Презентация исследовательской компании Salt (www.salt-research.com)
Содержание:
- Образование и карьера
- Семейные ценности
- Развлечения и поведение в digital
- Потребительское поведение
22 октября
Докладчик: Екатерина Курносова
Содержание:
- Аудитория российского интернета
- Потенциал роста интернета
- Проникновение, динамика, интенсивность использования устройств
- Онлайн-активность по устройствам
- Топ сайты (desktop и mobile трафик)
- Браузер vs. приложения
- Мобильная реклама
22 октября
Докладчик: Екатерина Курносова
Содержание:
- Аудитория российского интернета
- Потенциал роста интернета
- Проникновение, динамика, интенсивность использования устройств
- Онлайн-активность по устройствам
- Топ сайты (desktop и mobile трафик)
- Браузер vs. приложения
- Мобильная реклама
· Your thoughts on these additional pros and cons of social networ.docxoswald1horne84988
· Your thoughts on these additional pros and cons of social networking?
Pros
1-Increased criminal prosecution because of social media
The NYC police department began using Twitter back in 2011 to track criminals foolish enough to brag about their crimes online. When the Vancouver Canucks lost the Stanley Cup in 2011, their Vancouver fans took to the streets and rioted, but local authorities used social media to track and tag the people involved, and they caught people who were stealing during the riot.
2-Social networking creates new social connections
Statistics showed that 70% of adults have used social media sites to connect with relatives in other states, and 57% of teens have reported making new friendships on social media sites which is amazing for some students who are socially uncomfortable in a public setting for various reasons do really well when there isn't any pressure to look a certain way.
3-Better quality of life
If you want to talk about the pros and cons of social media, take a close look at all the support groups on Facebook. Members of these groups discuss their health conditions, share important information, and resources relevant to their conditions while creating strong support networks.
Cons
1-Social media and the news
Much of the news information that people read about comes from social media websites, and that figure estimate is around 27.8 %. This figure ranks just under print newspapers at 28.8%, greater than radio's figure of 18.8% and far outpaces the figure for other print publications at just 6%.
2-Pupils spending too much time on social media sites have lower academic grades
Statistics show that pupils using social media too often tend to have GPA's of 3.06 compared to GPA's of 3.82 for pupils who don't use social media.
An even scarier fact is that students who use social media tend to score 20 % lower on their test scores than their counterparts which not good if children are supposed to be our future.
3-Social media sites to blame for lost productivity
Social media platforms like Facebook and Twitter are a direct cause for lost productivity at the workplace. In a survey 36 % of people said that social networking was the biggest waste of time in comparison to activities like fantasy football, shopping, and watching television.
4-Social media is the cause for less face to face communication
In a 2012 study families who reported spending less time with one another rose from a level of 8% in 2000 to 32% in 2011. The study also reported that 32 % of the people in the survey either were texting or were on social media sites instead of communicating with each other during family gatherings.
.
Social Media and Mobile Internet Use Among Teens And Young AdultsJulius Trujillo
These surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. Although 12-17 teens do not use Twitter in large numbers, high school-aged girls show the greatest enthusiasm for the application.
Find out how today’s teens and twentysomethings are reshaping the USA at: www.pewresearch.org/millennial
Last name 1NameInstructorCourseDateEffects of Soc.docxsmile790243
Last name: 1
Name:
Instructor:
Course:
Date:
Effects of Social Media on Teenager's Behavior
· In recent decades, social media have become an inseparable part of lives of most of the teenagers. Spending the greater part of their days on various social networking Web sites, teens rarely have any idea of what a great effect they have on their health and general behavior.
· At the same time, the impact of social media on youths is strong nowadays not only because teens construct probably the most vulnerable social unit but also because they remain to be the most massive audience of social networking.
· The possibilities of social networks have not been fully explored but their influence on the formation of mind in teens, the reasons for their behavior, a system of values, lifestyle, the choice of the life goal and ways of its realization, is still dramatic.
· Unfortunately, social networks, in the most cases, idealize the things that do not really worth paying special attention and virtual life spoils real values in the still unformed minds of youth.
· Teenagers are forced to constantly compare themselves to other people and think less about their private living. As a result, the individuality is lost.
· With no doubts, social networking provides youth with benefits and improves education but its risks should not be ignored.
· Peer pressure and an difficulty in self-regulation make teenagers particularly vulnerable to such dangers as, for example, depression and cyber bullying (Ramasubbu). These threats, nowadays, are realistic enough. Internet addiction and image of what is happening on the screen significantly intensify the behavioral problems.
· The recent statistics show that one in seventeen teenagers was abused or threatened online ("Teen Chat Rooms Peer Pressure Statistics"). Similarly, the 2015 report of Statista on the teenage social media users in the United States who have experienced peer pressure on social media reveals that approximately 68% of users experienced drama among their friends on social media and that, in fact, significantly influenced their behavior. Besides, some of the respondents mentioned the deterioration of their general state "because of something they saw from other friends on social media" ("U.S. Teen Social Media Peer Pressure 2015").
· Modern teens are nearly glued to their devices which highly promotes isolation among them. The behavior might shift from the absence of the desire to communicate to the total closeness. According to the research published by the Department of Pediatrics at the University of Wisconsin revealed that "exposure to substance use and sexual content is linked to initiation of those behaviors" ("The Influence Of Social Media On Adolescent Behavior"). This aspect is explained by the fact that teenagers are not only the direct consumers of information but also produce what they see in many cases.
· Bullying is quite a significant and ongoing issue. Cyberbullying frequently leads to t ...
Brook Anderson interviewed Ayman Itani, Think Media's CEO, about Facebook's recent announcement that they are considering to allow kids under 13 years old to join Facebook while providing parental supe...
Are Social Media Websites Harmful To The Youth?Evan Atkinson
This study was done to determine if social media websites negatively affect the youth of America. Many young people in the United States have accounts on social media websites such as Facebook, Twitter, and MySpace and studies have shown that these websites can have negative affects. With so many young people using these social media sites, studies on the negative affects should surely be done. After conducting a survey, and analyzing many secondary academic resources I determined that in fact the youth could be negatively affected by these social media websites. They are negatively affected in many different ways such as them being addictive, and distracting in an academic environment, but also can affect the youth negatively in several other ways. After coming to these conclusions, I am certain that more studies need to be done on this issue, so we can reverse some of the negative aspects of social media websites, and find a way to be able to use them in the best possible way.
Social media and young people's mental health and wellbeingmResearcher
Social media has revolutionised the way we connect with each other. Platforms such as Facebook, Twitter and Instagram are now used by one in four people worldwide.1 The use of social media has become an integral part of many people’s lives, connecting them with friends, family and strangers from across the globe.
· Your thoughts on these additional pros and cons of social networ.docxoswald1horne84988
· Your thoughts on these additional pros and cons of social networking?
Pros
1-Increased criminal prosecution because of social media
The NYC police department began using Twitter back in 2011 to track criminals foolish enough to brag about their crimes online. When the Vancouver Canucks lost the Stanley Cup in 2011, their Vancouver fans took to the streets and rioted, but local authorities used social media to track and tag the people involved, and they caught people who were stealing during the riot.
2-Social networking creates new social connections
Statistics showed that 70% of adults have used social media sites to connect with relatives in other states, and 57% of teens have reported making new friendships on social media sites which is amazing for some students who are socially uncomfortable in a public setting for various reasons do really well when there isn't any pressure to look a certain way.
3-Better quality of life
If you want to talk about the pros and cons of social media, take a close look at all the support groups on Facebook. Members of these groups discuss their health conditions, share important information, and resources relevant to their conditions while creating strong support networks.
Cons
1-Social media and the news
Much of the news information that people read about comes from social media websites, and that figure estimate is around 27.8 %. This figure ranks just under print newspapers at 28.8%, greater than radio's figure of 18.8% and far outpaces the figure for other print publications at just 6%.
2-Pupils spending too much time on social media sites have lower academic grades
Statistics show that pupils using social media too often tend to have GPA's of 3.06 compared to GPA's of 3.82 for pupils who don't use social media.
An even scarier fact is that students who use social media tend to score 20 % lower on their test scores than their counterparts which not good if children are supposed to be our future.
3-Social media sites to blame for lost productivity
Social media platforms like Facebook and Twitter are a direct cause for lost productivity at the workplace. In a survey 36 % of people said that social networking was the biggest waste of time in comparison to activities like fantasy football, shopping, and watching television.
4-Social media is the cause for less face to face communication
In a 2012 study families who reported spending less time with one another rose from a level of 8% in 2000 to 32% in 2011. The study also reported that 32 % of the people in the survey either were texting or were on social media sites instead of communicating with each other during family gatherings.
.
Social Media and Mobile Internet Use Among Teens And Young AdultsJulius Trujillo
These surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. Although 12-17 teens do not use Twitter in large numbers, high school-aged girls show the greatest enthusiasm for the application.
Find out how today’s teens and twentysomethings are reshaping the USA at: www.pewresearch.org/millennial
Last name 1NameInstructorCourseDateEffects of Soc.docxsmile790243
Last name: 1
Name:
Instructor:
Course:
Date:
Effects of Social Media on Teenager's Behavior
· In recent decades, social media have become an inseparable part of lives of most of the teenagers. Spending the greater part of their days on various social networking Web sites, teens rarely have any idea of what a great effect they have on their health and general behavior.
· At the same time, the impact of social media on youths is strong nowadays not only because teens construct probably the most vulnerable social unit but also because they remain to be the most massive audience of social networking.
· The possibilities of social networks have not been fully explored but their influence on the formation of mind in teens, the reasons for their behavior, a system of values, lifestyle, the choice of the life goal and ways of its realization, is still dramatic.
· Unfortunately, social networks, in the most cases, idealize the things that do not really worth paying special attention and virtual life spoils real values in the still unformed minds of youth.
· Teenagers are forced to constantly compare themselves to other people and think less about their private living. As a result, the individuality is lost.
· With no doubts, social networking provides youth with benefits and improves education but its risks should not be ignored.
· Peer pressure and an difficulty in self-regulation make teenagers particularly vulnerable to such dangers as, for example, depression and cyber bullying (Ramasubbu). These threats, nowadays, are realistic enough. Internet addiction and image of what is happening on the screen significantly intensify the behavioral problems.
· The recent statistics show that one in seventeen teenagers was abused or threatened online ("Teen Chat Rooms Peer Pressure Statistics"). Similarly, the 2015 report of Statista on the teenage social media users in the United States who have experienced peer pressure on social media reveals that approximately 68% of users experienced drama among their friends on social media and that, in fact, significantly influenced their behavior. Besides, some of the respondents mentioned the deterioration of their general state "because of something they saw from other friends on social media" ("U.S. Teen Social Media Peer Pressure 2015").
· Modern teens are nearly glued to their devices which highly promotes isolation among them. The behavior might shift from the absence of the desire to communicate to the total closeness. According to the research published by the Department of Pediatrics at the University of Wisconsin revealed that "exposure to substance use and sexual content is linked to initiation of those behaviors" ("The Influence Of Social Media On Adolescent Behavior"). This aspect is explained by the fact that teenagers are not only the direct consumers of information but also produce what they see in many cases.
· Bullying is quite a significant and ongoing issue. Cyberbullying frequently leads to t ...
Brook Anderson interviewed Ayman Itani, Think Media's CEO, about Facebook's recent announcement that they are considering to allow kids under 13 years old to join Facebook while providing parental supe...
Are Social Media Websites Harmful To The Youth?Evan Atkinson
This study was done to determine if social media websites negatively affect the youth of America. Many young people in the United States have accounts on social media websites such as Facebook, Twitter, and MySpace and studies have shown that these websites can have negative affects. With so many young people using these social media sites, studies on the negative affects should surely be done. After conducting a survey, and analyzing many secondary academic resources I determined that in fact the youth could be negatively affected by these social media websites. They are negatively affected in many different ways such as them being addictive, and distracting in an academic environment, but also can affect the youth negatively in several other ways. After coming to these conclusions, I am certain that more studies need to be done on this issue, so we can reverse some of the negative aspects of social media websites, and find a way to be able to use them in the best possible way.
Social media and young people's mental health and wellbeingmResearcher
Social media has revolutionised the way we connect with each other. Platforms such as Facebook, Twitter and Instagram are now used by one in four people worldwide.1 The use of social media has become an integral part of many people’s lives, connecting them with friends, family and strangers from across the globe.
Справедливая доля digital в медиа-миксе. Основные работающие инструменты в di...Mitya Voskresensky
Презентация AdWatch Isobar
Выступление Марии Дмитриевой на круглом столе, организованном Российской Ассоциацией Фармацевтического Маркетинга, компанией Аарон Ллойд Медиа и коммуникационной группой Dentsu Aegis Network Russia
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
3. 3
About 80% of 16-year-old students in 2013 set
a goal to go to the university and graduate
from it*. In Europe and the United States only
every second student has intention to go
to the university
Fact 1
* According to research by FOM (Public Opinion Foundation) and Foundation for the preparation of a personnel reserve
4. 4
Young people in Russia are set to earnings,
but more than 70% of them associate it with a
career in big companies. In the US, 76% of
teenagers plan to conduct their own
business*
Fact 2
* According to Levada Center
5. 5
Working age of Russian teenagers comes later,
they usually start working after graduation. Part-
time jobs are not usually welcomed by parents,
they are possible only in case of real necessity*
Fact 3
* According to the research by SLON magazine
6. 6
For young people in Russia vacations and travels
are related to the career and work. The more
successful the career is, the more opportunities
they have.* In the US and Europe travels for
teenagers are a measure of personal freedom
Fact 4
* According to the research by the RAS Institute of Sociology
7. 7
While a quarter of teenagers in the United States
are involved in volunteer activities, in Russia this
culture is only beginning to emerge*
Fact 5
* According to a study by Levada Center
8. 8
EDUCATION & CAREER
Any education and the opportunity to
develop play an important role in the lives of
young people. On average, each student
attends 2 to 3 additional courses in addition
school
Herewith, one of these activities is dedicated
to physical fitness – modern teenagers pay
more attention to sports than their
predecessors
Russian teenagers dream to link their future
career with their current interests, but are too
afraid to think ahead. Now it’s hard for them
to imagine what they will do in 10 years. They
would like to believe that they will just be
successful, without specifying what this
success will include
10. 10
The average age of marriage in Russia is 22
years for women, 24 years for men.* In the
USA this age is 26 years, while in Germany - 30
years
Fact 1
* According to Levada Center over 2012
11. 11
The average age of women giving birth is 23
years, in the mid-1990s, it was 20 years*
Fact 2
* According to Federal State Statistics Service
12. 12
At the same time, 42% of people under 24 believe
that they must first engage in a career, and only
then think about the children and the family*
Fact 3
* According to the survey by recruitment portal SuperJob
13. 13
FAMILY & MARRIAGE
For today’s young people the family takes a
back seat. Compared to previous generations,
they do not associate their main desire – self-
realization – with the marriage and the birth
of children, although they do not deny the
importance of these things
For Russian teenagers, the family is rather the
bastion of stability, something that will
always exist, and where you can go back at
any time
Unlike the previous generation, modern
teenagers often are the only children in the
family or the younger children. Because of
this, the image of a small child in their minds
is mythologized. Teenagers do not have a
specific opinion on this matter, so it is difficult
to understand how important for them it will
be to have their own children. They have no
idea what it is and how it can affect the life
15. 15
89% of Russian teenagers use the
Internet on a daily basis*
Fact 1
* According to research by the Foundation for Internet Development
16. 16
At the same time, more than 80% of Russian
teenagers regularly watch TV*
Fact 2
* According to MASMI Russia
17. 17
Among people of 18 to 22 years, demand for
mobile navigation is growing rapidly. In the US,
the situation is similar - many teenagers poorly
orient even in their cities*
Fact 3
* According to the research by SLON magazine
18. 18
Less than 30% of Russian teenagers actively
play computer games (51% in the US)*
Fact 4
* According to the research by SLON magazine
19. 19
More than 40% of Russian teenagers have more
trust in the media and not in the views of the
social networks which are perceived as a
means of entertainment.* In the US, the
situation is quite the opposite
Fact 5
* According to the Nielsen Company
20. 20
DIGITAL & ENTERTAINMENT
Modern teenagers in Russia are the
generation of the Internet and mobile
phones. As it is not such a novelty for them,
they do not try to keep up with all the latest
developments in technology, as do
representatives of the older generations.
Expensive gadgets for them are not a way to
show themselves, they do not play such a big
role. The main thing for them is their
individuality
Young people refer to the wealth of
information that has become available over
the Internet more neutrally. They do not seek
to try all the new applications and games for
mobile phones. They read reviews, talk to
friends and choose the best one
22. 22
In 2013, the Russian teens spent 5 to 6 billion
dollars, which is 1.5 times more than last year.
In the US teenagers spend 44 billion dollars*
Fact 1
* According to the research by SLON magazine
23. 23
Teens in Russia buy online less than young
people in the US and in Europe, but the way
they make purchases is different from the
traditional – first they search for information
on the Internet and obtain the approval of
peers*
Fact 2
* According to a study of the Fitch consulting agency
24. 24
In the US, 74% of mothers recognize that
children have a significant influence on their
purchases. In Russia, parents are more
conservative, 47% of representatives of the
older generation are skeptical about the
preferences of young people*
Fact 3
* According to the research by SLON magazine
25. 25
CONSUMER BEHAVIOR
Since modern Russian teenagers have more
opportunities of leisure and shopping, their
expenses have become more independent
and mature, though they are not devoid of
teenage specifics
Internet plays an important role in making
purchases: the needs of youth are formed by
photos and pictures accidentally found in
social networks. In addition, teenagers get
acquainted with all the possible range on the
Internet first, and only then try to find this in
the offline stores