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The Future of Search Is Niche

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Sam Nam's Forward Thinking Deck for SEO Summit 2015

Published in: Marketing, Internet
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The Future of Search Is Niche

  1. The Future of SEO is Niche!
  2. Today, Google is the King of Search Engines!
  3. But the King is Getting Worried…
  4. Who is the King Worried About?
  5. Who is the King Worried About?
  6. Who is the King Worried About?
  7. Eric Schmidt, Chairman & Former CEO of Google
  8. Eric Schmidt, Chairman & Former CEO of Google “Many people think our main competition is Bing or Yahoo. But, really, our biggest search competitor is Amazon. People don’t think of Amazon as search, but if you are looking for something to buy, you are more often than not looking for it on Amazon.”
  9. vs Google’s Biggest Search Competitor
  10. vs “Global technology leader focused on improving the ways people connect with information.” “Earth’s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.” Information Focused Commerce Focused Google’s Biggest Search Competitor
  11. Example: Let’s compare search experiences for “Digital SLR”
  12. Google Search “Digital SLR”
  13. Google Search “Digital SLR” Five Shopping Results?
  14. Google Search “Digital SLR” Five Shopping Results? Wikipedia Quick Answer? Google is mixing intents.
  15. Amazon Search “Digital SLR”
  16. Amazon Search “Digital SLR” Departments and sub Categories to Filter Thousands of Digital SLR related Products
  17. Amazon Search “Digital SLR” Buy New or Used from $220! Read 638 Reviews from Buyers.
  18. vs Amazon Wins!
  19. DSLR World-Wide Sales vs Google Trends Google Search Volume Isn’t Keeping Up With Sales
  20. Shift From Google to Amazon in Categories Related to Commerce
  21. So Businesses Are Becoming Amazon Sellers
  22. “How do I show up on Amazon?” Business Owners Have New Questions
  23. “How do I show up on Amazon?” “How do I ‘out rank’ other sellers?” Business Owners Have New Questions
  24. Amazon is a Search Engine + Business Owners Need Help on Amazon = Who Are They Going to Call?
  25. Amazon is a Search Engine + Business Owners Need Help on Amazon = Search Engine Optimization Specialists Who Are They Going to Call?
  26. But Amazon Isn’t the Only Competitor…
  27. …There are Many Niche Search Competitors.
  28. Leading Examples
  29. A Few Local Examples
  30. Does Google Really Consider Them Competitors?
  31. Let’s Take a Closer Look!
  32. vs Video Search Example
  33. vs Video Search Example Google Videos used to be a direct competitor of YouTube Today, YouTube is the Second Largest Search Engine! Without YouTube, Google couldn’t dominate search.
  34. If You Can’t Beat ‘Em, Buy ‘Em!
  35. Eric Schmidt, Chairman & Former CEO of Google "(YouTube was) growing quickly with user adoption, growing much faster than Google Video, which was the product that Google had. [...]We ultimately concluded that $1.65 billion included a premium for moving quickly and making sure that we could participate in the user success in YouTube."
  36. Reviews Search Example vs
  37. If You Can’t Beat ‘Em
  38. If You Can’t Beat ‘Em, Buy ‘Em
  39. Scrape Content
  40. Finally… Admit You Need Yelp In SERPs
  41. Yelp’s Organic Reach is Growing
  42. And Local SEO is Dominated by Yelp
  43. Inspiration/Ideas Search Example vs
  44. Pinterest is a place to discover ideas for all your projects and interests, hand-picked by people like you.
  45. Pinterest Launched Guided Search in 2014
  46. Let’s Give it a Try!
  47. Attending a Black and White Party?
  48. I need something to wear!!!
  49. I’m a Man!
  50. Let’s Keep it Casual!
  51. I like this…
  52. Search Function Still Needs Work
  53. But No Denying Pinterest Has The Content
  54. Real Estate Search Example vs
  55. Zillow/Trulia Dominate Real Estate SERPS
  56. And Now They Joined Forces
  57. Agents Less Interested in Google
  58. Informational Search Example vs
  59. Google and Wikipedia
  60. Google and Quora
  61. Ranking Here Gets Traffic On and Off Google
  62. Expand Your Definition Of SEO
  63. How Do I Rank in Niche Search?
  64. 1. What is a High-Quality User Experience? Simple Questions to Ask
  65. 1. What is a High-Quality User Experience? 2. How Does this Search Engine Measure Quality? Simple Questions to Ask
  66. 1. What is a High-Quality User Experience? 2. How Does this Search Engine Measure Quality? 3. How Do I Optimize My Business for Those Quality Measures? Simple Questions to Ask
  67. Pinterest SEO
  68. Come Work With Us! www.digitalroominc.com.ph Interesting Stuff?
  69. Thank You!

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