DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
Sony SWOT Analysis
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3. Background
SONY Corporation
Founded: May 7, 1946
Founders Akio Morita
Head quarter: Tokyo, Japan
The name ‘SONY’ is based on the Latin word sonus, which means ‘sound’.
Major Products
Televisions : Bravia Range, LCD, Earlier WEGA
Digital imaging: Cyber-Shot, Alpha Series
Audio / Video: Walkman, Home audio ,HANDYCAM,
Blu-ray Disc™ players and recorders, memory-based
portable audio devices
Electronic components:
Batteries, recording media, data recording systems
Professional solutions:
Broadcast and professional-use equipment
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5. Sony’s first product was Rice Cooker (A Failure)
Sony Launched world’s first Waterproof Smartphone XPERIA Z.
World’s first Google TV (October 6, 2010)
27-OCT-2011- Sony Ericsson became a wholly-owned subsidiary of SONY
The Sony CDP-101 was the world's first commercially released compact
disc player.
NEW YORK, Sept. 4, 2013 – Today Sony introduced the world’s first curved
screen LED television, model KDL-65S990A
SONY has sectors like BANKING and INSURANCE too.
10. High Product pricing policies
No home appliances products like Samsung, LG
Over confidence on there products
Less promotional activities
11. Multi national company
Occupied share of Ericson in mobile segment.
Emerging global markets
Official Partner with FIFA for world cup 2010 and 2014
12. Strong Competition in all segments
New Coming brands
Other brands providing products at
lower prices