This document summarizes a workshop on using Web 2.0 technologies for free or at low cost. It outlines benefits like increasing reach and engagement as well as key terms. It provides examples of tools for collaboration, knowledge management, feeds/syndication, social networking, maps/GIS, publishing, and fundraising. It also covers strategic issues to consider around control of data and services as well as practical implementation challenges.

1. Web 2 For Free This workshop could save you at least £1596.96* Dave Nolan web development | strategy | support NCVO Publishers Forum 20 th March 2008 Ring 0845 458 7495 Write dave@textgoeshere.org.uk Comment http://textgoeshere.org.uk/ textgoeshere

2. What we'll cover

3. Benefits increase reach expand information-gathering improve knowledge-sharing and project management stimulate participation and feedback connect (to) people save money raise money

4. Key terms blog wiki social network tag widget mashup RSS feed, syndication

5. Events and beyond www.flickr.com: groups, tags, badges youtube.com: channels, tags upcoming.yahoo.com slideshare.net www.surveymonkey.com www.wufoo.com www.sobellhospiceoxford.org, http://www.flickr.com/people/sobellhospiceoxford/ http://www.ilph.org/, http://www.youtube.com/user/horsecharity

6. Collaboration www.wikispaces.com www.google.com/docs www.basecamphq.com www.backpackit.com www.google.com/calendar www.theinternationale.net/playstories

7. Knowledge management Social bookmarking del.icio.us ma.gnol.ia grazr.com Social news sites digg.com reddit.com www.addthis.com nptech tag, for:ictforesight, grazr for foresight

8. Feeds, syndication reader.google.com pageflakes.com, netvibes.com, live.com sproutbuilder.com www.flypaper.net http://www.masternewmedia.org/news/2006/03/09/how_to_create_a_rss.htm

9. Social networking facebook.com group or a profile? personal profile or organisational? what applications can you use? e.g. justgiving linkedin.com bebo.com myspace.com http://www.nspcc.org.uk/getinvolved/raisemoney/facebook_wda50097.html Leonard Cheshire

10. Maps, GIS maps.google.co.uk www.lefsesoft.com www.londonprofiler.org www.casa.ucl.ac.uk/software/googlemapcreator.asp

11. Publishing www.bloglines.com www.wordpress.com www.nabble.com www.webride.com ning.com groups.google.com technorati.com 'Talking of Sex' http://brookcentres.blogspot.com

12. Software replacements Image editing pixenate.com snipshot.com PDF Creation www.pdfonline.com/doc2pdf/convert_pdf.aspx

13. Raising money pledgebank.com justgiving.com kiva.com Open Rights Group, www.openrightsgroup.org/

14. Beyond digital natives twitter.com jaiku.com tumblr.com www.yomo.co.uk

15. Caveats Who's in control? They are. Who owns the data? They do. Why is it free? They want your eyeballs.

16. Strategic issues Are you just another consumer? How may their service, T&Cs change? How can you migrate to another setup? Youtube vs Flickr “… by submitting the User Submissions to YouTube, you hereby grant YouTube a worldwide, non-exclusive, royalty-free, sublicenseable and transferable license to use, reproduce, distribute, prepare derivative works of, display, and perform the User Submissions in connection with the YouTube Website and YouTube’s (and its successor’s) business… in any media formats and through any media channels.”

17. Practical issues Accessibility (widgets)‏ Registration information Data protection, marketing Technical know-how

18. The future belongs to robots Sematics and microformats Outside the walled garden Creative Commons

19. Signing off Further reading & acknowledgements http://www.sosaidthe.org/2008/03/15/secret-guide-to-social-media-in-government/ http://theinternationale.org/2008/02/11/trust-me-im-telling-you-stories/ Images http://www.flickr.com/photos/bigblonde/ http://www.flickr.com/photos/cayusa/ http://www.flickr.com/photos/dunechaser/ http://www.flickr.com/photos/waldopepper/