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Mobile Matters: Accommodating the Mobile Masses

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Mobile  Matters   Accommodating the Mobile Masses Laura Solomon Library Services Manager OPLIN [email_address]

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Things mobiles have made, or will make, obsolete

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<ul><li>“ Mobile devices -- and the many types of services that run on them -- are more widespread than any other digital ...

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Mobile Matters: Accommodating the Mobile Masses

With the continuing proliferation of smartphones and devices such as the iPad, there now exists a completely new culture of communication. Mobile media is unknown territory for many of us and our patrons are already there. Libraries are faced with new challenges and new questions. What makes your website mobile friendly? How can your library begin to serve the mobileuser? What are other libraries providing mobile services
(or, are they)? Where should your library start? Get the information you need to start answering these questions and more.

With the continuing proliferation of smartphones and devices such as the iPad, there now exists a completely new culture of communication. Mobile media is unknown territory for many of us and our patrons are already there. Libraries are faced with new challenges and new questions. What makes your website mobile friendly? How can your library begin to serve the mobileuser? What are other libraries providing mobile services
(or, are they)? Where should your library start? Get the information you need to start answering these questions and more.

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Mobile Matters: Accommodating the Mobile Masses

  1. 1. Mobile Matters Accommodating the Mobile Masses Laura Solomon Library Services Manager OPLIN [email_address]
  2. 2. Things mobiles have made, or will make, obsolete
  3. 3. <ul><li>“ Mobile devices -- and the many types of services that run on them -- are more widespread than any other digital information technology. “ </li></ul><ul><li>http://www.theatlantic.com/technology/archive/2011/09/10-charts-everything-you-need-to-know-about-mobile/244974/#slide5 </li></ul>
  4. 4. 82%
  5. 5. Still lots of landlines (Yes, I had one of these)
  6. 6. It’s all about the smartphone … <ul><li>50 MILLION </li></ul>Going down…
  7. 8. There’s an app for that
  8. 9. Texting is for kids…right? Nope.
  9. 10. 31%
  10. 11. “ More and more smartphone users are leaving their desktops, laptops and even their TVs in the dark, and looking to mobile devices to satisfy all their basic technological needs. “ http://www.cnn.com/2010/TECH/mobile/10/21/smartphones.as.computers/index.html
  11. 12. … and the tablet …
  12. 13. … and the laptop (still)
  13. 15. <ul><li>5000% </li></ul>Holy cow!!
  14. 17. What should we do? <ul><li>Change perspective. </li></ul>http://www.flickr.com/photos/wvs/280384849/
  15. 18. Mobile-friendly catalogs <ul><li>PASS </li></ul><ul><li>SOPAC </li></ul><ul><li>Koha </li></ul><ul><li>Evergreen </li></ul><ul><li>FAIL </li></ul><ul><li>Innovative </li></ul><ul><li>Voyager </li></ul><ul><li>SirsiDynix </li></ul>Notice any pattern here?
  16. 19. Mobile friendly databases <ul><li>EBSCO </li></ul><ul><li>Biography Reference Bank </li></ul><ul><li>Mango Languages </li></ul>Only three 
  17. 21. Pay fines via mobile ? http://www.flickr.com/photos/thijsjacobs/3745445404/
  18. 24. What can libraries do NOW?
  19. 28. Scan Jose
  20. 29. Revamp your website
  21. 34. Mobile site essentials <ul><li>Hours </li></ul><ul><li>Contact Us </li></ul><ul><li>Directories </li></ul><ul><li>Directions </li></ul><ul><li>Floor maps </li></ul><ul><li>Search </li></ul><ul><li>Catalog </li></ul><ul><li>Social media </li></ul>
  22. 35. Mobile-friendly reference <ul><li>@Twitter </li></ul><ul><li>SMS specific reference </li></ul><ul><li>Instant messaging? </li></ul>Don’t count on this last one
  23. 37. Think about QR codes
  24. 40. http://www.actionlibrarian.com/archives/124
  25. 41. Don’t forget …
  26. 42. Mobile-friendly libraries
  27. 43. http://www.flickr.com/photos/barnaby_jeans/5120809972/
  28. 44. Marketing mobile http://www.flickr.com/photos/daviderickson/2765981920/
  29. 45. What about library apps ?
  30. 50. What does this mean to me, Laura?
  31. 51. Gadgets are ephemeral
  32. 52. Screen size doesn’t matter <ul><li>http://www.flickr.com/photos/panarmenian_photo/4932197300/ </li></ul>
  33. 53. You mean it makes PHONE CALLS???
  34. 54. “ Mobile is as different from the Internet as TV is from radio” - -Tomi T. Ahonen
  35. 55. The new information ecology
  36. 56. http://www.flickr.com/photos/jwgustavson/4951025955/ Not a strategy
  37. 57. <ul><li>Twitter : @laurasolomon </li></ul><ul><li>Facebook : Facebook.com/laurasolomon </li></ul><ul><li>Blog : What Does This Mean to Me, Laura? </li></ul><ul><li>( http://www.meanlaura.com ) </li></ul><ul><li>Email : [email_address] </li></ul>Contact me:

Editor's Notes

  • With the continuing proliferation of smartphones and devices such as the iPad, there now exists a completely new culture of communication. Mobile media is unknown territory for many of us and our patrons are already there. Libraries are faced with new challenges and new questions. What makes your website mobilefriendly? How can your library begin to serve the mobile user? What are other libraries providing mobile services (or, are they)? Where should your library start? Get the information you need to start answering these questions and more. Sponsored by: Program Committee 17

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