Mobile Apps for Events - PCMA Heartland

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Mobile Apps for Events - PCMA Heartland

  1. 1. Event Technology BootcampMobile Event Apps
  2. 2. Mobile Apps for Events
  3. 3. Benefits •  Paper-­‐light   •  Quick  Access  to  Info   •  Sponsorship  Opportuni9es   •  Social  Interac9on   •  Q&A   •  Customer  Service   •  Concierge  
  4. 4. Return•  Be?er  A?endee  Experience  •  Be?er  Sponsorship  Opportuni9es  •  Cost  Savings   Remember: ROI is a mathematical formula. Determine what you are measuring when setting goals.
  5. 5. Adoption•  Promo9on  •  Training  •  Connec9vity  •  Lather.  Rinse.  Repeat  
  6. 6. Native App v. Mobile Site
  7. 7. “Mobile Web” “Native App” •  Custom  mobile  website   •  Made  for  that  device/”OS”  •  Similar  features   •  Higher  “Usability”  •  Universal   •  Exposure:  App  Store  •  Requires  Web  Access   •  Requires  Manual  Upda9ng:  •  Instant  Updates   User  and  Organizers  •  Accessibility   •  Inconsistencies   •  Speed   OS = Operating System RIM – Blackberry iOS – Apple Droid - Google
  8. 8. The Must-Haves •  Schedule/Agenda   •  Sponsorship   •  Maps   •  Exhibitor  Informa9on   •  Messaging  to  A?endees   •  Messaging  between  A?endees  (opt-­‐in)   •  Repor9ng  capabili9es   •  Ask  permission  before  upda9ng!!!  
  9. 9. The Should-Haves •  Social  Networks:  Facebook,  Private   Community,  Twi?er   •  Customized  Agendas   •  What’s  on  Now   •  Speaker  Profiles   •  A?endee  Profiles  
  10. 10. The Would-Love-to-Haves •  Full  Social  Media  integra9on   •  Mul9media  accessibility  and  sharing   •  Social  Gaming  elements   •  Audience  Response  Systems   •  Instant  Surveys   •  Match  Making    
  11. 11. Factors for Selection •  Size,  Frequency,  Consistency  of  Mee9ng   •  Year  Round  v.  Event/Mee9ng  Dura9on   •  Cost  –  Cost  per  a?endee?   •  A  la  mode  features?  
  12. 12. What goes into great design? •  Color? •  Texture? •  Shadowing? Instead, try: Easy to Find Easy to Navigate Clean, simple graphics
  13. 13. It’s Your Turn!Step 1: Go to www.appbaker.com.Step 2: Login:Team 1: username: 7degrees_3Team 2: username: 7degrees_4Team 3: username: 7degrees_5 Password:  AppBakerEventApps  Team 4: username: 7degrees_6  Team 5: username: 7degrees_7Team 6: username: 7degrees_8Team 7: username: 7degrees_9Team 8: username: 7degrees_10
  14. 14. Optional Step•  Download the Mobile App on your phone from your app store. AppBaker Player
  15. 15. Next Steps•  Click on “My Apps”•  Click on “Manage App” (next to new events app)•  Click on “Edit this App”
  16. 16. Tasks1.  Create a new title for the app2.  Add a new speaker to the database and add to app.3.  Add a new content screen and use a URL for the content.4.  Move Twitter Live to top spot.
  17. 17. And the winner is….
  18. 18. App Baker Discount www.Appbaker.com/events Discount code: 7DEGREES10%OFF

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