and Fischer (2000) write, &quot;Fundamental challenges facing communities of interest are found in  build...
Deliverables   That Define   Problems Together 
Becoming a Peer
In Practice
 
 
 
Design the Box <ul><li>From Jim Highsmith, Cutter Institute </li></ul><ul><li>Create a box for the product, even if it isn...
 
Backcasting Start  here What  has to  happen? What  has to  happen  before that? Assumptions Assumptions What  has to  hap...
 
 
 
Alignment Model
How to align user needs, business drivers, and online offerings.
6  principles
1.  Codesign
 
2.  Surfaces Agendas
 
3.  Simple
 
 
 
 
4.  Tangible
 
5.  Literal
How Literal Is the Interpretation?
6.  Evidence Based
 
 
6 principles <ul><li>Codesign </li></ul><ul><li>Surface Agendas </li></ul><ul><li>Simple </li></ul><ul><li>Tangible </li><...
Facilitation Activities
Approach
Get people working together
Peel Back the Layers
 
Partner, Pilot, Publicize
Approach <ul><li>Get the right people in the room, work together to create artifacts and models that let them articulate b...
In Closing
<ul><li>Value Centered Design </li></ul><ul><li>Work Together to Break Review and Approve Cycle </li></ul><ul><li>Partner,...
Blue Sky Barrier
Blue sky
Wave
Thank You! jess DOT mcmullin AT nform.ca +1.780.421.1701 www.nForm.ca bplusd.org www.slideshare.net/jessmcmullin
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Touchstones v. 3 - DE IA

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My plenary at the German IA Konferenz in Stuttgart on Nov 10, 2007. Similar to 2007 IA Summit and Adaptive Path UX Week talks.

Published in: Health & Medicine, Technology

Touchstones v. 3 - DE IA

  1. 1. User Experience, Design and Innovation IA Konferenz presented by Jess McMullin nForm User Experience | www.nForm.ca November 10, 2007
  2. 2. A bit about me
  3. 4. UX, Design, Innovation
  4. 5. Innovation comes from intersections
  5. 8. <ul><li>Empathy </li></ul><ul><li>Insight </li></ul><ul><li>Synthesis </li></ul><ul><li>Framing </li></ul><ul><li>Experiential Problem Solving </li></ul>
  6. 10. Many of our methods reveal intersections
  7. 26. … .So I’m here to talk about deliverables?
  8. 27. But there are barriers …
  9. 28. I’m here to talk about a problem …
  10. 29. Blue sky
  11. 30. Blue Sky Barrier
  12. 32. I’m here to talk about an opportunity
  13. 33. Increasing our Influence
  14. 35. User Centered Design
  15. 39. So what’s next?
  16. 40. <ul><li> we have reached the point in our practice where the barriers to increasing influence are not about better methods for working with users, but for working with business. </li></ul>I believe
  17. 41. Pivot 180 º
  18. 44. Value Centered Design
  19. 46. Business Centered Design
  20. 47. Business Centered Design: 1. Using design methods and tools to understand business needs and context. 2. Beyond your run-of-the-mill business discovery 3. One half of value-centered design 4. Beginning of becoming a business peer
  21. 48. 2 Ways to think about Deliverables
  22. 49. Deliverables That Define Solutions Œ
  23. 52. Review & Approve
  24. 53. Review & Approve
  25. 54. Power Imbalance
  26. 55. Exercise
  27. 56. Draw a house
  28. 57. Pair Up. Person who’s birthday is next is the reviewer.
  29. 58. Review the house. How well does it match the house you drew?
  30. 59. Now draw a house together.
  31. 60. To design the right solution we have to define the right problem.
  32. 61. Deliverables That Define Problems 
  33. 62. Boundary Objects
  34. 63. <ul><li>As Arias and Fischer (2000) write, &quot;Fundamental challenges facing communities of interest are found in building a shared understanding of the task at hand (which often does not exist upfront, but is evolved incrementally and collaboratively…). Members of communities of interest need to learn to communicate with and learn from others who have a different perspective and perhaps a different vocabulary for describing their ideas. [They need to] establish a common ground and a shared understanding.“ </li></ul>
  35. 64. Deliverables That Define Problems Together 
  36. 65. Becoming a Peer
  37. 66. In Practice
  38. 70. Design the Box <ul><li>From Jim Highsmith, Cutter Institute </li></ul><ul><li>Create a box for the product, even if it isn’t shipped in a box. </li></ul><ul><li>Elements for the Box: </li></ul><ul><li>Name </li></ul><ul><li>Tagline </li></ul><ul><li>3 key selling features </li></ul><ul><li>Imagery / Color / Type (Later) </li></ul><ul><li>Back Feature Set </li></ul>
  39. 72. Backcasting Start here What has to happen? What has to happen before that? Assumptions Assumptions What has to happen before that? Assumptions Assumptions What has to happen before that? How are things right now?
  40. 76. Alignment Model
  41. 77. How to align user needs, business drivers, and online offerings.
  42. 78. 6 principles
  43. 79. 1. Codesign
  44. 81. 2. Surfaces Agendas
  45. 83. 3. Simple
  46. 88. 4. Tangible
  47. 90. 5. Literal
  48. 91. How Literal Is the Interpretation?
  49. 92. 6. Evidence Based
  50. 95. 6 principles <ul><li>Codesign </li></ul><ul><li>Surface Agendas </li></ul><ul><li>Simple </li></ul><ul><li>Tangible </li></ul><ul><li>Literal </li></ul><ul><li>Evidence-Based </li></ul>
  51. 96. Facilitation Activities
  52. 97. Approach
  53. 98. Get people working together
  54. 99. Peel Back the Layers
  55. 101. Partner, Pilot, Publicize
  56. 102. Approach <ul><li>Get the right people in the room, work together to create artifacts and models that let them articulate business needs. </li></ul><ul><li>Peel Back the layers </li></ul><ul><li>Start small: Partner, Pilot, Publicize </li></ul>
  57. 103. In Closing
  58. 104. <ul><li>Value Centered Design </li></ul><ul><li>Work Together to Break Review and Approve Cycle </li></ul><ul><li>Partner, Pilot, Publicize </li></ul>
  59. 105. Blue Sky Barrier
  60. 106. Blue sky
  61. 107. Wave
  62. 108. Thank You! jess DOT mcmullin AT nform.ca +1.780.421.1701 www.nForm.ca bplusd.org www.slideshare.net/jessmcmullin

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