Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tech trends for AWC communicators April 2011


Published on

Broad overview of tech trends from "Ear to the (Geek) Ground" webinar for the Association for Women in Communications (AWC.)

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

Tech trends for AWC communicators April 2011

  1. 1. Betamax photo courtesy jurvetson at Flickr CC Ear to the (Geek) Ground: Tech News You Can Use 2011 Update
  2. 2. Your Nerd Guide... Sheila Scarborough @SheilaS @FreelanceAustin Co-founder,
  3. 3. What This Is.... A broad-brush look at: <ul><ul><li>Tech/social media trends
  4. 4. What those trends might mean for communicators
  5. 5. Always asking .... So What? </li></ul></ul>
  6. 6. What This Is Not.... <ul><li>A note-taking test!
  7. 7. Reference material will be available </li><ul><li>“ Geek Dashboard Pack” handout
  8. 8. Slides on </li></ul><li>So, put down the pen/keyboard if you'd like, and let's get nerdy.... </li></ul>
  9. 9. Big Themes for Today <ul><li>Information & search engines
  10. 10. The world of mobile
  11. 11. (Pause for mid-session Q&A)
  12. 12. Mobile, continued
  13. 13. Updating the toolbox
  14. 14. Wrap-up Q&A </li></ul>
  15. 15. Ear to the Ground : Information and Online Search King's College, Cambridge Library (courtesy Cornell U. Library, Flickr Commons)
  16. 16. Finding information online.... How are search engines changing? Or.... How is Google changing? 800 lb Gorilla (courtesy digitalART2 Flickr CC)
  17. 17. What's in a SERP? (Search Engine Results Page) Control key closeup courtesy renatotarga at Flickr CC
  18. 18. Search Results Are.... <ul><li>More real-time </li><ul><li>Using Twitter & Facebook data </li></ul><li>More personalized </li><ul><li>According to your location and previous searches </li></ul><li>More universal with photos/video
  19. 19. More social </li><ul><li>Results from your connections </li></ul></ul>
  20. 20. Pop Quiz! What's the world's Number Two search engine?
  21. 21. YouTube
  22. 22. Google's fight against “content farms” Panda (or Farmer) Algorithm Update
  23. 23. Employee bonuses may be tied to social's success Latest effort: +1 in search Similar to Facebook's “Like” Google Keeps Trying Social
  24. 24. Finding information via Q&A <ul>LinkedIn Answers Facebook Questions Quora </ul>
  25. 25. So What? <ul><li>Know how people search for information
  26. 26. Know where people search for information
  27. 27. Can they find YOUR information?
  28. 28. … .and when they do, is it high-quality and trustworthy?
  29. 29. Craft quality content, using the words your customers use to search </li></ul>
  30. 30. Ear to the Ground : Mobile! Mobile (Yutaka Tsutano at Flickr CC)
  31. 31. Imagine everyone with the web in their pocket or purse Shibuya intersection courtesy baldur at Flickr CC
  32. 32. OK, so you're ready to deal with a mobile world Which comes first... Build an app? OR Build a mobile-friendly website?
  33. 33. If you have a nice big budget, do both. For the rest of us....
  34. 34. App vs. Website – Why an App? <ul><li>Apps = focused solutions tailored to mobile devices
  35. 35. Brand awareness every time someone uses your app
  36. 36. People like customizing their mobile devices …. like they customize any computer </li></ul>
  37. 37. App vs. Website – Why NOT an App? <ul><li>Must ensure that people even know the app exists
  38. 38. Must ensure that people can easily find it
  39. 39. Good design and functionality = $$$
  40. 40. You need to cover iPhone, Android, BlackBerry, Windows .... and now tablets, too. </li></ul>
  41. 41. App vs. Website Smackdown I'm in favor of website first, because.... What's the first thing people do when they pull out their phone to look for information? They open up a browser. You MUST get a mobile-friendly website.
  42. 42. The Pause That Refreshes: It's Q & A Time! 555 LED flasher candy creation (courtesy oskay at Flickr CC)
  43. 43. Pop Quiz! How can you connect a piece of paper to the internet?
  44. 44. With a QR code QR code treats by clevercupcakes at Flickr CC
  45. 45. New Orleans-based digital marketing guy Tom Martin demo's a QR code on his phone So on your computer screen, from Tom's Vimeo page, you'll see a video playing on his iPhone, filmed by his handheld Flip video camera. Got that?
  46. 46. You can see the possibilities here, right? Which is why they're starting to show up everywhere BUT....
  47. 47. Have a compelling reason to scan! Should go to a mobile-friendly site (Duh) Problematic in rural/isolated areas Most free codes aren't dynamic Will QR get bumped by NFC (Near Field Communications?)
  48. 48. Pro level Kaywa at link shortener will generate QR Microsoft Tag Some options: making a QR code
  49. 49. Mobile Wrap-up Thoughts <ul><li>Tablets/iPads are mobile devices, too
  50. 50. Phone cameras – just getting started </li><ul><li>Instagram
  51. 51. Livestreaming video from your phone </li></ul><li>Location-based services & mobile GPS </li><ul><li>Foursquare, Gowalla, Facebook Places
  52. 52. Don't forget Yelp
  53. 53. Group texting: Beluga, GroupMe </li></ul></ul>
  54. 54. Ear to the Ground : Updating the Communications Toolbox Tools by L. Marie at Flickr CC
  55. 55. Don't Panic button by Jim Linwood Flickr CC How can we keep UP with all this?!
  56. 56. The story comes first The emotional connection comes first THEN apply the best tool
  57. 57. It's not about the shiny tools.... It's about the application of those tools.
  58. 58. Staying Up To Speed <ul><li>Yes, mainstream media </li><ul><li>Bloomberg BusinessWeek
  59. 59. The UK's Guardian Tech section </li></ul><li>Find tech-savvy mentors
  60. 60. Go where the geeks are </li><ul><li>Your local Social Media Club/SM Breakfast
  61. 61. BlogWorld & New Media Expo
  62. 62. CES & Barcelona Mobile World Congress
  63. 63. South by Southwest Interactive (SXSWi) </li></ul></ul>
  64. 64. SXSWi Where the geeks are <ul>5+ days 20,000 people </ul>
  65. 65. SXSWi 2011 Trip Report <ul><li>Moving more seamlessly between online and offline, usually via mobile
  66. 66. Big brands are there </li><ul><li>Not always greeted with enthusiasm </li></ul><li>Mashup I liked: The AVAdventure
  67. 67. Impact of Middle East use of social networks and mobile for revolution
  68. 68. Not there? Follow #SXSWi on Twitter </li></ul>
  69. 69. Communicator Takeaways <ul><li>Know how people seek information online, and be there with what they seek.
  70. 70. MOBILE
  71. 71. Communicating well is the hard part.
  72. 72. Story/emotional connection comes first.
  73. 73. Don't let your toolbox get rusty. </li><ul><li>Cull and sort, add and subtract as needed. </li></ul></ul>
  74. 74. Whew! Thanks for Coming Today She's geeky! (courtesy Cambodia4KidsOrg at Flickr CC)
  75. 75. Go Get Nerdy <ul>Sheila Scarborough @SheilaS Co-founder, </ul><ul>This presentation was made with Impress open source software </ul>