Coloradodigitaljournalism 121019094853-phpapp01

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Apresentação da Universidade do Colorado

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  • We’ll also discuss the Denver plane crash that Mike Wilson survived and how the media missed an opportunity by not using Twitter.
  • We’ll start with some examples of why Twitter is a valuable breaking-news tool. Most will, of course, remember that Twitpic had the first shot of the Hudson landing.
  • Coloradodigitaljournalism 121019094853-phpapp01

    1. 1. Digital Journalism Steve Buttry University of Colorado October 19, 2012 #cudigital
    2. 2. Read more about it • • • • stevebuttry.wordpress.com slideshare.net/stevebuttry @stevebuttry stephenbuttry@gmail.com
    3. 3. Plan for the day 1. 2. 3. 4. 5. 6. How a digital newsroom works Digital news strategy Working digital-first Digital tools for today’s journalists Social media tools & techniques Launching your career in digital journalism
    4. 4. The Digital Newsroom
    5. 5. What’s important? • • • • • • • What’s happening now? Engagement & collaboration Unique content (enterprise, analysis) Measuring performance Strong values Experimentation w/ tools & techniques Workflow: process & standards
    6. 6. What’s happening now? • • • • • Livestreaming Liveblogging Live chats Alerts Feed tweets into site
    7. 7. Engagement & collaboration • Join, stimulate, lead & curate the community conversation • Crowdsourcing stories • Community newsrooms • Mobile newsrooms
    8. 8. Engagement & collaboration • Join, stimulate, lead & curate the community conversation • Crowdsourcing stories • Community newsrooms • Mobile newsrooms • Network w/ community blogs
    9. 9. Unique content • Commodity content has little value (curation can add value) • Databases (answerbases) have greater shelf life • Lead conversation around enterprise • Do what you do best & link to the rest (Jeff Jarvis)
    10. 10. Measuring performance • Metrics have always mattered • Understand what metrics say & what they don’t • Seek multiple metrics • Learn from metrics, but they don’t override values • Recognize flukes & don’t overreact
    11. 11. Some values don’t change “Seek truth & report it.” – SPJ Code of Ethics
    12. 12. Digital-first values • • • • • • • Accuracy Truth Attribution Transparency Identification Fairness Community • Watchdog role • First Amendment • Timeliness & reflection • Civility & respect • Diversity • Skepticism
    13. 13. Can we raise standards? • Does he-said-she-said story really seek & report truth? • Is the “view from nowhere” honest? • Dan Gillmor suggests replacing “objectivity” w/ transparency, fairness, accuracy, thoroughness
    14. 14. Digital news strategy
    15. 15. Clay Shirky: “Nothing will work, but everything might.”
    16. 16. John Paton: “You don’t tinker or tweak a broken model. You start again anew.”
    17. 17. Digital First principles • • • • Digital First & print last Put the digital people in charge Engage the community Core competencies: Local content & local sales • If it’s not core: reduce it, stop it, sell it or outsource it
    18. 18. Foundation to build on: • • • • Strong brands Local content Local sales force Journalistic integrity
    19. 19. Engagement = value • Computers & archives for community use • Open news meetings • Blog network • Classes • Digital audience 5x print • From loss to profit
    20. 20. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
    21. 21. What engagement isn’t • Promotion (though it has promotional value) • Distribution of content (though you should) • Purely a digital pursuit (it uses digital tools along w/ traditional ones)
    22. 22. What engagement is Community engagement = News orgs make top priority to listen, to join, lead & enable conversation to elevate journalism.
    23. 23. Avenues of Engagement • • • • • • • • Social media Blogs Crowdsourcing Breaking news Stories Events Curation Aggregation • • • • • • • • Content submissions Interactive content Voting, contests Comments Schools, groups Feedback Print Face to face
    24. 24. Jim Brady: “There's no silver bullet. There's just shrapnel.”
    25. 25. Mobile Opportunity • 44% of U.S. adults have smartphones • 18% of U.S. adults have tablets (up 50% from summer 2011 to early 2012) Source: State of the News Media 2012
    26. 26. Mobile-first strategy • • • • • • • • Text alerts Email Applications (phones & tablets) Social media (tweets, check-ins, tips) Location-based news, info & commerce Easy-to-use mobile websites Device-flexible (not device-agnostic) Games (phones, iPads great for games)
    27. 27. Personal content • • • • • • • • Births Youth milestones School Graduation College life Military service Weddings Parenthood • Divorce • Jobs, pets, holidays, food, interests, health • Illness • Empty nesters • Retirement • Reunions • Obituaries
    28. 28. Life stories • Commissioned obits (journalist tells life story, paid by family) • Obituary, website, booklet, video • Not just obits: weddings, retirements, anniversaries, milestones
    29. 29. Newspaper Next
    30. 30. N2 lessons for Digital First • Jobs to be done = opportunities • “Good enough” opens doors to new avenues of excellence • Potential markets exceed what you can imagine (or what research can project) • “Beware the sucking sound of the core”
    31. 31. Working Digital-First
    32. 32. Thinking digital-first • Story is, as Jeff Jarvis says, a process, not a product • It’s great to be first w/ story or the idea, but otherwise link • Community = collaborators • Lots of RTs or a prominent link are better than front-page story • How can you use new tools to do better stories?
    33. 33. Working digital-first • Create content for digital platforms (web, email, SMS, social, mobile) • Produce print & broadcast products from content on digital platforms • Live coverage of events • Breaking news coverage • Engage community
    34. 34. Court reporter • Live-tweet from courtroom (narrative, not a transcript) • Feed tweets into liveblog • Big development: Text news alert to editor • Write summary or analysis story for web & print
    35. 35. Why to liveblog • • • • • • • Immediacy News value Storytelling Traffic Community engagement, loyalty Interactivity Saving time
    36. 36. Liveblog formats • Update (time-stamp, reverse-chron) in blog or story template • Use CoverItLive • Use ScribbleLive • Live-tweet (on Twitter or feeding blog) • Video stream (w/liveblog) • Raw, edited or moderated
    37. 37. Tips, techniques • • • • • • • Short, frequent takes Space isn’t an issue; engagement is Liveblog becomes notebook Consider links, polls, photos, audio, video Promote live & replays Tweet links to liveblog & replay OK to step away for question, video, etc.
    38. 38. Liveblog & print story • Liveblog is notebook: cut, paste & edit • Note when you know you’ve written good lead or passage for story • Does summary (w/ web plug) work for print? • Plug “complete coverage” in liveblog
    39. 39. Liveblogging issues • Accuracy (stress verification, ask questions, seek links & documentation, correct quickly and candidly) • Rough copy • Sports credentials • Multi-tasking • Learning curve
    40. 40. Court reporter, no trial • Traditional rounds: lawyers, judges, clerks, filings • Add #DigitalFirst rounds: monitor tweets, search Twitter, Facebook groups & pages • Tweet/alert/blog big filings • Video clips in interviews • Scan or download docs if not online
    41. 41. Beat reporter • • • • • • Beatblog Liveblog meetings, events Tweet/alert/liveblog breaking news Live chat on continuing stories Data visualization Curate community conversation
    42. 42. Beat reporter questions • How to crowdsource story? • What terms, hashtags should you search (routinely & for each story)? • Regular/special hashtags to use? • People to follow? New FB pages/groups? • Other social media to search (YouTube, Flickr, Foursquare, Google+ …)?
    43. 43. Visual journalist • • • • • Shoot first w/ smartphone & post Shoot w/ camera for slideshow & print Shoot video Record ambient sound, interviews If disaster, shoot some after shots for before/after
    44. 44. Digital Journalism Tools & Techniques Steve Buttry University of Texas-Arlington Shorthorn August 14, 2012 #utashorthorn
    45. 45. Text • • • • • • • Stories Lists Headlines Captions Liveblog Comments Polls • • • • • • • Quizzes Chats Tweets FB updates Text on video Text in graphics Links
    46. 46. Audio • • • • • Podcast Audio clips Audio w/ slides Soundtrack on video Google voice
    47. 47. Visuals • • • • • • • Photos Slideshows Videos Animations Graphics Data visualizations Screenshots • • • • • • • Maps Instagram Flickr YouTube Facebook Pinterest Twitter
    48. 48. Data • • • • • • • Think of answerbases, not databases Data personalizes story for readers Data gives lasting value to reporting Caspio is plug & play database tool DataViz & Visual.ly Google Fusion maps Google Docs & Forms
    49. 49. Factors in blogging success • • • • Idea Format Headline Visuals • • • • Links Voice Writing Conversation
    50. 50. Possible formats • • • • • • Brief Video (w/ intro) Photo gallery List Review News story • • • • • • Promotion Chart/graph/map Q&A Narrative Poll Curation
    51. 51. The blogging conversation • Crowdsource (specific questions: “Do you know anyone who …?” “Did you see …?” “Has this ever happened to you?”) • Consider ending post w/ question • Stimulate/continue conversation in social media • Engage with comments
    52. 52. Keys to SEO • Relevance • Keywords in headline (what would you search for?) • Keywords in story (best in 1st paragraph) • Understand how people are searching • Relevant links
    53. 53. Reporting with social media
    54. 54. Great for promotion, but also … • • • • Great for reporting Find story ideas Crowdsource Join the conversation (reply, retweet, ask questions) • FB algorithm change hurts news brands
    55. 55. • • • • Many more users Much info private Tougher to search Not as immediate (less frequent updates) • Engage, don’t intrude • Great for breaking news • Great real-time search • Engagement not as intrusive • Hashtags help w/ search, conversation
    56. 56. Personal vs. professional use • Separate accounts OK but not necessary • Always behave professionally, even on private accounts • Be personable on pro accounts • Presume future bosses will see all posts • Don’t bore pro audience
    57. 57. Options for journalists: • Use personal FB account, all or most public • Journalist page • Personal account, enable subscriptions (decide which updates are public)
    58. 58. • Connect w/ sources (balance, disclosure?) • Check pages of agencies, people on beat • Crowdsourcing (ask on their pages as well as yours) • Look for people in the news • Ask for permission to use photos
    59. 59. Why use Twitter? • • • • It can save you time It extends your reach It’s an engaging, conversational tool It’s great for connecting with people who experience stories you write about
    60. 60. Bookmark this page https://twitter.com/#!/search-advanced
    61. 61. Vetting tweeps, verifying info • • • • • • • Check full Twitter stream, profile Connect on phone, in person Check location (not 100% reliable) Others verifying? Clusters, not echos Photos? Other sources, other tweeps Ask, “How do you know that?”
    62. 62. Say what you don’t know
    63. 63. More on verification Craig Silverman tips: http://www.cjr.org/behind_the_news/eight_sim ple_rules_for_doing_a.php Mandy Jenkins tips: http://zombiejournalism.com/2011/09/b-sdetection-for-journalists/
    64. 64. Routine Twitter use • • • • • Follow people interested in your topic(replies, retweets, check followers) Join topical conversation Master Twitter search (advanced) Find & promote topical #hashtags Use Twitter routinely on your beat
    65. 65. Crowdsource
    66. 66. Crowdsource
    67. 67. • • • • • • Growing swiftly Users share (pin, re-pin) visual content 80% of users are women Heavy use for food, fashion, travel Embeddable How might you use?
    68. 68. • Effective curation of Sikh temple shooting • Obama answered questions • Search at searchreddit.com
    69. 69. • Do agencies on beat post photos? • Search for keywords, photos • Invite people to contribute photos on news stories • Connect w/ people posting photos • Seek permission (check conditions) • Give credit
    70. 70. • Do agencies, people on beat use? • Watch for public videos getting attention (will often see links, mentions on Twitter) • Embed in stories, blogs
    71. 71. • “Mayor” is great source about an org or venue (employee or customer) • See who has checked in for event or breaking news story • Tips might provide questions for stories • Break story w/ Foursquare “shout”
    72. 72. • Connect with sources • Find new sources through connections, groups • Discussions help find experts • Check updates, slides, travel • Search by location & keyword
    73. 73. • • • • • Important for search Interview by video Hangouts Find sources Follow sources in Circles Follow beat topics in Sparks
    74. 74. Niche tools
    75. 75. Social fame is fleeting
    76. 76. Launching your career in digital journalism
    77. 77. Your job search is a story • • • • • • Research online. Thoroughly Work your connections Nail the face-to-face interview Be resourceful Try multiple approaches Never say no for someone else
    78. 78. Build your digital profile • • • • • • • Google yourself. What do you find? Google+ profile LinkedIn profile Twitter, Facebook Timeline (movie) About.me, Intersect Blog (when did you last post?) Personal site (“about me” or portfolio)
    79. 79. Build your experience • • • • • • • Student publications Internships Blog Social media Freelancing (stringer or one-shot) Part-time jobs Professional convention coverage
    80. 80. Network • • • • • • Connect digitally w/ people you admire Especially on Twitter #wjchat, #spjchat, #dfmchat, etc. Follow up (Twitter, email, handwritten) Comment on blogs IRL
    81. 81. Expand your search “Every company is a media company now.” -- Jay Rosen
    82. 82. Show, don’t tell • Hyperlink résumé (but make sure it reads well w/o links) • Don’t send hard copy by U.S. mail unless asked • Video as part of résumé (you, Xtranormal, Search Stories, FB Timeline) • Pitch through social media • Use new tools (Storify, Pinterest, Intersect, Dipity, Timetoast)
    83. 83. Do your reporting • What does the job require? • Who does similar work? What are their strengths? What are yours? • What strengths should you highlight? • What are you doing to address weaknesses? • Research people you interview with
    84. 84. Little things are big things • Customize your résumé • Spell the prospective boss’s name right • Take initiative (can you schedule your own interview?) • Include Twitter username on résumé
    85. 85. Interviews count, too • • • • • • Prepare thoroughly Listen effectively Answer honestly Ask tough questions Don’t fake: “I don’t know” beats BS Follow up
    86. 86. Follow up • Thank interviewer(s): email, card, tweet • Elaborate on answers (send link to story you mentioned, etc.) • Send link(s) to notable new work • Send links (not just yours) they might like • Persistence is a job skill • Don’t overdo it
    87. 87. Read more • @stevebuttry • #cudigital • stevebuttry.wordpress.com (“career advice” category) • Check links in today’s blog post • slideshare.net/stevebuttry • stephenbuttry@gmail.com
    88. 88. In job-hunting … Don’t let obstacles become excuses

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