Telling Your Stories Through Blogs, Photos, Video

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  • Getty: lots of money ($40-$100) per photo, but great useful stuff. Super easy to search.Google Creative Commons: Free, searches Flickr creative commons, also searches gov’t sitesiStock Photo: $10-$40 per image
  • Telling Your Stories Through Blogs, Photos, Video

    1. 1. Telling Your Story Through Blogs, Photos, and Video May 2012You should hear voices. If you can’t hear anything, check that yourcomputer volume is turned up and un-muted, and the “Use Mic” radio buttonis selected.Or you can use a phone to listen to the same audio by calling (914) 339-0030,Access Code: 742-024-148
    2. 2. Logistics: Audio Via PhoneSpeakers not working? Prefer the phone? Dial in: (914) 339-0030 742-024-148 (If you can’t see this panel, click the “Show Control Panel”Choose “Use Telephone” button)
    3. 3. Logistics: Ask QuestionsAsk questions! Otherwise I’m speaking to a blackhole! Click to open the chat window Raise your hand and I’ll unmute you Not hearing anything? Call 773-945-1010, access 257-723-187
    4. 4. Having Trouble?You should hear voices. If you can’t hear anything,check that your computer volume is turned up andun-muted, and the “Use Mic” radio button isselected.Or you can use a phone to listen to the same audioby calling (914) 339-0030, Access Code: 742-024-148
    5. 5. Telling Your Story Through Blogs, Photos, and Video May 2012
    6. 6. IntroductionsAndrea BerryDirector ofPartnerships and LearningIdealware
    7. 7. Introductions: www.idealware.org
    8. 8. What We’ll Cover• What is a Story?• Blogs• Photos and Photo Sharing• Videos and Video Sharing• Distribution Methods• Finding Your Story
    9. 9. Telling Your Story
    10. 10. Your Stories are All Around You List your happiest success stories Ask yourself, “Why do I doList major what I do?”obstaclesyou have Interview Withinovercome the people your org you serve Or in the Use photos to field remind you of people, places, Ask your web and events Ask those in visitors to share the field to their stores send stories
    11. 11. Constructing a Story Introduce Obstacles Beginning Middle EndIntroduce the Resolve the Protagonist Problemand Problem
    12. 12. Helping Others Connect STORY STORY Well- Emotional Dialogue Developed Content Characters and Scenes
    13. 13. Blogs
    14. 14. Show your expertise… Some people get a lot of their news and info from blogs… and blogs often link to other blogshttp://www.palegalaid.net/news/blog
    15. 15. Show your donors what they’re supporting… And allow volunteers, staff, or supporters to tell their storyhttp://clsphila.wordpress.com/
    16. 16. Show a Behind the Scenes View Show what makes your organization interesting and uniquehttp://www.easternstate.org
    17. 17. Join a Conversation… Consider joining the conversation in blogs associated with your mission focuses
    18. 18. Create Your Blogging Plan• What is your topic?• Who will write it?• Photos or videos you can add?• When will you publish it?• Who will review or edit?• How will you distribute it?
    19. 19. Judging Success…more than commentsIt is tough to get comments, but is that a true measure of yoursuccess? What about traffic, links, shares, etc.?
    20. 20. What Are They Good For?But that’s not to say they aren’t useful in the right circumstances: From our qualitative data: • Publicizing your expertise • Telling stories about your day-to-day work • Promoting online information Just make sure you have the time and a purpose
    21. 21. Producing your own blog TimeMinimal Quite a lot ExperienceMinimal Quite a lot
    22. 22. What you might need• Internet connection• Blogging tool• Perhaps some coffee
    23. 23. Blogs Can you do it with your current CMS? If not… Blogge r TypePad WordPress
    24. 24. Photos
    25. 25. Photos to Tell Stories A picture says a 1000 words!Images from Lone Star Legal Aid- East Texas Wildfires 2011 Album
    26. 26. Charity: WaterPhoto gallery combined with “stories from the field”
    27. 27. Photo Sharing Tools to Spread ImagesEasily share your work via photos with your community
    28. 28. What are Photos Good For?• Illustrating an issue in a compelling way• Engaging a group in collecting photos on a topic• Participating in photo communities around particular topics• Finding people posting pictures of you
    29. 29. Producing your own photos TimeMinimal Quite a lot ExperienceMinimal Quite a lot
    30. 30. Make Sure to Get PermissionGet signed permission formsthat explicitly state how imagescan be used.Privacy will be an issue forcontent…how can you getaround while maintainingprotection?To avoid permission issues:• Unidentifiable faces• Backs• Groups from far away
    31. 31. What you might needThe Basics• Camera• Photo Editing Software Taking it further • Good lighting • Getting a staff member trained • Hiring professionals
    32. 32. Editing can do wonders! Cropping helps draw focus Work with color to enhance the image Original More contrast Towards the yellow
    33. 33. Photo Editing Picnik Adobe Photoshop Paint.NET
    34. 34. What about stock photos? Google Creative Commons iStockPhoto Getty Images
    35. 35. Video
    36. 36. Share What You Dohttp://www.youtube.com/user/legalservicesnj?feature=results_main
    37. 37. Advocate for Your CauseFighting Foreclosure: Why Legal Assistance Mattersis a project of the Brennan Center for Justice at NYU School of Lawhttp://www.brennancenter.org/content/pages/fighting_foreclosure_why_legal_assistance_matters
    38. 38. Provide Legal Serviceshttp://www.youtube.com/playlist?list=PL0000FBEA1F188D05&feature=plcp
    39. 39. Video Sharing Tools to Collect and Organizehttp://repoweramerica.org/wall/#/view/25977
    40. 40. “Viral” Videos Tell a terrific story via video – which you can then post on a site like YouTube or Blip.tvwww.storyofstuff.com “Going viral” is more of an aspiration than a strategy
    41. 41. What are Videos Good For? • Providing something intrinsically interesting • Letting people speak in their own words • Collecting a compellingly large set of videos • Spreading the word
    42. 42. Producing your own videos (Guerilla) TimeMinimal Quite a lot ExperienceMinimal Quite a lot
    43. 43. What you might need (Guerilla)• Video camera – whatever’s easily available• Video editing software
    44. 44. Producing your own videos (Prosumer Level) TimeMinimal Quite a lot ExperienceMinimal Quite a lot
    45. 45. What you might need• Video camera• Tripod• External microphone• Lighting equipment• More sophisticated editing software
    46. 46. Small Steps for Improving
    47. 47. Animoto
    48. 48. The $$$ Theorem$$$ Spent Video looks expensive
    49. 49. Video Editing Mac: iMovie PC: Adobe Premier Elements
    50. 50. How Do You Distribute Your Stories?
    51. 51. Website A good CMS will make it much easier to update stories on your website.
    52. 52. Blogs Blogs are a great place to feature photos and videos as well as text stories http://clsphila.wordpress.com/
    53. 53. Photo SharingFlickr SmugMug
    54. 54. Vimeo Video SharingYouTube Blip.TV
    55. 55. Social Networking SitesSpread the wordthrough Facebookor Twitter
    56. 56. Finding Your Story
    57. 57. Your Stories are All Around You List your happiest success stories Ask yourself, “Why do I do what I do?”List majorobstaclesyou have Interview Withinovercome the people your org you serve Or in the Use photos to field remind you of people, places, Ask your web and events Ask those in visitors to share the field to their stores send stories
    58. 58. Questions?

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