2014 08 07_internet access – households and individuals 2014Miqui Mel
- Three quarters of adults in Great Britain accessed the internet every day in 2014, over double the number in 2006.
- Access using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
- Nearly three quarters of adults bought goods or services online in 2014, up from just over half in 2008, with clothes being the most popular purchase.
- Internet and computer use increased across all age groups between 2006 and 2014, though those aged 16-24 still lead in many online activities.
- The document provides an analysis of media coverage of ISCA's campaigns from April to December 2015. It finds that MoveWEEK was the most reported on campaign, followed by Now We Bike.
- Coverage was generally positive across countries. Social media engagement was strong for campaigns that involved photos and videos like No Elevators Day.
- Traditional media in countries like Bulgaria, Greece and Turkey generated most of the discussion, while in the UK social media drove the conversation.
Social Media Statistics October, Australia and New ZealandAdcorp
Facebook reached 1 billion users worldwide in October 2012. According to the report, Facebook and LinkedIn saw user growth in Australia and New Zealand, while sites like Reddit, Bebo and StumbleUpon lost users. The report also showed that Twitter is maintaining steady user numbers in both countries. Smartphone penetration is increasing rapidly and expected to continue rising significantly, demonstrating the major shift from desktop to mobile internet usage.
Online Live Tv: The Future of Live Linear Consumption in the Philippines Martin Andanar
I have written a few white papers on the topic of Online Video Consumption and I would like to share this paper about Online Live Linear viewing. I believe this is the way to go in the Philippines.
Flurry Mobile App Industry Trends Presentation, Business Insider Mobile Adver...Flurry, Inc.
This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.
- The document is a Nielsen survey of Twitter users in Turkey. It provides insights into who they are, how they use Twitter, and their engagement with brands.
- Key findings include that most Twitter users in Turkey access it daily, primarily from laptops and mobile phones. They follow both personal connections and celebrities/brands and discover new accounts to follow through other users' tweets.
- Mobile phone users are highly engaged, with over half using Twitter several times a day. They are active throughout the day on weekdays and use Twitter simultaneously with other activities like watching TV. Mobile users also follow and engage with brands through Twitter.
The document discusses trends in digital media consumption and online advertising. It notes that the online ad market is growing rapidly and will surpass newspapers by 2009. It also discusses how consumers, especially youth, are spending more time with digital/online media like social networks, games, and videos compared to traditional TV and print. Marketers are thus shifting more ad spending online to reach these engaged audiences.
The coronavirus pandemic has significantly impacted app usage and rankings across categories. Travel apps like Uber and Air China saw steep drops in rankings as tourism declined. Medical apps like Babylon rose in popularity. Food delivery and education apps also increased in rankings as people stayed home, with Instacart, Walmart, Google Classroom, and Ding Talk seeing gains. Social apps like Houseparty surged as people sought virtual connection. Business tools like Zoom and Slack rose as remote work increased globally. Games and entertainment apps also saw more usage and in-app engagement during quarantines. The outbreak accelerated technology adoption and highlighted the need for remote access to services.
2014 08 07_internet access – households and individuals 2014Miqui Mel
- Three quarters of adults in Great Britain accessed the internet every day in 2014, over double the number in 2006.
- Access using a mobile phone more than doubled between 2010 and 2014, from 24% to 58%.
- Nearly three quarters of adults bought goods or services online in 2014, up from just over half in 2008, with clothes being the most popular purchase.
- Internet and computer use increased across all age groups between 2006 and 2014, though those aged 16-24 still lead in many online activities.
- The document provides an analysis of media coverage of ISCA's campaigns from April to December 2015. It finds that MoveWEEK was the most reported on campaign, followed by Now We Bike.
- Coverage was generally positive across countries. Social media engagement was strong for campaigns that involved photos and videos like No Elevators Day.
- Traditional media in countries like Bulgaria, Greece and Turkey generated most of the discussion, while in the UK social media drove the conversation.
Social Media Statistics October, Australia and New ZealandAdcorp
Facebook reached 1 billion users worldwide in October 2012. According to the report, Facebook and LinkedIn saw user growth in Australia and New Zealand, while sites like Reddit, Bebo and StumbleUpon lost users. The report also showed that Twitter is maintaining steady user numbers in both countries. Smartphone penetration is increasing rapidly and expected to continue rising significantly, demonstrating the major shift from desktop to mobile internet usage.
Online Live Tv: The Future of Live Linear Consumption in the Philippines Martin Andanar
I have written a few white papers on the topic of Online Video Consumption and I would like to share this paper about Online Live Linear viewing. I believe this is the way to go in the Philippines.
Flurry Mobile App Industry Trends Presentation, Business Insider Mobile Adver...Flurry, Inc.
This presentation covers key insights across the mobile app economy including market size, addressable market, consumer trends, what non-mobile industries and categories are being disrupted by mobile apps, comparison of consumer behavior on media platforms vs. ad spending and an outlook for what's next as the industry matures.
- The document is a Nielsen survey of Twitter users in Turkey. It provides insights into who they are, how they use Twitter, and their engagement with brands.
- Key findings include that most Twitter users in Turkey access it daily, primarily from laptops and mobile phones. They follow both personal connections and celebrities/brands and discover new accounts to follow through other users' tweets.
- Mobile phone users are highly engaged, with over half using Twitter several times a day. They are active throughout the day on weekdays and use Twitter simultaneously with other activities like watching TV. Mobile users also follow and engage with brands through Twitter.
The document discusses trends in digital media consumption and online advertising. It notes that the online ad market is growing rapidly and will surpass newspapers by 2009. It also discusses how consumers, especially youth, are spending more time with digital/online media like social networks, games, and videos compared to traditional TV and print. Marketers are thus shifting more ad spending online to reach these engaged audiences.
The coronavirus pandemic has significantly impacted app usage and rankings across categories. Travel apps like Uber and Air China saw steep drops in rankings as tourism declined. Medical apps like Babylon rose in popularity. Food delivery and education apps also increased in rankings as people stayed home, with Instacart, Walmart, Google Classroom, and Ding Talk seeing gains. Social apps like Houseparty surged as people sought virtual connection. Business tools like Zoom and Slack rose as remote work increased globally. Games and entertainment apps also saw more usage and in-app engagement during quarantines. The outbreak accelerated technology adoption and highlighted the need for remote access to services.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
1) Indonesia is experiencing rapid growth in digital and mobile media consumption and advertising spending. Traditional media spending still dominates but digital spending is growing the fastest, especially for mobile.
2) Total media advertising spending in Indonesia will continue to increase between 15-24% annually through 2016, driven by a growing middle class and foreign investment.
3) Digital advertising spending in Indonesia is forecasted to increase 55-87% annually through 2016, outpacing overall ad spending growth and positioning Indonesia as a key driver of digital ad spending growth in Asia-Pacific.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Vol.5: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
- Social media usage in urban India reached 62 million users by December 2012, accounting for 74% of active internet users. Highest usage is among young men (84%) and college students (82%).
- Over a third (35%) of India's 58 million social media users are from small towns with populations under 500,000. Facebook is the dominant social networking platform, used by 97% of social media users.
- Mobile internet users account for half of India's active internet base, and they are more likely to use social media (82%) than the overall internet population (72%). Social media and entertainment apps see the most daily usage on mobile devices.
Research associate Kathryn Zickuhr discussed the Pew Research Center’s latest data on older adults and technology at JASA’s Seminar on Advocacy and Volunteering in New Landscapes in New York, NY.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
2016 Yahoo Taiwan Mobile Developer Conference Flurry, Inc.
We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
This document provides an overview of global digital trends and statistics as of January 2015. It includes statistics on active internet users, social media users, mobile phone users and time spent online for various regions and countries. The key findings are that in January 2015 there were over 3 billion internet users, over 2 billion active social media accounts, over 3.6 billion unique mobile users and over 1.6 billion active mobile social media accounts globally. Mobile's share of total web traffic continues to grow rapidly at 39% year-over-year.
This document is a report from We Are Social that provides global and regional statistics on digital trends as of January 2014. Some key findings include: there were over 2 billion internet users worldwide in 2014 representing 35% internet penetration globally; nearly 1.9 billion people actively used social media accounting for 26% of the world's population; and over 6.5 billion mobile subscriptions amounted to a 93% mobile penetration rate worldwide. The report also analyzes and compares regional data on internet, social media, and mobile connectivity.
The document summarizes data from Pew Research Center on technology adoption among older adults. It finds that while 59% of seniors age 65+ now go online, lower-income seniors and those with disabilities are less likely to use the internet or mobile devices. While most seniors own cell phones, younger seniors are more likely to own smartphones or tablets. The data also shows that internet users feel more connected than non-users and that tablets are nearly as common as smartphones among older adults.
Http --www slideshare-net-wearesocialsg-digital-social-mobile-in-2015-qid=78a...Sumit Roy
1. The document is a report from We Are Social containing global digital statistics on internet, social media, and mobile usage from around the world.
2. It includes over 350 infographics and snapshots of statistics from 30 different countries across various regions.
3. The statistics cover topics such as active internet and social media users, mobile phone and social media connections, year-over-year growth, and breakdowns of global users by region.
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
This document provides key digital statistics for Indonesia in January 2015, including:
- Total population of 255.5 million with 72.7 million active internet users (28% penetration).
- 72 million active social media accounts and 62 million active mobile social accounts.
- 308.2 million total mobile connections (121% of population) with growth of 9% since 2014.
- Top social platforms are Facebook at 14% of population and WhatsApp at 12%.
MarkPlus on Indonesia Internet Users 2013 - Marketeers Nov 2013 editionWaizly Darwin
Some thoughts and analysis on Indonesia Internet Users in 2013, Penetration, segmentation, spending habits of the netizens.
Note: This document was presented at Jakarta Marketeers Club Dinner Seminar in October 2013 and published for Marketeers Magazine November 2013 Issue "What's Wrong with Michael Porter" which got a gold medal at Indonesia Print Media Award (IPMA) 2014.
Pew Internet Director Lee Rainie was asked to present about the state of social media, in particular how non-profit groups might think about using social media to promote their missions. He cites the newest data from Pew Internet Project surveys and describes how the “messaging environment” for non-profits is changing. He also describes how digital technologies affect the operations and outreach strategies of members of organizations. More: pewinternet.org
This document discusses Nielsen Consulting's research-led strategy development services. It notes that clients seek a "translation layer" to help apply insights from vast research data to business problems. Nielsen Consulting serves this role by collaborating with clients to identify key issues, provide customized solutions using multiple data sets, and help form responsive strategies. This consultative approach helps mitigate risks of misinterpreting data and reduces the chance strategies will be misguided.
Nielsen Online Landscape Review May 2014John Price
May 2014 saw Australians spending more time online and streaming more content compared to the previous month. The automotive and real estate categories had successful months in terms of audience engagement, with many top sites in those categories seeing increases in unique audience, time spent per user, and sessions per user. Device usage also shifted further towards mobile and tablets, with over half of online activity now occurring on non-desktop devices.
Flurry State of App Nation 2016 - CES APPNATION VII Flurry, Inc.
This document summarizes mobile app trends from a Flurry Analytics report. It finds that in 2015:
- Phablets accounted for over 50% of Android holiday activations and 27% of all device activations.
- Time spent on mobile apps increased sharply, with US users spending 3 hours and 40 minutes per day on their devices.
- Media consumption shifted heavily to apps, with daily US time spent on social, messaging and entertainment apps up over 100%.
- Five trends to watch in 2016 include the growth of messaging centers and services, the appification of the web and TV, and increased dominance of phablets.
1) Indonesia is experiencing rapid growth in digital and mobile media consumption and advertising spending. Traditional media spending still dominates but digital spending is growing the fastest, especially for mobile.
2) Total media advertising spending in Indonesia will continue to increase between 15-24% annually through 2016, driven by a growing middle class and foreign investment.
3) Digital advertising spending in Indonesia is forecasted to increase 55-87% annually through 2016, outpacing overall ad spending growth and positioning Indonesia as a key driver of digital ad spending growth in Asia-Pacific.
The Moms and Media 2014 study, from Edison Research and Triton Digital, examines the media and technology habits of Moms in America. The report looks at mobile, technology, digital platforms and social media, and how this all-important segment of the population is using them.
Digital, Social & Mobile Stats - India 2015digitaluth
The Stats shown in this presentation is taken from We Are Social - Digital, Social & Mobile Global Stats 2015.
The data shown is focused on Indian Digital, Social & Mobile Report of 2015
All rights of this report is with the original creator (not Digital Uth)
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Vol.5: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
We Are Social's Guide to Social, Digital, and Mobile in Singapore, Dec 2011We Are Social Singapore
This is the December 2011 edition of We Are Social Singapore’s guide to Social, Digital and Mobile in Singapore. You can find more of these Asia reports at http://wearesocial.sg
- Social media usage in urban India reached 62 million users by December 2012, accounting for 74% of active internet users. Highest usage is among young men (84%) and college students (82%).
- Over a third (35%) of India's 58 million social media users are from small towns with populations under 500,000. Facebook is the dominant social networking platform, used by 97% of social media users.
- Mobile internet users account for half of India's active internet base, and they are more likely to use social media (82%) than the overall internet population (72%). Social media and entertainment apps see the most daily usage on mobile devices.
Research associate Kathryn Zickuhr discussed the Pew Research Center’s latest data on older adults and technology at JASA’s Seminar on Advocacy and Volunteering in New Landscapes in New York, NY.
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Asia-Pacific in 2014 by @wearesocial.sg
2016 Yahoo Taiwan Mobile Developer Conference Flurry, Inc.
We have hosted the 1st Yahoo Mobile Developer Conference (YMDC) in Taiwan. Please refer to the presentation to learn more about the latest Yahoo's technologies provided for mobile developers.
Please go to developer.yahoo.com to learn more!
Learn about the latest enhancements to the Yahoo Mobile Developer Suite, including Flurry Analytics and Yahoo App Publishing. We have invited our partner, PicCollage(拼貼趣) to share how they leverage Flurry Analytics and Explorer to optimize their App performance. Also, we have Cheetah Mobile(獵豹移動), one of the fastest growing app publisher in the world, will share how they leverage Native Ads to build a sustainable business model.
This document provides an overview of global digital trends and statistics as of January 2015. It includes statistics on active internet users, social media users, mobile phone users and time spent online for various regions and countries. The key findings are that in January 2015 there were over 3 billion internet users, over 2 billion active social media accounts, over 3.6 billion unique mobile users and over 1.6 billion active mobile social media accounts globally. Mobile's share of total web traffic continues to grow rapidly at 39% year-over-year.
This document is a report from We Are Social that provides global and regional statistics on digital trends as of January 2014. Some key findings include: there were over 2 billion internet users worldwide in 2014 representing 35% internet penetration globally; nearly 1.9 billion people actively used social media accounting for 26% of the world's population; and over 6.5 billion mobile subscriptions amounted to a 93% mobile penetration rate worldwide. The report also analyzes and compares regional data on internet, social media, and mobile connectivity.
The document summarizes data from Pew Research Center on technology adoption among older adults. It finds that while 59% of seniors age 65+ now go online, lower-income seniors and those with disabilities are less likely to use the internet or mobile devices. While most seniors own cell phones, younger seniors are more likely to own smartphones or tablets. The data also shows that internet users feel more connected than non-users and that tablets are nearly as common as smartphones among older adults.
Http --www slideshare-net-wearesocialsg-digital-social-mobile-in-2015-qid=78a...Sumit Roy
1. The document is a report from We Are Social containing global digital statistics on internet, social media, and mobile usage from around the world.
2. It includes over 350 infographics and snapshots of statistics from 30 different countries across various regions.
3. The statistics cover topics such as active internet and social media users, mobile phone and social media connections, year-over-year growth, and breakdowns of global users by region.
Social media is a worldwide phenomenon. People around the globe are increasingly connected to the internet, their mobile devices, and their social networks of choice. In this deck, we share stats about the unique social media landscapes in 18 countries.
This document provides key digital statistics for Indonesia in January 2015, including:
- Total population of 255.5 million with 72.7 million active internet users (28% penetration).
- 72 million active social media accounts and 62 million active mobile social accounts.
- 308.2 million total mobile connections (121% of population) with growth of 9% since 2014.
- Top social platforms are Facebook at 14% of population and WhatsApp at 12%.
MarkPlus on Indonesia Internet Users 2013 - Marketeers Nov 2013 editionWaizly Darwin
Some thoughts and analysis on Indonesia Internet Users in 2013, Penetration, segmentation, spending habits of the netizens.
Note: This document was presented at Jakarta Marketeers Club Dinner Seminar in October 2013 and published for Marketeers Magazine November 2013 Issue "What's Wrong with Michael Porter" which got a gold medal at Indonesia Print Media Award (IPMA) 2014.
Pew Internet Director Lee Rainie was asked to present about the state of social media, in particular how non-profit groups might think about using social media to promote their missions. He cites the newest data from Pew Internet Project surveys and describes how the “messaging environment” for non-profits is changing. He also describes how digital technologies affect the operations and outreach strategies of members of organizations. More: pewinternet.org
This document discusses Nielsen Consulting's research-led strategy development services. It notes that clients seek a "translation layer" to help apply insights from vast research data to business problems. Nielsen Consulting serves this role by collaborating with clients to identify key issues, provide customized solutions using multiple data sets, and help form responsive strategies. This consultative approach helps mitigate risks of misinterpreting data and reduces the chance strategies will be misguided.
Nielsen Online Landscape Review May 2014John Price
May 2014 saw Australians spending more time online and streaming more content compared to the previous month. The automotive and real estate categories had successful months in terms of audience engagement, with many top sites in those categories seeing increases in unique audience, time spent per user, and sessions per user. Device usage also shifted further towards mobile and tablets, with over half of online activity now occurring on non-desktop devices.
This is a short version of Social CRM 2010 that shows how the social customer dominates the business ecosystem. It provides multiple examples of what companies are doing about it. AND it has a soundtrack , creative commons licensed music from Maria Daines called Rollin'
This document summarizes a strategy for implementing a CRM (customer relationship management) system at a public research centre. It begins by defining CRM and identifying key success factors, including overcoming resistance to change, aligning the CRM strategy with the organization, adopting a customer-centric approach, and ensuring technological maturity. It then outlines the CRM implementation strategy for the research centre, focusing on why CRM is being adopted and how the implementation will address the critical success factors.
The document provides a global snapshot of mobile consumer trends based on surveys conducted in 10 countries in 2012. It finds that:
1) Smartphone ownership has reached a majority in countries like the US and UK, but feature phones remain most common in India, Brazil, and Russia where infrastructure is still developing.
2) Younger consumers are more likely to adopt smartphones globally, and their interest is expected to drive further adoption.
3) Smartphone habits vary by country, with games and social media being most popular apps worldwide, though mobile shopping is still nascent in many markets.
A CRM strategy must look holistically at all the business processes and systems that deal with customers, including marketing, sales, ordering, customer care, technical support, customer analytics, and so on. And when implemented, it should span all interaction channels, including call centers, retail, web, mobile, etc. It should be optimized so that it’s integrated into all of these consumer touch points.
As in any initial strategy, it’s critical you do the research to make sure you are very clear about what your key objects are going to be, both short and long term. Once you have your strategy set, then you can start to think about what software would be necessary, and from there planning and implementation.
Above all, remember that the customer should be at the heart of your strategy, not your product or service. This can mean a complete change in thinking some cases, but it’s an important shift that your entire team can get behind from the start.
- See more at: http://nicholascifuentes.com/how-to-build-a-crm-strategy-in-2014#sthash.9pUXZlVg.dpuf
This document summarizes a presentation on navigating shopping trends in Asia. It discusses how the retail landscape is changing with more shoppers, stores, and options. It identifies different types of shopper missions and how stores are evolving their layouts and formats to cater to different missions like large pantry restocks or urgent/on-the-go needs. It also discusses the growing importance of male shoppers and strategies beyond just price like innovation, impulse areas, and understanding different categories that are prominent for promotions in various markets. The overall message is that as complexity increases with fragmentation, retailers need smart strategies to satisfy diverse Asian shoppers.
Near Field Communication (NFC) allows enabled devices to communicate within close proximity without needing to open apps or scan codes. NFC will be in 863 million smartphones by 2015. It removes friction from payments and can be used for identity management, data transfer, ticketing, and more. As NFC grows, it will unlock mobile commerce opportunities in Australia, where mobile payments including NFC will account for $19.5 billion by 2015. Consumers are increasingly using mobile devices for in-store shopping and are willing to adopt new mobile technologies like NFC.
Demographics in Saudi Arabia: New Age Of Opportunities - An Aranca ReportAranca
The key demographic trends observed in Saudi Arabia can be a boon and have a positive impact on the economic growth as it would generate opportunities for several sectors/industries. Read this Aranca report to know how demographics is creating opportunities.
No beating around the bush here, just 27 kickass growth hacking tools with a complete breakdown of why we like each one and how much they cost.
I want to give you exactly the information you need, and none of the fluff you don't.
These 27 growth hacking tools are split into six sections:
Email Marketing, Social Media, Marketing Automation, Browser Plugins, Sales Funnel and Miscellaneous Favorites
Brand Amplitude's perspective on measuring brand equity. Includes definition of brand equity, review of brand equity measurement approaches by leading academics and practitioners (Keller, Aaker, Reichfeld, Rust, Gregory, Gerzema, more). Includes examples of brand measures and in-depth examination of share tiering approach to measuring equity.
Marketing research is the systematic process of designing, collecting, analyzing, and reporting information to solve specific marketing problems. This group will conduct marketing research to help a company make effective decisions. They will systematically collect and analyze objective information, then make recommendations based on their findings. The research will help managers by providing helpful insights into customer needs, reducing risks, and forecasting trends.
Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
- Nine million Australians are now interacting via social networking sites, with Facebook dominating online social networking.
- Twitter saw the strongest growth in social media usage from 2008-2009, and mobile social networking is gaining popularity.
- Content sharing, like photos and links, is the most popular social media activity for Australians, while reading and posting on Twitter and wikis saw the biggest increases. Nearly nine in ten Australians use social media for opinions and information about products and services.
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
Reuters institute digital news report 2015yann le gigan
« Reuters Institute digital news report 2015 »:
([Format PDF 15 Mo]
https://reutersinstitute.politics.ox.ac.uk/sites/default/files/Reuters%20Institute%20Digital%20News%20Report%202015_Full%20Report.pdf
The Digital News Report 2015 survey of over 20,000 people in 12 countries found:
1) Smartphones have become the dominant device for accessing news online, with 46% of respondents accessing news on their phones on a weekly basis.
2) Consumption of online video news and new visual formats is growing significantly, while audiences for traditional TV news bulletins are declining among those under 35.
3) Social media, especially Facebook, Instagram and WhatsApp, are playing a stronger role in how people find, discuss and share news. However, concerns remain about "filter bubbles" and the influence of Google and Facebook.
4) Paid online news models are struggling while advertising models face challenges from ad blocking and
REUTERS INSTITUTE DIGITAL NEWS REPORT 2015- TRACKING THE FUTURE
OF NEWS
This is our fourth annual report that looks to map the changing ecology of news across countries. The report is based on a survey of more than 20,000 people in 12 countries, which makes it the largest ongoing comparative study of news consumption in the world. We have added Australia and Ireland this year to a core set that includes France, Germany, Denmark, Finland, Italy, Spain, Brazil,1 and Japan – along with the UK and US. This year we find more compelling evidence about the central role being played by smartphones and a sharp increase in the use of social media for finding, sharing, and discussing the news.
Reuters Institute Digital News Report 2015Cyber Mum
See the original report here https://reutersinstitute.politics.ox.ac.uk/sites/default/files/Reuters%20Institute%20Digital%20News%20Report%202015_Full%20Report.pdf
SCA Digital Leadership -- VEVO -- SCA Streams -- SCA Mobile -- SCA Social -- Hit Network -- Scoopla -- Triple M Network -- Sport - AFL/NRL -- Australian Publishers (All Devices) -- Radio Brands (All Devices)
The Social data is collated using the public terms of the respective network public APIs and terms of service. Apart from instances where 'Australian-only' is indicated, the Social Data is not domestic. Publication of this data is intended for personal use and should be seen as a reflection of business performance or forward looking statements that are always given to the market and shareholders first. Any comments in regard to this data or any claims of misrepresentation should be addressed to cass.byrnes@sca.com.au
Google is trying hard to sell Youtube ads for brand awareness but definitely not for sales conversion for most industries. Personally I reckon those ads interrupt users video experience and I just want to click the 'skip ads' button.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
The document reports on Southern Cross Austereo's (SCA) digital ratings data from May 2014 sourced from Nielsen Market Intelligence. It shows that SCA Network, Today Network, and Triple M Network all saw increases in average daily unique browsers of 55%, 45%, and 74% respectively compared to the previous year. Mix 94.5 also saw growth in unique browsers. Mobile, social media, and video streaming statistics are also presented. The data is provided for information purposes only and any public comments or claims regarding the data should be addressed to SCA.
The document provides an analysis of the National Capital Commission's social media presence during Winterlude 2011. Key findings include that Facebook and organic search brought most people to the NCC website, while Twitter generated the most Winterlude mentions but less positive sentiment due to foie gras attention. Mobile app downloads increased significantly around Winterlude's start but declined in subsequent weeks. The analysis examined various social media metrics to understand traffic drivers and trends.
This document contains data from Nielsen Market Intelligence and Google Analytics on radio station performance in Sydney, NSW, Australia from April 2013 to April 2014. It shows that SCA Network traffic increased 129% in unique browsers to 922,670. Today Network traffic reached 487,938 monthly users. Triple M Network traffic grew 101% to 374,731 monthly users. The growth was driven by shows, social media, sports, celebrity news, and mobile browsing.
Finally & formally, Egypt has unveiled New Sues Canal. Such a massive economical & strategic event had a huge impact on social media, in Egypt & worldwide. 1.9 Million people engaged with posts related #مصر_بتفرح & Suez Canal topics. Also you will in the report a lot of insightful data that shows social media sentiment towards this great event.
Digital media continued to grow in 2013, with online video viewing and smartphone use increasing. YouTube remained the top source for online video streaming, viewed by 128 million Americans each month. Facebook was the most used smartphone app, on 103 million devices monthly. Instagram saw the fastest growth among top apps, with unique users up 66%. Google remained the top online brand but saw declines along with other major sites like Facebook and Yahoo.
This document contains statistics from Southern Cross Austereo's (SCA) monthly digital ratings report. It shows data on the average daily unique browsers for SCA's radio networks - including a 55% increase for SCA Network and 45% increase for Today Network from May 2013 to May 2014. It also shows increases of 74% for Triple M Network and traffic reaching 3,293 for Mix 94.5 in Perth. The data is sourced from Nielsen and is intended for personal use only.
This document summarizes traffic data for SCA radio networks in South Australia from April 2013 to April 2014. It shows that SCA Network monthly unique browsers increased 114% to 176,735, driven by shows, social media, sports, and celebrity content. Today Network monthly users grew 75% to 137,009. Triple M Network monthly users jumped 170% to 55,687, driven by AFL, NRL, social media, rock news, and mobile browsing. The document analyzes growth in online radio audiences for SCA's three main networks in South Australia over a one year period.
Australian shakedown of top brands on Social Media in June 2014Unmetric
This document provides a summary of key Australian brands on social media in June 2014. It analyzes top performing brands in various sectors such as food, beverages, alcohol, insurance, and aviation based on metrics like fan growth, engagement scores, and social media strategies. For example, it finds that Dare Iced Coffee had the highest engagement score among food and beverage brands due to inviting conversations. It also analyzes specific brand campaigns like Medibank's health competition and Qantas Airways' Dubai travel contest. The document aims to help readers better understand high-performing Australian brands on social media.
The document summarizes Southern Cross Austereo's (SCA) digital ratings data for August 2014 from Nielsen Online Ratings. It shows that SCA's digital network traffic increased 97% year-over-year to 254,041 average daily unique browsers. The Today Network increased 102% to 158,073 browsers, and the Triple M Network grew 101% to 91,277 browsers. The data comes from Nielsen and is intended for personal use only, with any comments or claims to be addressed to SCA.
Similar to Nielsen Online Landscape Review July 2014 (20)
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organization
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
4. Since 2007, online Australians have spent more time
accessing the internet than any other media in a given
week. They now spend 23 hours and 56 minutes
online per week, across all connected devices and
screens.
Source: Nielsen Connected Consumers Report 2014
10. 8,939,000 UA 8,553,000 UA
GENDER BREAKDOWN – ACTIVE UNIVERSE
32%
29%
19%
12%
8%
50+
35-49
25-34
18-24
2-17
34%
26%
20%
11%
10%
50+
35-49
25-34
18-24
2-17
The 2-17 age group saw a significant increase in online consumption
in July which is common during school holidays. Specifically there
were 52% more female kids surfing the web.
The decrease in male audiences consuming online content came
from the absence of male Australians in the 35-49 age group – a
13% drop. Also – this decrease could be a normalisation, coming
off a peak in June; where there were a lot of major sports events.
16. Males still spend more time online each week than
females, though females spend more time online via
tablets and smartphones than males. Time on mobile
(phone) internet among women has increased the
most (4.1hrs up to 5hrs per week) as has their time
watching video on a tablet computer.
Source: Nielsen Connected Consumers Report 2014
20. GENDER BREAKDOWN – HYBRID STREAMING
6,868,000 Number of Streaming Australians
1,150,998
168
7:27:19 Time Per Person (HH:MM:SS)
Total Streams Viewed (000s)
Streams per person
6,728,000
1,535,648
228
8:29:14
Female Australians in July had a noteworthy month of Streaming – 8% increase in Total Streams Viewed,
compared to last month.
23. Internet TV or IPTV (also known as ‘online catch-up
TV’, ‘TV on-demand’ or ‘downloaded TV’) expanded to
a significantly larger Australian audience during 2013
– now 50 percent of online Australians watch TV from
internet sources.
Source: Nielsen Connected Consumers Report 2014
36. ONLINE CAMPAIGN RATINGS
Hear from John Miskelly, GroupM, and Ben McInerney, Mediacom, as they
share their stories on creating outcomes with Nielsen Online Campaign
Ratings.
Please follow the link below:
http://nielsen.wistia.com/medias/kveo8g33u4
Campaign Collaboration Busts Video Myths
http://www.nielsen.com/au/en/insights/news/2014/accelerating-digital-video-campaign-
effectiveness.html