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I love talking about this stuff! If I don't know the answer I'll try to find it for you. It IS hard to keep up with all of this (I consider it part of my full-time job and it's near-impossible for me) so find yourself a tech guide or tech mentor. Someone a bit further out than you – just on the horizon – if they fall out of sight, you may not want to go there. :) If you follow me on Twitter, please “at” me and say Hi!
We're covering a lot of territory, not enough time to go into much depth. I want you to walk away ready to do more research in the areas that make sense for your business I want you to be able to say, “I've heard of that....”
The “Geek Dashboard Pack” has links and references, and is a good place for “starter kit” information about today's topics. SlideShare, if you haven't heard of it, is a wonderful research resource (and it's Google-indexed, so your SlideShare channel is another way to get your content found. Title, tag and describe with that in mind!)
I'm going to blast along here, but making every effort to leave time for questions at the halfway point and at the end.
It used to be that if you and I sat down and searched for “great microbreweries in Nebraska” in Google, we'd get the same results. Today, if you do that, our results might not be exactly the same. Here is why....
** Real-time: Bing added Twitter, MySpace and FB Fan Page results first, and now Google has them as well plus Google Buzz posts (not all show for all searches.) ** Personalized: Google tracks your search data and keeps it for up to 180 days (used to be opt-in, but is now opt-out.) Your results are targeted to your previous preferences (SOX for baseball vs Sarb-Ox for accountant) so you may have different SERPs than someone next to you searching the same term. Is this a problem/echo chamber? ** Social: What results do your friends like? (my social circle is ppl connected thru Google – my G. Profile is pretty complete, so lots.) Do you even want to know? Make content something ppl want to share!
Always create content with search in mind. Keywords matter everywhere. Don't obsess, but.... For example, your Facebook Fan Page updates now matter for SEO. Title, tag and describe your videos and photos; the bots can't see photos or video (yet, HTML5 in video may change that) but they can crawl text related to those visual items. Remember that people are driving around looking for info on a mobile device. If your sites are a pain to navigate on a smartphone, people will vote with their Blackberries and iPhones and go to sites that CAN use.
Tech trends for AWC communicators April 2011
Betamax photo courtesy jurvetson at Flickr CC Ear to the (Geek) Ground: Tech News You Can Use 2011 Update
Your Nerd Guide... Sheila Scarborough @SheilaS @FreelanceAustin Co-founder, TourismCurrents.com
What This Is.... A broad-brush look at: <ul><ul><li>Tech/social media trends
Ear to the Ground : Information and Online Search King's College, Cambridge Library (courtesy Cornell U. Library, Flickr Commons)
Finding information online.... How are search engines changing? Or.... How is Google changing? 800 lb Gorilla (courtesy digitalART2 Flickr CC)
What's in a SERP? (Search Engine Results Page) Control key closeup courtesy renatotarga at Flickr CC
Search Results Are.... <ul><li>More real-time </li><ul><li>Using Twitter & Facebook data </li></ul><li>More personalized </li><ul><li>According to your location and previous searches </li></ul><li>More universal with photos/video
More social </li><ul><li>Results from your connections </li></ul></ul>
Pop Quiz! What's the world's Number Two search engine?
You need to cover iPhone, Android, BlackBerry, Windows .... and now tablets, too. </li></ul>
App vs. Website Smackdown I'm in favor of website first, because.... What's the first thing people do when they pull out their phone to look for information? They open up a browser. You MUST get a mobile-friendly website.
The Pause That Refreshes: It's Q & A Time! 555 LED flasher candy creation (courtesy oskay at Flickr CC)
Pop Quiz! How can you connect a piece of paper to the internet?
With a QR code QR code treats by clevercupcakes at Flickr CC
New Orleans-based digital marketing guy Tom Martin demo's a QR code on his phone So on your computer screen, from Tom's Vimeo page, you'll see a video playing on his iPhone, filmed by his handheld Flip video camera. Got that?
You can see the possibilities here, right? Which is why they're starting to show up everywhere BUT....
Have a compelling reason to scan! Should go to a mobile-friendly site (Duh) Problematic in rural/isolated areas Most free codes aren't dynamic Will QR get bumped by NFC (Near Field Communications?)
Budurl.com Pro level Kaywa at http://qrcode.kaywa.com/ Bit.ly link shortener will generate QR Microsoft Tag Some options: making a QR code
Mobile Wrap-up Thoughts <ul><li>Tablets/iPads are mobile devices, too
Phone cameras – just getting started </li><ul><li>Instagram
Livestreaming video from your phone </li></ul><li>Location-based services & mobile GPS </li><ul><li>Foursquare, Gowalla, Facebook Places