How to Use Social Media to Influence the World

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Here's the deck to my talk for the 23rd ASA Congress which was at The Grand Ballroom of Marriott Hotel. It was an awesome experience and I only had two points:

1) Use social media for good and
2) You have to have authority to use social media influentially.

My company: https://seo-hacker.net

Published in: Social Media
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How to Use Social Media to Influence the World

  1. Social Media – Affecting the World at Large
  2. Who I am
  3. Because things that matter are at a click’s reach
  4. Not all of those things are good
  5. Because the world got smaller
  6. Opinions got louder
  7. There are good and bad opinions
  8. And that’s okay
  9. What’s not okay are opinions that we don’t want to hear
  10. Opinions that trigger us to retaliate
  11. We have seen this in our country’s recent events
  12. What does have to do with us?
  13. We have opinions
  14. They may be good or bad
  15. And that’s okay
  16. What’s not okay are opinions that others don’t want to hear
  17. So how do we use social media responsibly?
  18. How do we use social media effectively?
  19. His posts are optimistic, inspiring, and a source of good wisdom
  20. Lots of people share it because of these attributes
  21. But they also share it because of his authority
  22. Which brings me to my only two points for this talk
  23. If you want to use social media to influence the world
  24. Influence it for good
  25. What is the definition of good?
  26. Anything that will move people positively
  27. Anything that will glorify god
  28. If you want to influence the world, you need to increase your authority
  29. If you don’t have any authority online or offline, people will simply not pay attention
  30. Which may cause you to stop trying
  31. People generally pay attention to bad and controversial opinion
  32. That’s why there are so many ‘trolls’ today
  33. It’s easier to be a troll than to be an authority online
  34. That’s why, for this talk, I will focus on building your authority
  35. Building authority online is hard because
  36. There’s too much noise
  37. Too much dishonesty
  38. You will not be able to build authority just by posting a lot of things in your social media profiles
  39. So how can you become someone who matters to a lot of people you don’t even know?
  40. How do you use social media to affect the world?
  41. Build your authority
  42. Sometimes this can be answering hard questions in groups that you are affiliated in
  43. Sometimes this can be sharing a critical update in your industry to the rest of your peers
  44. Sometimes this can be writing a whitepaper or a short report and giving it away for free to other people in your circle
  45. That’s how you build authority
  46. That’s how you rise up from the opinions of others and get people’s attention
  47. Thank you!
  48. My contact details

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