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Social Networking (UA Campus Communicators)


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Social Networking (UA Campus Communicators)

  1. 1. Current Trends in Social Networking and Social Media<br />Shari Laster<br />Government Documents Librarian, Bierce Library<br />10 February 2010<br />
  2. 2. What are we talking about?<br /><ul><li>How do current students use social networking?
  3. 3. How can classrooms incorporate social media to improve student success?
  4. 4. How can these tools address issues in the workplace?
  5. 5. What's next?</li></li></ul><li>Some hazy definitions<br /><ul><li>Social Networks: networks connecting people for social activities
  6. 6. Social Media: media with social functions
  7. 7. Social Applications: web programs with social functions
  8. 8. Web 2.0: encapsulating technology</li></li></ul><li>Who are we talking about?<br /><ul><li>People who graduated from high school in 2009 were in middle school when MySpace was launched.
  9. 9. They were high school freshmen when Facebook opened its networks to high school students.
  10. 10. Two-thirds of their peers in high school had mobile phones. </li></li></ul><li>So how do people use social networking?<br /><ul><li>Storefront for friends, acquaintances, strangers. 
  11. 11. Venue for expressing identity.
  12. 12. Social awareness.
  13. 13. Tool for sharing and connecting to information.
  14. 14. Entertainment.</li></li></ul><li>Why is this interesting?<br /><ul><li>Technology is a critical element of relationships and interactions.
  15. 15. Expectations lean toward openness and sharing.
  16. 16. Adaptations to juggling multiple channels of information.</li></li></ul><li>Key findings from ECAR 2009 survey, part 1<br /><ul><li>Students are more likely to own new technology, particularly laptops.
  17. 17. Social networking sites and text messaging are used by 9 in 10 students (IM has dropped to 75%).
  18. 18. More use of software tools takes place outside the classroom.</li></li></ul><li>Moving to the classroom... why social applications?<br /><ul><li>Interactive and participatory.
  19. 19. Stretch technological capabilities.
  20. 20. Pervasive learning moments.
  21. 21. "Without educators, technology in the classroom is useless." - danah boyd</li></li></ul><li>Blogs and PBwiki <br /><ul><li>Public collaboration and exploration of topics.
  22. 22. Share activities and outcomes.
  23. 23. Multimedia opportunities.
  24. 24. Part of public portfolio.</li></li></ul><li>Flickr and SlideShare<br /><ul><li>Easy to get started and use.
  25. 25. Participate in public conversation.
  26. 26. Impact of project goes beyond a single course.</li></li></ul><li>YouTube and podcasting<br /><ul><li>Learn valuable technical and communications skills.
  27. 27. Opportunities for multidisciplinary projects with tangible outcomes.</li></li></ul><li>Moving to the workplace...why social applications?<br /><ul><li>Synchronous and asynchronous collaboration.
  28. 28. Solutions to common knowledge management needs.
  29. 29. Contact with professionals and experts within fields. </li></li></ul><li>Twitter<br /><ul><li>Participate in conversations and share knowledge.
  30. 30. Follow conferences and conventions.
  31. 31. Track the realtime pulse of topics.</li></li></ul><li>LinkedIn [and Facebook]<br /><ul><li>Virtual business cards.
  32. 32. Maintain professional contacts.
  33. 33. Look for employment and opportunities.
  34. 34. Pool of expertise can share information.</li></li></ul><li>Delicious and Google Apps<br /><ul><li>Share and manage resources for working groups and projects.
  35. 35. Build legacy resources for future projects.
  36. 36. Remote and asynchronous collaboration.</li></li></ul><li>What's next?<br /><ul><li>Mobile messaging (texting/SMS) growth expected to continue.
  37. 37. Mobile IM particularly popular with youth segment. 
  38. 38. Smartphones are increasingly popular in the U.S. </li></li></ul><li>Smartphones<br />
  39. 39. Key findings from ECAR 2009 survey, part 2<br /><ul><li>Nine out of ten students use text messaging.
  40. 40. Half of the students surveyed owned an Internet-capable device, although a third do not use that feature.
  41. 41. Popular uses include checking for information, email, and social networking. </li></li></ul><li>Some tidbits<br /><ul><li>Four future trends: access the web anywhere, access without computers, media-driven access, social media-driven access. - Mashable
  42. 42. "Don't feed the trolls, unless you're feeding them tranquilizers." - Collecta co-founder Brian Zisk</li></li></ul><li>Recent studies<br /><ul><li>The ECAR Study of Undergraduate Students and Information Technology, 2009. Available at:
  43. 43. Social Media and Young Adults. Pew Internet Project, 2010. Available at:</li></li></ul><li>Other resources<br /><ul><li>boyd, danah. "some thoughts on technophilia." Posted 20 August 2009 on Available at:
  44. 44. "Forty-One Percent of Consumers Will Make Smartphones Their Next Mobile Device." Posted 10 June 2009 on Available at:
  45. 45. Parr, Ben. "What the Web of Tomorrow Will Look Like: 4 Big Trends to Watch." Posted  24 January 2010 on Available at:
  46. 46. O'Dell, Jolie. "Open Thread: Dealing with Real-Time Negativity." Posted 1 February 2010 on Available at:
  47. 47. "SMS Continues to Confound Expectations as Worldwide Messaging Revenues Set to Exceed USD 233 Billion by 2013." Posted 1 February 2010 on Available at: </li></li></ul><li>This presentation is available at:<br /><br />or<br /><br />(case-sensitive)<br />
  48. 48. Shari Laster<br /> <br />Government Documents Librarian<br />Assistant Professor of Bibliography <br />Reference <br />University Libraries<br />The University of Akron <br /> <br /><br />330.972.7494<br />Bierce 154B <br /><br />