Social Networking • According to Wikipedia, A social network service focuses on building online communities of people who share interests and activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Who Uses Social Media? • Social media has overtaken porn as the #1 activity on the Web • 58 million users check social media several times a day. 56% have social media profiles. • Fast growing demographic is 45-55 year olds. • 80% of companies use social media to recruit.
Comparing Total Time Spent Online 15% 12% 23% percent of all Internet percent of all Internet percent of all Internet 5me is 5me is spent on 5me is spent on spent on SOCIAL MEDIA
Reasons to Use Social Media 1. Listen 2. Serve 3. Engage
Social Media is NOT a replacement for face-to-face contact!
Evolution • Years to Reach 50 millions Users: Ø Radio (38 Years) Ø TV (13 Years) Ø Internet (4 Years) Ø iPod (3 Years) Ø Facebook added 100 million users in less than 9 months Ø iPhone applications hit 1 billion in 9 months.1
Uses of Social Media• Marketing/Branding (personal and corporate)• Recruiting• Customer Service People ﬁnd jobs – Monitor, Listen, Respond online through • Community Building who they know and who knows – Learning, Listening, Sharing them! • Relationship Building• Entertainment
A Social Leader.Go to the people. Learn from them. Live with them. Start with what they know. Build with what they have. When the best leader’s job is done, when the task is accomplished, the people will say we have done it ourselves. -Lao Tzu
Tools of the Trade – Listserves – Wikipedia – Blogs – Video – Instant Message – Social Networks – E-mail – Micro Blogs – News Aggregators – Private Communities – Social bookmarking – Social Location – Online gaming – Buying Reviews – Social Travel – Social Buying1
• A professional networking site• More than 160 million registered users spanning 200 countries (3/2012)• Uses a “gated approach” to build trust
LinkedIn Network UpdatesMaximize your exposure on thestarting point for LinkedIn users Status update appears across your network Adver5sing opportuni5es create further exposure LinkedIn job pos5ngs appear on user home page
A:ributes Facebook Twi:er YouTube LinkedIn Google+ Blog Professional x Only People you x x x know New x x x connec5ons Event-‐centric x x x Time x consuming Formal x x x x x Informal x x Marke5ng x x x x Educa5on x x x x x x High x x x Engagement Listening x x x x x
Three Ways to Connect Feature Personal Proﬁle Business Page Group Timeline Yes Yes No Connec5on Friend Like Invite Closed) (Open) (Open or Closed) Events Yes Yes Yes Updates Owner Admin Member Write on Wall Full control Full Control Full Control Apps Games, ac5vity Drive custom No tabs Docs No No Yes Photos Tagging Yes Yes Yes Chat Yes No Yes
Visit the history of your organization or event. When were you founded? Celebrating an anniversary? Timeline makes the past accessible! Display custom tabs for better engagement! Pin a post to the top of the pagefor better visibility. Like pages of interest to your audience.
YOUR Story: Cover Picture• 851 × 315 pixels• Different for Profile Picture• Change/Rotate (Before, During and After)• No Promotion/Contact Info
Customization• Wildfireapp.com• Shortstack.com• Pagemodo.com• Involver.comExample of Visit Salt Lake City using ShortStack to create a customized contest.
EdgeRank and Engagement “How does News Feed determine which content is most interesting? The News Feed algorithm uses several factors, including:how many friends are commenting on a certain piece of content, who posted the content, and what type of content it is (e.g. photo, video, or status update). If you feel you are missing stories youd like to see orseeing stories in your News Feed that you dont want tosee, use the different News Feed controls to adjust your settings and give us feedback about your preferences.”
How Do You Use Facebook?• Personally?• Professionally?
Google+• 100 million users - ish• Search heavy• Personal and Business Pages - CIRCLES• News and content – SEO• NEW You can have mul5ple admins for a company page!
Live Stream Even Facebook uses Livestream to bring their event to remote attendees!
What is Twitter? • 140-character micro-blog • Free service/Tool • 200 million + users • Follow people or groups What we have to do is deliver to people the best and freshest most relevant informa5on possible. We think of Twi[er as its not a social network, but its an informa5on network. It tells people what they care about as it is happening in the world. —Evan Williams
Hashtags• Reference tag• Depicted by #• Tie conversations together.ONGOING CONVERSATIONABOUT SHRM.
• What do you want to accomplish? Goals and Strategy Objec5ves? Strategy • Based on your goals and resources which channel(s) Evalua5on are best for your organiza5on? Planning • How are you going to accomplish your goals? Planning Scheduling, etc. Access Implementa5on • Just Do it! Measure • What’s working? What’s not?
Social Media Checklist• Are you following clients/prospects/ Influencers/employees?• Are you starting conversations?• Are you finding out their interests?• Do they feel welcome connecting with you?• Are you sharing VALUABLE content?• Are you human?
“The Speaker Who Won’t Leave” Jessica L. Levin, MBA, CMP President and Chief Connector Seven Degrees Communica5ons @jessicalevin www.linkedin.com/in/jessicalevin www.facebook.com/SevenDegreesCommunica5ons Gplus.to/7Degrees firstname.lastname@example.org 908-‐912-‐4418