Marketing the Mobile Part of Your Library

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Presentation for Handheld Librarian Online Conference, Aug. 15, 2012.

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Marketing the Mobile Part of Your Library

  1. 1. Marketingthe Mobile Partof Your LibraryBohyun KimDigital Access Librarian, Florida International University Medical LibrarySlides: http://slideshare.net/bohyunkimhttp://bohyunkim.net/blog | Twitter: @bohyunkimHandheld Librarian Online Conference VIIAugust 15, 2012
  2. 2. MarketingFlickr http://www.flickr.com/photos/ferret111/5571051621
  3. 3. A step extra but essential• Awareness• Message (Brand)• User experience• Patron satisfaction• Customer loyalty
  4. 4. Awarenesshttp://expressiol.blogspot.com/2011/02/future-starbucks-menu-interface.html
  5. 5. What is available? http://www.cspinet.org/menulabeling/boards.html
  6. 6. Brand and Message
  7. 7. Brand and Message
  8. 8. More examples• Apple, Think outside of a box.• AT&T, The world’s networking company.• DuPont, The miracles of science.• IBM, Solutions for a small planet.• Intel, Intel Inside.• L’Oreal, Because I’m worth it.• Nike, Just do it.• Publix, Where shopping is pleasure.• Subway, Eat fresh.• Toyota, Get the feeling.• VISA, It’s everywhere you want to be.
  9. 9. What is your library’s message?• Boston Public Library : BPL - What do you want to know?• University of Florida - Borland Library, : Opening the door to knowledge• New Castle Public Library : Promoting lifelong learning for persons of all ages• Cambridge University Business School - Judge Library : We don’t just stamp your books.• Santa Barbara City College - Luria Library : Explore. Learn. Grow.
  10. 10. What does your library space sayto your patrons? Image from : http://library.fiu.edu and http://anneknock.com/tag/libraries/
  11. 11. Library entrance Engineering Library at University of Nevada, Reno. Images from the presentation by Bohyun Kim, Tod Colegrove, Jason Clark at ALA 2012.http://www.slidesh are.net/bohyunkim/i-can- do-it-all-by-mysef- exploring-new-roles-for- libraries-and-mediating- technologies-in- addressing-the-diy- mindset-of-library- patrons
  12. 12. One of the coolest librarybuildings…
  13. 13. I would have never known…
  14. 14. Mobile part of your library• Mobile e-readers• Mobile e-books• Mobile devices (e.g. Flip camera, iPod touch, laptop, etc.)• Mobile resources (Part of your library collection)• Mobile services (e.g. Facebook, SMS reference, etc.)• Mobile website
  15. 15. What not show what you got?Florida International University Green Library
  16. 16. This is good but…
  17. 17. This is better. Howe Library http://www.vnews.com/08062010/6903185.htm
  18. 18. Making e-books visible Florida International University Green Library. Images from Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, http://acrl.ala.org/techconne ct/?p=498
  19. 19. Intrigue!Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation:http://connect.ala.org/node/176080
  20. 20. Draw attentionScottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation:http://connect.ala.org/node/176080
  21. 21. A successful program can be yourbest marketing.NCSU Libraries – Image from Anne Burke’s presentationhttp://connect.ala.org/node/176080
  22. 22. QR Code Booklet Images from Benjamin Rawlins’ presentation “Mobile Services & QR Codes” : http://prezi.com/9ah hooyfoide/mobile- services-and-qr- codes/
  23. 23. Mobile databases explainedin paper Images from Benjamin Rawlins’ presentation “Mobile Services & QR Codes” : http://prezi.com/9ah hooyfoide/mobile- services-and-qr- codes/
  24. 24. Advertise where patrons are. Florida International University Medical Library
  25. 25. Engage!Florida International University Medical Library
  26. 26. Florida International UniversityMedical Library Visibility Boise State University LibGuides http://guides.boisestate.edu/content.php?pid=14162 2&sid=1552856
  27. 27. Utilize the physical spaceMiami University Library, OH.http://www.epic-business.com/qr-code-use-miami-university/Kansas State University Library.https://blogs.k-state.edu/it-news/2011/05/10/qr-codes-free-tools-quick-access-to-all-kinds-of-data/
  28. 28. What about this? “All our mobile stuff is listedon the library mobile website!”
  29. 29. How discoverable isyour library’s mobile website?Flickr http://www.flickr.com/photos/vshioshvili/6052840960/
  30. 30. ?
  31. 31. Picking the right tool& Using it appropriately Flickr http://www.flickr.com/photos/39718079@N00/261054170/lightbox/
  32. 32. References• Anne Burke, “Demystifying the Library with Game-Based Mobile Learning,” ACRL TechConnect Blog, July 30, 2012. http://acrl.ala.org/techconnect/?p=1418.• Benjamin Rawlins, “Mobile Services & QR Codes,” http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/• Bohyun Kim, “Afraid of Marketing? How About a Tagline?,” Library Hat, Jan. 27, 2011.• Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, March 21, 2012. http://acrl.ala.org/techconnect/?p=498.• “Library Taglines,” Getting Attention, http://gettingattention.org/nonprofit- taglines/database/library_taglines.html?order=field_tagline_value&sort=desc.• Gimme. http://gimme.scottsdalelibrary.org/• “Presentations at LITA Mobile Computing IG meeting at ALA 2012 Annual Conference,” ALA Connect. (Includes presentations about NCSU Libraries’ Scavenger Hunt and Gimme app from the Scottsdale Public Library) http://connect.ala.org/node/176080• FIU Medical Library, Facebook. http://facebook.com/fiumedlib.*** See other references in the slides.
  33. 33. Questions?

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