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TBU Socialising Your Content

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TBU Socialising Your Content

  1. 1. Socialising Your Content Ian Humphreys Katie Wallace Caliber Interactive @ianphumphreys @katie_schmatie
  2. 2. A crowded world out there8.08 billion web pages exist today and news outlets focused on every imaginable niche
  3. 3. But…According to 30% of the world’s population were loggedon to the information superhighway in 2010.If that number was true today (it would be higher) that’s over 2 billion people.
  4. 4. Content SocialWhat makes great The social landscape content? Where to focus yourDiversifying content energies The offline world Ways to make it easyWould I share this? Testing
  5. 5. What makes great content? Quality Relevance Authority Accessibility
  6. 6. What makes great content? Quality Your content is probably already great: • Well researched • Well written • Nicely displayed But we can all improve…. Read Write Long form journalism ….and rewrite your posts Books about travel Long rambling letters/emails Your peers In different styles Industry leaders On different subjects The Onion Academic
  7. 7. What makes great content? Relevance
  8. 8. What makes great content? Authority What are you an authority on? Focus on that. Or move into a new area with baby steps.
  9. 9. What makes great content? Accessibility
  10. 10. Diversifying content What kind of content works best? What works best?
  11. 11. Diversifying content Diverse Types of Content Diversify Serialise Experiment
  12. 12. The offline world Don’t forget about the offline worldThe offline world always comes firstWhat’s relevant offline is moreemotive than what’s important onlineTie in subjects you’re authoritativeon to trending issues
  13. 13. Would I share this? Would I share this?
  14. 14. Where are we up to?Content SocialWhat makes great The social landscape content? Where to focus yourDiversifying content energies The offline world Ways to make it easyWould I share this? Testing
  15. 15. The social landscape The Big Dogs Facebook Twitter Pinterest Community Sharing En vogue building UGC Sharing Photos Huge Be an New potential authority audience
  16. 16. The social landscape Social Bookmarking Digg Reddit StumbleUpon Viral - Viral - Viral - maybe high low Fast Drive Personal moving traffic
  17. 17. The social landscape The Rest LinkedIn Fancy/Trippy Google+ Up and Ignore at Connect comer your peril Luxury Professional Rel=author goods
  18. 18. Where to focus your The offline world energies Where to focus your energies? Where is my audience? What am I most comfortable using? Where is my existing support base? How much effort should I put into this?
  19. 19. Where to focus your The offline world energies Core network New priority Would be nice, but…. No time
  20. 20. Where to focus your energies Put your effort where you will achieve results!
  21. 21. Ways to makeworld The offline it easy Make it easy Plug-ins Guest Posts
  22. 22. Ways to makeworld The offline it easy Plug-ins
  23. 23. Ways to makeworld The offline it easy Plug-ins – Make them work Align with Highly Test goals visible
  24. 24. Ways to makeworld The offline it easy Case Study Before After
  25. 25. Ways to make it easy Guest Posts Zero to Hero
  26. 26. Ways to make it easy High Profile Guest Posts
  27. 27. The offline world Testing Google Analytics
  28. 28. The offline world Testing Facebook Insights
  29. 29. The offline world Testing SEO for Chrome
  30. 30. The offline world Testing Followerwonk
  31. 31. The offline world Testing Crowdbooster
  32. 32. The offline world Testing Where does my tweet go
  33. 33. The offline world Testing Tracking
  34. 34. The offline world Testing Make it easy on yourself 
  35. 35. Makingoffline world The a content plan Why plan? Don’t miss obvious events Keep yourself organised Ensure you stick to core principles
  36. 36. Makingoffline world The a content plan Authority • All inclusive holidays • Great deals Relevance • Summer holidays approaching • Recession - people are broke Mediums • Photos • Video • Copy Posts • Photo-blog of summer hot-spots • Top tips for cheap holidays • All Inclusive holidays = cheap Social • What medium • Specific sharing Testing • Analytics • Social metrics
  37. 37. The offline world @ianphumphreys

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