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How to E-A-T SEO

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This is my presentation in ICTT 2019 in Kerala, India at the Le Meridien Kochi Hotel. I talk about how Expertise, Authority and Trust affects SEO, how to optimize it, and how Google stashed critical data to jump-start E-A-T as a ranking factor.

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How to E-A-T SEO

  1. 1. How to E-A-T SEO Expertise, Authority and Trust
  2. 2. FEATURED IN
  3. 3. BOOK / COMPANIES FOUNDED
  4. 4. CLIENTS I WORK WITH
  5. 5. A DECADE IN THE INDUSTRY
  6. 6. SEO HACKER BLOG > 70,000 READERS / MONTH
  7. 7. [PIC OF MY DAD’S CR]
  8. 8. STARTED WITH A 1,300 PESO CAPITAL That’s 26 USD
  9. 9. 2010 WHEN I STARTED THE BLOG
  10. 10. I KEPT ON WRITING
  11. 11. 720+ PUBLISHED POSTS IN THE SEO HACKER BLOG
  12. 12. “SEO PHILIPPINES”
  13. 13. 45-MAN TEAM AND GROWING
  14. 14. I HAVE BEEN PRACTICING E-A-T SINCE THE BEGINNING Even before it became a declared acronym
  15. 15. E-A-T WAS FIRST INTRODUCED IN 2014
  16. 16. RECEIVED FURTHER EMPHASIS IN GOOGLE’S “SEARCH QUALITY GUIDELINES” LATE 2018
  17. 17. THIS IS WHEN IT REALLY SHOOK THE SEARCH ENGINE RESULTS PAGES (SERPS)
  18. 18. LET’S REWIND TO 2012
  19. 19. GOOGLE+
  20. 20. WHEN AUTHOR RANK WAS FIRST INTRODUCED
  21. 21. GOOGLE KNEW THAT ARTICLES WILL MAKE UP A HUGE PART OF THE WEB
  22. 22. A TON OF THEM ARE FAKE, LOW QUALITY STUFF
  23. 23. SOME OF THEM WILL BE OUTRIGHT MISLEADING
  24. 24. GOOGLE BUILT AUTHOR RANK EARLY ON TO COMBAT THIS
  25. 25. TONS OF AUTHORS ADOPTED IT
  26. 26. I HAD IT FOR ALL MY BLOGS My picture(s) as a blog author in SERPs
  27. 27. I WAS SO SURE THAT THIS IS THE NEXT BIG THING TO RANK HIGH ON GOOGLE
  28. 28. THEN GOOGLE DEPRECATED THE AUTHOR IMAGE IN SERPS
  29. 29. THEN GOOGLE ANNOUNCED THAT THEY WERE DROPPING AUTHOR RANK
  30. 30. THEN ON APRIL 2019, GOOGLE+ SHUT DOWN
  31. 31. TAKING ALL OF THE GOOGLE+ AUTHORSHIP DATA WITH IT
  32. 32. OR SO WE THOUGHT
  33. 33. ONE THING THAT IS NEVER MENTIONED IN THE WEB ABOUT E-A-T
  34. 34. THEY USED WHAT THEY GOT IN THE AUTHOR RANK ERA
  35. 35. GIVING EARLY ADOPTERS OF GOOGLE AUTHORSHIP A BOOST
  36. 36. E-A-T WAS BUILT EXACTLY ON WHAT THE AUTHOR RANK WAS SUPPOSED TO DO
  37. 37. BUT SINCE GOOGLE+ HAS SHUT DOWN, WHERE DO YOU BUILD YOUR AUTHOR RANK?
  38. 38. HERE ARE THE FACTORS
  39. 39. Your blog
  40. 40. YOUR BLOG FACEBOOK PAGE TWITTER PROFILE GUEST POSTS ON OTHER BLOGS Note to Jam: Split this to multiple slides
  41. 41. YOUR BLOG
  42. 42. EVERY WEBSITE OUGHT TO HAVE A BLOG
  43. 43. THIS IS A PLACE WHERE YOU CAN TELL GOOGLE YOU’RE STILL ALIVE
  44. 44. PUBLISH AT LEAST ONCE A WEEK
  45. 45. MAKE SURE YOU HAVE YOUR AUTHOR BOX
  46. 46. MAKE SURE YOU HAVE THE RIGHT AUTHOR SCHEMA MARKUP IN YOUR AUTHOR BOX
  47. 47. THIS WAY, YOU BUILD YOUR E-A-T AS AN AUTHOR IN YOUR BLOG OVER TIME
  48. 48. MAKE SURE TO PUBLISH HIGH QUALITY ARTICLES THAT ARE FACTUAL, DATA BACKED AND EASY TO READ
  49. 49. SHARE IT IN YOUR SOCIAL MEDIA PLATFORMS
  50. 50. BUILD LINKS TO IT FROM OTHER BLOGS
  51. 51. ASK OTHER AUTHORS TO CITE YOUR WORK
  52. 52. THIS IS THE BEST, MOST IMPORTANT WAY TO BOOST YOUR E-A-T
  53. 53. THE OTHERS ARE ONLY SUPPLEMENTARY WAYS COMPARED TO THIS
  54. 54. FACEBOOK PAGE
  55. 55. EVERYONE AND EVERYTHING HAS A FACEBOOK PAGE
  56. 56. IF YOU DON’T HAVE ONE, YOU’RE NON EXISTENT
  57. 57. YOU DON’T EXIST
  58. 58. THAT’S JUST HOW THE WORLD WORKS NOW
  59. 59. IN ORDER TO HAVE BETTER E-A-T
  60. 60. MAKE SURE THAT YOU LINK TO YOUR FACEBOOK PAGE
  61. 61. YOU CAN DO SO IN YOUR AUTHOR BOX
  62. 62. MAKE SURE THAT YOUR FACEBOK PAGES HAS SIGNIFICANT NUMBER OF LIKES, POSTS AND ENGAGEMENT WEEKLY
  63. 63. MAKE SURE YOUR CONTACT DETAILS ARE ACCURATE AND YOUR WEBSITE LINK IS THERE
  64. 64. FILL UP YOUR ABOUT SECTION, UPDATE YOUR PROFILE AND COVER PHOTO
  65. 65. TWITTER PROFILE
  66. 66. TWITTER IS A LOT SIMPLER
  67. 67. YOU CAN PUT LINKS IN YOUR TWITTER PROFILE
  68. 68. MAKE SURE YOUR TWITTER HANDLE REFLECTS YOUR BRAND
  69. 69. TWEET ABOUT YOUR BLOG POSTS AND STUFF WITHIN YOUR INDUSTRY
  70. 70. GET A GOOD NUMBER OF FOLLOWERS
  71. 71. UPDATE YOUR PROFILE AND COVER PHOTO
  72. 72. GUEST POST ON OTHER BLOGS
  73. 73. THIS IS WHERE IT GETS TRICKY
  74. 74. YOUR GUEST POSTS HAS TO BE IN TUNE WITH YOUR INDUSTRY
  75. 75. OTHERWISE IT WILL NOT HELP WITH YOUR E-A-T
  76. 76. YOU HAVE TO MAKE SURE TO GET A LINK BACK TO YOUR WEBSITE OR BLOG WITHIN THE GUEST POST
  77. 77. EITHER USE YOUR BLOG POSTS AS SOURCES FOR THE GUEST POST
  78. 78. OR ASK THEM FOR A CLEAN AUTHOR BIO WITHIN THE BODY OF THE CONTENT
  79. 79. THE LINK BACK TO YOUR BLOG MUST HAVE A REL=“AUTHOR” MARKUP IN IT
  80. 80. IF YOU ARE ABLE TO GET THAT, IT WOULD HELP YOUR E-A-T
  81. 81. THE WEBSITE YOU POST YOUR STUFF ON IS ALSO IMPORTANT
  82. 82. IT MUST BE A WEBSITE THAT’S RELEVANT TO YOUR INDUSTRY AND HAS GOOD AUTHORITY IN YOUR FIELD
  83. 83. NEEDLESS TO SAY THAT THE HTML TITLE, ARTICLE TITLE AND BODY OF THE CONTENT SHOULD TALK ABOUT YOUR INDUSTRY
  84. 84. DOING THESE KINDS OF GUEST POSTS IN THE MOST RELEVANT WEBSITES IN YOUR INDUSTRY WILL SCORE YOU BIG TIME WITH YOUR E-A-T
  85. 85. FEATURES FROM NEWS SITES
  86. 86. THIS HAS TO DO WITH HOW NEWSWORTHY YOUR ACTIVITIES ARE
  87. 87. IT COULD START FROM GOOD PR COVERAGE OF A MEDIA STUNT YOU DID
  88. 88. ANY COVERAGE OR FEATURES ABOUT YOU FROM OTHER NEWS SITES SHOULD INCLUDE A LINK WITH A PERSON SCHEMA MARKUP
  89. 89. IF YOU HAVE CURRENT FEATURES, YOU CAN TRY TO RECLAIM MENTIONS ABOUT YOU OR YOUR BRAND BY CONTACTING THE EDITOR AND ASKING
  90. 90. GOOGLE MY BUSINESS
  91. 91. YOUR GMB LISTING SHOULD HAVE A MENTION OF YOURSELF AS A PART OF THE ORGANIZATION
  92. 92. YOU CAN WRITE THIS IN THE BUSINESS DESCRIPTION SECTION
  93. 93. “SEO HACKER IS AN SEO SERVICES COMPANY IN THE PHILIPPINES FOUNDED BY SEAN SI.”
  94. 94. MAKE SURE YOUR WEBSITE URL AND APPOINTMENT URL IS ACCURATE
  95. 95. THESE ARE JUST SOME CRITICAL PLACES WHERE YOU CAN BUILD YOUR E-A-T
  96. 96. MOST OF THESE PLACES YOU HAVE DIRECT CONTROL
  97. 97. IT MERELY TAKES DISCIPLINE AND INITIATIVE TO TAKE HOLD OF YOUR E-A- T
  98. 98. THE SOONER YOU INVEST IN IT, THE BETTER FOR YOU
  99. 99. THE HARDER IT IS FOR YOUR COMPETITION TO BEAT YOU
  100. 100. THANK YOU
  101. 101. CONTACT ME / CHECK OUT / CEO AT 22 BOOK

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