1. Reward-based mobile advertising that provides tangible value to consumers can increase brand engagement and loyalty by activating the rule of reciprocity.
2. For reward-based mobile ads to be effective, the advertising execution must be timely, provide options to the consumer, and be relevant, while the rewards must be predictable, tangible and chosen by the consumer.
3. Tests of reward-based mobile advertising campaigns found significant increases in brand awareness, ad awareness, message association, brand favorability, and purchase intent compared to control groups and mobile advertising norms.
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
Advertising & Sales Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
Mango Digital & YouNet Media trân trọng giới thiệu Webinar “How to uplift your brand performance on social media?” đặc biệt dành tặng các marketer.
Nội dung Webinar:
I. Giới thiệu quy trình ba bước để tối ưu hoá hiệu quả truyền thông thương hiệu trên Social Media
II. Các chỉ số cơ bản để đánh giá Brand performance theo hành trình của người dùng (customer journey) trên Social Media
III. Tầm quan trọng của mô hình Social Media Brand Performance Uplift: các diễn giả chia sẻ và lợi ích của mô hình này và kinh nghiệm thực tế khi áp dụng.
#MangoDigital
#YouNetMedia
Keynote presentation from Kantar Media CEO Andy Brown at asi 2017Kantar
Take a look through the key points from Kantar Media's DIMENSION 2017 study identifying the challenges - and opportunities faced by today's media industry.
Advertising & Sales Management (VV2)
We Also Provide SYNOPSIS AND PROJECT.
Contact www.kimsharma.co.in for best and lowest cost solution or
Email: amitymbaassignment@gmail.com
Call: 9971223030
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
While Uncle Sam props up the markets and maintains record low interest rates, brands’ greater engagement with consumers, along with a readiness to respond to emergencies, forms a central role. In a new era of cash-flow constraints, brand rationalization and no-risk methods to regain trust, what are the best methods for protecting it?
Webinar: How social insights are revolutionizing customer experienceBrandwatch
Social media monitoring may have gotten its start as just another weapon in the marketer’s arsenal, but smart organizations around the world have realized that the sky’s the limit when it comes to the benefits that social insights can provide.
That includes the customer life cycle across the brand experience—one of the biggest areas of focus for the modern enterprise.
In these webinar slides, Brandwatch CMO Will McInnes and guest speaker Cory Munchbach from Forrester Research, Inc. discuss how insights & analytics from social media monitoring are acting as a building block to customer experience and business success, including across areas such as:
- Retail
- Call centers
- Digital customer experience
- Product feedback
More info available here: http://bit.ly/1mjESg6
IAB Europe White Paper : Native Advertising and Content Marketing - December ...SCREENVIEW
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the increasing use of ad blocking tools and the challenge becomes even more real and indeed some audiences have become unreachable via advertising. These contemporary challenges have meant that engaging formats and creativity have become key in online advertising. The IAB Europe Native Advertising and Content Marketing white paper provides insight into how native advertising can build better advertising experiences for consumers and therefore more meaningful relationships. It also provides guidance on key considerations for creating and distribution native advertising.
The white paper addresses:
How native advertising enables meaningful consumer relationships
Native advertising format types
Key considerations for executing native advertising and content-based advertising
The European landscape – how native advertising is developing across the different European markets
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
Towson University's Strategic Opportunity: Proposal for a Digital Marketing D...Jesse Trahan
An overview of how the digital revolution has empowered customers and how a digital marketing department can address the related challenges and opportunities.
Mobile value exchange: How incentivization changes mobile behavior - Dynamic ...Merlien Institute
Presented by Joline Mc Goldrick, Research Director, Dynamic Logic,
Jayne Dow, Director, Firefly Millward Brown
& Deborah Powsner, Senior Director Marketing , SessionM
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
RubiQube is a reward – based advertising platform that drives engagement and monetization opportunities for online publishers, while delivering rewards to their end users and providing advertisers with engaged customers.
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
While Uncle Sam props up the markets and maintains record low interest rates, brands’ greater engagement with consumers, along with a readiness to respond to emergencies, forms a central role. In a new era of cash-flow constraints, brand rationalization and no-risk methods to regain trust, what are the best methods for protecting it?
Webinar: How social insights are revolutionizing customer experienceBrandwatch
Social media monitoring may have gotten its start as just another weapon in the marketer’s arsenal, but smart organizations around the world have realized that the sky’s the limit when it comes to the benefits that social insights can provide.
That includes the customer life cycle across the brand experience—one of the biggest areas of focus for the modern enterprise.
In these webinar slides, Brandwatch CMO Will McInnes and guest speaker Cory Munchbach from Forrester Research, Inc. discuss how insights & analytics from social media monitoring are acting as a building block to customer experience and business success, including across areas such as:
- Retail
- Call centers
- Digital customer experience
- Product feedback
More info available here: http://bit.ly/1mjESg6
IAB Europe White Paper : Native Advertising and Content Marketing - December ...SCREENVIEW
Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. Combine this fact with the increasing use of ad blocking tools and the challenge becomes even more real and indeed some audiences have become unreachable via advertising. These contemporary challenges have meant that engaging formats and creativity have become key in online advertising. The IAB Europe Native Advertising and Content Marketing white paper provides insight into how native advertising can build better advertising experiences for consumers and therefore more meaningful relationships. It also provides guidance on key considerations for creating and distribution native advertising.
The white paper addresses:
How native advertising enables meaningful consumer relationships
Native advertising format types
Key considerations for executing native advertising and content-based advertising
The European landscape – how native advertising is developing across the different European markets
Onset of digital and the integration of sales and marketing is redefining the way B2B demand generation programs can be successfully run. In this 20 slide eBook we break down some of the basics of running a B2B marketing 2.0 campaign.
Towson University's Strategic Opportunity: Proposal for a Digital Marketing D...Jesse Trahan
An overview of how the digital revolution has empowered customers and how a digital marketing department can address the related challenges and opportunities.
Mobile value exchange: How incentivization changes mobile behavior - Dynamic ...Merlien Institute
Presented by Joline Mc Goldrick, Research Director, Dynamic Logic,
Jayne Dow, Director, Firefly Millward Brown
& Deborah Powsner, Senior Director Marketing , SessionM
at Market Research in the Mobile World North America
17 - 18 July 2013, Minneapolis, USA
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://www.mrmw.net
RubiQube is a reward – based advertising platform that drives engagement and monetization opportunities for online publishers, while delivering rewards to their end users and providing advertisers with engaged customers.
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
The Power of Digital in Brand Building in South AfricaKantar
Do you know digital channels build long term brand loyalty? In this presentation, we share learnings around which digital channels deliver the best ROI and key insights to create breakthrough marketing in a connected world.
Planning and measuring social media strategiesLander Janssens
Allen Kevin, Head of Global Planning, Proximity London @ Relationship Marketing congres (Stichting Marketing)
If you Google the phrases ‘social media marketing’ and ‘buzz marketing’ you get 3.2 million references. So much talk, but in reality so little knowledge or real understanding. Who can name three successful social media campaigns? When advertisers ask how success can be measured, what should you say? When you are planning a communication strategy, where do social media fit?
‘social media’ has exploded to the point that the phrase does not help us create more effective strategies or better work. The presentation will propose a simple framework that everyone can use for planning and measuring communications that use social media; it will show a number of case studies that show how effective social media can be when properly integrated into a wider campaign; and it will look at a few brands that are going further and making social media a core part of their business model.
http://www.proximitylondon.com
http://www.relationshipmarketing.be
http://www.stichtingmarketing.be
My keynote presentation from TEDxUniversityofMacedonia. Through my talk, I tried to bridge the gap between brands and consumers. My goal is to describe how hard it is for a marketer to do the right campaign to advertise a product in consumers that come from very different generations. [2018]
Digital Leadership: An interview with Renée GoslineCapgemini
Digital Leadership: An interview with Renée Gosline,Assistant Professor MIT Sloan School of Management to understand the impact of technological shifts on customer experience and how organizations can connect with customers in a digital world.
What impact are fake news and clickbait having on consumer trust in social media? We look to find out and assess the implications for marketers and their media buying.
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
M Zero One - Social Content Marketing Platform (Education)Faiyaz Malik
Detailed Presentation with Case Studies
>We help companies grow their digital revenues and brands through (em)powering them with the right marketing technology solutions - and implementing them right.
>We implement solutions based on business- and marketing objectives and budget, setting up the tools that will leverage your marketing efforts and grow your digital business.
>We offer tools and technology with intent; with purpose based on business and marketing objectives and goals.
Comscore: vCE Charter Study (validated campaign essentials)bookletBrian Crotty
Digital advertising needs
a reality check.
comScore has the solution.
DIGITAL IS A POWERFUL AND GROWING BRAND ADVERTISING MEDIUM,
but a lack of validated measurement that’s comparable to other media, such as TV,
has limited its full potential. comScore has unique visibility into the complexities
around why that’s the case, and what can be done about it.
This booklet uncovers key findings about what’s really going on and unveils a new
measurement solution from comScore that can help move digital forward.
"Real loyalty isn’t created at the close of the sale. It’s created when the brand & the customer become intimate through multiple interactions before, during & after the purchase." Read more in Aimia's report, 'Rewarding Interactions; Are You Ready for Customer Intimacy'
Similar to Millward Brown: The role of value in mobile advertising (20)
Презентация исследовательской компании Salt (www.salt-research.com)
Содержание:
- Образование и карьера
- Семейные ценности
- Развлечения и поведение в digital
- Потребительское поведение
22 октября
Докладчик: Екатерина Курносова
Содержание:
- Аудитория российского интернета
- Потенциал роста интернета
- Проникновение, динамика, интенсивность использования устройств
- Онлайн-активность по устройствам
- Топ сайты (desktop и mobile трафик)
- Браузер vs. приложения
- Мобильная реклама
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...Mitya Voskresensky
Презентация AdWatch Isobar
Выступление Марии Дмитриевой на круглом столе, организованном Российской Ассоциацией Фармацевтического Маркетинга, компанией Аарон Ллойд Медиа и коммуникационной группой Dentsu Aegis Network Russia
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Memorandum Of Association Constitution of Company.ppt
Millward Brown: The role of value in mobile advertising
1. Reciprocity, Rewards
and Real Breakthrough
E X P L O R I N G T H E R O L E O F VA L U E
I N M O B I L E A D V E R T I S I N G
2. Background
This deep dive on what drives loyalty and engagement in mobile advertising has its origins in Millward Brown’s
AdReaction study. AdReaction is a biannual study that probes audiences’ attitudes towards advertising. A key
finding of the 2012 AdReaction was that tangible value could be key to an effective mobile presence.
In the present work, SessionM, a mobile loyalty advertising network, and Millward Brown deep dive into value
and explore when and how rewards can be effective in driving brand engagement.
2001
2003
2005
2007
2009
value
2012-2013
ADREACTION
MOBILE + SESSION M
3. AdReaction established that mobile audiences expect tangible
value in exchange for their attention and engagement
3
Be mindful of the value exchange and make certain it is commensurate
with your audience’s expectations of value.
18%
27%
44%
27% 25%
15%
MOBILE VALUE SPECTRUM
LATEST
PRODUCT
NEWS
FREE TOOLS
e.g., shopping lists,
reminders
DEALS &
COUPONS
INTEREST-
BASED INFO
e.g., recipes,
sports scores
LOCATION-
BASED INFO
e.g., store locations,
promotions
FUN FEATURES
e.g., branded game,
song downloads
A coupon would move me from
confident to super thrilled.”
4. Marketers & publishers
are constantly challenged
to get audiences to engage.
4
1 In a 2011 study by eyesquare and Google, they found that mobile Google AdWords had a
reach of 85% but a dwell time of on 1.9s (.6 seconds less than the corresponding digital ad).
Yet while audiences are
looking at mobile ads,1
this does not always
translate to engagement
or affinity for the format.
What can help
turn this tide?
5. People love their mobile devices
5
BEYOND
ESSENTIAL
I take my smartphone everywhere. Life collapses if I
forget it.”
MULTI-
TALENTED
My tablet allows me to see details, develop what I
want, check or do work; I have more freedom.”
LIFE
CHANGING
I can get information anytime on any device, no
matter where I am… it’s there 24/7…super human.”
TRULY
SMART
I always have an answer; my smartphone makes me
feel like a hero when I solve problems.”
FUN I feel like a wizard when I play and discover new things.”
6. +2
+2
+1
-2
-6
-2
-5
-8
But that does not yet translate to love for mobile advertising
Sample: AdReaction: General Population Online Audience6
7%
7%
21%
21%
18%
22%
24%
27%Opt-In Email
Online Display
Online Video
Ad-Supported
Games
Online Search
Social Media
Mobile
Non-Opt-In
Emails
9%
9%
13%
16%
16%
16%
22%
28%
AdReaction 2009 AdReaction 2012
VERY/SOMEWHAT
FAVORABLE
CHANGE
How would you characterize your attitude towards each of the following formats of advertising?
7. Can the Rule of Reciprocity change this?
7
T H E R U L E O F R E C I P R O C I T Y
REQUIRES THAT
ONE PERSON
TRY TO REPAY
what the other person
HAS PROVIDED
- ROBERT CIALDINI
9. Kids seem to intuitively know the rewards
of helping one another.
10. Is it possible for brands to apply reciprocity in mobile
to break through and build lasting brand love?
11. We tested this hypothesis…
11
We explored consumers’ relationship with mobile advertising to better understand if and
how reward-based mobile advertising impacts brand engagement and brand loyalty with
consumers.
QUANTITATIVE QUALITATIVE
Mobile Advertising
and Value Exchange
Interplay between Mobile Advertising
and Value Exchange
Who: Mobile Population n=500;
Session M Audience n=500
What: Attitudes towards mobile advertising and
value exchange systems
How: Online or mobile survey
Who: SessionM Users
What: Explore the relationship between
consumers & reward-based mobile
advertising
How: 25 respondents – 1 week of blogging
on IdeaBlog® followed by 12 60 –
minute individual, in-depth interviews
via webcam-enabled uViews
12. 12
Executive Summary
The Value Exchange Equation is the activation of
the rule of reciprocity in mobile. It can expand an
audience’s brand consideration set and help create
an enduring relationship with the brand.
1
Consumers presently reward brands that deliver on
that value exchange with their loyalty.2
Reward-based mobile advertising is an answer to
the value exchange equation. It opens the door of
consumer receptivity and brand engagement.
3
Reward-based mobile advertising succeeds when
the advertising execution is timely, chosen &
relevant and the reward is predictable, tangible &
chosen.
4
Advertisers need to be mindful of the value exchange
they offer through their mobile marketing efforts and
make certain it is commensurate with their
audience’s expectations.
5
14. Consumers have high expectations for mobile
14
And audiences are receptive to mobile marketing when it’s done right.
Mobile Will Offer
an Exchange of
Tangible Value
3
Mobile Will Know
Who I Am and
Target Accordingly
21
Mobile
Will be
Competent
15. What exactly is “tangible value” in a mobile ad experience?
15
IT IS WORTH THE
TIME INVESTED
How much time does it take
and is it worth it?
IT IS USEFUL TO ME
OR MY FAMILY
IT IS
ENGAGING
It is something I would use
or be interested in?
Is it amusing or informative?
Would I watch it again?
For me to click, ads need
to have an incentive. It is
all about the value of my
time.”
When I can make use of
the product, it makes a
big difference.”
I love ads with games or
watching videos. If it
makes laugh, that is a
bonus.”
16. Tangible Value, like Rewards, can amplify impact and
change the long-term relationship with a brand.
17. Rewarded audiences have increased interactions with brands
17
15%
17%
12%
20%
18%
14%
34%
28%
21%
36%
26%
19%
Clicked/interacted
with ad
Searched for brand
online
Looked for brand in a
store
Visited brand's
website
Considered
purchasing brand
Visited brand's social
page
Have Not Participated in Reward-Based Advertising SessionM Users
+9*
Which of the following actions have you taken as a result of seeing an in-app ad?
+19*
+11*
+16*
+8*
+5*
* Statistically significant difference between control and exposed group at a
90% confidence level; ^Never Participated in Reward-Based Advertising
n=384; Session M users n=500.
18. Campaigns tested on SessionM, a reward-based platform, had
significant increases in all measures of brand effectiveness
18
59%
14%
37%
42%
31%
72%
77%
63% 63%
53%
Aided Brand Awareness Mobile Ad Awareness Message Association Brand Favorability Purchase Intent
Control Exposed
+13*
+63*
+26*
+21*
+22*
* Statistically significant difference between control and exposed group at a
90% confidence level; ^N=5 campaigns
SessionM Campaigns Tested
19. SessionM outperforms Dynamic Logic mobile norms on all
measures of brand effectiveness
19
5%
10% 10%
3% 3%
13%
63%
26%
21% 22%
Aided Brand Awareness Mobile Ad Awareness Message Association Brand Favorability Purchase Intent
DL Norms SessionM
+8*
+53*
+16*
+18* +19*
* Statistically significant difference between control and exposed group at a
90% confidence level;
DL Mobile Norms v. SessionM Percentage Change
21. “Is it worth my time?”
21
As the mobile environment has gotten more crowded and complex, consumers understand that
their TIME has value making it tougher for mobile ads to cut through the clutter and get noticed.
Banking
Travel
Music
Social Networking
Games
News
Utility
22. The VALUE EXCHANGE equation helps consumers constantly
assess the worth of every mobile advertising interaction
22
(time)(useful)+engaging=
V A LU E E XC H A N G E E Q U A T I O N
value
Perceived usefulness of an
outcome multiplies the amount of
time that a consumer is willing to
invest to engage with brand
The engagement factor adds to the
consumer’s willingness to spend time with
the brand and increases the chances that
they engage with the advertising again
The usefulness of a reward has a universal value that breaks through and
opens the door to consumer receptivity and brand engagement.
23. Reward-based mobile advertising has created a currency that acknowledges
the value of consumers time & attention
23
Tangible rewards are clear way to provide value within the mobile ad experience and open
the door to meaningful consumer engagement.
Rewards change the
context and open my mind
to what they have to say.”
If there is a reward
attached, I’ll sit through
to see what it is.”
Rewards put the exposure
of the brand in a positive
light instead of something
forced.”
24. Advertiser success in reward-based mobile advertising hinges on
the success of two finely-tuned elements
24
Execution
Timely
Optioned
Relevant
Reward
Chosen
Predictable
Tangible
+
25. Ad TIMING affects audiences’ favorability towards it
25
Adhering to natural breaks is the difference between being perceived as a
friend or foe.
Does your favorability towards a mobile ad depend on how
the ad was presented to you?
75%
25%
Yes No
Execution
I just click out of ads
that pop up when I
am doing something
else or when they
don’t make sense for
me. If an advertiser
gives me the option to
choose, I am more
willing to engage.
It doesn’t pop-in and
disrupt what I am
doing. It is at a
natural entry point.
And, it seems like a
better message.”
26. Consumers want the OPTION to choose
1AdReaction: 45% all respondents say providing no way to opt-out can damage opinion of brand26
The act of choosing to engage activates the audience’s attention & shifts the context of the
brand exposure from forced to receptive.
In AdReaction1, we established the absence of choice can damage a user’s
impression of the brand.
I don’t want advertising to trick
me. I want to be interested in
the offer and compelled to click.”
Giving you the option to
choose to engage with the ad
is a huge thing.”
Choice frees me up to have
an open mind about what I
am seeing.”
Execution
27. RELEVANCE draws the audience into the ad experience
27
Demonstrates that an advertiser understands what is important to their audience and
won’t waste their time.
I expect advertisers to
know what I am doing
and understand who I
am.”
It makes me feel
different about how I
feel about the brand. It
is like there is a certain
level of respect for the
customer.”
It is a show of respect
when I am shown an
ad for something I
might be interested in.”
Execution
28. CHOICE of reward is key to consumer receptivity
28
92%
8%
Yes, it's important
No,it's not important
Member Responses
I can watch for points and use them for something I can actually use.”
If it is for a product I know, a coupon is okay. But, if I did not know about it, then a coupon doesn’t mean
anything to me. I want to be able to choose.”
Reward
FEEDBACK QUESTION
Would it be important to you that you could choose the type
of reward you can receive when on your mobile device?
29. Audiences want to be able to PREDICT the value
29
Member Responses
Reward
FEEDBACK QUESTION
After viewing or interacting with an ad, which is your preference
for receiving a reward or incentive (i.e. coupon, etc.)?
12%
68%
10%
3%
7%
Receiving it as a surprise
Knowing for certain I would receive it
I would view either favorably
Neither favorable
I have no opinion on this
These ads give me something back whether I like the ad or not.”
If there is a reward, I will play.”
They (advertisers) appreciate if we look at the ad; but, if not, you still get the idea of what they are
trying to say. It is a win-win.”
30. Audiences most desire TANGIBLE and flexible rewards
30
Preferred Rewards
*Most to least preferred
1. Gift cards
2. Coupon or discount of your choice
3. Coupon or discount selected for you
4. Tickets for Events
5. Points towards contest entries
6. Donations to Charity
7. Virtual Currency
8. Access to ad free environment
9. Access to free videos or songs
10. Access to free games
11. Access to exclusive content
Reward
33. #1 Put people first
33
Avoid tricks or gimmicks that leave the audience feeling empty and betrayed.
Recognize the relationship and make it worth their while.
“Giving me something for free but then asking for my email is not a reward. That is a trick.”
They are stealing my attention
and taking my time. My time
is valuable.”
They are representing me
and my interests.”
NO VALUE VALUE
ADVOCATETHIEF
Images selected by respondents in qualitative
34. #2 Show respect: Don’t be a bully. Be a friend.
34
Audiences tune-out or avoid mobile advertising that forces an experience or
demands their attention.
They are forcing themselves
on me and trying too hard to
get my attention. I feel
violated.”
They are suggesting things:
trying to make me happier;
enrich my life; and get me
interested in things.”
NO VALUE VALUE
COMPANIONBULLY
Images selected by respondents in qualitative
“Ads that talk about the things I enjoy and that I like to look at again are the ones I want to
have around. When they don’t do this, I want to get them off my screen as soon as possible.”
35. #3 Be helpful
35
“I look for the advertisers that are going to give me something more. That could be
information or a new product I might like.”
These ads are a drain on my
time. They don’t make any
sense for me.”
If it is something they are
helping me with, they are
serving me.”
NO VALUE VALUE
SERVANTVAMPIRE
Images selected by respondents in qualitative
Consider what might be relevant or interesting to your audience and focus your
attention on giving instead of taking.
36. FOR SU CC ESS IN R EWARD-BASED MOBILE ADVERTISING
The Marketer’s Playbook
37. Execution Best Practices
37
do: don’t:
Interrupt. Ads shouldn’t distract or
derail users from their mobile goal.
Serve audiences personally
relevant ads.
Bombard users with ads. Audiences
are aware of the value of their time.
Serve a random ad. An irrelevant ad is
a wasted impression.
Pair a reward with creative.
Rewards are boosters that can
break through the clutter.
Offer choice in ad exposure. When
possible, let audiences select when
they want to watch your ad.
Use intrusive formats unless context is
highly relevant.
Consider timing and placement.
Wait for a natural break in browsing
to serve the ad.
38. Consider a reward to be something
that is currently free. Audiences don’t
consider access to content or an ad
free environment be a desirable
reward.
Expect a reward to compensate for
poor creative or low brand equity.
Reward Best Practices
38
Offer consistency. Audiences like to
know when they are getting a reward.
Offer users a reward that is flexible
and has an element of choice.
Vary reward schedule, users
appreciate predictability.
Provide tangible rewards. Gift cards
and coupons are best.
Be a bully and dictate the reward.
Audiences want to select their reward.
do: don’t:
39. Thank You
QUESTIONS ABOUT AD EFFECTIVENESS AND
AUDIENCE MEASUREMENT:
marketing@dynamiclogic.com
QUESTIONS ABOUT REWARDED MOBILE ADVERTSING:
marketing@sessionm.com