unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
Â
Productivity Apps
1. Social Media for Events:
Engaging Participants
Before, During and After
2. IntroducingâŚUs!
Jessica Levin, CMP
President,
7 Degrees Communications
Midori Connolly, Chief AVGirl
Pulse Staging and Events
(and 7D!)
Jessica and Midori creating their âNo Fear
Zoneâ at a recent Social Tech Clinic!
3. Social Media Event Timeline
BEFORE
 DURING
 AFTER
Â
Awareness Serving Listening
Listening Listening Serving
Serving Awareness Awareness
4. Choose Your Platform
â˘âŻ Facebook
â˘âŻ Twitter You
 can
 have
 TOO
Â
â˘âŻ Pinterest many
 places
 to
Â
connect.
Â
Â
â˘âŻ Blog Select
 your
 pla6orm
Â
and
 use
 it
 well!
Â
â˘âŻ LinkedIn
â˘âŻ YouTube
â˘âŻ Other
5. Facebook
Why are you using Facebook
for your Organization or
Meeting?
7. Three Ways to Connect
Feature
 Personal
 ProďŹle
 Business
 Page
 Group
Â
Timeline
 Yes
 Yes
 No
Â
Connec8on
 Friend
Â
 Like
 Invite
Â
Closed)
 (Open)
 (Open
 or
 Closed)
Â
Events
 Yes
 Yes
 Yes
Â
Updates
 Owner
 Admin
 Member
Â
Write
 on
 Wall
 Full
 control
 Full
 Control
 Full
 Control
Â
Apps
 Games,
 ac8vity
 Drive
 custom
 No
Â
tabs
Â
Docs
 No
 No
 Yes
Â
Photos
 Tagging
 Yes
 Yes
 Yes
Â
Chat
 Yes
 No
 Yes
Â
9. Visit the history of your
organization or event.
When were you founded?
Celebrating an anniversary?
Timeline makes the past
accessible!
Display custom tabs for better
engagement!
Pin a post to the top of the page
for better visibility.
Like pages of interest to your
audience.
12. YOUR Story: Cover Picture
â˘âŻ 851 Ă 315 pixels
â˘âŻ Different for Profile Picture
â˘âŻ Change/Rotate (Before, During and After)
â˘âŻ No Promotion/Contact Info
15. Facebook Events
Tip: If you use
EventBrite for your
event, it is integrated
to automatically
create a Facebook
event!
16. Customization
â˘âŻ Wildfireapp.com
â˘âŻ Shortstack.com
â˘âŻ Pagemodo.com
â˘âŻ Involver.com
Example of Visit Salt Lake City using ShortStack to
create a customized contest.
21. Coming Soon: Facebook Offers
Soon you will be able to give
discounts via Facebook Offers
Offer will be sent to email
addresses connected to Facebook
account.
29. Case Study #2: Capital Hoedown
Elaborate contest
powered by Ourstage
app.
30. Case Study #2: Capital Hoedown
Simple custom page
communicates this
fun contest!
31. EdgeRank and Engagement
âHow does News Feed determine which
content is most interesting?
The News Feed algorithm uses several factors, including:
how many friends are commenting on a certain piece of
content, who posted the content, and what type of
content it is (e.g. photo, video, or status update).
If you feel you are missing stories you'd like to see or
seeing stories in your News Feed that you don't want to
see, use the different News Feed controls to adjust your
settings and give us feedback about your preferences.â
33. Awareness/Listening: Hashtags
â˘âŻ Reference tag
â˘âŻ Depicted by #
â˘âŻ Establish a hashtag for your
event or organization.
â˘âŻ Communicate hashtag on all
materials.
â˘âŻ âBackchannelâ
â˘âŻ Collect Twitter handles.
â˘âŻ Handles on badges.
39. Listening/Serving: Crowd Sourcing
You (or your clients) could go to the library
You (or your clients) could surf the web
Or, you can ask 100âs of your âfollowersâ
40. Engagement Tool: Twitter Display
â˘âŻ TwitterFall
â˘âŻ Wiffitti
â˘âŻ Tweet Wall Pro
â˘âŻ Visible Tweets
Make sure you know WHY
youâre displaying tweets!
45. Keeping the Flame Lit
â˘âŻ Deep-dive into content
(Tweetchat)
Build
 a
Â
â˘âŻ Hashtag consistency community,
 not
Â
just
 a
 hashtag!
Â
â˘âŻ Feedback
â˘âŻ Announcements
â˘âŻ Content themes
46. Keep âEm Involved
Session
 leaders
Â
and
 speakers
Â
make
 great
Â
moderators!
Â
Add
 it
 to
 your
Â
contracts!
Â
47. A few ideas..
â˘âŻ USE your content!
â˘âŻ âRecognizeâ
â⯠Awards: Best Tweet, Best Ideas, Best
Pictures, Twitterati, etc.
â˘âŻ Speaker Evaluations
â⯠Qualitative
â⯠Honesty and no Anonymity
54. Awareness/Serving: Blog
Blog
Â
contributors
Â
can
 be
 staďŹ,
Â
speakers,
Â
sponsors,
Â
aTendees
 or
Â
industry
Â
leaders!
Â
55. Awareness/Serving: Blog
Live
 blogging
Â
from
 an
 event
Â
provides
Â
instant
 updates
Â
to
 remote
Â
aTendees
 and
Â
a
 great
 content
Â
archive!
Â
56. Listening, then Awareness:
Social Reporters
â˘âŻ http://bit.ly/SocialReporter
â˘âŻ During awareness phase, ID leaders and
empower!
57. âThe Speakers Who Wonât Leaveâ
Jessica
 L.
 Levin,
 MBA,
 CMP,
 CAE
 Midori
 Connolly
Â
President
 and
 Chief
 Connector
 Chief
 AVGirl
Â
Seven
 Degrees
 Communica8ons
 Pulse
 Staging
 and
 Events
 (AND
 7D!)
Â
@jessicalevin
 @AVGirlMidori
Â
www.linkedin.com/in/jessicalevin
 www.linkedin.com/in/MidoriConnolly
Â
jlevin@sevendegreescommunica8ons.com
 Midori@pulsestaging.com
Â
908-Ââ912-Ââ4418
 619-Ââ517-Ââ5916
Â
Â
Â
Â