It's just not the same : mobile information literacy
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It's just not the same : mobile information literacy

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Presentation at M-Libraries, Brisbane, May 2011 by Peter Godwin and Andrew Walsh

Presentation at M-Libraries, Brisbane, May 2011 by Peter Godwin and Andrew Walsh

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  • Char Booth Informing innovation (Ohio Uni) 2009 94% cell phone 80% iPod or MP3 player Younger students more likely to own gaming systems & cell phones and portable media players (laptop same for all)Those over 27 twice as likely to have dtop computer or pda than 26 or below, and half as likelt to have gaming device.95% of digital natives had mobiles cf 86% digital immigrants. Grada and older students at Ohio had higher interest in emerging technologies (social and mobile) Interest in mobiles corresponds to interest in 2.0. eb calling and im seen as more useful by these than by youngere students. Ownership and use of technologies does not mean they will be more receptive to adopt tools that enable research and information help.
  • Mobile usage and information literacy The move towards the searching for and using information on the move, from a variety of handheld devices, moves us further away again from the comprehensive competency based approach of the dominant information literacy models. The frame or lens which we would need to make sense of information literacy within a mobile context is massively different to a lens that would fit a fixed environment. It is no longer good enough to use the competency based models, but instead we need to consider the unique nature of satisfying information needs on the move. I would argue that there are four key areas in which mobile information literacy would vary from traditional views of information literacy, or “fixed” information literacy.
  • Mobile usage and information literacy The move towards the searching for and using information on the move, from a variety of handheld devices, moves us further away again from the comprehensive competency based approach of the dominant information literacy models. The frame or lens which we would need to make sense of information literacy within a mobile context is massively different to a lens that would fit a fixed environment. It is no longer good enough to use the competency based models, but instead we need to consider the unique nature of satisfying information needs on the move. I would argue that there are four key areas in which mobile information literacy would vary from traditional views of information literacy, or “fixed” information literacy.
  • Where it is manifested. Traditionally searching for information, evaluating it, and using that information may have been expected to happen in a limited range of contexts. Searching for information may happen in a library, from a fixed workspace, possibly at a fixed mutli-purpose computer with a large screen. Mobile search can happen anywhere from a range of devices with massive variation in functionality. Besides the original mobile search tool, the book, mobile search can happen from practically any mobile device that includes the ability to connect to the internet. People now search for information from mobile phones, PDAs (Personal Digital Assistants), handheld games devices, eBook readers, Slates (touchscreen portable computers), netbooks, laptops, and more. This can happen anywhere with a mobile phone or wireless internet signal. Search no longer happens in fixed, controlled environments, but in random, messy, uncontrolled ones from crowded public transport on the way to work, to the loneliness of Mount Everest (Wood, 2009). Church and Smyth (2009) in a diary study of mobile information needs, found that over 67% of information needs in their participants were generated when the user was mobile. The quantity and penetration of mobile internet capable devices mean that these people can increasingly attempt to meet these needs when they occur. Indeed, Hemoinen (2009) found that amongst already active mobile internet users, virtually all of these “on the move” type of information needs were addressed through mobile devices as they occurred (145 out of 147 information needs), with the only failure to address a need occurring due to a mobile phone battery running out.
  • What searches are carried out . Mobile information needs are dominated by the desire for quick, often context specific information particularly regarding local services, travel and trivia (Church & Smyth, 2009 and Heimonen 2009). Whereas with searching and using information in a fixed, traditional location we may search for anything and everything, this isn’t the case for mobile use. The searches we carry out on a mobile device are much more likely to be an additional activity rather than the sole focus of our attention, and therefore influenced by the primary activity we are also engaged in, that is the context in which we find ourselves (Hinze et al., 2010). The information we seek on the move is about facts and small elements of information. We look for the time of the next train, the way to the station, perhaps the closest place to eat while we are waiting, not for discussions on train reliability, the reasons why a train station is located there, or the place of take away cuisine in our cultural heritage. There is likely to be limited evaluation of the information we find, and little opportunity to take detailed information away and derive new knowledge from it. Detailed information is to be avoided as hard to read on the small screens we may be using, or to time consuming to look at in this context.
  •     How we search. Searching for information online from a desktop computer allows access to a wide range of established tools and information sources. It is normal to start searching for information with a generic search engine, which may then lead onto more specialist sites or search tools. It could be characterised by the breadth of sources and tools available and used. Mobile search, however, is heavily influenced by the natural constraints of using a device with a small screen, a small or virtual keyboard and may be characterised by narrowness of sources used. Nearly 40% of mobile users go direct to a known URL within less than 10% starting with a search engine (Fusco, 2010). Kamvar et al. (2009, p.804), also believe that mobile users search for more context or location specific information than fixed users, but “may look for this information within an application that can provide a richer experience than what a browser can provide” . Rather than search the open web, smartphone users are tending towards the installation and use of specialist apps, rather like using a small and somewhat random selection of dubious quality reference books rather than a well stocked library. Social networks / twitter instead of “search”?
  • Time spent on searching. Kamvar et al. (2009, p.805), found less time spent refining searches on mobile phones, including iPhones, with 1.94 queries per search session on a desktop, 1.82 from an iPhone and 1.70 from other mobiles. In Hemoinen’s (2009) study, it was found that 35% of information needs occurred in the home. Even though a fixed computer (or laptop) may have been available, the speed, proximity and convenience of using a mobile device trumped the more powerful device. People turn to their mobile devices for quick and dirty searches for information. They want to know something, and they want to know it now! I carried out focus groups a little while ago and when we talked about being able to search our electronic resources on the move the students were excited by the idea of searching for a book or journal article during a lecture, so they could decide if it was worth them reading the article later, or so they could beat their peers to the book in the physical library. Instant gratification!
  • So these are all areas where (small amounts of) existing research is flagging up differences and where people have interesting things to say about how the search for, use, evaluate information…. And when you interview people about these areas they do use terminology that directly translates to our general definitions!
  • There is a desire for information on the move, a need that is often context or location specific. With the recent increase in internet enabled mobile devices, from iPhones to eBook readers it is becoming the norm to possess devices that we can use to try and satisfy those information needs and desires. The current dominance of competency based information literacy models do not take into account the changing nature of information discovery and use on the move and never could, due to the rapidly evolving technological landscape. Instead, we should be carrying out research into mobile information literacy to create new, relational models that reflect that mobile information literacy is different to “fixed” information literacy, even within the same individual. The particular areas we should look at are the differences in information literacy affected by the Where, What, How and Time spent aspects outlined above. There are no current models that reflect adequately the meeting of information needs on the move. New research, developing new models could help us define how we can help users become information literacy in a new, possibly mobile dominated, environment. It may be that this means in future showing users how to select the apps with the most reliable information, how to construct concise searches in small, awkward, mobile interfaces, or how to use express a question on social networks like Twitter in 140 characters to get sensible responses in return. Until we know how information literacy is changed through the ability to meet information needs on the move, and two thirds of our information needs are generated on the move (Church and Smyth, 2009) we can’t pretend that the existing models meet our needs. Hopefully I’ve given you all something to think about – thank you for listening!
  • Podcasting / vodcasting Text messaging – series of text messages, text walls, polls. App / mobile search QR codes – mainly now in handouts? Thinking about how other things we do show in VR apps – location aware stuff.

It's just not the same : mobile information literacy It's just not the same : mobile information literacy Presentation Transcript

  • It’s just not the same : mobile information literacy Andrew Walsh University of Huddersfield Peter Godwin University of Bedfordshire http://www.flickr.com/photos/notionscapital/5225049493/
    • It’s a mobile social world
    • What this could mean for Information Literacy
    • The Bedfordshire experience
    • The Huddersfield experience
  • http://www.flickr.com/photos/dietpoison/76086767/sizes/m/ http://www.flickr.com/photos/mythoto/1234638761/sizes/m/
  • Mobile and social http://www.flickr.com/photos/laughingsquid/2891883172/
  • http://www.flickr.com/photos/epigraf/4043438176 But are they good searchers?
  • http://www.flickr.com/photos/20149359@N00/1795028581 What’s happening to Information Literacy?
  • http://www.flickr.com/photos/2create/2145691194/
  • http://www.flickr.com/photos/librarianbyday/4530587687/sizes/m/in/photostream/
  • Bringing mobiles into IL
    • Existing models have weaknesses flagged up by “relational” models
    • Existing models essentially pre-world wide web, pre-mobile 1980s, early 1990s in nature
    “ Difference Engine” by http://www.flickr.com/photos/epitti/2586076518/
  • Bringing mobiles into IL
    • Existing models have weaknesses flagged up by “relational” models
    • Existing models essentially pre-world wide web, pre-mobile 1980s, early 1990s in nature
    “ Difference Engine” by http://www.flickr.com/photos/epitti/2586076518/
  • Four areas where mobile IL varies – Where?
    • “ Someone sends me a link at work …. You just BANG, instapaper it … when I’m on a bus journey or something I can just call up instapaper on my phone…”
  • Four areas where mobile IL varies – What?
    • “ I did install a trainline.com app … when I was coming back from a gig in Manchester we got off one stop too far down the line so I was trying to find the train times to come back…”
  • Four areas where mobile IL varies – How?
    • “ Where I’ve a preferred provider for any time of information … my first port of call would normally be their website … (or) … an app if it was a website I would always go for that sort of information…”
  • Four areas where mobile IL varies – Time spent?
    • “ I just love the thought of not being tethered to go and fire up the old laptop or desktop machine…”
    “ old laptop” from http://www.flickr.com/photos/running_like_an_antelope/2307016308/
  • Four areas where mobile IL varies “ It’s interesting that having something like this (iPhone) will allow you to kind of delegate remembering facts and free you up for kind of critical thinking…” “ Fixed” IL “ Mobile” IL Where? Largely in “set” places. At a desktop computer (with little variation in software); at a fixed workplace; within a library. Anywhere; any mobile device (phone, games device, eBook reader – massive variation in device). What? Anything? Normally quick information, often context or location specific?. How? Range of established tools to access and manage wide range of information sources. Standard search engines. Often narrow Apps and individual specialist sites rather than open web. Time spent? Varies. Often slow, long access. People spending long periods searching for, organising and extracting information, especially for academic use. Quick / Fast only. Shorter searches. Little pondering and extracting information. Favour short chunks of info. “Convenience” of device.
  • Concluding thoughts...
    • Desire for information on the move
    • Competency based IL models don’t cut the mustard any more
    • Need to research & define mobile IL to equip us for the near future
    Picture from http://www.flickr.com/photos/the-g-uk/3322912059/
  • The Bedfordshire experience /
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  • Mobile devices survey April 2011
    • 172 Masters level Business students
    • 116 consider they are using a mobile device as a learning tool
    • 20 have Android
    • 25 iPhone
    • 3 iPad
    • 2 e-book reader
    • 24 Blackberry
    • 49 netbook/laptop/tablet
    • 27 know of ourAndroid app. to access library services and 10 have used it.
    • 36 know of QR codes to access e-books and videos, and 21 use them.
  • Some mobile things from Huddersfield
  • Thanks for listening
    • More stuff from Andrew at http://bit.ly/staffpageAW
    • I’m at [email_address] or @andywalsh999 on Twitter
    • More from Peter at
    • http://infolitlib20.blogspot.com/
    • I’m at [email_address] or
    • @touchthecloud on Twitter