Personal branding and social media Young Delft


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Personal branding and social media Young Delft

  1. 1. Personal – online - branding Why use social media? Rob Speekenbrink, marketing & communication
  2. 2. Inhoud <ul><li>Social media – a short introduction </li></ul><ul><li>Hoezo “personal branding”? </li></ul><ul><li>Wat is personal branding? </li></ul><ul><li>Bouw en onderhoud je netwerk </li></ul><ul><li>Vragen en regels </li></ul>
  3. 3. 1. Social media – a short introduction
  4. 4. What the HELL is social media?
  5. 5. Social? <ul><li>Attitudes , orientations, or behaviors which take the interests, intentions, or needs of other people into account </li></ul><ul><li>The tendency to cluster with other people and to interact with them </li></ul>
  6. 6. Social media? <ul><li>Wikipedia: ”media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue” </li></ul><ul><li>People share stories, knowledge, experience </li></ul><ul><li>It’s about conversations / interaction, not about pushing messages </li></ul><ul><li>It’s here to stay and there’s a lot of it </li></ul>
  7. 7. Does social media change our society? <ul><li>The visibility and vulnerability of companies increases </li></ul><ul><li>People do not want to be told anymore, they expect interaction </li></ul><ul><li>The consumer is more and more empowered </li></ul><ul><li>News is now and somewehere. A worldwide crisis is spread in minutes </li></ul><ul><li>Anonymity is not much of an issue anymore </li></ul><ul><li>We are not looking for content anymore. It comes to us and it’s personalized </li></ul><ul><li>24/7 </li></ul>
  8. 9. 2. Why “personal branding”?
  9. 10. A personal brand means being able to be more visible than others Social media is just like real life. People will notice you and your work
  10. 13. <ul><li>If you do not manage your own </li></ul><ul><li>online brand </li></ul><ul><li>yourself </li></ul><ul><li>Somebody else will………. </li></ul>
  11. 14. Who am I? <ul><li>Rob Speekenbrink </li></ul><ul><li> </li></ul><ul><li>[email_address] </li></ul><ul><li>Marketing & Communication </li></ul><ul><li>Consultant Online </li></ul>
  12. 21. 2. How to brand your own person
  13. 25. Build your network <ul><li>What makes you tick? </li></ul><ul><li>What’s your strategy? </li></ul><ul><li>Who do you know? </li></ul><ul><li>Behave (also) online </li></ul><ul><li>Use your own name </li></ul><ul><li>Use LinkedIn, Twitter and Facebook but do it wisely </li></ul><ul><li>Choose your own channel(s) </li></ul><ul><li>(Start to) blog </li></ul><ul><li>Measure your effort </li></ul>
  14. 26. What Facebook can do for you? <ul><li>>650 million members worldwide </li></ul><ul><li>Social networking search becomes more important than google </li></ul><ul><li>Impact is potentially endless </li></ul><ul><li>Opinion in Facebook on products and services is more important than non-friend opinions </li></ul><ul><li>78% of consumers trust their online experts. Only 14% trusts advertisements </li></ul>
  15. 27. What LinkedIn can do for you <ul><li>55 million members worldwide </li></ul><ul><li>Average user is a 41 year old man with 15 years of working experience and a household income of > € 90.000 </li></ul><ul><li>Over 80% of all companies uses LinkedIn in applications </li></ul><ul><li>Your resume is out there. </li></ul><ul><li>Network and recommendations are important </li></ul><ul><li>Find fellow experts in groups and join in the discussions </li></ul><ul><li>Exchange of knowledge will bring you further </li></ul>
  16. 28. What Twitter can do for you <ul><li>Modern version of mouth to mouth advertising </li></ul><ul><li>News is now on a specific location </li></ul><ul><li>6 degrees of separation? </li></ul><ul><li>The news finds you </li></ul><ul><li>Influence can be very great </li></ul><ul><li>Ideal way to promote your expertise </li></ul><ul><li>Ideal way to lead people to your blog </li></ul><ul><li>Ideal to start the discussion </li></ul>
  17. 29. Maintaining your network <ul><li>Follow and unfollow </li></ul><ul><li>Share / blog </li></ul><ul><li>Keep participating in discussions </li></ul><ul><li>Don’t rush it </li></ul><ul><li>Publish and use social media to buzz it </li></ul><ul><li>Speak at conferences </li></ul><ul><li>Share your presentations, photo’s, video’s etc </li></ul><ul><li>Rate other people’s content </li></ul><ul><li>“ Like” on Facebook </li></ul>
  18. 30. Be careful <ul><li>Much of the content can not be deleted </li></ul><ul><li>Google your name, brand and content </li></ul><ul><li>Rumors are easily spread but difficult to delete </li></ul><ul><li>Big brother is watching you </li></ul>
  19. 31. 4. Do’s and don’t’s of social media
  20. 32. Social media do’s and don’ts <ul><li>Be honest, factual and do not pretend to be someone you’re not </li></ul><ul><li>Social media are means to do something, not a goal </li></ul><ul><li>Admit making mistakes and apologise </li></ul><ul><li>Respect each other </li></ul><ul><li>Do not try to censor </li></ul><ul><li>Do not attack unless you’re absolutely sure </li></ul><ul><li>It’s all about perception, not about the truth </li></ul><ul><li>Interact </li></ul><ul><li>Respect copyrights </li></ul><ul><li>Do not misbehave </li></ul><ul><li>No marketing </li></ul>TU Delft en Sociale Media
  21. 33. You cannot beat it! Join in (and make mistakes)