A basic overview of the multiple OTT platforms in the Indian market. A comparison of Hotstar, Voot, Sony Liv and Ozee for some basic understanding of their content, demo, geo, and stickiness.

1. OTT Platform Comparison
V
s
V
s
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s

2. Platform Comparison
70
0
80
0
60
0
40
0
20
0
0
Hotstar Voot Sony Liv
Ozee
8
7
5
2
10
8
6
4
2
0
160 100 48
Video Views/ Month (Mn) Languages
(nos.)
Hotst
ar
Voo
t
Sony
Liv
Oze
e
10
0
8
0
6
0
4
0
2
0
17 17
1.6
Monthly Active Users
(Mn)
Hotstar Voot Sony Liv
Ozee
9050 47
40
22
60
50
40
30
20
10
0
Average Time Spent
(Min)
Hotstar Voot Sony Liv
Ozee
Hotstar with most number of Languages
Affinity on Voot is higher compared to other OTT platforms
Highest reach on Hotstar( sports) with higher entertainment content on Voot

3. Content Type
Sony covers most content across sports and GEC.
Considering OZee covers most content on the platform comparatively reach is lower

4. Audience Profile

5. Entertainment
Hotstar : Audience Profile
Sports

6. Voot : Audience Profile

7. Sony Liv : Audience Profile
Entertainment
Sports

8. Ozee : Audience Profile
Channel wise Monthly
Video Views

9. Thank you!