The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
A platform to elevate the Relevance and Preference for Mirinda among young urban India by enabling a shift from comparison to compassion – a change that helped saving precious lives
The Analysis Of Business Strategy and Objectives Of SONYAmelia Jones
Read this report to know about the foundation and development of SONY. It also explains about the business strategy and the development objects of the term.
This Integrated Marketing Communications Plan was created for West Virginia University's IMC program as a part of the Capstone curriculum. This project highlights an IMC plan targeted at Cedar Point Amusement Park which is located in Sandusky, OH.
This is a personal school project on creative brief for a marketing campaign. I chose adidas as my client and the brief aimed at launching adidas' new product, Woven Tubular Runner.
A basic overview of the multiple OTT platforms in the Indian market. A comparison of Hotstar, Voot, Sony Liv and Ozee for some basic understanding of their content, demo, geo, and stickiness.
Customer preferences while purchasing Smart phone in India.Amar Girdhar
Dissertation project undertaken for partial fulfillment of MBA under Institute of Management,Nirma University.
The study comprised of understanding the customer perception towards smartphone over the feature phone. It also encompasses the factors that influence the decision making process of smartphone. The sample units comprised of mobile phone users i.e. feature phone as well as smartphone in the Tier-I cities (New Delhi, Mumbai, Kolkata, etc.) and Tier –II cities (Ahmedabad, Surat, etc.), out of them mostly belong to middle and upper SEC. The study involves a sample of 120 respondents based on convenience sampling. It also consists of understanding the motivation behind the purchase of smartphone and the sources of information search which would assist in devising strategies to position smartphone brand.
These slides use ideas from my (Jeff Funk) class to develop a business model for Samsung’s smart watch. Its smart watch works with Samsung’s mobile phone to enable users to more quickly and easily access information. In the future, its smart watch is expected to perform many of the functions that its mobile phones now do. These slides analyze athletes, the elderly, youth, and travelers as potential customers for Samsung’s smart watch. It describes several scenarios under which these users can obtain value from the watch now and in the future.
Titan Watches – Creating a'Stylish, Functional' Brand
The Indian watch industry was in a state of flux and market leader 'Titan' had to gear up its marketing strategies to retain its brand positioning. Titan as a brand had established itself for its style and choice of design. Titan's clear segmentation strategy had served it well and the challenge Titan faced was to combat the onslaught of popular international brands like Rado and Rolex.
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
This Integrated Marketing Communications Plan was created for West Virginia University's IMC program as a part of the Capstone curriculum. This project highlights an IMC plan targeted at Cedar Point Amusement Park which is located in Sandusky, OH.
This is a personal school project on creative brief for a marketing campaign. I chose adidas as my client and the brief aimed at launching adidas' new product, Woven Tubular Runner.
A basic overview of the multiple OTT platforms in the Indian market. A comparison of Hotstar, Voot, Sony Liv and Ozee for some basic understanding of their content, demo, geo, and stickiness.
Customer preferences while purchasing Smart phone in India.Amar Girdhar
Dissertation project undertaken for partial fulfillment of MBA under Institute of Management,Nirma University.
The study comprised of understanding the customer perception towards smartphone over the feature phone. It also encompasses the factors that influence the decision making process of smartphone. The sample units comprised of mobile phone users i.e. feature phone as well as smartphone in the Tier-I cities (New Delhi, Mumbai, Kolkata, etc.) and Tier –II cities (Ahmedabad, Surat, etc.), out of them mostly belong to middle and upper SEC. The study involves a sample of 120 respondents based on convenience sampling. It also consists of understanding the motivation behind the purchase of smartphone and the sources of information search which would assist in devising strategies to position smartphone brand.
These slides use ideas from my (Jeff Funk) class to develop a business model for Samsung’s smart watch. Its smart watch works with Samsung’s mobile phone to enable users to more quickly and easily access information. In the future, its smart watch is expected to perform many of the functions that its mobile phones now do. These slides analyze athletes, the elderly, youth, and travelers as potential customers for Samsung’s smart watch. It describes several scenarios under which these users can obtain value from the watch now and in the future.
Titan Watches – Creating a'Stylish, Functional' Brand
The Indian watch industry was in a state of flux and market leader 'Titan' had to gear up its marketing strategies to retain its brand positioning. Titan as a brand had established itself for its style and choice of design. Titan's clear segmentation strategy had served it well and the challenge Titan faced was to combat the onslaught of popular international brands like Rado and Rolex.
Strategic Analysis of Airtel Limited in Indian Telecom Sectorrajinderpal_12
The whole presentation depicts the Strategic Analysis of Airtel Limited in Indian Telecom sector. Here we talk about gradual evolution of Indian Telecom sector and growth of Airtel against its competitor. It also covers the internal value analysis of Airtel - Resource Based View.
It is really informative for anyone interested to know about Airtel and Indian Telecom sector.
Thanks
Rajinder
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
Did you know that the cool #gadgets which we see in movies like #jamesbond and #Batman are no longer fiction. Take a look at these gadgets which are already in use and you thought they were impossible to exist....
A CRM strategy must look holistically at all the business processes and systems that deal with customers, including marketing, sales, ordering, customer care, technical support, customer analytics, and so on. And when implemented, it should span all interaction channels, including call centers, retail, web, mobile, etc. It should be optimized so that it’s integrated into all of these consumer touch points.
As in any initial strategy, it’s critical you do the research to make sure you are very clear about what your key objects are going to be, both short and long term. Once you have your strategy set, then you can start to think about what software would be necessary, and from there planning and implementation.
Above all, remember that the customer should be at the heart of your strategy, not your product or service. This can mean a complete change in thinking some cases, but it’s an important shift that your entire team can get behind from the start.
- See more at: http://nicholascifuentes.com/how-to-build-a-crm-strategy-in-2014#sthash.9pUXZlVg.dpuf
JAKPAT conducted a survey to 429 respondents from users of JAKPAT Mobile Apps randomly, from 17 to 45 age ranges, and all provinces in Indonesia.
The purpose of this survey are to know people's reasons for streaming and the difference between people's streaming habit and watching tv. Even if this survey does not represent the whole population, but by figuring this survey result hopefully people can figure out people's habits, attention and intention for streaming.
Mastering app store install conversions can significantly reduce the cost of user acquisition and drive higher quality installs to your app. After a year of testing with leading developers worldwide such as Kabam, Zynga & Google, StoreMaven analyzed all that data and put together a deck with 10 killer tips for app store marketing.
Packaged food in Vietnam continued to develop in 2010 due to a continuous economic recovery, the signs of which included higher Gross Domestic Product (GDP) growth. Consumers’ spending confidence returned, which, combined with growing personal incomes and rapid urbanization, drove up the sales value of necessities such as sauces, noodles and condiments as well as indulgence and premium segments such as confectionery, ice cream, and sweet savoury snacks. In addition, the increasing prevalence of modern lifestyles and Western-influenced culture created huge potential for non-traditional food such as cheese, pasta and ready meals.
Did you find the soy sauce kept at your home spoiled? You made sure that it is kept in the desired storage conditions but still found the soy sauce without it's characteristic flavor. Have a look at this presentation to know the reason behind the spoilage of Soy Sauce & the various microbiological aspects responsible for the spoilage.
Vietnam Foodstuff Distribution Industry (By End-User, By Format, By Segment):...AzothAnalytics
(By Distribution Format– Supermarket, Hypermarket, Convenience Stores and Traditional Market; By End User- Full Service, Café and Bars and Fast Food Chain; By Catering-Schools, Hospitals and Industries; Entry Routes in Vietnam Food Distribution Market; Key Players – Strategy, Financial Performance)
McDonald’s is a large corporation in the fast food industry.
They have been around since 1955 when Ray Kroc started the chain of McDonalds. They have been growing ever since.
The majority of the restaurants are owned through franchises.
Criticism against McDonald’s- Allegations of unethical practices
Criticized for serving fatty foods
Exploiting children with their advertisements
Cruelty to animals
Antipathetic to unions
Low wages to workers
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan AnhTuấn Anh Phan
In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
2012 was another milestone year in the life of mobile as
continued innovation in hardware, software and device
functionality lays the groundwork for the future of the
industry. Smartphones and tablets are ushering in a new
era of multi-platform media, with consumers becoming
increasingly agnostic about how, when and where they
engage with content. This report will examine how these
rapidly changing market dynamics have shaped the current
U.S. and international mobile marketplaces and what these
changes mean for the coming year as comScore helps
bring the mobile future into focus.
Mobile for Development is a growing sector, with well over 1,000 live services now tracked by the GSMA across the developing world in verticals such as money, health, education and entrepreneurship. The problem is that while the sector has enjoyed continued growth in a number of services over the last 5-7 years, scale and sustainability have generally not been achieved. This work is designed to inform and add insight to help address challenges to mobile-enabled services that can help to facilitate service delivery in developing countries.
This research has been developed by Mobile for Development Intelligence with support from the Rockefeller Foundation. This being the interim report, we overview and provide analysis on the barriers to scalability, while at the final report stage we will provide further analysis and communicate recommendations to stakeholders on how these can be overcome.
Please visit https://mobiledevelopmentintelligence.com for more information.
Презентация исследовательской компании Salt (www.salt-research.com)
Содержание:
- Образование и карьера
- Семейные ценности
- Развлечения и поведение в digital
- Потребительское поведение
22 октября
Докладчик: Екатерина Курносова
Содержание:
- Аудитория российского интернета
- Потенциал роста интернета
- Проникновение, динамика, интенсивность использования устройств
- Онлайн-активность по устройствам
- Топ сайты (desktop и mobile трафик)
- Браузер vs. приложения
- Мобильная реклама
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...Mitya Voskresensky
Презентация AdWatch Isobar
Выступление Марии Дмитриевой на круглом столе, организованном Российской Ассоциацией Фармацевтического Маркетинга, компанией Аарон Ллойд Медиа и коммуникационной группой Dentsu Aegis Network Russia
3. M obile
The Next Media Powerhouse
When the first call was placed on a handheld mobile phone in 1973, the
prototype device used was capable of less than 30 minutes of battery life
and took 10 hours to re-charge. Fast-forward some 40 years later and
mobile device ownership has reached critical mass around the world.
Today, these devices serve as the primary communications and media
vehicles for many and play an increasingly important role in the daily
lives of consumers in both developed and high-growth economies.
To better understand today’s mobile world, we’ve selected data from the
following countries – Australia, Brazil, China, India, Italy, South Korea,
Russia, Turkey, the United Kingdom, and the United States – for an in-
depth look at mobile consumers and how they use their devices around
the globe.
The Mobile Consumer: A Global Snapshot 3
5. Mobile Video
A clear global preference for how to view mobile video content has yet
to emerge. Mobile web and apps are the most likely choices for most
smartphone users, with downloading video clips seeming to be a less
popular method for most.
While generally not considered a replacement for traditional TV viewing,
mobile video is providing consumers with more opportunities to
engage with content at any time, anywhere. The majority of smartphone
consumers said they don’t feel as though mobile video viewing has any
impact on their normal TV habits. The greatest impact of mobile viewing
appears to be in high-growth economies. For example, roughly one-third
of Chinese smartphone users surveyed online said they have increased
their traditional TV viewing habits, while 28 percent of Indian users
believe they watch less traditional TV because of mobile viewing.
Mobile Advertising
With the dramatic growth in mobile usage around the world, content
providers and other publishers are increasingly seeking out new ways to
create value for their content, and brands and advertisers are looking for
more opportunities to get their messages in front of the right audience.
In all countries except India, smartphone owners are most likely to
receive mobile ads about once a day. Indian smartphone owners receive
mobile ads less frequently, with 70 percent seeing them about once a
week or less. In general, smartphone owners in developed markets are
the least likely to engage with mobile ads, while smartphone owners in
high-growth economies are more likely to engage.
About this Report
Nielsen’s 2013 Mobile Consumer Report pulls together findings from
surveys, custom and syndicated research conducted around the world
in 2012. Data collection methodologies and geographic representations
vary by country. Countries where data collection was conducted in
person or on the phone include India and Turkey. For Brazil, data
collection was conducted online, except for mobile and smartphone
penetration figures which were collected by phone.
The following pages contain a snapshot of the differences and
similarities among mobile consumers around the world and offer a
glimpse of the early demographic and behavior trends associated
with new mobile devices in emerging markets. Representing just
some of Nielsen’s mobile capabilities, these insights provide a better
understanding of both the challenges and opportunities that exist as the
mobile landscape continues to evolve.
The Mobile Consumer: A Global Snapshot 5
7. How many of us use a mobile phone?
Among Consumers Ages 16+
86% - AUS
TRA
LIA
84% - BR
AZIL
89% - CH
INA
81% - IND
IA
97% - ITA
LY
98% - R
USS
99% - SO IA
UT
97% - H
UN K
ITE OR
94% - D
UN K
EA GDO
ITE
IN TATE
D
S
M
S
AUSTRALIA
AUSTRALIA
BRAZIL
BRAZIL
CHINA
CHINA
INDIA
INDIA
ITALY
RUSSIA
ITALY
SOUTH RUSSIA
KOREA
SOUTHTURKEY
KOREA
TURKEY
UNITED KINGDOM
UNITED KINGDOM
UNITED STATES
UNITED STATES
Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012
Note: Total mobile penetration not available for Turkey.
The Mobile Consumer: A Global Snapshot 7
9. What t ypes of devices do we use?
SMARTPHONE
65% MULTIMEDIA PH
53%
61% 9% 4%
36%
9%
FEATURE PHONE
19% 66% 20%
LTIMEDIA PHONE
38% 31%
9% 4% 10% 10%
44%
21% 30% 11% 11%
67%
37%
62% 61% 25%
9%
9% FEATURE PHON
23%
MULTIMEDIA PHONE
11% 11% 38%80% 31%
27%
9% 4% 51%
21% 30%
9%
20% 9% 61% AUSTRALIA
BRAZIL
CHINA
10% 9% INDIA
23% ITALY
11% 11% RUSSIA
SOUTH KOREA 27%
51%
TURKEY
UNITED KINGDOM
UNITED STATES
Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012
Reported percentages for U.S. are based on Q2 2012 data.
The Mobile Consumer: A Global Snapshot 9
13. HOW MANY MOBILE DEVICES DO WE OWN?
OWN MULTIPLE MOBILE PHONES OWN ONE MOBILE PHONE
20% 48% 36% 11%
AUSTRALIA BRAZIL CHINA INDIA
35% 51% 16% 7%
ITALY RUSSIA SOUTH KOREA TURKEY
16% 17%
UNITED KINGDOM UNITED STATES
Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012
The Mobile Consumer: A Global Snapshot 13
15. PHONE USERS PHONE USERS
CHINA INDIA
HAVE A DATA PLAN? 1
AVG MONTHLY BILL HAVE A DATA PLAN? 1 AVG MONTHLY BILL
¥ 100 499
SMART PHONE SMART PHONE
How much does mobile service cost?
USERS USERS
57%
77% ¥ 100 300
ALL MOBILE ALL MOBILE
PHONE USERS PHONE USERS
ITALY RUSSIA
HAVE A DATA PLAN? 1
AVG MONTHLY BILL HAVE A DATA PLAN? 1 AVG MONTHLY BILL
€ 22 РУБ 500
SMART PHONE SMART PHONE
57%
USERS
43% USERS
€ 20 РУБ 400
ALL MOBILE ALL MOBILE
PHONE USERS PHONE USERS
SOUTH KOREA TURKEY
HAVE A DATA PLAN? 1 AVG MONTHLY BILL HAVE A DATA PLAN? 1 AVG MONTHLY BILL
55000 30
SMART PHONE SMART PHONE
USERS USERS
89% 49%
50000 N/A
ALL MOBILE ALL MOBILE
PHONE USERS PHONE USERS
UNITED KINGDOM UNITED STATES
HAVE A DATA PLAN? 1
AVG MONTHLY BILL HAVE A DATA PLAN? 1 AVG MONTHLY BILL
£ 25 $ 93
SMART PHONE SMART PHONE
USERS USERS
85% £ 20 96% $ 66
ALL MOBILE ALL MOBILE
PHONE USERS PHONE USERS
Do We Pre-Pay or Sign a Contract?
The majority of mobile subscribers in India seemingly prefer pre-paid service to a fixed contract.
In all countries, except Russia and South Korea, mobile subscribers tend to use a pre-paid
service on non-smartphone devices.
1 Data plan percentages for all countries are based on smartphone users only.
Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012
The Mobile Consumer: A Global Snapshot 15
17. TOP SELECTION CRITERIA FOR BUYING MOBILE DEVICES
AUSTRALIA CHINA ITALY SOUTH KOREA UNITED KINGDOM
BRAZIL INDIA RUSSIA TURKEY UNITED STATES
14%
22%
17%
17%
14%
Stylish design 23%
15%
19%
16%
7%
11%
24%
21%
9%
23%
Good operating system 15%
13%
16%
15%
8%
20%
16%
25%
13%
28%
Good value for money 22%
20%
21%
28%
30%
25%
16%
13%
31%
14%
Easy to use 12%
22%
25%
19%
10%
15%
15%
21%
8%
17%
Wide choice of applications 15%
15%
7%
16%
2%
Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012
The Mobile Consumer: A Global Snapshot 17
19. What do we
do with OUR
smartphones?
Even with operating systems that offer consumers high-speed
connections, built-in multimedia features and access to a multitude of
apps, text messaging is still one of the most popular mobile activities
among smartphone owners in all countries. South Korean smartphone
owners are generally the most active when using their smartphone for
multimedia or commerce activities such as web browsing and online
banking, and Brazilians are the heaviest users of social media on their
smartphones.
Among all U.S. mobile
post-paid/contract users
164.5
Average number of calls sent/received per month
644.1
Average voice minutes used per month
764.2
Average number of text messages
sent/received per month
Source: Nielsen Customer Value Metrics, 2012
The Mobile Consumer: A Global Snapshot 19
21. How do smartphones impact shopping?
Across the board, top smartphone shopping activities include browsing products, price comparison
and reading product reviews.
Smartphone owners in the U.S. are the most likely to use their device for in-store price comparison,
online coupons and purchasing products.
MOBILE BANKING LOCATION-BASED
SERVICES/GPS
38% 40% 48% 39%
56%
28% 28% 34%
4% 42% 10% 52%
7% 8%
51% 59%
22%
33% 42%
46%
BARCODE OR QR SCANNING NFC/MOBILE WALLET
24% 14%
3% 4%
18% 22% 11%
4%
2% 30% 1% 20%
N/A 15% N/A
38% 3%
12% 14% 11%
1 Activities performed among smartphone users within the past 30 Days
Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012
The Mobile Consumer: A Global Snapshot 21
25. How do we watch mobile video?
OTHER
MOBILE WEB APPLICATIONS DOWNLOAD CLIPS OTHER
AUSTRALIA 60% 46% 37% 7%
BRAZIL 64% 49% 38% 3%
22
74% 22
55% 22
39% 22
2%
CHINA MINUTES
39 SECONDS
MINUTES
39 SECONDS
MINUTES
39 SECONDS
MINUTES
39 SECONDS
per visitor per visitor per visitor per visitor
INDIA 60% 33% 57% 2%
ITALY 68% 50% 30% 3%
SOUTH KOREA 22
46%
MINUTES
22
52%
MINUTES
22
19%
MINUTES
22
5%
MINUTES
39 SECONDS 39 SECONDS 39 SECONDS 39 SECONDS
per visitor per visitor per visitor per visitor
RUSSIA 22
60%
MINUTES
22
35%
MINUTES
22
35%
MINUTES
22
9%
MINUTES
39 SECONDS 39 SECONDS 39 SECONDS 39 SECONDS
per visitor per visitor per visitor per visitor
UNITED KINGDOM 55% 59% 23% 5%
UNITED STATES 72% 72% 42% 1%
Source: Nielsen Smartphone Insights, first half of 2012; Nielsen Mobile Video Report
The Mobile Consumer: A Global Snapshot 25
27. FREQUENCY OF ACCESING MOBILE VIDEO
among all mobile users who have watched video on their phone in the past 30 days
>3 TIMES/DAY 2-3 TIMES/DAY ONCE/DAY SEVERAL TIMES/WEEK ONCE/WEEK < ONCE/WEEK
7% 7%
15% 17%
8% 6%
22%
33%
18%
AUSTRALIA 18%
BRAZIL CHINA 20%
18%
34%
12%
14%
20% 17%
16%
2% 1% 8% 4%
11% 18% 7%
7%
34% 34%
15%
12%
INDIA ITALY SOUTH
14% KOREA
33%
11% 28%
18% 42%
6% 5% 2% 2%
7%
6% 9% 16%
11% 33%
16%
42%
UNITED UNITED
RUSSIA KINGDOM STATES 31%
22%
16% 21% 42%
13%
Source: Nielsen Smartphone Insights, first half of 2012; and Nielsen Mobile Video Report
The Mobile Consumer: A Global Snapshot 27
29. Impact of Mobile Video on Television Viewing
TRADITIONAL TV VIEWING INCREASED TRADITIONAL TV VIEWING STAYED THE SAME TRADITIONAL TV VIEWING DECREASED
13% 15%
22% 23% 7%
26%
32%
AUSTRALIA BRAZIL CHINA
72% 52% 46%
16% 16% 15%
25% 21%
28%
INDIA ITALY SOUTH
KOREA
47% 68% 65%
7% 5% 9% 8%
11%
19%
UNITED UNITED
RUSSIA KINGDOM STATES
82% 76% 83%
Source: Nielsen Smartphone Insights, first half of 2012; and Nielsen Mobile Video Report, US data source is the Connected Device Report, 2012.
The Mobile Consumer: A Global Snapshot 29
33. How often do we receive mobile ads on our phones?
AMONG smartphone owners who have received ads
AT LEAST ONCE A DAY WEEKLY MONTHLY LESS THAN ONCE PER MONTH
AUSTRALIA
57% 25% 8% 9%
BRAZIL
62% 26% 5% 7%
CHINA
65% 26% 5% 4%
INDIA
30% 39% 15% 16%
ITALY
53% 25% 8% 13%
SOUTH KOREA
78% 16% 4% 1%
RUSSIA
55% 27% 10% 8%
TURKEY
74% 16% 6% 4%
UNITED KINGDOM
58% 29% 8% 4%
UNITED STATES
57% 24% 10% 8%
Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012
The Mobile Consumer: A Global Snapshot 33
35. FEELINGS ABOUT MOBILE ADVERTISING
AUSTRALIA CHINA ITALY SOUTH KOREA UNITED KINGDOM
BRAZIL INDIA RUSSIA TURKEY UNITED STATES
17%
38%
43%
I am more likely to click on 54%
29%
ads that are simple text ads 25%
18%
35%
18%
20%
15%
41%
38%
I am more likely to click 52%
24%
on ads that incorporate 27%
multimedia elements 24%
33%
15%
21%
13%
I am OK with providing personal 31%
31%
52%
information in order to receive 24%
custom advertisement which 23%
23%
match my interests 28%
14%
N/A
38%
50%
47%
I am OK with advertising if it means 54%
39%
that I can access content for free 50%
35%
34%
39%
50%
24%
44%
39%
I am OK with ads which contain 53%
geographically relevant information 35%
39%
based on where I am at a given time 26%
37%
26%
N/A
33%
54%
I am more likely to click on an ad 45%
54%
that does not take me outside of the 31%
34%
application to another website 18%
36%
30%
36%
Sources: Nielsen Global Smartphone Insights, first half of 2012; Nielsen Mobile Insights, 2012
The Mobile Consumer: A Global Snapshot 35
37. Italy
Online interviews conducted nationally. Respondents were between the
ages of 16 and 64. The incidence module interviewed a total of 1,062
random contacts. Detailed interviews were completed with 1,632 mobile
users, 1,026 of which were smartphone users and 606 of which were
non-smartphone users. Interviews were conducted during March 2012.
South Korea
Online interviews conducted nationally. Respondents were between the
ages of 16 and 64. The incidence module interviewed a total of 1,041
random contacts. Detailed interviews were completed with 1,765 mobile
users, 1,145 of which were smartphone users and 620 of which were non-
smartphone users. Interviews were conducted during February 2012.
Russia
Online interviews conducted in 12 major metros. Respondents were
between the ages of 16 and 64. The incidence module interviewed a
total of 1,039 mobile users to determine the type of primary handset
used. Detailed interviews were completed with 1,645 mobile users, 912
of which were smartphone users and 733 of which were non-smartphone
users. Interviews were conducted during March-April 2012. Due to the
online-only methodology in Russia, which excludes a large portion of
Russia’s rural population, smartphone penetration may skew high.
Turkey
Face-to-face interviews conducted in large and medium metros.
Respondents were between the ages of 16 and 64. The incidence
module interviewed a total of 4,042 random contacts. Detailed
interviews were completed with smartphone users only. The sample
achieved was 776 Smartphone users. Interviews were conducted during
April-May 2012.
U.K.
Online interviews conducted nationally. Respondents were between the
ages of 16 and 64. The incidence module interviewed a total of 1,025
random contacts. Detailed interviews were completed with 1,607 mobile
users, 995 of which were smartphone users and 612 of which were non-
smartphone users. Interviews were conducted during March 2012.
The Mobile Consumer: A Global Snapshot 37