Sony Corporation is a Japanese multinational conglomerate corporation headquartered in Tokyo. Founded in 1946, Sony's major products include televisions, digital imaging products like cameras, audio and video players including the Walkman, and professional broadcast equipment. Some of Sony's innovations include the world's first rice cooker, waterproof smartphone, compact disc player, and curved screen LED television. While known for its electronics, Sony also has sectors in banking and insurance. A SWOT analysis notes Sony's strengths in brand image, innovative products, and customer service, but also weaknesses in high pricing and lack of home appliances. Opportunities lie in expanding globally and partnerships, but threats include strong competition and lower priced alternatives.

3. Background
SONY Corporation
 Founded: May 7, 1946
 Founders Akio Morita
 Head quarter: Tokyo, Japan
 The name ‘SONY’ is based on the Latin word sonus, which means ‘sound’.
 Major Products
 Televisions : Bravia Range, LCD, Earlier WEGA
Digital imaging: Cyber-Shot, Alpha Series
Audio / Video: Walkman, Home audio ,HANDYCAM,
Blu-ray Disc™ players and recorders, memory-based
portable audio devices
Electronic components:
Batteries, recording media, data recording systems
Professional solutions:
Broadcast and professional-use equipment

5.  Sony’s first product was Rice Cooker (A Failure)
 Sony Launched world’s first Waterproof Smartphone XPERIA Z.
 World’s first Google TV (October 6, 2010)
 27-OCT-2011- Sony Ericsson became a wholly-owned subsidiary of SONY
 The Sony CDP-101 was the world's first commercially released compact
disc player.
 NEW YORK, Sept. 4, 2013 – Today Sony introduced the world’s first curved
screen LED television, model KDL-65S990A
 SONY has sectors like BANKING and INSURANCE too.

6. KAREENA KAPOOR KATRINA KAIF M.S. DHONI
VAIO Laptops XPERIA Smartphones BRAVIA TV

7. SONY Financial

8. Strength Weakness
Opportunities Threats
S.W.O.T

9. Strong brand image
Innovative Products
Product differentiation
Great customer services
Product Designs

10. High Product pricing policies
 No home appliances products like Samsung, LG
 Over confidence on there products
 Less promotional activities

11.  Multi national company
 Occupied share of Ericson in mobile segment.
 Emerging global markets
 Official Partner with FIFA for world cup 2010 and 2014

12. Strong Competition in all segments
New Coming brands
Other brands providing products at
lower prices