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What's After SEO

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How to utilize conversion rate optimization to work for your site's SEO. Check out more of my tutorials here: https://seo-hacker.com

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What's After SEO

  1. 1. SEO used LIKE THIS to be
  2. 2. THEN It became this http://www.google.com/search/about/insidesearch/howsearchworks/fighting-spam.html
  3. 3. AND NOW IT LOOKS A LOT LIKE THIS
  4. 4. IT’S a lot to take in
  5. 5. ESPECIALLY SINCE YOU CAN ONLY DO SO MUCH
  6. 6. LET’S JUST SAY you’re able to rank
  7. 7. WHAT’S Next?
  8. 8. WHAT’S AFTER getting all these things right?
  9. 9. AND LANDING YOUR SITE at the top
  10. 10. IS COMING IN Traffic
  11. 11. THINGS ARE GOING silky smooth
  12. 12. YOU FEEL LIKE YOU’RE on top of the world
  13. 13. NOW YOU HAVE TO Engage your audience
  14. 14. A WEBSITE WITH A HIGH AMOUNT OF search traffic
  15. 15. DOESN’T MEAN IT’S A WEBSITE that can convert well = $$$
  16. 16. IT IS THE ACT OF CONVERTING SITE VISITORS Into paying customers
  17. 17. triggers a previously set goal A CONVERSION CAN ALSO BE CONSIDERED AS AN ACTION THAT
  18. 18. increasing your website’s conversion rate THE ART AND SCIENCE BEHIND
  19. 19. WHAT I’M ABOUT TO TEACH YOU IS THE process of cro
  20. 20. WHAT I’M ABOUT TO TEACH YOU IS THE READY? process of cro
  21. 21. important pagesIN YOUR SITE PIN POINT
  22. 22. THESE ARE PAGES THAT ARE CRITICAL TO YOUR Conversion funnel
  23. 23. ALL EXISTING DATA Record
  24. 24. THIS CAN BE FROM EXISTING analytics tools
  25. 25. TO WORK FROM You want a benchmark
  26. 26. FORMULATE A hypothesis
  27. 27. FORMULATE A hypothesis
  28. 28. VALIDATE YOUR hypothesis
  29. 29. VALIDATE YOUR hypothesis The best way to do it is with asking the visitors of those important pages
  30. 30. RUN A qeryz campaign FOR [ X ] NUMBER OF DAYS
  31. 31. EXPORT THE DATA TO csv
  32. 32. EXPORT THE DATA TO csv
  33. 33. FROM THE DATA YOU’VE GATHERED, Create action points THAT WILL VALIDATE YOUR HYPOTHESIS
  34. 34. CREATE a variation backed up with data from your hypothesis of your page
  35. 35. SPLIT YOUR TRAFFIC TO 50/50 A B
  36. 36. YOU CAN DO THIS EASILY VIA unbounce or optimizely
  37. 37. IF YOU WANT IT FOR FREE, YOU COULD HAVE YOUR WEB DEVELOPER/DESIGNER DO IT AND RUN IT VIA
  38. 38. FROM YOUR A/B TEST Collect goals data
  39. 39. 100% OF YOUR SHIP OUT THE WINNER TO RECEIVE UNTIL YOUR NEXT HYPOTHESIS TRAFFIC
  40. 40. HERE’S HOW WE DID IT FOR qeryz
  41. 41. WE WERE CONVERTING AT A VERY LOW RATE OF 2.59%
  42. 42. homepage THIS IS HOW LOOKED LIKE our
  43. 43. SIGN UP OUR GOAL WAS TO INCREASE SIGNUP RATE TO at least 5%
  44. 44. Hypothesis: WE NEED PEOPLE TO UNDERSTAND WHAT QERYZ CAN DO FOR THEM
  45. 45. SO WE CHANGED THE HOMEPAGE AND ADDED AN explainer video
  46. 46. THAT INCREASED OUR CONVERSION RATE BY A WHOPPING 84.95%
  47. 47. homepage THIS IS HOW LOOKED LIKE THEN our
  48. 48. BUT WE HAVEN’T REACHED OUR GOAL OF 5% signup rATE YET
  49. 49. SO WE CONTINUED TO TEST…
  50. 50. Here was our hypothesis: WE COULD INCREASE SIGNUPS FURTHER BY ADDING A SIGNUP FORM ON THE HOMEPAGE
  51. 51. THE Explainer video Signup form pricing RESULTWAS THIS
  52. 52. OUR SIGNUPS INCREASED BY 21.02%
  53. 53. HITTING OUR GOAL AT A 5.70% Conversion rate
  54. 54. YOU PROBABLY DON’T KNOW THIS…
  55. 55. and google won’t admit TO THIS EITHER
  56. 56. BUT user activity ACCOUNTS FOR A LOT TODAY
  57. 57. IF YOU’RE ON THE FIRST PLACE OF THE FIRST PAGE FOR YOUR TARGET KEYWORDS, YOU SHOULD BE GETTING 32% click-throughs
  58. 58. IF YOU GET ANY LESS THAN THAT, BY GOOGLE’S MANUAL REVIEW TEAM you will be reviewed
  59. 59. you get manually reviewed as well but they bounce out of your site and pogo stick, IF YOU GET THE 32% CLICK-THROUGHS
  60. 60. SO YOU NEED TO DO two things
  61. 61. HAVE A CATCHY TITLE AND META DESCRIPTION
  62. 62. THEN CAPTIVATE YOUR AUDIENCE BY ENGAGING THEM IN YOUR SITE THROUGH CRO
  63. 63. THIS IS OUR user engagement data
  64. 64. WHILE MOST PEOPLE PUT THEIR SAAS TOOL IN A SUBDOMAIN, WE PUT OURS IN A subfolder
  65. 65. SO ALL OF OUR USER ACTIVITY IN THE SAAS TOOL will be credited in our sld
  66. 66. THIS DATA WOULDN’T BE POSSIBLE IF WE DIDN’T optimize our site
  67. 67. WE EXPERIENCED A CONSISTENT INCREASE IN RANKINGS For 10 keywords,
  68. 68. IN BUSINESS And that’s just for our First year
  69. 69. IT’S keeping your rankings
  70. 70. IN YOUR SITE THROUGH CRO Generate high user activity
  71. 71. sean@qeryz.com qeryz.com seo-hacker.org seo-hacker.net CONTACT ME/ CHECK OUT
  72. 72. …not to intervene when it came to you… by liquene / by Thomas Leuthard Other images: pexels.com, pixabay.com Pin by ermankutlu, GB Graph by Tommy Kuntze, US Media by Garrett Knoll, US Bullseye by Pieter J. Smits, NL Dart by Phuong Nguyen, US Funnel by Ilsur Aptukov, RU Images icons credits

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