In order to understand mobile user behavior & insight in Asean & Emerging Market in 2016.
Why mobile?
In fact, users think mobile is just mobile, their smartphone
08 critical points for each Marketer in order to develop mobile marketing strategy
The combination of: Mobile Connects Everything + Consumer Decision Journey + Gamification = Mobile Advocacy Journey
For mobile, it's all about interactive + relative
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
Harnessing Social and Mobile to Court the Digital ConsumerCognizant
Our recent research shows the myriad ways that digital consumers are increasingly incorporating social and mobile technologies into their shopping and buying experiences.
Altimeter Group, prepared for Facebook
Rebecca Lieb, analyst
Jaimy Szymanski, senior researcher
For brands to build engagement and maintain respectful relationships with consumers, mobile strategies must
become seamlessly integrated into existing marketing strategies and customer-experience efforts. Brands will also need to ensure that strong content for mobile is coupled with an integrated media approach to keep the brand’s message, voice and identity clear.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
2020: Celebrating the Era of the Connected ConsumerInMobi
India has witnessed a digital transformation unlike any other in the last decade, with the nation now becoming the second-largest internet market across the globe. We examine the convergence of the three C’s: Context, Commerce, and Content and discuss how together, it is helping build a mobile economy that works for everyone.
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
Analysis of Social Media Marketing Impacts on Algerian Consumers : Case Study...Karym Bentebbal
algerian telecommunication consumer's decision journey in a prepaid and multi SIMers market. Marketers are focusing of the front and back end of the customer journey, ignoring important touch points along the Customer Decision Journey on social media platforms.
This short analysis is the subject of a presentation made to PhD. Students at EHEC Kolea, Algiers Algeria.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
Myanmar Consumer Preference Study over COVID-19Simon Bailey
This study looks at the response by Myanmar consumers to the COVID-19 situation. This shows the significant shifts in Digital behaviours and requirements from the market
50 Mobile Marketing Statistics, Trends & InsightsPocket Your Shop
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
Analysis of Social Media Marketing Impacts on Algerian Consumers : Case Study...Karym Bentebbal
algerian telecommunication consumer's decision journey in a prepaid and multi SIMers market. Marketers are focusing of the front and back end of the customer journey, ignoring important touch points along the Customer Decision Journey on social media platforms.
This short analysis is the subject of a presentation made to PhD. Students at EHEC Kolea, Algiers Algeria.
COVID19 has had a substantial impact on digital consumption habits of people in Myanmar. Consumers have broadened their adoption of new technology to support their requirements from increasing digital entertainment including mobile games and online video, to online shopping and food delivery.
The mobile path-to-purchase for Saudi Arabian main shoppersOn Device Research
Newly released analysis of On Device Research’s quarterly Mobile Path-to-Purchase tracker has shone a light on the role of the smartphone in the purchase decision making process of Saudi Arabian household main shoppers, along with the digital habits of customers at the country’s top supermarkets: HyperPanda, Al Othaim and Carrefour.
With an estimated 70.5% of the Saudi Arabian population owning a smartphone by the end of 2016 (Source: eMarketer), understanding the impact of the rise of mobile on the highly influential main shopper audience who directly determine a household’s brand consumption habits is crucial.
Top 2017 Mobile Advertising Trends in IndonesiaInMobi
2016 was an eventful year for mobile in Asia Pacific especially in Indonesia, as more consumers are deserting desktops for mobile devices. Right from socialising, banking, planning their travel, to purchasing groceries mobile has become ingrained in a consumer’s life.
Mobile, in short, has become a catalyst for transformation in the way we live our lives.
As mobile technology and innovation continue to drive the way forward, here are the key mobile marketing research insights of 2017 in Indonesia based on InMobi’s network data.
Indonesia Digital and Content Marketing Report in 2017digitalinasia
Key findings from Indonesia as follows:
Social media is the most effective marketing channel for marketers, but B2B will prioritize Content Marketing in 2017
Marketers spend 31.5% of their budget on digital, 76% say this is an increase
Average and Median digital marketing budget of IDR 1.9 billion / year and IDR 875 million / year, respectively
Digital marketers’ key problems are around budget restraints & skills/resources gaps
55% of marketers still lack clarity about how their digital marketing drives business objectives
Customer experience & content marketing are the most exciting growth opportunities
Content marketing is generally used for engagement & awareness - but B2B measures primarily lead generation
Written articles and videos are the most effective content marketing types
B2B brands prefer more to invest in dedicated in-house content team, whilst B2C relies more in agencies
Multi-Screening: The Who, What, and When for Marketers 6-12-13 10am ISTInMobi
Marketers have been paying attention, and are utilizing the activity on multi-screens to push their brands in several ways: by leveraging the small screen during big live events, by incentivizing ad engagement, by gamifying ads etc. Find out how to exploit the full potential of the multi-screen viewing experience and succeed in this new era of personalized marketing.
Smartphones in the Mobile World of Content PublishersKASIS
Mobile devices created new opportunities and new media behavior. Publishers invent and reinvent their mobile content strategies to connect with the new digital behavior of consumers’ daily life. For brands the tipping point has arrived to develop a mobile marketing strategy.
Belgian professional publishers analysed in depth the mobile landscape and collected the most important data
India is inching closer to becoming a trillion dollar digital economy with rapidly expanding digital infrastructure and greater accessibility to technology. With 90% of India set to own a mobile phone by 2022, it comes as no surprise that mobile is the primary driver of this transformation. For the marketer, therefore, it becomes extremely crucial to gauge the depths and dynamics of the Indian mobile user. This report provides a repository of information that taps into these learnings.
Skype…Rue La La…American Greetings…
All have successful mobile products that have added significant value to their respective brands. All of which have a look, feel, value proposition and use case that is distinct from their parent web products. The marketers and developers behind these products understood that developing successful mobile offerings boils down to one simple rule – know your user.
The advent of user friendly, web enabled smart phones has created a tremendous branding (and revenue) opportunity, but in the rush to take advantage of that opportunity many companies simply replicate their web offerings onto a mobile platform - a misstep that can mean the difference between a mobile phenomenon and failure.
Join Nitzan Shaer, founder of High Start Group and Skype Mobile, and Cimarron Buser, VP of product and marketing at Apperian, for a conversation about developing killer mobile applications for your end user.
Attendees will learn how to:
• Design mobile value propositions for your audience
• Understand what makes a mobile product go viral in your target segment
• Use mobile to enhance the value of your brand, increase revenue, and create loyalty
Overview of mobile internet: mobile internet evolution, value chain, smartphone growth, mobile user targeting, mobile advertising, media industry and mobile
11 Mobile App Retention Strategies for 2016TechAhead
From developer or mobile app business perspective, key factor for developing apps is earning revenues either by selling apps, ad space or end user data to other companies. A closer look at growth of mobile app revenue from 2011 – 2015 and further forecast through 2017 gives a rosy picture.
Clustering by mobile usage and behaviour – the many faces of smartphone users...Merlien Institute
at Market Research in the Mobile World Africa 2014
November 5-6, 2014 Cape Town
This event is proudly organised by Merlien Institute
Check out our upcoming events by visiting http://mrmw.net/
A brief report from Moore about the trend and status of VN Internet user's behavior in search , social, mobile, e-commerce and behavior in regional (HN, HCM...)
This companion report to We Are Social's comprehensive new Digital in 2016 report presents headline internet, social and mobile data for 232 countries around the world. Each country snapshot is presented as its own infographic, ready to be copy-pasted direct into your own presentations or web content. For a more insightful analysis of the numbers in this report, please visit http://bit.ly/DSM2016ES.
It’s a great step forward, but mobile-first design is no substitute for genuinely mobile-centric planning. Here’s how to put your brand at the heart of the handset.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Apps for Universities, Colleges and SchoolsInstappy
If education is a business (novel one at that) here is why the mobile presence needs a personality.
Instappy is the simple-to-use and built-for-success platform which develops your app idea into a mobile reality. Instappy is for businesses and individuals alike; our goal is to turn your audience's smartphones and tablets into windows of opportunity for you. You can retain your customers, engage with prospects, increase your revenue, and sell on mobile using your very own branded mobile application.
Instappy is loaded with features that, until now, were almost always exclusively available only with full-scale development effort.
Get yours at www.instappy.com
Digital Marketing Guide: Mobile Marketing for Medical Technology CompaniesGrey Matter Marketing
For most U.S. adults, a mobile device is a constant companion. You use it throughout the day, in multiple physical locations, and you also probably check it one more time before going to sleep at night.
So defining mobile as a channel, strategy or technology doesn’t quite do it justice; mobile is how we behave. It is how we live, research, document, and communicate.
The point is: if you are a marketer and are not considering how to reach your target audience on mobile, you are missing a large portion of their day.
Mobile can no longer be ignored by marketers who want to succeed and thrive in the new healthcare marketing landscape.
Etude "Global Mobile Media Consumption" réalisée par le InMobi.Bertrand Jonquois
Comment et pour quels raisons utilise-t-on son smartphone et sa tablette pour surfer sur Internet ?
A quelles activités consacre-t-on ce temps passé ?
La publicité mobile est-elle acceptée, voire efficace ? Réponse avec l'étude "Global Mobile Media Consumption" réalisée par le groupe de publicité mobile, InMobi.
Mobile marketing: why you can no longer do without itmob.is.it
Top reasons and ideas for convincing your customers they need a mobile strategy and your mobile marketing services. Free and white-label presentation you can use as you want and where you want it.
Apps for Restaurants, Diners and Bakeries Instappy
If you are targeting customers with great taste, show them you have great taste.
Food is a visual medium, and like any other marketing initiative your app must appeal to the senses. Simply put it must look fantastic, be intuitive and most importantly bring the cuisine you serve to life at your customers fingertips.
Get yours at www.instappy.com
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Retail Apps: Take your local business global.Instappy
Got something to sell? Take your business to the next level with a dedicated retail mobile app or showcase your products with a dedicated mobile catalogue app. Provide your customers the convenience of purchasing your products at their fingertips. Whether you own an export house, a niche fashion boutique, a superstore, or an exotic pet shop, your mobile commerce store is instantly ready with Instappy. You get run-time report generation to analyse and strategise product catalogue, along with inbuilt tools like unlimited push notifications to drive promos and offers.
Get yours at www.instappy.com
http://www.ehppbuilder.com/ At EHppbuilder we provide the best service in apps design and development. We know what it takes satisfy your cravings as far as your app building requirement is concerned. At EHppbuilder, it does not take us months to get your app done with an astonishing user experience because we have a team of seasoned and experienced app developers who are ready to work as part of your team for a fast delivery..
A study of effectiveness of mobile ads & smarphone consumer attitude towards itVijayendra Dwari
In this report author attempt to discuss in detail the direction in which Mobile Advertising is heading in India and try to establish consumer attitude towards acceptance of Mobile advertising. Further we try to establish how effective this medium really is vis a vis consumer mind space.
Now in its fifth year, the Adobe Mobile Consumer Survey aims to not only give digital marketers insight into
how consumers are using their smartphones and tablet devices, but also provide guidance in how to identify
the most valuable customer segments. In conjunction with the Adobe Digital Index (ADI), which publishes
research on the latest digital marketing trends and insights across channels and industries, results from the
Adobe 2014 Mobile Consumer Survey helps digital marketers identify which target segments are spending the
most time on apps versus websites, as well as hone in on mobile habits within those segments that are
spending the most money.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
Similar to Mobileday 2016 - User behavior & Insight; How to surf the wave? - Phan Tuan Anh (20)
4. Why MOBILE? Mobile phone ownership
The modern mobile-phone era dates back only to the 70’. In just 50 years, they’ve gone
from suitcase size novelty to ubiquity.
More than 4 billion of 6 billion people on earth now have a mobile phone.
In 2017, the number of mobile users forecast up to nearly 5,1 billion.
Mobile is indispensable in the digital age, and our mobile devices are portals through
which we connect with everything and everyone.
5. Why MOBILE? Smartphone ownership
Forecast to 2020, the total of feature phones shipments is just approximately one fifth to
smartphone in global scale.
In another hands, global smartphone internet traffic to icrease tenfold by 2019
6. Why MOBILE? Mobile Marketing Budget
Mobile marketing is now the game changer and more influence in the near future.
The challenge for Brands now is not only use mobile display ad but how to create new
methodology/strategic for long-term connected with end-consumer via internet through
mobile based.
7. Why MOBILE? Mobile Application on the rise
Over the past few years, smartphones and tablets have completely changed the way we
interact with media. We may still be listening to the radio, read the news and or watch
television shows, but more and more often we’re doing it on our mobile devices or, to be
more precise, within apps.
When the first iPhone was released in 2007, there was no App Store and the idea of a
phone doing all of the stuff today’s smartphones are capable of seemed ludicrous to say
the least.
Ever since Apple introduced the App Store in 2008, app usage has been growing and it
continues to do so until today.
8. Why MOBILE? Mobile Application on the rise
The latest data from Yahoo's Flurry analytics shows that 90 percent of consumer's
mobile time is spent in apps. The Web Just Lives in It. This is a key insight as
companies decide whether to develop mobile apps or create mobile device specific
apps.
9. Why MOBILE? Mobile Application advantages
WPP’s mobile ad platform Medialets found that during the first half of 2015, in-app click-
through rates averaged 0.56% globally, compared to 0.23% for mobile Web ads.
Applications help advertiser to deep down understand their user behaviors & routine.
When are those things come together, it becomes really powerful for advertiser.
Authenticate users
Manage users and identity providers
Authorize access
Securely access cloud resources
Synchronize data
Sync user prefs accross devices
Analyze User Behavior
Track active users,
engagement, retention
Run Business Logic
Run stateless custom code without managing
servers
Store and share media
Store user-generated photos, media and share
them
Deliver media
Automatically detect mobile devices, deliver
content quickly globaly
Send push notifications
Bring users back to your app by sending
message reliably
Store shared data
Stores and query fast noSQL data accross users
and devices
Stream real-time data
Collect real-times clickstream logs and take
actions quickly
10. Why MOBILE? Pros & Cons of Mobile Marketing
- Instant result
- Easy to work with
- Convenient to use
- Tracking users responsed
- Huge viral potential
- Mass Communication
made easy
- Micro blogging benefits
- Platform too diverse
- Privacy issues
- Navigation on a mobile
phone
12. - Marketers oftens think mobile as an
entire catergory of non-computer:
smartphones, tablet, smartwatch, e-
reader, smartband and so on…
- Constrastingly, consumers tend to think
mobile as single device: their
smartphone.
- 85% of consumers said that mobile
devices are a central part of everyday life
– and 90% of those aged 18 – 24 agreed.
- On average, consumer said that they
spend approximately 3.3hrs a day on
their smartphones.
- At an greater rate, 89% said that mobile
devices allow them to stay up to date
with loved ones and social events. Their
mobile devices signifies connectivity to
all that’s going on in their world.
Mobile user demographic, behavior & insights
Mobile is indispensable in the digital age, and our
mobile devices are portals through which we
connect with everything and everyone.
Whether it’s a tablet or, more typically, our
smartphones, these mobile devices give us access
to our social and business lives on demand.
13. Mobile user demographic, behavior & insights
Along with acting as our commute companions, research shows that we use our
smartphones intermittently throughout the day. However, it looks as though many of us
save tablet time for evenings and nights – specifically 8pm to 9pm. A study by Device
Research delved even deeper and found that 51% of all tablet use took place in front of
a television.
14. Mobile user demographic, behavior & insights
Whereas smartphones are our on-the-go devices, research indicates that we tend to
leave our tablets at home, using them primarily in the living room and the bedroom.
15. Mobile user demographic, behavior & insights
The challenge and opportunity lies with the mobile advertisers to create compelling,
cross-channel campaigns that recognize how, why and where tablet audiences use their
devices within the three- device ecosystem
16. Mobile user demographic, behavior & insights
Male consumers use smartphones at
a significantly higher frequency for
getting news alerts than female
consumers (72% vs. 54%).
When comparing daily usage of their
smartphones, younger consumers
aged 18-34 will listen to music 19%
more often when compared to total
consumers (65% vs. 46%) and nearly
50% more than consumers aged
55+.
17. Mobile user demographic, behavior & insights
Young consumers aged from 18 – 24
tend to use/interact (with) their
smartphone in significant high
frequency.
In typical day, 39% of 18-24 y/o
users interact with their smartphone
very often, the interval between
two interactions nearly 15
minutes.
18. Mobile user demographic, behavior & insights
Opt-in channel Usage Usefulness
Location sharing 71% 73%
Push notifications 64% 80%
Email from Brands 64% 95%
Business specific app 60% 92%
Text messages 54% 91%
Liked or follow a Brand on social media 53% N/A
Scanned a coupon or QR code 43% 90%
19. Mobile user demographic, behavior & insights
Consumers are divided in their feelings about location sharing. On one side of the
debate, some people are reluctant to share their location information with brands; 63%
of consumers who don’t use this feature simply don’t want to share their location. An
additional 35% say they don’t want to participate because it decreases battery life.
On the other hand, 76% of those who actually use location-sharing say it helps them
receive more meaningful content, and 73% rate this feature as useful, as shown above.
20. Mobile user demographic, behavior & insights
Push notifications (also called push mesages, in-app
messages, or in-app alerts) are messages that
brands can send to consumers once they’ve
download their mobile app. These message can take
the form of alerts, reminders to resume shopping if a
cart is abandoned, deals or offers (included location-
based), and more.
The top reason that consumers opt into push
notifications is for coupon and deals.
Push messages are often personally tailored to that
user, providing individualized alerts about
banking, flight, purchase, and other information. For
that reason, push notifications’ ability to serve
highly personalized alerts, push messages are
effective in engaging consumers immediately.
21. Mobile user demographic, behavior & insights
Business-Specific Apps as an app that
isn’t a gaming or utility app. Six in ten
consumers have downloaded a business-
specific app in the past six months, and of
those who have, 65% say it’s a more
convenient way to access information.
As depicted in the chart above, other
consumers feel they don’t need quick
access to info (46%); don’t want to pay
for an app (45%); don’t believe it provides
more meaningful content (25%); or feel
that the app doesn’t provide more
conveniently accessed information (24%).
Of those who do use business-specific apps, 92% say they’re usefull.
22. Similar to push notifications, consumers are warming up to the idea of immediate, personalized messages through
SMS. Females are particularly more likely to use text messages to receive coupons or deals (83% of females vs.
68% of male consumers).
In some cases (like scanned coupons or QR codes), people may not know how to activate these mobile
relationships. Brands must overtly explain how to opt in, the frequency of communications, and above all, why
opting in will be of service.
Mobile user demographic, behavior & insights
23. Mobile user demographic, behavior & insights
Focus on Invitation, not
Interruption
• You must have a unique
approach to stand out with
users. Winning mobile
strategies offer the right mix
of customer-centric service
and utility
Cultivate owned
experiences, not paid
media
• You truly own your app, and
it allows you to contact your
most loyal users anytime,
anywhere, as well as spark
engagement in their
moments of need to turn
them into loyal brand
advocates
Utilize precision
targeting, mobile is not
a broadcast medium
• If you are saying the same
thing to everyone,
consumers will quickly tune
you out. You need to full a
vital purpose for each
consumer in their life, and
you need to reach the right
people with the right
message at the right time
Location is a Profile,
not a place
•Balance in-the-moment,
location-based opportunities
to engage users based on a
total profile made up of their
historical data
Creates moments that
Matter, instead of rely on
reach and frequency
• Drive moments that matter
and your message will
resonate with your user
• Use this information to
better serve and target them
with meaningful experiences
going forward
Today’s conversations are
Consumer-Controlled, not
Brand-controlled
• By giving consumers the
ability to choose what they
are most interested in,
brands can empower them
to control how they’re
approached, creating a
symbiotic loop of relevance
and understanding between
brands and consumers
Commucation accross
multi-screens
• Today’s consumers jump
from smart-watches to
tablets to phones, all in the
span of a few hours.
Optimize your app to create
a seamless experience
across all devices
• Marketers must be
thoughtful about what types
of experiences consumers
want to have on each device,
and keep in mind the
limitations of screen size and
the likely context of users.
Emphasize Relationships,
not Transactions
• Traditional marketing has
previously been very
transaction-focused. But
mobile is about more than
just spurring a one-off
purchase
— it’s a long game. Mobile is
about building a relationship
• This means not only getting
the consumer to download
your app, but getting them
to keep it and use it
frequently, by offering
exceptional service and
relevant benefits
25. The Next Move – Mobile Connect Everything (MCE)
Likability
Intention
Contact
Purchase
Loyalty
Mobile Connects Everything
Awareness
Create a strong bond between consumers and brand
over mobile digital market and activities.
26. The Next Move – Consumer Decision Journey (CDJ)
Consumer
Awareness
Consideration
Engagement
Retention
Advocate
Brand’s advocates
Interactions are two-way, always on response
Interactions are sequenced to form an
egagement/consumer journey
Depends on users choice, there’re differents
journey for each segment/type of consumer
27. The Next Move – CDJ mixes MCE on User flow
The user flow based on Consumer Decision Journey
mixing with Mobile Connect Everything
28. The Next Move – The Gamification Theory (The Heart of all interactions)
ONLINE/MOBILE USERS IS DEFINED AS ONE OR TWO TYPES OF GAMER’S
CHARACTERISTIC
Each gamer type has profiled as S.A.K.E and each one has one or more motivations to
play. Once formed up, they’re willing to challenge each other and day to day interact for
training and level up
29. The Next Move – The Application Retention & User Loyalty Journey
Create the Brand’s application that provides various of journey for each type of
consumer; design the journey based on creatively arragement of functions that helps the
app usage frequency & retention highly performed; understand the users demographic &
player’s type to create the strong re-activities that help build up the closely relationship.
GOAL AND
CHALLENGES
30. The Next Move - The Mobile Advocacy Journey
Create an AUTOMATE ENGINE that works for consumer INTERACTS & PROFILING