The document summarizes a market study on UNIQLO in Thailand conducted in 2014. It finds that UNIQLO has been successful in the Thai market since opening its first store in 2011. Currently, UNIQLO has 10 stores in Thailand and plans to expand to 100 stores by 2021. The study examines Thai consumer behavior and perceptions of UNIQLO. It finds that Zara is the preferred brand for future purchases while UNIQLO scores highest on brand awareness. Quality, price, and versatility are the most important factors for Thai consumers when buying clothes.
In the fashion industry everything is about change and changing trends. It is a fast-paced business with short product life cycles and immediate customer response.
H&M and Zara are well known for delivering the latest designs to customers, partly in collaboration with famous fashion designers, at affordable prices. Both H&M and Zara are famous for their ‘fast fashion’—their ability to respond quickly to changing market trends with new collections—in a manner that appears to be different to the rest of the industry. Their success in this industry can be seen to rest on their strategic positioning and specific strategic and threshold capabilities
UNIQLO market studies in Thailand
A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai consumers.
Global Lifestyle Monitor: Apparel Consumers in Thailand | Cotton Lifestyle Monitor
Understanding Thai consumers’ shopping preferences, quality expectations, and purchase drivers is essential for brands and retailers that want to benefit from the steady growth projected in this market.
LIFESTYLEMONITOR.COTTONINC.COM
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Ngành Bán lẻ | Báo cáo kênh phân phối và bán lẻ Việt NamJackie Nguyen
Việt Nam được coi là một trong những thị trường hấp dẫn nhất đối với các nhà đầu tư nước ngoài với GDP tăng đều đặn và đầu tư trực tiếp nước ngoài đang bùng nổ, một mô hình được dự báo sẽ ổn định trong những năm tới. GDP danh nghĩa năm 2018 ước tính đạt 208,1 tỷ euro, ghi nhận tốc độ tăng trưởng danh nghĩa là 6,7%. GDP danh nghĩa của đất nước được dự báo sẽ đạt mức 248,8 tỷ euro vào năm 2020.
Kể từ khi Việt Nam gia nhập WTO và cho phép các nhà bán lẻ 100% vốn nước ngoài, thị trường bán lẻ của đất nước ngày càng trở nên sinh lợi. Bán lẻ truyền thống sẽ vẫn là kênh bán lẻ thống trị của Việt Nam trong tương lai gần, hiện chiếm 68% lượng bán lẻ thị trường. Tuy nhiên, đất nước này đang chứng kiến sự thay đổi từ bán lẻ truyền thống sang các nhà bán lẻ hiện đại như cửa hàng tiện lợi, siêu thị / đại siêu thị và trung tâm mua sắm. Trong khi trung tâm mua sắm và phân khúc siêu thị / siêu thị là tăng trưởng với tốc độ dần dần và ổn định, với CAGR lần lượt là 4,7% (2013-16) và 6,2% (2013-17), phân khúc chuỗi cửa hàng tiện lợi đang bùng nổ mạnh mẽ trong những năm gần đây, với CAGR nổi bật là 66,2% từ Năm 2014 đến 2017....
---
https://smartretail.vn/
https://smartretail.com.vn/
In the fashion industry everything is about change and changing trends. It is a fast-paced business with short product life cycles and immediate customer response.
H&M and Zara are well known for delivering the latest designs to customers, partly in collaboration with famous fashion designers, at affordable prices. Both H&M and Zara are famous for their ‘fast fashion’—their ability to respond quickly to changing market trends with new collections—in a manner that appears to be different to the rest of the industry. Their success in this industry can be seen to rest on their strategic positioning and specific strategic and threshold capabilities
UNIQLO market studies in Thailand
A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai consumers.
Global Lifestyle Monitor: Apparel Consumers in Thailand | Cotton Lifestyle Monitor
Understanding Thai consumers’ shopping preferences, quality expectations, and purchase drivers is essential for brands and retailers that want to benefit from the steady growth projected in this market.
LIFESTYLEMONITOR.COTTONINC.COM
Xu hướng, hành vi tiêu dùng của người tiêu dùng Việt Nam năm 2019.
Cẩm nang cung cấp cho bạn một nghiên cứu toàn diện về thị trường, xu hướng, phân khúc, sản phẩm và giúp bạn đưa ra hướng đầu tư đúng đắn. Cho dù đó là xây dựng thương hiệu, tiếp thị qua phương tiện truyền thông xã hội, thúc đẩy trải nghiệm khách hàng dựa trên dữ liệu, giải quyết các mối quan tâm về quyền riêng tư hoặc pha trộn ngoại tuyến với Thương mại điện tử, cẩm nang phiên bản thứ tư này nêu bật cách các nhà sản xuất và nhà bán lẻ nên suy nghĩ, đưa ra quyết định.
Uniqlo finally announced to launch their first store in Ho Chi Minh in fall 2019. This survey is conducted to find out customer awareness in fast fashion brand and the depth analysis as to Uniqlo.
The survey was conducted to 400 male and female 18 – 39 year-olds in Ho Chi Minh & Hanoi.
Ngành Bán lẻ | Báo cáo kênh phân phối và bán lẻ Việt NamJackie Nguyen
Việt Nam được coi là một trong những thị trường hấp dẫn nhất đối với các nhà đầu tư nước ngoài với GDP tăng đều đặn và đầu tư trực tiếp nước ngoài đang bùng nổ, một mô hình được dự báo sẽ ổn định trong những năm tới. GDP danh nghĩa năm 2018 ước tính đạt 208,1 tỷ euro, ghi nhận tốc độ tăng trưởng danh nghĩa là 6,7%. GDP danh nghĩa của đất nước được dự báo sẽ đạt mức 248,8 tỷ euro vào năm 2020.
Kể từ khi Việt Nam gia nhập WTO và cho phép các nhà bán lẻ 100% vốn nước ngoài, thị trường bán lẻ của đất nước ngày càng trở nên sinh lợi. Bán lẻ truyền thống sẽ vẫn là kênh bán lẻ thống trị của Việt Nam trong tương lai gần, hiện chiếm 68% lượng bán lẻ thị trường. Tuy nhiên, đất nước này đang chứng kiến sự thay đổi từ bán lẻ truyền thống sang các nhà bán lẻ hiện đại như cửa hàng tiện lợi, siêu thị / đại siêu thị và trung tâm mua sắm. Trong khi trung tâm mua sắm và phân khúc siêu thị / siêu thị là tăng trưởng với tốc độ dần dần và ổn định, với CAGR lần lượt là 4,7% (2013-16) và 6,2% (2013-17), phân khúc chuỗi cửa hàng tiện lợi đang bùng nổ mạnh mẽ trong những năm gần đây, với CAGR nổi bật là 66,2% từ Năm 2014 đến 2017....
---
https://smartretail.vn/
https://smartretail.com.vn/
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
Pricing strategy for upcoming stores at Newbury St, Backbay Boston. All data on the conjoint analysis part are based on totally 50 survey collected from students and school staffs age 20-30.
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Trong khi khối lượng hàng tiêu dùng nhanh (FMCG) tăng ở một số danh mục và khu vực, việc tăng giá bán sẽ siết chặt ngân sách chi tiêu của người tiêu dùng vào năm 2023.
Milk is one of the food / beverage that Vietnamese take on the daily basis and it is part of the sources to keep them healthy.
Vietnam, as well as the other South East Asia, are unique in a way that people enjoy milk with sugar.
This survey was made in order to find out the consumer behaviors of drinking milk as well as clarifying the difference of those who drink / do not drink milk with sugar
The respondent is nearly 500 Vietnamese among 18-30 years old who drink milk once / month and more.
5 XU HƯỚNG NGƯỜI TIÊU DÙNG CẦN...
1. Sự khác nhau giữa các vùng miền
2. Người tiêu dùng thích sản phẩmmới, nhưng họ khá dè chừng với những sản phẩm này
3. Digital như một phần tất yếu
4. Sự bùng nổ của Ecommerce
5. Sự bền vững, an toàn và thân thiện của sản phẩm
Pricing strategy for upcoming stores at Newbury St, Backbay Boston. All data on the conjoint analysis part are based on totally 50 survey collected from students and school staffs age 20-30.
CONSUMERS’ VIEWPOINT ON USING LAUNDRY DETERGENT
Research time: 17th – 27th July 2013
Based on Vinaresearch’s panelist
A. Research information
Research method : Quantitative Research
Timing : 17th – 27th July 2013
Sample size : 1,048
Research area : Nationwide
Target : Females who had bought laundry detergent in the 3 - month period before the survey
Research objectives : 1. Study on the habit of using laundry detergent of Vietnamese 2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
Sampling method : Internet sampling
Overview of Fabric Conditioner products in Vietnam market
PBI Survey 2015
Research Design
3
Research Method
Internet Sampling
Fieldwork Period
26th Feb 2015 – 01st Mar 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 500 samples
Survey Content:
Fabric Conditioner brand awareness
Expansive of Fabric Conditioner Brand
Fabric brand ever used
Fabric brand used in the past 3 months
Fabric Conditioner brand most often used in the past 3 months
Fabric Conditioner brand use in the future
Fabric Conditioner brand recommendation
1) The majority of US consumers have purchased apparel both online and offline, however, brick-and-mortar is still the dominant transaction channel.
2) In fact, US consumers’ attitude towards fashion and their purchase behavior has changed little over the past five years.
3) We expect brick-and-mortar to remain the dominant store format for US apparel and footwear retail in the near future.
4) As retailers have shifted their budgets to digital advertising, the influence of all major media channels has decreased in the past five years, except for social media and mobile video.
5) Among millennials, the influence of social media on apparel purchases is on par with traditional media like TV and magazines.
1. Research method : Quantitative research
2. Timing : 17th – 27th July 2013
3. Sample size : 1,048
4. Research area : Nationwide
5. Target respondents : Females who had bought laundry detergent in the 3 month period before the survey
6. Purpose :
1. Study on the habit of using laundry detergent of Vietnamese
2. Analyze customer attitudes towards attributes of laundry detergent brands
3. Calculate brand loyalty of Vietnamese consumers
7. Sampling method : Internet Sampling
Overview of Floor cleaner products in Vietnam market
PBI Survey 2015
Research Design
Research Method: Internet Sampling
Fieldwork Period: 27th Jan 2015 – 4th Feb 2015
Research Area: Vietnam (Nationwide)
Respondent Criteria: Female only
Sample Size: 983 samples
Survey Content:
Floor Cleaner brand awareness
Expansive of Floor Cleaner Brand
Floor Cleaner brand ever used
Floor Cleaner brand used in the past 3 months
Floor Cleaner brand most often used in the past 3 months
Floor Cleaner brand use in the future
Floor Cleaner brand recommendation
Entrepreneurship unit 2 IA Dejon HarrisDejon Harris
I did extremely well on this IA and I wanted to share it with other students who might have difficulty in completing i. I hope it will be helpful to someone who's doing unit 2
ALSO, CAN YOU GUYS SUBSCRIBE TO MY YOUTUBE CHANNEL
https://www.youtube.com/channel/UCAnTpjKrAWT_RspyeCYiXIQ?view_as=subscriber
Report 2Client name ConverseName Le .docxaudeleypearl
Report 2
Client name: Converse
Name: Le Mao
Course info: ADV342 793
Date: August 4, 2019
Research Approach
The report on the issues pertaining to Converse Inc (Converse) advertising efforts involves various groups whose feedback would be incorporated to attain a credible common information about those issues. Hence, focus group was the most appropriate methodological approach since this method requires a moderator who will lead many groups and collect the feedback from the respondents in those respective groups. Two reasons justifies the appropriateness of the focus group as the methodological approach for this research (Balnaves & Caputi, 2001). Firstly, the study aims at exploring the reactions of the respondents to Converse’s products. The company offers products such as sneakers, shirts, t-shirts, jackets and vests, pants and tights, hoodies and pullovers, shorts, socks, sports bras, crops and capris, and others.
Therefore, the consumers would have different perspectives for those products and the research strive to understand their opinions for improvement since the company seeks to improve the quality of products and services that it offers. Secondly, the research about converse aims to gain collective responses that can build off one another and this goal is attained through the use of focus groups (Converse unveils Converse Chuck Talyor All Star Missoni collection, 2014). Developing various groups in various regions such as Ontario, California, from which Converse ships products for two of NIKE's affiliate brands, Converse and Hurley and later incorporating all the responses from various groups would help in having collective responses.
Using Focus groups as a methodological approach involves following a given procedure as follows (Karkee, 2017): Firstly, the research question is identified and in the case of Converse, the question was on whether the company should spend time designing more shoes apart from Chuck and All-star models to increase for the consumers to have a wide range of products in the market or not. Secondly, the moderator guide will be created to guide the interviewer on the aspects that they will ask respondents in various groups concerning the research question. In this case, that guide would comprise of various questions (see appendix).
Once the moderator have been selected, the participants for this research would then be identified. The five participants that would be identified for this study would all be based on Ontario, California since Converse targets this place among its 4 p’s. The preliminary analysis identified college students around this place as the key consumers of Converse’s products and that women spend more than their men counterparts on shoes. Hence, the research will involve two groups with 3 members each but specifically for male and female but with the same moderator. All the participants will be the college students since this population will reflect the entire community’s perspe ...
Every year, Thai people celebrate a vegetarian festival. The celebrations take place during the period of the ninth lunar month. The origins of the Vegetarian Festival are Chinese, to worship to the nine Emperor Gods by avoiding product from meat, and strong smelling vegetables. This report is aim to provide information on Thai citizen’s reaction for this year vegetarian festival.
■General attitude about life
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
■Occupation
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
■Shopping Habits
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
■Money&Savings
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by
Since the beginning of the smartphone era, smartphone devices are gaining more popularity among users of all ages due to the convenience provided by smartphone applications, which now play a significant role in helping users live their lives more conveniently through providing entertainment as well as a platform to do business everywhere and anytime. In the past, application categories are limited to a few such as games and a few productivity applications, but who would have imagined we would have fitness tracking applications, educational applications or even medical applications?
While many applications today receive huge success in this fiercely competitive market, many are down falling. Developers today become more active in coming up with new types of applications with different layouts and designs to keep up with consumer’s demands, behavior as well as the changing trends.
Furthermore, new business models have been introduced to customers through reward application where consumers can collect stamps and points from their favorites places in order to claim discounts and prizes later.
W&S would like to study the rise and fall of smartphone applications and track changes during the past three months as well as study the awareness of reward applications in three Southeast Asian countries including Indonesia, Thailand and Vietnam.
Note) From page 9-11
T2B: Top Two Boxes
B3B: Bottom Three Boxes
Differences in cultures and climate conditions affect the level of the respondents’ concerns on UV rays. More than 70% of Vietnamese concerned about the skin cancer. While 62.2% of Thais are most worried about freckles. Lastly, among Indonesians, sunburn protection is a priority for more than half of the respondents (59.4%).
Respondents from 3 Southeast Asia countries (Thailand, Indonesia and Vietnam) think that they are overweight and are willing to pay up to $30 for weight loss program.
“1 to 2 years”is the common average working term for Vietnamese(35.8%). On the other side, Thailand and Indonesia people tend to stay longer at a company compared with Vietnamese. For example, 29.6% of Thai respondents and 35.0% of Indonesian respondents stay at a company for “3 years and more“.
Awareness on Insurance Companies, Insurance companies ever used / have contract, The latest life insurance company purchased, Reasons to Choose the Life Insurance Company, Reasons of having and not having life insurance, Sources of Information, Insurance Contracts Information, The Monthly Insurance Premium, Switching and Consideration, etc.
1. Consumer Usage and Attitude
Purchasing of yogurt cup habit .
Consumption of yogurt cup habit
Purpose of yogurt cup consumption
2. Brand Awareness and Brand usage
Awareness of yogurt cup brands
Brands ever consumed
Brands are consumed in the past 1 month
Brands most often consumed
Research Method
Online research
Fieldwork Period
Dec 2014
Research Area
Thailand - Nationwide
Respondent Criteria
Female, Over 17 years old
Sample Size
650 samples
Number of Questions
5 Screening questions and 12 Main Questions
Survey Content
Main Study
-Hair Treatment consumer behavior
-Hair Treatment Brand Awareness
Comparative report on lifestyle study in thailand, indonesia and vietnam in 2014
Research Method:
Online research
Fieldwork Period
December 2014
Research Area
Vietnam, Indonesia, Thailand
Respondent Criteria
Male / Female, 18 years old and above
Sample Size
Thailand (n=532)
Indonesia (n=500)
Vietnam (n=600)
Number of Questions
30 Main Questions
Survey Content
General Attitude About Life
Occupation
Shopping Habits
Money & Savings
Leisure & Recreation
The Future of E-commerce: first-hands insights.Solvd, Inc.
According to Statista, revenue in the e-commerce market is projected to reach US$4,117.00bn in 2024. New technologies and methodologies constantly influence how the e-commerce market develops and shapes itsthe future of e-commerce. The main questions are in the air: How can we stay aligned with e-commerce business owners and ensure our engineering services meet their evolving needs?
At Solvd, this question prompted a deep dive into the current e-commerce landscape. Our goal was to get information about the future of e-commerce directly from first-hand sources. In the course of our research, we explored:
- Portrait of respondents.
- Current challenges and pain points of the e-commerce industry.
- Emerging trends and upcoming opportunities.
- Human resource allocation for e-commerce projects.
- Solutions and actionable advice for business owners.
- The role of a reliable partner in problem-solving.
Explore, download, and share invaluable insights made by Solvd!
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2. A. Research background
Currently there are over 20 top fashion brands in Thailand; fashion brands are getting larger in market size
due to the enter of new brands like Mango, H&M and UNIQLO. Also the rising in middle income class has led
to the opportunity for fashion brands.
All new entrants brand has made a successful entrants into Thai market with their unique design & pattern
and UNIQLO is one of that.
UNIQLO opened its first store at Central World in 2011, making this UNIQLO’s largest store in Southeast Asia
that currently there are 10 stores in Thailand.
UNIQLO report has mentioned that UNIQLO Thailand also fulfilled targets, reporting continued strong sales
growth as four new stores opened for business. Therefore, UNIQLO plans to expand its branches in Thailand
to 100 by 2021
This study is aim to study UNIQLO brand awareness, brand perception and purchase behavior toward Thai
consumers.
3. B. Fashion & Clothing Market Overview in Thailand
3
28.6
16.0
14.8
12.3
7.9
7.2
3.2
3.2
2.6
2.2
1.9
Casual wear
Children's wear
Formal/Business wear
Footwear
Lingerie and underwear
Athletic, sports and…
Leather components and…
Leather bags
Specialty and occasional wear
Clothing accessories
Fashion accessories
Casual wear is the major proportion (29%) of fashion & clothing market in Thailand
Sources : The 2012 Business and Industrial Census (Manufacturing Industry) Whole Kingdom, National Statistical Office;
Department of Business Development, Department of Industrial Works
Number of
Company in
Thailand
Forecasted
Growth in 2015
21,542 -1%
12,077 100%
11,126 0%
9,264 0%
5,963 50%
5,409 -50%
2,429 -10%
2,395 5%
1,993 0%
1,655 -3%
1,460 0%
75,313
companies
Unit : %
However, the growth of casual wear sector is forecasted to be no growth this year; Only children’s wear and
lingerie sector show significant growth. The rest of market growth seems to be stable
4. C. Fashion Industry Analysis in Thailand
4
Threat of new
entrants
Threat of
substitutes
Power of buyers Power of suppliers Degree of rivalry
Moderate High Moderate Low High
Threat of substitutes
Unbranded or fake-branded products are
substituted for fashion industry
A competitive price & design products from
local designers available at various local market
Imported fashion products from China &
Korea
Power of buyers
Buyers are fragmented and no individual
buyer has any particular impact on price or
products
Buyers could easily switch to other brands
with the price & quality is not reasonable
Power of suppliers
High quality local garment suppliers available
The switching cost to new suppliers is quite
low
Threat of new entrants
Capital required to enter the Thai market is
relatively low
Numerous government supports for foreign
investors
Brand loyalty could discourage potential new
entrants
Industry is moderately concentrated and
dominated by over 20 fashion brands
Degree of rivalry
All fashion brands has entered the market
long enough to establish customer loyalty
Strong brand identity of existing fashion
brands
Emerging of Thai modern fashion brands by
young designers
New entrants from global leading players :
H&M, UNIQLO
Sources : Thailand Board of Investment;
Online News; W&S Analysis
5. C. Top Fashion Brand Vision & Direction
5
Brand Strategy & Direction
Lee To be the leading denim jeans brand and largest apparel company
ZARA To offer the latest fashion trends for women, men and kids
UNIQLO To focus on mass-producing affordable clothes by deliver unique design
Levi's To deliver classic American style Jeans
H&M To be the leading fashion retailer at affordable price
Lacoste To offer sport-inspired trends and the iconic polo shirt
ARROW To offer fashionable yet functional apparel
Nike To be the inspiration & innovation for every athlete in the world
Adidas To deliver a brand built on passion for sports and a sporting lifestyle
DAPPER To be the leading fashion labels
Topshop To be the greatest fashion design apparel leader
GAP To deliver the latest styles & fashions for the whole family
XXI Forever To deliver must-have styles & the hottest deals apparel
Sources : Company Annual Report
6. B. Research design
6
Research Method Online research
Fieldwork Period 18st – 30th March 2014
Research Area Nationwide (Thailand)
Respondent Criteria Male & Female (50%:50%) , Aged(above 16 years old)
Sample Size Consumer Behavior : 650 samples
Insight to UNIQLO : 240 samples
Number of Questions Demographic & Screening : 8 Questions
Consumer Behavior : 8 Questions
Insight of UNIQLO : 9 Questions
Criteria Purchased clothes in the last 6 months
Research Objectives To understand about Thai consumers behavior toward clothes consumption
To evaluate brand awareness and perception among UNIQLO existing customers
7. C. Respondent profile
7
■Gender
■Current living city
■Age
■Monthly household income
40.0
60.0
Male
Female
Unit : %
17.9
21.3
24.1
36.6
16 - 20 yrs
21 - 25 yrs
26 - 29 yrs
> 30 yrs
13.6
23.1
10.714.4
7.3
2.2
28.7
North
Central
South
Northeast
West
East
Greater Bangkok
19.3
31.8
48.9
A Class B Class C Class
Class Income (THB)
A > 60,000
B 30,001 – 60,000
C < 30,000
8. D. Key findings : Consumer Behavior & Top Brand
8
1. Proportion of personal spending
Research found out that over 89.5% of respondents purchased clothes within 1 – 3 months
Proportion of clothing spending is in the same range as other spending (13%)
2. Top 3 type of clothing
The majority of male (29.6%) prefer to purchase Polo-shirt and another 25.9% prefer to purchase T-shirt ;
while the majority of female (28.2%) prefer to purchase shirt
T-shirt & Shirt is the top type for purchasing popular brand clothes
3. Important aspects concerning when buying clothes
4. Most popular brand
Zara is the brand preferred for future intention; while UNIQLO is the brand with highest score on expansive
5. Reason for choosing top 10 brands
Comfortable, Durable, High Quality and Reasonable price are still the main reasons for top 10
brands
The respondents are also looking for durability when buying clothes(40.3%)
Quality of fabric, can be matched with many occasions and price of the products are the most
important aspects concerning when buying clothes
Lee is the most popular brand with highest score on ever used and top of mind brand
6. Most popular place to buy clothes
Top 3 places for fashion shopping are 1) Department store (44.1%) ; 2) Market (22.6%), Online
store (14.5%)
9. D. Key findings : Insight to UNIQLO
9
7. Brand image of direct competitor of UNIQLO
Brand image of H&M goes in the similar direction with UNIQLO
8. UNIQLO Brand Awareness
Around 85% of respondents know UNIQLO and 43% actually made a purchase on UNIQLO
9. Reason for not to try UNIQLO
Too expensive (36%) & plain design(15.7%) are the top reasons why some people don’t buy UNIQLO
10. Most type of clothes often bought at UNIQLO
T-shirt is the main types people like to buy at Uniqlo (41.7%)
11. Visiting UNIQLO Frequency
Most people purchased UNIQLO clothes once a month (24.3%); the majority are at age of 16 – 20 yrs (27.8%);
and age group > 30 yrs (27.3%)
12. Spending at UNIQLO
The average spending at UNIQLO is 501 – 1,000 THB (36.8%)
13. Top 3 words best describe UNIQLO
Joyful, Playful and Young are the term when people think about UNIQLO
14. Sources of knowing UNIQLO
31.1% of respondents claimed that they know UNIQLO from walk into the store
15. Brand Image of UNIQLO
90 % of people who know UNIQLO talk positively about UNIQLO especially on design & pattern
11. 1. Proportion of personal spending
11
Research found out that over 89.5% of respondents purchased clothes within 1 – 3 months
Proportion of clothing spending is in the same range as other spending (13%)
Q2. Please tell us the proportion of your personal spending like? [SA] n = 650
Q7. When did you buy clothes last time? [SA] n = 650
Food, 14.4
Transportatio
n, 13.2
Clothing,
12.9
Entertainment
, 12.6
Money
saving,
12.0
Beauty
Products,
11.9
Accomodatio
n , 11.6
Money to
pay monthly
phones, 11.3
89.5
7.7
2.8
I bought it within
1 - 3 month
I bought it within
4 - 6 months
Never bought
within 6 monthsUnit : %
Proportion of personal Spending Clothes purchasing frequency
12. 12
2. Top 3 type of clothing
The majority of male (29.6%) prefer to purchase Polo-shirt and another 25.9% prefer to purchase T-shirt ;
while the majority of female (28.2%) prefer to purchase shirt.
T-shirt & Shirt is the top type for purchasing popular brand clothes
Q3. Please rank top 3 type of clothing you buy? [Type Number of Answer] n = 650
Unit : %
Others, 31.3
T-shirt, 29.7
Shirt, 24.9
Polo-shirt,
14.1
Others T-shirt Shirt Polo-shirt
Male (n= 260) Female (n=390)
T-shirt 25.9 19.8
Shirt 16.7 28.2
Polo 29.6 13.7
11.6
9.2
5.8
4.8
Lady singlet
Tank top
Dress (Long/Short)
Strapless & Others
Others
13. 50.15
48.92
46.30
42.75
49.38
50.15
47.84
43.36
43.67
41.98
43.36
37.35
26.23
24.69
36.88
36.73
39.04
40.28
31.64
28.86
30.40
31.17
25.46
19.44
14.51
14.66
12.65
7.25
Quality of fabric/product
Can be match in various occasions
Price
Durability
Design
Easy to take care
Dress making
Promotion
Customer service
Has serveral stores/easy to find the chain store
Atmosphere for choosing clothes/ Shop…
Trendy
Brand
Friend/Family recommended
Not Impotant at all Not Important Moderate Important Very Important
13
3. Important aspects concerning when buying clothes
Quality is number one factor (87.0%); while the clothes can be matched in various occasions is
the 2nd top aspects ( 85.6%)
Brand is less important factors; only 38.9% of respondents are considering when
buying clothes; Friend recommendation is also not a key factors for purchasing
Q10. Please tell us how important the following aspects concerning when you bought? (5 = very important, 1 = not important at all)?
[MSA] n = 650
Unit : %
Total
Important
87.04
85.65
85.34
83.02
81.02
79.01
78.24
74.54
69.14
61.42
57.87
52.01
38.89
31.94
14. POPULAR
BRAND
INDEX
(PBI)
Top of
Mind
(TOM)
Expansive
Last Used
Future
Intention
𝑃𝐵𝐼 = 𝑤1 ∙ 𝑇𝑂𝑀 + 𝑤2 ∙ 𝐸𝑥𝑝𝑎𝑛𝑠𝑖𝑣𝑒 + 𝑤3 ∙ 𝐿𝑎𝑠𝑡𝑈𝑠𝑒𝑑 + 𝑤4 ∙ 𝐼𝑛𝑡𝑒𝑛𝑡𝑖𝑜𝑛
Additional Information:
• Top of Mind (TOM) = The first brand in mind of the respondent.
• Expansive = Most brand found on advertising (TV, Billboard)
• Last Used = The last brand used in the determined period of time
• Future Intention = Brand in mind the respondent would like to
purchase in the future
Brand is one of the important company assets and is also considered
as identity of the company. Brand or trademark is a name or symbol
representing a particular product or service and it gives a psychological
meaning or association.
Moreover, brand is also a promotion tool where this helps to reach
out to popularity or people awareness that eventually influence
consumers’ behaviour.
In order to improve organizational performance, brand development
should be evaluated. For this purpose, W&S Group conducted a PBI
(Popular Brand Index) concept development where the measurement is
analyzed by using 4 parameters - Top of Mind, Expansive or brand
expansion, Last Used or well known as Market share and Future Intention.
Below is the calculation/formula to get the PBI score of a certain
brand.
Popular Brand Index Concept
15. 15
4. Most popular brand
Zara is the brand preferred for future intention; while UNIQLO is the brand with highest score on expansive
Lee is the most popular brand with highest scores on ever used and top of mind brand
Q10. Please tell us what clothing brand that you aware of, even you never bought it? [MA] n = 650
Q11. Please tell us what clothing brand that you ever bought ? [MA] n = 650
Q12. Please tell us what clothing brand that you bought most often? [SA] n = 650
Q14. Please tell us which brand you prefer to buy in the future? [SA] n = 650
Q16. Please tell us which brand of clothing that you find most often on commercial advertising (TV, Billboard & online)? [FA] n = 650
Unit : %
0
10
20
30
40
50
top_of_mind
expansive
ever_usedpurchased
intention
Lee ZARA UNIQLO Levi's H&M
Brand
Top of
mind Expansive Ever_used
Last
Purchased
Future
Intention
Brand
Index
Lee 10.34 13.4 43.75 11.74 19.78 13.66
ZARA 7.49 12.03 24.69 7.67 22.57 12.21
UNIQLO 7.66 14.6 20 9.08 13.45 10.85
Levi's 7.13 7.9 39.84 9.39 16.69 10.24
H&M 2.85 8.25 25 7.82 17.62 8.87
Lacoste 5.53 3.44 29.38 7.82 15.46 8.17
ARROW 3.92 5.84 30.31 9.08 12.36 7.71
Nike 1.07 6.87 32.5 7.98 13.91 7.17
Adidas 1.25 3.78 29.38 4.54 11.28 5.09
DAPPER 0.89 1.72 11.09 1.41 11.9 3.94
16. 16
5. Reason for choosing top 10 brands
Beautiful, Comfortable and Reasonable Price is the reason why the respondents purchased UNIQLO
Lee, Zara, UNIQLO are commented for having beautiful design & pattern
Q13. Please tell us the reason why you bought this brand most often ? [FA] n = 650
Brand Brand Index Beautiful Comfortable Durable
High quality
clothes
Reasonable
price
Various
design Famous Modern
Lee 13.66
ZARA 12.21
UNIQLO 10.85
Levi's 10.24
H&M 8.87
Lacoste 8.17
ARROW 7.71
Nike 7.17
Adidas 5.09
DAPPER 3.94
17. 17
6. Consumer Behavior : Trend, Fashion & Style
67.13% mentioned that they always enjoyed shopping when they have time, while 72.07% like to wear
casual & comfortable clothes
There are two main types of fashion consumer; those who like to pay attention on
choosing appropriate clothes; and those who like to wear casual & comfortable clothes
Q17. Please tell us the level of agreement in each sentence ? [MSA] n = 650
18.83
25.93
42.90
39.81
43.36
37.04
41.67
38.58
35.80
29.32
21.30
20.22
34.10
28.55
11.88
13.27
8.64
7.25
I pay deep attention to choosing the appropriate clothes
I always enjoyed shopping when I have time
My fashion style always be people praise
I always update the latest fashion trends
I like the to wear famous brand clothes
I usually wear style trends of actress / singer
Completely disagree Disagree Normal / No comments Agree Absolutely agree
22.69
36.88
33.02
42.59
43.06
34.26
45.22
32.87
21.60
16.98
15.90
13.58
26.85
12.19
7.25
8.95
7.10
5.09
I like to wear casual and comfortable clothes
It's ok to wear old-fashioned clothes for me
I do not pay much attention to the selection of clothes
My fashion style is often criticized by others
I do not like to go shopping; it's expensive
I do not like to go shopping. it's a waste of time
Completely disagree Disagree Normal / No comments Agree Absolutely agree
Total Agree
75.77%
67.13%
47.69%
42.59%
29.94%
27.47%
Total Agree
72.07%
45.06%
28.86%
25.93%
22.99%
18.67%
18. Top 3 places for fashion shopping is 1) Department store (44.1%) ; 2) Market (22.6%),
Online store (14.5%)
18
7a. Most popular place to buy clothes compare to age
group
Q18. Please tell us which place you most often buy clothes ? [SA] n = 650
Department Store is popular for those aged over 25 yrs old, while market is the popular place for those 16 –
20 yrs old, and online store is a popular channel for 20 – 24 yrs old
44.1
15.5
11.0
10.6
9.3
5.6
3.9
Department Store
Market
Online store
Weekend Market
Supermarket/Hypermarket
Stand alone shop
Event Market
Shopping
Place/Age
16 – 20
(n=119)
20 - 24
(n=138)
25 - 29
(n=156)
> 30 yo
(n=237)
Department
store
33.9 43.5 43.6 49.6
Market 22.6 10.9 18.6 12.8
Online store 8.7 14.5 11.5 9.8
Weekend
Market 13.9 8.0 12.2 9.4
Supermarket/
Hypermarket
8.7 9.4 7.1 11.1
Stand alone
shop
7.8 9.4 5.1 2.6
Event Market 4.3 4.3 1.9 4.7
Unit : %
19. 19
7b. Popular Market & Emerging online store
Q19a. Which market place you like to go the most ? [MA] n = 650
Q19b. Which is the channel to purchase clothes online ? [MA] n = 650
JJ Market 51 %
The Platinum Mall 38 %
Union Mall 19 %
New Siam Center 30 %
80 % respondents
visited ZALORA
20 % respondents
visited Instagram
The percentage of people like to visit this market The percentage of people used to visit this online channel
80% of respondents claimed that they know Zalora and 20% used to visit online store on Instagram
JJ market is the most favorite shopping place for respondents(51%)
73.4% admitted that they have online purchase experience
21. 21
8. UNIQLO demographic comparing to other brands
The percentage of class A customer of UNIQLO (33.0%) is also significant than other brands (19.3%)
The majority of UNIQLO customer are at the age over 30 yrs (41.6%) as they are
targeting working adults
17.9
21.3
24.1
36.6
9.7
20.5
28.1
41.6
16 - 20 yo
20 - 24 yo
25 - 29 yo
30 yo and above
Age
Other brands UNIQLO
19.3
31.8
48.9
33.0
33.5
33.5
A
B
C
Income
Other brands UNIQLO
Unit : % Unit : %
Q2. Please tell us your age ? [SA] Other brands 650; UNIQLO n = 277
Q4. Please tell us your income ? [SA] Other brands 650; UNIQLO n = 277
22. 22
9. Brand image of direct competitor of UNIQLO
High Quality of Clothes & Convenient Location are the brand image of UNIQLO, while Quality of Clothes &
Friend Recommendation are the brand image of H&M
Brand image of H&M goes in the similar direction with UNIQLO
Q15. Please tell us which clothing brands relevant to statement above ? [MSA] n = 650
Brand
Price
Design
Friend
Recommendation
Quality of
cutting
Quality of
Clothes
Employee
service
Store
Atmosphere
Promotion &
Sales
Fashionable
Convenient/Ma
ny locations
Durability
Easy to take
care
Can be matched
with many
occasions
Others
Uniqlo
ZARA
Topshop
XXI
FOREVER
H&M
GAP
Brand Brand Image
Topshop Strong Brand
Fashionable
Zara Fashionable
Good Design
GAP Various Occasion
Design
Employee Service
H&M Friend
Recommendation
Quality of Clothes
UNIQLO Quality of Clothes
Convenient Locations
XXI
Forever
Good Price
Store Atmosphere
23. 23
10. UNIQLO Brand Awareness among age group
Out of 85%, half of them purchased UNIQLO and 9% purchased even they don’t like about the brand.
Another half of 85% do not purchase UNIQLO with only 1% used to purchase but would not purchase again
Around 85% of respondents know UNIQLO and 43% actually made a purchase on UNIQLO
Q20. Please tell us which statement is relevant to your attitude for each clothing brand the most? [SA] n = 650
Unit : %
21.0
13.0
9.0
This is the one of my favortie
brand
This is the most favorite brand
This is the brand that I
somewhat dislike but I would
buy if necessary
16 – 20 (n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
44.4 52.6 40.4 54.5
27.8 28.9 40.4 23.4
27.8 18.4 19.2 22.1
21.0
21.0
1.0
This is the brand that I known
but I never considered to buy
This is the brand I known and I
considered to buy
This is the brand that I used to
purchase and I wouldn't
purchase it again
16 – 20 (n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
56.1 54.5 49.1 43.0
41.5 43.6 50.9 53.5
2.4 1.8 0.0 3.5
15.0I don't know UNIQLO
Unit : %Those who purchase UNIQLO (43%)
Those who do not purchase UNIQLO (42%)
25. 36.0
15.7
14.8
14.0
12.7
11.9
11.9
8.9
7.2
6.4
6.4
6.4
5.9
2.1
Too expensive
Design is too plain
Has no size to fit me
Disliked clothes pattern
Unattrative design
Not trandy design
Not suitable for my age
Mass fashion
Brand I cannot trust
Too inexpensive that quality is…
Made from uncomfortable febric
Others
Low quality product
Low quality of dress making
25
11. Reason for not to try UNIQLO among gender
While plain design is 2nd top reason for not to try for female; clothes pattern disliked & low price perception
that lead to quality suspicious is the 2nd top reason for male
Too expensive (36%) & plain design(15.7%) are the top reasons why some people
don’t buy UNIQLO
Q21. Please tell us why you never purchase clothes from UNIQLO ? [MA] n = 240
Male (n=80) Female (n=160)
38.3 35.2
10.0 17.6
13.3 15.3
15.0 13.6
13.3 12.5
13.3 11.4
11.7 11.9
5.0 10.2
10.0 6.3
15.0 3.4
8.3 5.7
6.7 6.3
13.3 3.4
1.7 2.3
27. 27
12. Most type of clothes often bought at UNIQLO
Polo shirt is popular for age of 20 – 29 (20 – 21.1%); Shirt is more popular for those over 30 yrs (13.5%); while
Cardigan is in interested for those young age under 20 years old (33.3%)
T-shirt is the main type that people like to buy at UNIQLO (41.7%)
Q22. Please tell us which type of clothing you bought most often? [SA] n = 277
41.7
14.4
11.1
11.1
7.8
6.1
5.6
2.2
T-shirt
Polo shirt
Shirt
Cardigan
Dress (Long/Short)
Others
Jeans
Jacket
16 – 20
(n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
38.9 31.6 42.0 47.3
5.6 21.1 20.0 9.5
11.1 10.5 8.0 13.5
33.3 15.8 6.0 6.8
5.6 7.9 8.0 8.1
5.6 7.9 4.0 5.4
0.0 0.9 1.7 0.9
0.0 0.0 2.0 4.1
Unit : %
28. 28
13. Visiting UNIQLO Frequency
Most people visited UNIQLO store once a month (24.3%); the majority are age
group of 16 – 20 yrs (27.8%); and age group > 30 yrs (27.3%)
Age group of 25 – 29 are likely visit UNIQLO store 2 – 3 times a month(30.8%); while age group of 20 – 24 yrs
prefer to visit twice a month(15.8%)
Q23. Please tell us how often do you visit UNIQLO? [SA] n = 277
24.3
19.5
14.1
13.5
13.0
9.2
6.5
Once a month
2-3 times a month
Twice a month
< Once in 6 months
> 4 times a month
Once in 3 months - Once in 6
months
Twice a month - Once in 3
months
16 – 20
(n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
27.8 26.3 17.3 27.3
5.6 13.2 30.8 18.2
11.1 15.8 11.5 15.6
22.2 7.9 9.6 16.9
22.2 21.1 15.4 5.2
5.6 7.9 7.7 11.7
5.6 7.9 7.7 5.2
27.8 26.3 17.3 27.3
Unit : %
29. 29
14. Spending at UNIQLO
The average spending at UNIQLO is 501 – 1,000 THB (36.8%)
Those young age 24 – 29 yrs (21.2%) spend highest at around (1,500 – 2,000 THB); while those 20 – 24 yrs
(34.2%) spend on average at around 1,001 – 1,500 THB
Q24. Please tell us the amount of money you purchase at UNIQLO per visit? [SA] n = 277
36.8
28.6
16.2
9.2
5.4
3.8
501-1,000 THB
1,001-1,500 THB
1,500-2,000 THB
2,500-3,000 THB
Less than 500 THB
More than 3,000 THB
16 – 20
(n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
38.9 31.6 40.4 36.4
22.2 34.2 21.2 32.5
11.1 21.1 21.2 11.7
11.1 7.9 9.6 9.1
5.6 5.3 3.8 6.5
11.1 0.0 3.8 3.9
Unit : %
30. 30
15. Top 3 words best describe UNIQLO
Joyful, Playful and Young are the term when people think about UNIQLO
Q25. Please rank top 3 words that would best describe UNIQLO? [Type Number of Answer] n = 277
Similar proportions are show to the top 3 words best describe UNIQLO
Unit : %
Joyful, 30.8
Playful, 30.3
Young, 22.7
Joyful Playful Young
31. 31
16. Brand Image of UNIQLO
90 % of people who know UNIQLO talk positively about UNIQLO especially on design
& pattern (18.33%)
Q26. What would you say about UNIQLO ? [SA] n = 277
Unit : %
Other comments are that UNIQLO are comfortable (13.5%); beautiful (12.0%); and reasonable price (10.0%)
18.33
13.50
12.00
10.00
9.17
9.00
7.30
5.17
4.33
4.17
4.00
3.00
2.33
2.00
1.17
Good Design & Pattern
Comfortable
Beautiful
Reasonable price
Good Texture
Good Quality
Various design
Neutral
Popular Brand
Stylish brand
Just like
Qnique & Modern
Lavish
Expensive but still in a…
Availability
Positive, 90
Neutral,
5.17
Negative,
4.83
Positive Neutral Negative
- Expensive 4%
- Too plain 0.5%
- No size available o.5%
32. 32
17. Sources of knowing UNIQLO
31.1% of respondents claimed that they know UNIQLO from walk into the store
Q27. Thinking the first time that you heard about UNIQLO brand, how did you aware of UNIQLO ? [SA] n = 650
Unit : %
Printed magazine/newspaper is the 2nd source to know UNIQLO(16.1%) where the majority of those age 25
– 29 yrs (19.2%) know UNIQLO from; while those over 30 yrs (17.3%) know UNIQLO from friends
recommendation; and those young age 16 – 29 yrs (23.5%) know UNIQLO from social media
31.1
16.1
15.0
12.8
7.8
6.7
4.4
3.3
2.8
Walked by the shop
Magazine/Newspaper/Brochure
Recommendations from friends
who have purchased
Social media (Facebook/
instagram/ Twitter)
Online magazine/newspaper
TV commercial
Billboards
Other search engine
Grand opening/ Events
16 – 20
(n=34)
20 - 24
(n=56)
25 - 29
(n=68)
> 30
(n=82)
29.4 33.3 28.8 32.0
17.6 5.6 19.2 18.7
5.9 16.7 13.5 17.3
23.5 13.9 11.5 10.7
11.8 16.7 5.8 4.0
0.0 8.3 9.6 5.3
0.0 0.0 5.8 6.7
5.9 2.8 5.8 1.3
5.9 2.8 0.0 4.0
33. FORFURTHERINQUIRIES,PLEASECONTACT:
W&S Group
W&S Holdings
Japan – Tokyo, Osaka,
Okayama
W&S Co., Ltd
18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict,
Klongtoey District, Bangkok 10110 Thailand
Tel: +66 2 6530411 Fax: +66 2 6530412
Website: yimresearch.com
Group site: www.wsgroup-asia.com
Email: info@yimresearch.com
W&S Joint Stock Company
Vietnam – Ho Chi Minh
PT. Nusaresearch
Indonesia – Jakarta
Our Client of W&S Group
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