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Social Media - Morris County SHRM


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Social Media - Morris County SHRM

  1. 1. Social MediaMorris County SHRMJune 13, 2012
  2. 2. About MyAbout Me Company @Jessicalevin  
  3. 3. What Do You Want to Discuss Today?
  4. 4. Social Networking •  According to Wikipedia, A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
  5. 5. Who Uses Social Media? •  Social media has overtaken porn as the #1 activity on the Web •  58 million users check social media several times a day. 56% have social media profiles. •  Fast growing demographic is 45-55 year olds. •  80% of companies use social media to recruit.
  6. 6. Comparing Total Time Spent Online 15%   12%   23%  percent  of  all  Internet   percent  of  all  Internet   percent  of  all  Internet  5me  is  5me  is  spent  on    5me  is  spent  on   spent  on   SOCIAL MEDIA
  7. 7. Reasons to Use Social Media 1.  Listen 2.  Serve 3.  Engage
  8. 8. Social Media is NOT a replacement for face-to-face contact!
  9. 9. Overwhelmed?
  10. 10. Evolution •  Years to Reach 50 millions Users: Ø  Radio (38 Years) Ø  TV (13 Years) Ø  Internet (4 Years) Ø  iPod (3 Years) Ø  Facebook added 100 million users in less than 9 months Ø  iPhone applications hit 1 billion in 9 months.1
  11. 11. Uses of Social Media•  Marketing/Branding (personal and corporate)•  Recruiting•  Customer Service People  find  jobs   –  Monitor, Listen, Respond online  through  •  Community Building who  they  know   and  who  knows   –  Learning, Listening, Sharing them!  •  Relationship Building•  Entertainment
  12. 12. A Social Leader.Go to the people. Learn from them. Live with them. Start with what they know. Build with what they have. When the best leader’s job is done, when the task is accomplished, the people will say we have done it ourselves. -Lao Tzu
  13. 13. Tools of the Trade  –  Listserves –  Wikipedia –  Blogs –  Video –  Instant Message –  Social Networks –  E-mail –  Micro Blogs –  News Aggregators –  Private Communities –  Social bookmarking –  Social Location –  Online gaming –  Buying Reviews –  Social Travel –  Social Buying1
  14. 14. •  A professional networking site•  More than 160 million registered users spanning 200 countries (3/2012)•  Uses a “gated approach” to build trust
  15. 15. LinkedIn Network UpdatesMaximize your exposure on thestarting point for LinkedIn users Status  update   appears  across  your   network   Adver5sing   opportuni5es  create   further  exposure   LinkedIn  job  pos5ngs   appear  on  user  home   page  
  16. 16. How Are You Using LinkedIn?
  17. 17. A:ributes   Facebook   Twi:er   YouTube   LinkedIn   Google+   Blog  Professional   x  Only  People  you   x   x   x  know  New   x   x   x  connec5ons  Event-­‐centric   x   x   x  Time   x  consuming  Formal   x   x   x   x   x  Informal   x   x  Marke5ng   x   x   x   x  Educa5on   x   x   x   x   x   x  High   x   x   x  Engagement  Listening   x   x   x   x   x  
  18. 18. Human Behavior
  19. 19. Three Ways to Connect Feature   Personal  Profile   Business  Page   Group   Timeline   Yes   Yes   No   Connec5on   Friend     Like   Invite   Closed)   (Open)   (Open  or  Closed)   Events   Yes   Yes   Yes   Updates   Owner   Admin   Member   Write  on  Wall   Full  control   Full  Control   Full  Control   Apps   Games,  ac5vity   Drive  custom   No   tabs   Docs   No   No   Yes   Photos  Tagging   Yes   Yes   Yes   Chat   Yes   No   Yes  
  20. 20. Times Change. What the Heck is Timeline?
  21. 21. Visit the history of your organization or event. When were you founded? Celebrating an anniversary? Timeline makes the past accessible! Display custom tabs for better engagement! Pin a post to the top of the pagefor better visibility. Like pages of interest to your audience.
  22. 22. YOUR Story: Cover Picture•  851 × 315 pixels•  Different for Profile Picture•  Change/Rotate (Before, During and After)•  No Promotion/Contact Info
  23. 23. Customization••••  Involver.comExample of Visit Salt Lake City using ShortStack to create a customized contest.
  24. 24. Targeted Messaging
  25. 25. Facebook Ads Promote Your Page With Facebook Ads
  26. 26. Scheduled Posts
  27. 27. Promoted Posts
  28. 28. EdgeRank and Engagement “How does News Feed determine which content is most interesting? The News Feed algorithm uses several factors, including:how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update). If you feel you are missing stories youd like to see orseeing stories in your News Feed that you dont want tosee, use the different News Feed controls to adjust your settings and give us feedback about your preferences.”
  29. 29. How Do You Use Facebook?•  Personally?•  Professionally?
  30. 30. Google+•  100 million users - ish•  Search heavy•  Personal and Business Pages - CIRCLES•  News and content – SEO•  NEW You  can  have   mul5ple  admins  for   a  company  page!    
  31. 31. Google +
  32. 32. Google+ Page: Volkswagen
  33. 33. Google+: Salesforce
  34. 34. Explore Google+ Suggested  Content   What’s  Hot   Trending  Topics  
  35. 35. Google Hangouts On Air
  36. 36. Google+ Hangouts
  37. 37. Live Stream Even Facebook uses Livestream to bring their event to remote attendees!
  38. 38. What is Twitter? •  140-character micro-blog •  Free service/Tool •  200 million + users •  Follow people or groups   What  we  have  to  do  is  deliver  to  people   the  best  and  freshest  most  relevant   informa5on  possible.  We  think  of  Twi[er   as  its  not  a  social  network,  but  its  an   informa5on  network.  It  tells  people  what   they  care  about  as  it  is  happening  in  the   world.   —Evan  Williams    
  39. 39. Hashtags•  Reference tag•  Depicted by #•  Tie conversations together.ONGOING CONVERSATIONABOUT SHRM.
  40. 40. Blogs
  41. 41. Blogs•  Wordpress•  Blogger•  Tumblr
  42. 42. Pinterest•  Photo boards that express personal interests.•  Can be used by people or brands.•  Great for visual products.•  Huge trend in graphical social networks.
  43. 43. Customized Pinterest Boards
  44. 44. Brands on Pinterest
  45. 45. Brands on Pinterest
  46. 46. •  What  do  you  want  to  accomplish?  Goals  and   Strategy   Objec5ves?   Strategy •  Based  on  your  goals  and  resources  which  channel(s)   Evalua5on   are  best  for  your  organiza5on?   Planning •  How  are  you  going  to  accomplish  your  goals?   Planning   Scheduling,  etc.   Access Implementa5on   •  Just  Do  it!   Measure   •  What’s  working?  What’s  not?  
  47. 47. Management Tools•  Hootsuite•  Wildfire App•  Roost•  Buffer
  48. 48. Content Sources•  Twitter, Facebook, LinkedIn, Google+•  Magazines•  Newspapers•  Blogs•  Suggestion Tools (Zite, Feedly, Stumbleupon)•  Conversations•  TV/Radio
  49. 49. Social Media Checklist•  Are you following clients/prospects/ Influencers/employees?•  Are you starting conversations?•  Are you finding out their interests?•  Do they feel welcome connecting with you?•  Are you sharing VALUABLE content?•  Are you human?
  50. 50. Get the Slides
  51. 51. “The Speaker Who Won’t Leave” Jessica  L.  Levin,  MBA,  CMP   President  and  Chief  Connector   Seven  Degrees  Communica5ons   @jessicalevin   908-­‐912-­‐4418