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SOCIAL MEDIA ANALYTIC: XIAOMI CASE STUDY
Xiaomi is a Chinese electronics company founded in 2010 that focuses on producing affordable smartphones. They follow a "fan centric" philosophy where customers, referred to as "fans", play a key role in the company's success. Xiaomi relies heavily on social media platforms like Facebook, Twitter, and forums to engage with customers, understand their needs, and build a strong fan community. This low-cost social media strategy allows Xiaomi to gather feedback, innovate quickly, and gain brand awareness, helping them compete against larger companies. Their focus on customers and responsiveness has made Xiaomi one of the top smartphone brands in the world.
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SOCIAL MEDIA ANALYTIC: XIAOMI CASE STUDY
- 1. Social Media Analytics: Xiaomi Case Study Customer Behavior Analytics
- 2. Xiaomi wasfounded in 2010 by serial entrepreneur Lei Jun, who believes that high-quality technology doesn't need to cost a fortune. MI logo stands for “Mobile Internet” We produce the Xiamoi phones because of their “MI Fans” and decisively explains the “FAN CENTRIC” philosophy of its founder Xiaomi wants to be the part of the life of customer Believe on personalize not professionalism They advertise their product only through social media Sinaweibo , Facebook
- 3. BRAND AWARENESS :XIAOMI IS IN TOP 3
- 4. SOCIAL MEDIA (AREAL BUSINESS STRATEGY) • It allows firms to engage in timely and direct end customer • Relatively lower cost as compared to traditional marketing tools • Internet has become the medium of choice to communicate and collecting information
- 5. FANS PLAY AKEY ROLE IN SOCIAL NETWORKING SITES • Social networking sites are full of fans • A strong fan community can be build through social media • Helps to know where we lacking in customer’s expectation • Innovate and redefine • Shorter learning curve facilitate mass production • Grade the level of fans and grants variety of incentives and permission • Word of mouth
- 6. SMART PHONE INDUSTRY “FAN CENTRIC ” SOCIAL MEDIA SOCIAL ENTERPRISE PROFIT CONTENT COMPETITION SHARING LOCUSOF STRATEGY SHIFT FROM COMPETITION TO SHARING TECHNICAL ENVIRONMENTAL LOCUS OF FOCUS SHIFT FROM TECHNICAL TO ENVIRONMENTAL SOLICITUDE INTERACTION LOCUS OF BEHAVIOUR SHIFT FROM INTERACTION TO SOLICITUDE
- 9. Xiaomi Forum inIndia
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- 13. 218K followers 181Kfollowers TWITTER
- 14. FRAMEWORK TO BUILDFAN POWER ENGAGE THEM WITH INTERESTING TOPICS MONITOR REVIEWS ATTENTIVELY ADDRESS THEM HONESTLY AND POSITIVELY UNITE AS A FAMILY
- 15. BRAND KEY BRAND ESSENC E “FAN CENTRIC” REASONS TOBELIEVE • Customer interaction • Getting positive feedback • Positive word of mouth COMPETITIVE ENVIRONMENT • Competes directly to multinational companies like Samsung, IPhone BENEFITS • Modifications according to your needs • Technology upgradations VALUE & PERSONALITY • Optimism • Honesty • Service oriented • Reliability TARGET MARKET : Tech savy DISCRIMINATOR/ USP: Customerization
- 16. STRENGHTS Focused on customers Costefficient Social media marketing Innovation Customer satisfaction WEAKNESS Not focusing on traditional marketing OPPORTUNITIES Growth in new international markets Can raise more customers through social media marketing THREAT They may lose there market share. New entrants with same business plan. SWOT
- 18. LEARNINGS • Positive e-wordof mouth helps a company to get more orders and earn higher profits. • Over emphasis on technology or research and efforts to develop unique products may not lead to success. • Good reputation can be earned by honoring promises made. • Fans are the individuals who ultimately support a firm in its high growth phase. • Negative word of mouth is an asset for the company.
- 19. Ankur Sharma PGCM5-1503Neha Kumari PGCM5-1506 Priyanka Banerjee PGDM2- 1523 Aatish Raj PGDM2