The document discusses developing innovative mobile services through libraries. It begins by defining different types of mobile devices such as smartphones, tablets, and e-readers. It then explains why libraries should care about mobile technology, noting growing mobile internet and app usage. The document outlines several mobile trends like apps, social media, QR codes, location-aware technologies, and augmented reality. It concludes by discussing applications of these trends in education and questions for libraries to consider before developing mobile services.

1. DEVELOPING INNOVATIVE MOBILE SERVICES THROUGH YOUR LIBRARY MEREDITH FARKAS http://www.flickr.com/photos/williambrawley/4310319103/

2. WHAT IS A MOBILE DEVICE? http://userpages.umbc.edu/~nohe/Indicium/Ref/RUDI_KROLLOP.JPG

3. TYPES OF MOBILE DEVICES: PDA Personal digital assistant Originally designed for organizing schedules and contacts Later, most could access the Web Many are also phones http://www.flickr.com/photos/williamhook/2566802657/

4. TYPES OF MOBILE DEVICES: SMARTPHONE Mobile phone with computing capacity and Internet access Many PDAs are also smartphones http://www.flickr.com/photos/thegameway/5516183422/

5. TYPES OF MOBILE DEVICES: FEATURE PHONE Smaller form factor, much smaller screen for browsing Most people who have one do not have a data plan so they don’t use the Web functionality Still the most popular type of phone in the U.S. http://www.flickr.com/photos/hendry/2270400837/

6. TYPES OF MOBILE DEVICES: ULTRA-MOBILE PC’S/NETBOOKS Very small PCs with full keyboards Examples: EEE PC, Cloudbook, Mini Note, Lenovo IdeaPad http://www.flickr.com/photos/roland/1877130857/

7. TYPES OF MOBILE DEVICES: TABLET PC Flat, mobile, but significantly larger than a mobile phone Controlled via touchscreen Some eBook readers can double as tablets http://www.flickr.com/photos/yto/4890652439/

8. 2010 Smartphone Sales by O/S (Source: Gartner 2/11)

9. WHY SHOULD YOU CARE ABOUT MOBILE DEVICES? 2.05 trillion SMS messages sent in 2010 in U.S. Over 302 million wireless users in U.S. (source: CITA Wireless Industry Survey, 2010) 32% of Americans have used a cell phone or Smartphone to access the Internet this year (source: Pew, April 2009) 72% of adult and 87% of teen cell phone users text message (Pew, Sept. 2010) Internet-capable mobile phones will outnumber computers within the next year (Horizon Report, 2011)

10. WHY SHOULD YOU CARE ABOUT MOBILE DEVICES? The mobile device will be the primary connection tool to the Internet for most people by 2020 (source: Pew, December 2008) Latinos (51%) and African-Americans (46%) use their phones to access the Internet (versus 33% of whites) (source: Pew, July 2010) People in households with income less than $30,000 are increasing their mobile Internet use at faster rates than those with higher incomes (source: Pew, July 2010)

11. 2011 NMC/Educause Horizon Report named mobile devices one of the major trends in education with an adoption horizon of one year or less More than half of undergraduates own an Internet-capable mobile device (source: ECAR Study of Undergraduate Students and IT, 2010) 94% of students send and receive text messages (source: Ball State University, 2009) WHY SHOULD YOU CARE ABOUT MOBILE DEVICES?

12. WHERE EDUCATIONAL INSTITUTIONS STAND Source: Educause. (2009). Spreading the Word: Messaging and Communications in Higher Education. http://net.educause.edu/ir/library/pdf/EKF/EKF0902.pdf

13. ANY QUESTIONS?

14. MOBILE TRENDS

15. THE APP BOOM Apps - programs for smartphones Games, productivity software, social networking, news, etc. Some come pre-installed, most are downloaded from the Web Some are free, many cost $$$ Apps built for individual mobile platforms Projected app revenues for 2011: $3.8 billion

16. IS THE APP BUST ON THE WAY? HTML5/CSS3/JavaScript O/S agnostic No downloads, no updates Includes native support for media Apps have to be approved by Apple and Google for their app stores Google Voice was rejected by the iTunes store; they created a web app instead Web apps are easier to find than native mobile apps

17. NATIVE APPS STILL HAVE SOME BENEFITS Better designed for each specific platform More integrated into the device Support for widgets and notifications Can access hardware (GPS, camera, etc.) Not slowed down as much by the Web Easier to monetize

18. MOBILE SOCIAL SOFTWARE Three types Social software that can be used on mobile devices Social software primarily designed for mobile devices Social software specifically designed for mobile devices Most are location aware

20. TWITTER Microblogging - sharing info in 140 characters or less People “follow” your Twitter stream and get your updates and that of others they follow Hugely popular tool for network-building, marketing, etc. Can use Web, cell phone, desktop apps, IM, etc.

21. 2D BARCODES http://www.flickr.com/photos/clevercupcakes/3985603967/

22. 2D BARCODES QR (Quick Response) codes - most common Microsoft entered barcode realm with Tag

23. 2D BARCODES Scan to access information or take action Pull up text Dial a phone number Send a txt Pull up a web page Pull up images or video Pull up a poll or survey Need a QR code reader

24. QR CODE DEMO http://www.youtube.com/watch?v=GOgyC8liCfg&NR=1

25. QR CODES Very big in Japan Growing in use in Europe In 2010, growth of QR code use was largest in United States In U.S. mainly see on products, sometimes museums Google is putting QR codes at local businesses that link to the Google Places page

26. QR CODE GENERATORS AND READERS Generators Kaywa QR Stuff i-nigma Readers Kaywa Quickmark i-nigma Beetagg

27. LOCATION-AWARE MOBILE TECHNOLOGIES Use GPS, compass, RFID, etc. to determine a user’s orientation to other people, places, things, etc. http://www.flickr.com/photos/psd/21055837/

28. RFID AND MOBILE PHONES Allows devices to interact over short distances Rumors that future iPhones might be RFID-enabled Use your phone as your library card, credit card, etc. Interact with RFID-enabled objects

29. RFID DEMO http://www.youtube.com/watch?v=be0OjAcjx6Q

30. LOCATION-AWARE APPS: ZILLOW

31. LOCATION-AWARE APPS: AROUND ME

32. LOCATION-AWARE APPS: AAA DISCOUNTS

33. LOCATION-AWARE APPS: LOOPT

34. LOCATION-AWARE MOBILE GAMES

35. FOURSQUARE

36. OTHER WAYS OF “CHECKING IN” Instead of sharing location, tell people what you’re watching, listening to, etc.

37. SOCIAL RECOMMENDATION TOOLS Rate places local to you & get recommendations on what people with common interests recommend

38. ANY QUESTIONS?

39. AUGMENTED REALITY Blending virtual data with what you see in the real world http://www.flickr.com/photos/turkletom/4325703868/

40. AUGMENTED REALITY EXPLAINED http://www.youtube.com/watch?v=D-A1l4Jn6EY

41. LAYAR Allows developers to build layers of data on top of the live video on your phone

42. ACROSSAIR Lots of different apps built on top of this augmented reality browser nearby tweets New York subway Nearby bars

43. YELP MONOCLE

44. TWITT AROUND

45. CAR FINDER

46. GOOGLE GOGGLES

47. THE FUTURE OF AUGMENTED REALITY? http://www.youtube.com/watch?v=tb0pMeg1UN0

48. MOBILE PRIVACY AND SECURITY ISSUES Lots of apps broadcast your location by default (or by mistake) Apps collecting and sharing your personal info Cloud-based providers (like Dropbox) sharing things that were supposed to be private May 2011 - Senate hearings on mobile technology privacy issues

49. APPLICATIONS OF MOBILE TRENDS IN EDUCATION

50. THERE’S AN APP FOR THAT

51. APPS FOR EXPERIENTIAL LEARNING

52. OTHER USES OF MOBILE TECH IN EDUCATION Interactive mobile textbooks Some schools are giving out iPads and other mobile devices to students for learning Scientific observational studies that others can contribute to Mobile quizzes and polls in the classroom Location-based historical data superimposed via augmented reality or linked via QR codes

53. KEEPING UP Mobile in education : EDUCAUSE, New Media Consortium, Campus Technology Mobile in society : Pew Internet and American Life Project, Mobile Marketing Watch, Mobile Marketer Library blogs : Musings About Librarianship, Handheld Librarian, Spectrum Librarians on Twitter : libraryfuture, aarontay, griffey M-Libraries page on Library Success Wiki

54. QUESTIONS TO ASK BEFORE DOING ANYTHING How many of my patrons access the Web via a mobile device? What mobile technologies do my patrons use? What social technologies do my patrons use? Are any organizations my library is aligned with (municipality, University, etc.) looking to create mobile services? What library services and collections might be most appropriate and possible to serve up via a mobile device?

55. Questions? Find me at meredith.wolfwater.com/wordpress mgfarkas (at) gmail.com flickr, twitter: librarianmer facebook: meredithfarkas Slides and links at http://meredithfarkas.wetpaint.com http://www.flickr.com/photos/trucolorsfly/2401196653/