Mobile Apps MPI DFW Camp Wisdom

Effective Use of Mobile Apps
for Meetings and Events

Jessica L. Levin, MBA, CMP, CAE

Benefits
•  Paper-‐light

•  Quick
Access
to
Info

•  Sponsorship
Opportuni9es

•  Social
Interac9on

•  Q&A

•  Customer
Service

•  Concierge

Return

•  Be?er
A?endee
Experience

•  Be?er
Sponsorship
Opportuni9es

•  Cost
Savings

Remember:
ROI is a mathematical
formula. Determine
what you are measuring
when setting goals.

Adoption

•  Promo9on

•  Training

•  Connec9vity

•  Lather.
Rinse.
Repeat

“Mobile Web”

“Native App”

•  Custom
mobile
website
•  Made
for
that
device/”OS”

•  Similar
features
•  Higher
“Usability”

•  Universal
•  Exposure:
App
Store

•  Requires
Web
Access
•  Requires
Manual
Upda9ng:

•  Instant
Updates
User
and
Organizers

•  Accessibility
•  Inconsistencies

•  Speed

OS = Operating System
RIM –
Blackberry
iOS –
Apple
Droid -
Google

HTML
5…A

Game

Changer?

The Must-Haves
•  Schedule/Agenda

•  Sponsorship

•  Maps

•  Exhibitor
Informa9on

•  Messaging
to
A?endees

•  Messaging
between
A?endees
(opt-‐in)

•  Repor9ng
capabili9es

•  Ask
permission
before
upda9ng!!!

The Should-Haves
•  Social
Networks:
Facebook,
Private

Community,
Twi?er

•  Customized
Agendas

•  What’s
on
Now

•  Speaker
Proﬁles

•  A?endee
Proﬁles

The Would-Love-to-Haves

•  Full
Social
Media
Integra9on

•  Mul9media
Accessibility
and
Sharing

•  Social
Gaming
Elements

•  Audience
Response
Systems

•  Instant
Surveys

•  Match
Making

•  Interac9ve
Exhibitor
Maps

•  Collabora9ve
Note
Taking

Factors for Selection

•  Size,
Frequency,
Consistency
of
Mee9ng

•  Year
Round
v.
Event/Mee9ng
Dura9on

•  Cost
–
Cost
per
a?endee?

•  A
la
mode
features?

•  Ease
of
use

•  A?endee
phones

What goes into great design?

•  Color?

•  Texture?

•  Shadowing?

Instead, try:

Easy to Find

Easy to Navigate

Clean, simple graphics

Gamify
can
add

interac.vity
to

events
by
having

a5endees
compete

by
doing

challenges.

Creating QR Codes

•  Bit.ly

•  My.qr.co

•  Qrstuﬀ.com

Uses of QR Codes

•  Business Cards
•  Name Badges
•  Trade Show Collateral/Web
•  SMS Messaging
•  Phone Calls
•  Email Lists

Static vs.

Dynamic QR Codes

Accessing QR Codes

•  i-Nigma
-‐
iPhone,
Android

•  Red
Laser
-‐
iPhone,
Android

•  QuickMark
-‐
iPhone,
Android

•  QR
Droid
-‐
Android

•  ScanLife
-‐

iPhone,
Android,
Blackberry

•  QR
Code
Scanner
-‐
Blackberry

“The Speakers Who Don’t Leave”

Jessica
L.
Levin,
MBA,
CMP,
CAE

President
and
Chief
Connector

Seven
Degrees
Communica9ons

@jessicalevin

www.linkedin.com/in/jessicalevin

jlevin@sevendegreescommunica9ons.com

908-‐912-‐4418

Mobile Apps MPI DFW Camp Wisdom

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