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The Future of Libraries

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Keynote at the Gloucester County Library Staff Development Day, October 5, 2012

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The Future of Libraries

  1. 1. The Future of Libraries http://www.flickr.com/photos/carbonnyc/3150765076/sizes/l/in/photostream/ Gloucester County Library Staff Development Day Oct 5, 2012 Peter Bromberg | peterbromberg@gmail.com
  2. 2. “Between stimulus and response there is a space. In that space is our power to choose our response.In our response lies our growth and our freedom.” - Viktor E. Frankl
  3. 3. Change Trends Engagement Value Futureproofing
  4. 4. But First… A little perspectiveWhy Are WeHere Today?
  5. 5. Why Are We Here Today?
  6. 6. Why Are We Here?The public library isa center of publichappiness first, ofpublic educationnext.-John Cotton Dana
  7. 7. Change
  8. 8. Exponential Pace of Change1.5 mill yrs lever, wedge500,000 yrs control of fire50,000 yrs bow & arrow5,000 years wheel and axle; sail500 years printing press with movable type; rifle100 years automobiles50 years satellites30 years IBM Home Computer25 years Windows / Mac20 years World wide web10 years ago iPod, Netflix, Tivo5-7 years ago Ubiquitous Broadband, Blogging, Skype4 years ago iPhone, Android, App Store, Geolocation< 4 years SMS/Smartphone ubiquity, Twitter, Facebook< 2 years Tablets, iPads, Cloud AMAZON-APPLE-GOOGLE-FACEBOOK
  9. 9. Pace of Change  2000 2012Use Internet (adult) 46% 82%Broadband at home 5% 66%Own a cell phone 50% 88%Wireless Internet 0% 66%eBook Reader 0% 19%Tablet 0% 19% Stats from Pew Internet & American Life Project
  10. 10. Change & Customer Expectations “Everything’s amazing and nobody’s happy” -Louis CK
  11. 11. Exponential Pace of Change1.5 mill yrs lever, wedge500,000 yrs control of fire50,000 yrs bow & arrow5,000 years wheel and axle; sail500 years printing press with movable type; rifle100 years automobiles50 years satellites30 years IBM Home Computer25 years Windows / Mac20 years World wide web10 years ago iPod, Netflix, Tivo5-7 years ago ubiquitous Wireless, Blogs, Skype4 years ago iPhone, Facebook< 4 years SMS/Smartphone ubiquity, Twitter, Facebook< 2 years post PC world: Tablets, iPad, Cloud, AMAZON-APPLE-GOOGLE-FACEBOOK
  12. 12. Unfreeze/Refreeze Change Model www.flickr.com/photos/circulating/3251962169
  13. 13. This is what unfreeze feels like
  14. 14. Permanent Whitewater http://www.flickr.com/photos/nukeit1/244167779/
  15. 15. Flatten the OrganizationAgile Flexible Adaptable Innovative Responsive Photo cc license 2.0 courtesy flickr user Chrissy Eliza http://www.flickr.com/photos/chrissyeliza/4142314898/sizes/l/in/photostream/
  16. 16. Flatten the OrganizationShared VisionLess HierarchyBias for actionBias for risk-takingEmployee empowerment Photo cc license 2.0 courtesy flickr user Chrissy Eliza http://www.flickr.com/photos/chrissyeliza/4142314898/sizes/l/in/photostream/
  17. 17. Emergent Leaders- No formal authority- Motivate others- Initiate new ideas- Seek others’ opinions- Are passionate and involved Photo cc license 2.0 courtesy flickr user Ian’s Shutter Habit flickr.com/photos/9289838@N06/3387635009/sizes/z/in/photostream/
  18. 18. Emergent Leaders“I’ll just keep goinguntil someone tellsme to dial it back.” And what will you do if someone tells you to dial it back? “I’ll still keep going”
  19. 19. Flatten the Organization
  20. 20. Trends
  21. 21. Trends: Keeping UpTrendwatching.com
  22. 22. Trends: Keeping UpPew Internet & American Life Project
  23. 23. Trends: Keeping UpPew Internet & American Life Project http://libraries.pewinternet.org/
  24. 24. Trends: Technology• Mobile• Smartphones• Tablets and iPads• Faster Everything• Cloud Storage• Rise of Apps• Social, Social, Social http://www.sharenator.com/The_Cell_Phone_Thread/68456/old_cellphone-37356.html
  25. 25. Trends: Technology Post PC World• Mobile• Smartphones• Tablets and iPads• Faster Everything• Cloud Storage• Rise of Apps• Social, Social, Social http://www.sharenator.com/The_Cell_Phone_Thread/68456/old_cellphone-37356.html
  26. 26. Trends: Technology“Mobile devices have fundamentally changed the relationship between information, time and space. Information is now portable, participatory, and personal.” Kristen Purcell, Ph.D., Associate Director, Research Pew Internet Project http://pewinternet.org/Presentations/2012/Mar/Radiodays-Europe.aspx
  27. 27. Trends: Technology Mobile
  28. 28. Trends: Mobile85% - Cell phone45% - Smart phone mber, 2012 ership Update: Septe ept-2012.aspx phone Own /2012/Smartphone-Update-S Pew Smart et.org/Reports tern http://pewin Photo courtesy flickr user fr3d.org CC.2.0 http://www.flickr.com/photos/fr3d/2661739196/sizes/l/in/photostream/
  29. 29. Trends: Tablets over PC“What the post-PC era does mean is that personal computers are not at the center of the technology universe anymore” - Clifford Leimbach, IHS Photo courtesy flickr user I_am_allan CC.2.0 http://www.flickr.com/photos/misteral/6896944190/sizes/h/in/photostream/
  30. 30. Trends: Cheap Cloud Storage
  31. 31. Trends: Cheap Cloud Storage
  32. 32. Cross-Platform, Multiple Devices
  33. 33. <FACEBOOK> Trend: Social </FACEBOOK>
  34. 34. <FACEBOOK> Over 950 million active users </FACEBOOK>
  35. 35. <FACEBOOK> Over 540 million MOBILE users </FACEBOOK>
  36. 36. <FACEBOOK> 50% of active users log on to Facebook every day </FACEBOOK>
  37. 37. <FACEBOOK> Mobile users are 50% more active than non-mobile users </FACEBOOK>
  38. 38. Trends People and Service• CONVENIENCE (anytime, anywhere)• On Demand• Choice• Multiple Channels and Devices• #HashtagNation• Power of Place, Need for Space• Create and Curate (not just consume)
  39. 39. Trend: eBooks
  40. 40. Trend: eBooksFrom Pew’s “Tablet and E-book reader Ownership Nearly Double Over the Holiday Gift-Giving Period”
  41. 41. Trend: eBooksIt’s the Wild West!
  42. 42. Trend: eBooks Pioneers1.Douglas County Library2.Library Renewal3.GlueJar4.Queens Public Library5.Columbus Metropolitan
  43. 43. Trend: eBooks“The tables have turned,” said SharonNemechek, Douglas County Librariescollection services manager.“Publishers have heard about whatwe’re doing and they want to be part ofit. We’re excited about the way therelationship between libraries andpublishers is changing, and what itmeans for our patrons.”
  44. 44. "The library’s job is NOT to assurepublishers and distributors thatthey shall endure no matter howheavy-handed their actions. The twoentities that matter:writer, reader. Our job is to connectthem.Are today’s epublishers making thateasier, or harder? My radicalproposal: let’s do more business withthe former, and less with the latter." -Jamie LaRue, Director, DCPL
  45. 45. Trend: eBooksIt’s fun, people aregoing to be drawnto it, you just want totouch it and see what’sgoing to happen. Accessiblefrom your computer fromhome, as well as from mobileapps and large touch screensin the library.–Deborah Margeson, Collection Services Manager
  46. 46. Trend: eBooksPhoto by Peter Bromberg
  47. 47. http://savemynjlibrary.org/notenoughebooks Trend: eBooksPhoto by Peter Bromberg
  48. 48. Trend: Need for Space
  49. 49. Trends: On Demand | Choice
  50. 50. Trend: Convenience“Time is the new money” – Faith Popcorn
  51. 51. Core Value! ConvenienceRanganathan’s Five Laws of Library Science 1.Books are for Use 2.Every reader his [or her] book 3.Every book its reader 4.Save the time of the reader 5.The library is a growing organism
  52. 52. Engagement
  53. 53. Focus on Customer Experience Walk Throughs http://rowleypolybird.blogspot.com/2010/04/preached-at-trinity-united-reform.html
  54. 54. User Experience: Engagement Jesse James Garrett | The State Of User Experience, http://vimeo.com/6952223Perception (senses) External Action (body) External Cognition (mind) Internal Emotion (heart) Internal
  55. 55. User Experience: Engagement
  56. 56. How We Engage Senses Physical Intellectual Emotional
  57. 57. Other aspects of Engagement• Identity – Who am I?• Group Identity – Who are we?• Social Connections• Community Connections
  58. 58. How We Engage
  59. 59. How We Engage
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  113. 113. How We Engagehttp://www.flickr.com/photos/bgsulib67/5148527894/sizes/m/in/set-72157625192282865/http://www.flickr.com/photos/bgsulib67/5147923795/sizes/m/in/set-72157625192282865/
  114. 114. How We Engage
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  117. 117. AwordaboutSpace
  118. 118. How We EngageCC 2.0 John LeMasney http://365sketches.org/2010/03/17/86-of-365-are-9-of-my-favorite-technology-sets-in-inkscape/
  119. 119. 5 Ways to Engage Our Customers Using Social Media• Be There• And there• Market• Update• Be Useful• Interact
  120. 120. How do we engage our customers online?
  121. 121. How do we engage our customers online?
  122. 122. How do we engage our customers online?
  123. 123. How do we engage our customers online?
  124. 124. How do we engage our customers online?
  125. 125. How do we engage our customers?YOU!
  126. 126. Value
  127. 127. Elements of Value Quality Convenience Human Touch Environment Cost (time or money)
  128. 128. What is Value?Images from Vancouver Public Library: http://vpl.ca
  129. 129. Communicating Value: User Centered http://headrush.typepad.com/creating_passionate_users/2007/04/index.htmlhttp://www.flickr.com/photos/radiorover/2787677403/
  130. 130. Communicating Value: User CenteredPeople askthemselves, “Is thismy kind of place?Unless you get thatright it doesn’tmatter what else youdo.– Joan Frye Williams http://fineartamerica.com/images-medium/odd-man-out-michele-burgess.jpg
  131. 131. Ask Customers what they want (but don’t stop there)Henry Ford said thatif he had askedpeople how theywanted to improvetheir transportationthey would have saidfaster horses. http://www.flickr.com/photos/danshouse/163331027/
  132. 132. Value: The Low Hanging Fruit Push AlertsOnline ContentSocial Networks ProgramsMerchandising http://www.flickr.com/photos/pleeker/164453373/
  133. 133. Value: The Low Hanging FruitHospitality Kindness CaringPartnering Outreach http://www.flickr.com/photos/pleeker/164453373/
  134. 134. FutureProofing
  135. 135. “Prediction is verydifficult, especially ifit’s about the future.” - Niels Bohr
  136. 136. FutureProofing Change Trends CustomerEngagement Value
  137. 137. Get out of the libraryCC 2.0: http://www.flickr.com/photos/markhillary/2212546989/sizes/m/in/photostream/
  138. 138. Create Partnerships http://www.flickr.com/photos/lynstar/4903254802/sizes/l/in/photostream/
  139. 139. Experiment and play “I didn’t fail, I just discovered another way not to invent the electric light bulb.” - Thomas Edisonhttp://www.flickr.com/photos/zetson/3036254720/
  140. 140. Make Something Up (and steal the rest)
  141. 141. Make Something Uphttp://www.flickr.com/photos/bgsulib67/5148528014/sizes/m/in/set-72157625192282865/
  142. 142. There has never been a better time in the history of humanity to STEAL THE REST • Webjunction • Social Media • Associations • ALADirect | ALAConnect • Consortia • Blogs • Literature • Facebook Groups • Personal Networks • LinkedIn Groups • Slideshare.net • Webinars • Vendors • Listservs/Forums
  143. 143. Steal the Platform
  144. 144. Let Go of Perfection http://www.flickr.com/photos/susansimon/4327971938/
  145. 145. Experience is not what happens to you.It is what you do with whathappens to you. - Aldous Huxley www.flickr.com/photos/amandafrice/3046548439/
  146. 146. The best time to plant a tree was always 20 years ago.The second best time is always today. www.flickr.com/photos/yahya/132963781
  147. 147. http://www.flickr.com/photos/darwinbell/2602728681/Gloucester County LIbrary Staff Development Day Peter Bromberg | peterbromberg@gmail.com
  148. 148. Deleted Scenes
  149. 149. Emergent Leaders No formal authorityMotivate others Initiate new ideas Seek others’ opinionsAre passionate and involved Photo cc license 2.0 courtesy flickr user aussiegal http://www.flickr.com/photos/aussiegall/7196082472/sizes/l/in/photostream/
  150. 150. Customer Centered Design
  151. 151. 2006 We want our articles to be correct before they are published. We stand behind our process, based on trained editors and fact checkers, more than 4,000 experts, and sound writing. Our model works well. Wikipedia is very different, but nothing in their model suggests we should change what we do.http://www.flickr.com/photos/radiorover/2787677403/ - Dale Holberg, the Editor in Chief of Britannica
  152. 152. 2009 The new version of Britannica Online, set to debut this summer, will emulate the Wikipedia concept by letting subscribers make changes to any article, ranging from minor edits to near-total rewrites. "I dont believe its accurate to say that Britannica & Wikipedia are becoming more similar” scoffed Britannica President Jorge Cauzhttp://www.flickr.com/photos/radiorover/2787677403/ - Boston Globe, 3/31/2009
  153. 153. User Experience Honeycomb VALUE • Useful • Desirable • Accessible • Credible • Findable • UsableBy Peter Morville, Semantic Studios http://semanticstudios.com/publications/semantics/000029.php
  154. 154. Make “So What” Your Favorite Question http://openlibrary.org/works/OL8851068W/So_What

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