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NO NEW Outreach
strategies
Every outreach
strategy CAN work
Emailing once is never
enough
Outreach is a mix of
sales and n...
Emailed for
Emailed for
Emailed for
And…
Why do ALL that work
(and maybe a bad follow-up)
STOP, emailing
people during the
or during
at the start of the day or at the start / end
of the week.
(even if your email might help them)
Find a time
that is between
for the recipient
and message accordingly
We started seeing an
and you want to scale from their
hard work…
that you worked hard
to purchase, so why
should they?
or a bond or do anything
for them, before asking for
a favor
A relationship
can be as small
as a statement
knowing somebody can be based
on related connections
Building a connection is easily done
with flattery, questions, quotations, etc
Building a connection is easily done
with flattery, questions, quotations, etc
Friends get busy and so send a nice
follow-...
Helping someone answer a question they asked
Find 2 generic points of references that are
always worthy of a mention to build a
relationship
Find 2 generic points of references that are
always worthy of a mention to build a
relationship
(If nothing else, comment ...
We grew a stagnant campaign from
a 1% response rate to having an
that a guest
post will fix
You are asking to solve a problem
that you assume the website is
having, which is
If you had an amazingly engaged blog,
why would you let someone else
ALWAYS Ask yourself, if you
were running a blog,
They have good content and you could
help get them more visitors to it
Can you offer to
setup a new CDN for
them or use your
under utilised
server?
Can you buy of find them a free
theme to use?
Can you move
them over to your
VPS easily?
Could you do the research for a huge
resource piece they are doing?
Could you purchase, source or design an
awesome image or photo for them to use?
Does your developer have a bit of spare
time you could help them with?
Ever thought about
offering the cost of
writing content around
and offer it as cash in
exchange for a banner in
the conten...
(with process you can
execute on for ease of
reference)
if they did not respond or
accept the first ones
Most people actually say the issues they
have, when asked, which has improved our
from 14% success to 0%, until we
stopped talking and started to
listen
Your persona does not show
yet you still want prospects to accept your
email, guest post or link request
in email signatures,
templates, etc
Success can be anything
that sounds good:
3,500
shares on
a piece
you did
previously
Writing for
one of the
largest
websit...
so that they can be
added to any email
outreach method
Large publications began responding for us to
achieve the same successes for them
Don’t you hate it when people
Typically the answer
is the easiest way for a prospect to not
create an unwanted obligation / need
in the follow-up email
than you did originally
Email them this
after your
no-response or
rejection to
first follow-up
after your
no-response or
rejection to
first follow-up
Note: This puts all of the power back
onto the webmaster, so that t...
after your first
2 outreach
emails
(this is the third)
to your original emails, the follow-up
system must be stopped automatically
We have seen response rates
from people who never responded
to our original emails
We have seen response rates of
from people who never responded
to our original emails
Even 1% extra is great, as it is
an ...
relationships and
networks that are
already built
so why don’t link builders?
after spending
so long to get a
reply and a link
and request as if in
need, as nobody can
walk past someone
who is in need
to convince
the webmaster
they were happy
with you
Note: Worst case, the webmaster
understands you are wanting to
write mo...
schedule the referral email
template for 1 months time to
send
We went from 0% referrals (Never asked)
to 7% of all successful link prospects
said they did not
know anybody
no reply
You waste too much time
it is easy to instantly get them results
without much effort at all
Data includes
Data includes
to introduce webmasters to other persona’s
Use on clients who are:
A client was a plumber with no
rankings, so we got all of our
successful link placement prospects
and instantly got them
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
7 Sales Techniques to Improve your Link Outreach
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7 Sales Techniques to Improve your Link Outreach

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Published on

Grant Merriel's Deck Leads for SEO Summit 2015

Published in: Internet

7 Sales Techniques to Improve your Link Outreach

  1. 1. NO NEW Outreach strategies Every outreach strategy CAN work Emailing once is never enough Outreach is a mix of sales and negotiation Improve your link placements by up to 50% Improving is better than restarting
  2. 2. Emailed for Emailed for Emailed for
  3. 3. And…
  4. 4. Why do ALL that work (and maybe a bad follow-up)
  5. 5. STOP, emailing people during the
  6. 6. or during
  7. 7. at the start of the day or at the start / end of the week.
  8. 8. (even if your email might help them)
  9. 9. Find a time that is between for the recipient
  10. 10. and message accordingly
  11. 11. We started seeing an
  12. 12. and you want to scale from their hard work…
  13. 13. that you worked hard to purchase, so why should they?
  14. 14. or a bond or do anything for them, before asking for a favor
  15. 15. A relationship can be as small as a statement
  16. 16. knowing somebody can be based on related connections
  17. 17. Building a connection is easily done with flattery, questions, quotations, etc
  18. 18. Building a connection is easily done with flattery, questions, quotations, etc Friends get busy and so send a nice follow-up when you get no response
  19. 19. Helping someone answer a question they asked
  20. 20. Find 2 generic points of references that are always worthy of a mention to build a relationship
  21. 21. Find 2 generic points of references that are always worthy of a mention to build a relationship (If nothing else, comment on the design)
  22. 22. We grew a stagnant campaign from a 1% response rate to having an
  23. 23. that a guest post will fix
  24. 24. You are asking to solve a problem that you assume the website is having, which is
  25. 25. If you had an amazingly engaged blog, why would you let someone else
  26. 26. ALWAYS Ask yourself, if you were running a blog,
  27. 27. They have good content and you could help get them more visitors to it
  28. 28. Can you offer to setup a new CDN for them or use your under utilised server?
  29. 29. Can you buy of find them a free theme to use?
  30. 30. Can you move them over to your VPS easily?
  31. 31. Could you do the research for a huge resource piece they are doing?
  32. 32. Could you purchase, source or design an awesome image or photo for them to use?
  33. 33. Does your developer have a bit of spare time you could help them with?
  34. 34. Ever thought about offering the cost of writing content around and offer it as cash in exchange for a banner in the content?
  35. 35. (with process you can execute on for ease of reference)
  36. 36. if they did not respond or accept the first ones
  37. 37. Most people actually say the issues they have, when asked, which has improved our
  38. 38. from 14% success to 0%, until we stopped talking and started to listen
  39. 39. Your persona does not show
  40. 40. yet you still want prospects to accept your email, guest post or link request
  41. 41. in email signatures, templates, etc
  42. 42. Success can be anything that sounds good: 3,500 shares on a piece you did previously Writing for one of the largest websites in your niche Experts you have collaborated with How many publications you have been featured in Followers and likes you have (not a strong one but good if you have nothing else)
  43. 43. so that they can be added to any email outreach method
  44. 44. Large publications began responding for us to achieve the same successes for them
  45. 45. Don’t you hate it when people
  46. 46. Typically the answer is the easiest way for a prospect to not create an unwanted obligation / need
  47. 47. in the follow-up email than you did originally
  48. 48. Email them this after your no-response or rejection to first follow-up
  49. 49. after your no-response or rejection to first follow-up Note: This puts all of the power back onto the webmaster, so that they can drive the conversation Email them this
  50. 50. after your first 2 outreach emails (this is the third)
  51. 51. to your original emails, the follow-up system must be stopped automatically
  52. 52. We have seen response rates from people who never responded to our original emails
  53. 53. We have seen response rates of from people who never responded to our original emails Even 1% extra is great, as it is an automated follow-up and
  54. 54. relationships and networks that are already built
  55. 55. so why don’t link builders?
  56. 56. after spending so long to get a reply and a link
  57. 57. and request as if in need, as nobody can walk past someone who is in need
  58. 58. to convince the webmaster they were happy with you Note: Worst case, the webmaster understands you are wanting to write more (potentially for them)
  59. 59. schedule the referral email template for 1 months time to send
  60. 60. We went from 0% referrals (Never asked) to 7% of all successful link prospects
  61. 61. said they did not know anybody no reply
  62. 62. You waste too much time
  63. 63. it is easy to instantly get them results without much effort at all
  64. 64. Data includes
  65. 65. Data includes
  66. 66. to introduce webmasters to other persona’s
  67. 67. Use on clients who are:
  68. 68. A client was a plumber with no rankings, so we got all of our successful link placement prospects and instantly got them

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