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Marketing the Mobile Part of Your Library

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Marketing
the Mobile Part
of Your Library
Bohyun Kim
Digital Access Librarian, Florida International University Medical Li...

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Marketing




Flickr http://www.flickr.com/photos/ferret111/5571051621

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A step extra but essential
•   Awareness
•   Message (Brand)
•   User experience
•   Patron satisfaction
•   Customer loya...

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Marketing the Mobile Part of Your Library

  1. 1. Marketing the Mobile Part of Your Library Bohyun Kim Digital Access Librarian, Florida International University Medical Library Slides: http://slideshare.net/bohyunkim http://bohyunkim.net/blog | Twitter: @bohyunkim Handheld Librarian Online Conference VII August 15, 2012
  2. 2. Marketing Flickr http://www.flickr.com/photos/ferret111/5571051621
  3. 3. A step extra but essential • Awareness • Message (Brand) • User experience • Patron satisfaction • Customer loyalty
  4. 4. Awareness http://expressiol.blogspot.com/2011/02/future-starbucks-menu-interface.html
  5. 5. What is available? http://www.cspinet.org/menulabeling/boards.html
  6. 6. Brand and Message
  7. 7. Brand and Message
  8. 8. More examples • Apple, Think outside of a box. • AT&T, The world’s networking company. • DuPont, The miracles of science. • IBM, Solutions for a small planet. • Intel, Intel Inside. • L’Oreal, Because I’m worth it. • Nike, Just do it. • Publix, Where shopping is pleasure. • Subway, Eat fresh. • Toyota, Get the feeling. • VISA, It’s everywhere you want to be.
  9. 9. What is your library’s message? • Boston Public Library : BPL - What do you want to know? • University of Florida - Borland Library, : Opening the door to knowledge • New Castle Public Library : Promoting lifelong learning for persons of all ages • Cambridge University Business School - Judge Library : We don’t just stamp your books. • Santa Barbara City College - Luria Library : Explore. Learn. Grow.
  10. 10. What does your library space say to your patrons? Image from : http://library.fiu.edu and http://anneknock.com/tag/libraries/
  11. 11. Library entrance Engineering Library at University of Nevada, Reno. Images from the presentation by Bohyun Kim, Tod Colegrove, Jason Clark at ALA 2012.http://www.slidesh are.net/bohyunkim/i-can- do-it-all-by-mysef- exploring-new-roles-for- libraries-and-mediating- technologies-in- addressing-the-diy- mindset-of-library- patrons
  12. 12. One of the coolest library buildings…
  13. 13. I would have never known…
  14. 14. Mobile part of your library • Mobile e-readers • Mobile e-books • Mobile devices (e.g. Flip camera, iPod touch, laptop, etc.) • Mobile resources (Part of your library collection) • Mobile services (e.g. Facebook, SMS reference, etc.) • Mobile website
  15. 15. What not show what you got? Florida International University Green Library
  16. 16. This is good but…
  17. 17. This is better. Howe Library http://www.vnews.com/08062010/6903185.htm
  18. 18. Making e-books visible Florida International University Green Library. Images from Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, http://acrl.ala.org/techconne ct/?p=498
  19. 19. Intrigue! Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080
  20. 20. Draw attention Scottsdale Public Library – Images from Aimee Fifarek and Ann Porter’s presentation: http://connect.ala.org/node/176080
  21. 21. A successful program can be your best marketing. NCSU Libraries – Image from Anne Burke’s presentation http://connect.ala.org/node/176080
  22. 22. QR Code Booklet Images from Benjamin Rawlins’ presentation “Mobile Services & QR Codes” : http://prezi.com/9ah hooyfoide/mobile- services-and-qr- codes/
  23. 23. Mobile databases explained in paper Images from Benjamin Rawlins’ presentation “Mobile Services & QR Codes” : http://prezi.com/9ah hooyfoide/mobile- services-and-qr- codes/
  24. 24. Advertise where patrons are. Florida International University Medical Library
  25. 25. Engage! Florida International University Medical Library
  26. 26. Florida International University Medical Library Visibility Boise State University LibGuides http://guides.boisestate.edu/content.php?pid=14162 2&sid=1552856
  27. 27. Utilize the physical space Miami University Library, OH. http://www.epic-business.com/qr-code-use-miami-university/ Kansas State University Library.https://blogs.k-state.edu/it- news/2011/05/10/qr-codes-free-tools-quick-access-to-all-kinds-of-data/
  28. 28. What about this? “All our mobile stuff is listed on the library mobile website!”
  29. 29. How discoverable is your library’s mobile website? Flickr http://www.flickr.com/photos/vshioshvili/6052840960/
  30. 30. ?
  31. 31. Picking the right tool & Using it appropriately Flickr http://www.flickr.com/photos/39718079@N00/261054170/lightbox/
  32. 32. References • Anne Burke, “Demystifying the Library with Game-Based Mobile Learning,” ACRL TechConnect Blog, July 30, 2012. http://acrl.ala.org/techconnect/?p=1418. • Benjamin Rawlins, “Mobile Services & QR Codes,” http://prezi.com/9ahhooyfoide/mobile-services-and-qr-codes/ • Bohyun Kim, “Afraid of Marketing? How About a Tagline?,” Library Hat, Jan. 27, 2011. • Bohyun Kim, “Making Library e-Books on the e-Book Reader Visible,” ACRL TechConnect Blog, March 21, 2012. http://acrl.ala.org/techconnect/?p=498. • “Library Taglines,” Getting Attention, http://gettingattention.org/nonprofit- taglines/database/library_taglines.html?order=field_tagline_value&sort=desc. • Gimme. http://gimme.scottsdalelibrary.org/ • “Presentations at LITA Mobile Computing IG meeting at ALA 2012 Annual Conference,” ALA Connect. (Includes presentations about NCSU Libraries’ Scavenger Hunt and Gimme app from the Scottsdale Public Library) http://connect.ala.org/node/176080 • FIU Medical Library, Facebook. http://facebook.com/fiumedlib. *** See other references in the slides.
  33. 33. Questions?

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