mobile PHONE INDUSTRY COMPANY’S MARKETING STRATEGYMr Nyak
N CELLULAR PHONE INDUSTRY
COMPANY’S MARKETING STRATEGY Keywords - Competition, Porter. M analysis of 5 forces, Marketing strategy, market leader,
market challenger, market follower
I. INTRODUCTION
However it’s been only over 10 years since cellular phone industry has developed in
Mongolia, marketing activities have already been formed and considered as a very
special market. Customer satisfaction level, firm’s effectiveness and to be considered as
a market leader are all dependable on marketing management activities. The bitter the
rivalry is the more demanding the consumers are and their expectations’ level will be
higher. According to that, firms’ customer retaining policy and finding new consumers’
have intensified. Thus, studying about competitor’s activity and strategy theoretically
and using the information about competitors in own company’s activities have become
very important issue to marketers.
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladeshiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A survey (Marketing Research) of what customers want in a cell phone designdevan_kataria
This project gives insights on different featurs of interest to cell phone customers, what they seek in cell phones today, which features prompt them to purcahse cell phones the most, which are most significant and least significant featurs, the relationship among features and the features which impact overall satisfaction of customers.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
marketing strategy
smartphone case study
• Introduction
• Smartphones industry in last few years
• Major players and their strategies
• Differences between Apple & Samsung marketing strategy
• More success company
• Particular naming strategy used by company in this industry
• Key success factor in current industry
• Similarities between Marketplace simulation & Mobile phone industry
• Lesson drawn from mobile phone industry which could be used in Marketplace simulation
mobile PHONE INDUSTRY COMPANY’S MARKETING STRATEGYMr Nyak
N CELLULAR PHONE INDUSTRY
COMPANY’S MARKETING STRATEGY Keywords - Competition, Porter. M analysis of 5 forces, Marketing strategy, market leader,
market challenger, market follower
I. INTRODUCTION
However it’s been only over 10 years since cellular phone industry has developed in
Mongolia, marketing activities have already been formed and considered as a very
special market. Customer satisfaction level, firm’s effectiveness and to be considered as
a market leader are all dependable on marketing management activities. The bitter the
rivalry is the more demanding the consumers are and their expectations’ level will be
higher. According to that, firms’ customer retaining policy and finding new consumers’
have intensified. Thus, studying about competitor’s activity and strategy theoretically
and using the information about competitors in own company’s activities have become
very important issue to marketers.
Consumers’ Behaviour on Sony Xperia: A Case Study on Bangladeshiosrjce
IOSR Journal of Business and Management (IOSR-JBM) is a double blind peer reviewed International Journal that provides rapid publication (within a month) of articles in all areas of business and managemant and its applications. The journal welcomes publications of high quality papers on theoretical developments and practical applications inbusiness and management. Original research papers, state-of-the-art reviews, and high quality technical notes are invited for publications.
A survey (Marketing Research) of what customers want in a cell phone designdevan_kataria
This project gives insights on different featurs of interest to cell phone customers, what they seek in cell phones today, which features prompt them to purcahse cell phones the most, which are most significant and least significant featurs, the relationship among features and the features which impact overall satisfaction of customers.
A comparative study between Apple and SamsungVivek Shah
The Apple brand and logo are currently more recognized around the Western world, and in London and New York, you cannot walk down the street without seeing a sea of white headphones and people playing with their iPhones. The Brand Finance Global 500 2013 puts Apple and Samsung right at the very top of the best brands in the world, ahead of Coca-Cola and Google.
Samsung smartphones are broadly comparable, feature-for-feature, with competitors like HTC, Sony, LG and now Nokia, so why has it become so dominant? A big part of the answer lies in its sheer marketing muscle – Samsung spends a bigger chunk of its annual revenue on advertising and promotion than any other of the world's top-20 companies by sales – 5.4%, according to Thomson Reuters data. Apple spends just 0.6%, and General Motors 3.5%.
Adverts mocking Apple fans, and heavy investment in product placement and in distribution channels have strengthened its Galaxy mobile brand. Samsung now sells one in every three smartphones and has more than double Apple’s market share.
Moon Ji-hun, head of brand consultant Interbrand's Korean operation, adds: “When your brand doesn't have a clear identity, as is the case with Samsung, to keep spending is probably the best strategy. But maintaining marketing spend at that level in the longer term wouldn't bring much more benefit. No one can beat Samsung in terms of ad presence, and I doubt whether keeping investing at this level is effective.”
Apple may sit in top position now, but has lost its mojo over the last couple of years through lackluster product releases and perceived lack of innovation. Samsung is catching up and is already no. 2. The Samsung brand can be improved and it isn’t loved by some like Apple, but I am impressed with the leadership team for seizing the opportunity to leapfrog all its other competitors, through investment and execution with conviction.
marketing strategy
smartphone case study
• Introduction
• Smartphones industry in last few years
• Major players and their strategies
• Differences between Apple & Samsung marketing strategy
• More success company
• Particular naming strategy used by company in this industry
• Key success factor in current industry
• Similarities between Marketplace simulation & Mobile phone industry
• Lesson drawn from mobile phone industry which could be used in Marketplace simulation
THE POTENTIAL OF DEVELOPING IRAQ SMARTPHONE MARKET AS AN EMERGING AND LUCRAT...ghayth ali
Smartphones importance increased day after day, in hence the market of this sector
developed and becomes more powerful and lucrative. Smartphones considered as a digital oil as
a description how smartphones market is powerful. Millions of devices produced by competitors
with a wide range of options to face the high demand and satisfy the different needs .this paper
aimed to explore the global market of smartphones and Iraq smartphones market in particular to
make benchmarking to discover the gap.
Impact of mobile marketing on youngsters for buying electronic gadgets.RahulSingh297288
This report is based on the rapid evolution of mobile technology, and the enthusiasm with
which it has been embraced. These developments have transformed mobile as a
marketing channel. Mobile marketing spend across the world is starting to rise
significantly. In the right circumstances, mobile can be a powerful tool. The rise of
smartphones and tablets has deepened the relationship between consumers and their
devices. The connectivity and technology they give to consumers are helping to drive
several consumer trends, including ‘smart boredom’ and ‘gamification’. They also
transform mobile as a marketing channel. Mobile had always had reach (the sheer number
of handsets in circulation) and location (the fact that phones go wherever the consumer
goes) in its favour. Now it has much more besides. One of the iPhone’s achievements was
to abolish the idea that the ‘mobile web’ had to be a different, lower-grade experience
compared to the PC-based web. Smartphones have opened up areas like mobile search
and mobile social networking like never before. Added to this is the bundle of technology
that comes in a modern phone – cameras, voice and image recognition, QR code readers,
GPS, and a host of new features.
The mobile is moving well beyond its role as a communication device, becoming an enabler for a wide range of experiences from TV viewing to shopping to banking. And mobile connectivity is disrupting industries from retail to auto to finance and beyond. The consensus is that change is occurring at an astonishing scale and speed.
In this report, JWTIntelligence outlines key trends in evidence at the GSMA’s Mobile World Congress, held in Barcelona in late February, along with examples that illustrate these developments and implications for brands. The report also incorporates insights from interviews with several mobile experts and influencers.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
This report was meant to identify the mobile phone industries of Bangladesh based on major mobile brands in Bangladesh, company analysis, present situation etc.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Adversarial Attention Modeling for Multi-dimensional Emotion Regression.pdf
(106) mobile phone chennai ah authors
1.
2. N. HARIHARAN DDTP.,DOA
2ND BCOM CS
PARVATHYS ARTS AND SCIENCE COLLLEGE
A. AMUTHA
3RD CHEMESTRY
ARULMIGU PALANIANDAVAR ARTS FOR WOMEN
COLLEGE
3. ABSTRACT
An assortment of cell phones accessible on the lookout and
furthermore number of clients expands everyday. In the
advanced business world because of the improvement of
science and innovation distinctive sort of new applications
have been presented in the market each year. Improvement
of innovation gets more number of clients. Uncommonly
understudies have cell phone insane. So they utilize new
application cell phones. The taste and inclination of
purchaser likewise will change.In first quarter of 2016, the
top cell phone designers overall were Samsung, Apple, and
Huawei, with cell phone deals spoke to 78 percent of
complete cell phone deals. For include telephones (or
dumbphones) starting at 2016, the biggest were Samsung,
Nokia, and Alcatel.
5. INTRODUCTION
DEVELOPMENT OF CELL PHONES TO AN EARLY CELL PHONE
A cell phone, PDA, cellphone, or hand telephone, here and there abbreviated
to just versatile, cell or simply telephone, is a convenient phone that can settle
on and get decisions over a radio recurrence connect while the client is moving
inside a telephone utility region. The radio recurrence interface sets up an
association with the exchanging frameworks of a cell phone administrator
which gives admittance to the general population exchanged phone
organization (PSTN). Present day cell phone administrations utilize a phone
network engineering, and, in this way, cell phones are called cell phones or
PDAs, in North America. Notwithstanding communication, 2000s-period cell
phones uphold an assortment of different administrations, for example, text
informing, MMS, email, Internet access, short-range remote correspondences
(infrared, Bluetooth), business applications, computer games, and advanced
photography. Cell phones offering just those abilities are known as highlight
telephones; cell phones which offer significantly progressed processing
capacities are alluded to as cell phones.
6. INTRODUCTION
The primary handheld cell phone was shown by John F.
Mitchell and Martin Cooper of Motorola in 1973, utilizing a
handset gauging c. 2 kilograms (4.4 lbs.). In 1979, Nippon
Telegraph and Telephone (NTT) dispatched the world's
first cell network in Japan. In 1983, the DynaTAC 8000x was
the first economically accessible handheld cell phone.
From 1983 to 2014, overall cell phone memberships
developed to more than seven billion—enough to give one
to each individual on Earth. In first quarter of 2016, the top
cell phone designers overall were Samsung, Apple, and
Huawei, with cell phone deals spoke to 78 percent of
complete cell phone deals. For include telephones (or
dumbphones) starting at 2016, the biggest were Samsung,
Nokia, and Alcatel.
7. REVIEW LITERATURE
Jenkinson and G.J. Cu skelly (2016) The outcomes demonstrate that
cell phone appraisal related all the more profoundly with self-detailing
at the eating event than when contrasted with screening. Results
likewise show that cell phone photos (in view of the inward steak
surface) could be utilized to gauge meat doneness inclinations. This
would empower more normalized estimation of HCA presentation in
future dietary studies.
Kameswara Rao poranki (2016), The analyst express that intended to
address the inquiry by breaking down brand is favored generally by cell
phone clients in Hyderabad town while buying cell phones and status
and effect of the specialized, monetary , social and individual measure
by cell phone clients in Hyderabad .and furthermore wishes to
establish out the cycle of dynamic while picking and buying the
marked portable item concerning their present fulfillment level on the
specific brand.
8. REVIEW LITERATURE
Nushrat Nahida Afroz (2017) The outcomes propose
that, brand name variable have measurably critical
associations with purchaser inclinations variable. The
discoveries of the investigation demonstrated positive
connections among the factors for example battery
reinforcement, camera goal, solidness, and cost have
huge effect on the general inclinations of the buyers.
The outcome got from Cross arrangement and
Likelihood proportion involves that these above
variables are affected the client brand inclination and
there exists a solid connection between these
components and brand inclination.
9. STATEMENT OF THE PROBLEM
Today India 'is one of the most quickest developing
economies everywhere on the globe and a live model
which shows the improvement is the development of
the media transmission industry in India, particularly
in the field of cell correspondence. As we as a whole
realize that the first cell phone was dispatched in
Quite a while during the 1990s and the primary cell
phone organization which was set up by Finland was
Nokia. In the year 1995, the primary specialist
organization was the Modi bunch which was set up in
Kolkata
10. STATEMENT OF THE PROBLEM
As the ongoing states appeared, it is said that after
china, India is the world's quickest developing
industry on the planet regarding number of remote
associations, With 811.59 million cell phone
supporters. As indicated by the world media
communications industry, it is assessed that India will
have 1.200 billion portable clients by 2013. The
projections made by a few driving worldwide
consultancies demonstrate that the complete number
of cell clients in India will be surpassing by the all out
supporter include in the China by 2013.
11. In the human life, there is the extraordinary change in
the way of life by the development of the cell phones.
They have been the essence of the people in any aspect
of the world. By the innovation of the incredible
telephones they have been some tea since they have all
the capacities like voice calling, text informing and
portable Internet access is a disrupting one. As we as a
whole natural, PDAs didn't simply occur without any
forethought.
12. STATEMENT OF THE PROBLEM
As we as a whole natural, PDAs didn't simply occur without
any forethought. They advanced, much the same as us.
Phones developed more than five unique ages, the most
recent of which is as yet being turned out and embraced by
clients. When the majority of us will have changed to 4G
there will without a doubt be one more norm to desire.
A ton of abrupt changes has been acknowledged by us from
the time that mobiles were unfathomable in India to the
current where they have become nearly everybody's need.
In the ongoing occasions, we have seen that the Indian
media communications area has gone through a significant
cycle of changes in view of huge Government strategies
changes.
13. STATEMENT OF THE PROBLEM
In the human life, there is the extraordinary change in
the way of life by the development of the cell phones.
They have been the essence of the people in any aspect
of the world. By the innovation of the incredible
telephones they have been some tea since they have all
the capacities like voice calling, text informing and
portable Internet access is a disrupting one. As we as a
whole natural, PDAs didn't simply occur without any
forethought. India is recognizable for the utilization
of both the GSM (worldwide framework for versatile
interchanges) and CDMA (code-division numerous
entrance) advances in the portable area.
14. STATEMENT OF THE PROBLEM
The Indian phones situation is by all accounts all set for
the following stage - extension and solidification, yet there
are somewhat convoluted talking too.
Each client can't manage the cost of the exorbitant handset
now-a-days, So the thing which is normal is increment in
the developing client base so these sort of versatile
handsets can get reasonable to pretty much every working
class individuals. The youthful portable keen age presently
feels less favored in practically every area. Furthermore,
that is decisively what is filling the development in portable
handsets over the entire nation.
15. STATEMENT OF THE PROBLEM
As the market extends yet the need of clients and the
highlights are expanding step by step, and
subsequently the phones are turning into another
vehicle for connecting with the portable age. Starting
today, India strongly by and by herself as one of the
greatest dream business objective for each cell
specialist organization. The revelation of colossal
Indian market potential has recently started for phone
handsets. Consequently this examination is arranged
to discover the brand inclination of portable handset
among purchasers.
16. SCOPE OF THE STUDY
The current investigation serves to examination the
rivalries among existing in the current cell phone
industry. In this investigation we can recognize how
much cell phones impact the individuals. It will ready
to give why understudies utilize cell phones, and
furthermore can distinguish which is the well known
brand and furthermore specialist organization among
the understudies. The extent of the investigation
additionally covers the key variables which impact the
purchasers how to choose the cell phone.
17. OBJECTIVE OF THE STUDY
To discover the explanation behind inclining toward
specific marked cell phone.
To know the elements which impact the buyers to
purchase the marked handset.
To recognize the palatable level, of clients in various
parts of cell phones.
To offer proposal dependent on study.
18. RESULT AND DISCUSSION
SAMPLE
It is an assortment comprising of a section or subset of
the items or people of populace which is chosen for the
reason, speaking to the populace test acquired by
gathering data just about certain individuals from a
populace. The example size of this examination is 115.
19. TESTING METHOD
The testing method shrouded in the investigation is
accommodation inspecting strategy. Accommodation
examining, as the name suggests is a particular sort of
non-likelihood testing strategy that depends on
information assortment from populace individuals
who are helpfully accessible to partake in study.
20. TESTING SIZE
The example size is115 respondents.
INSTRUMENTATION
An organized survey is outlined to gather information
from the respondents as per the goal of the
investigation.
21. DATA COLLECTION METHODS
DATA COLLECTION METHODS
Both essential information and auxiliary information
were gathered and used in this examination. Essential
information are those which are gathered
unexpectedly and which could be unique in character.
auxiliary date was gathered from books, diaries, paper,
and online sources and so on…
22. STATISTICALS TOOLS USED
The factual apparatuses utilized in this task are
straightforward rate, weighted normal strategy, rank,
chi-square dissecting and different outlines for
deciphering the information in this
examination.Examination for the information was
painstakingly done.
23. LIMITATIONS OF THE STUDY
This study is restricted to Pollachi city as it were
Due to time obliges, 115 respondents were chosen with
the end goal of the examination.
There is chance for one-sided respondents, which may
influence the aftereffect of the examination.
Ideas of 115 respondents may not mirror the
perspective in general universe.
Conclusion was made on the feeling given by the
respondent as it were.
24. FINDING OF THE STUDY
Majority of the respondents has a place with under 15000 of
compensation
majority of the respondents are male
Majority of the respondents are utilizing android cell phones.
Majority of the respondents leaning toward Samsung cell
phones.
lion's share of the respondents burning through 15000-20000 for
cell phones
Dominant part of the respondents incline toward Samsung.
Majorityof the respondents picking the brand due to quality.
25. SUDESSIONS OF THE STUDY
It is firmly suggested that the organization should zero in
on battery life of cell phones.
Redmi is generally favored by experts
&businessmen/ladies. Likewise this brand is profoundly
favored by understudies.
Company should produce the telephones which has huge
presentations and solid battery life.
Customers consistently go for good brands like Redmi,
Apple, Samsung, and Nokia.
More included, easy to use and at sensible costs phones are
normal by clients.
26. CONCLUSION
This examination uncovers that in the Indian setting,
segment variables of shoppers have an effect on brand
decision and brand exchanging of clients of cell
phone. Segment factors, for example, Gender, Age,
Monthly Income, Occupation and Education impacts
the perspectives administering brand decision and
brand exchanging for' the clients of cell phone. It was
discovered that despite the fact that the decision of a
cell phone is an abstract decision circumstance, there
are some broad factors that appear to direct the
decisions
27. CONCLUSION
The examinations show that while specialized issues
are the essential motivation to change cell phone
among respondents yet the unmistakable variables
which lead to exchanging intensions are Operating
System, No Extended Memory, No Social Net, No
Internet, No Wi-Fi and Bluetooth, Small Display, No
Dual Sims. Helpless Battery life (most noteworthy)
and Brand Ambassadors (least). It is presumed that
Brand Switching is identified with pay and control of
the respondents. This is because of utility and the
estimation of value which the respondents are paying
for the various brands.
28. CONCLUSION
The specialist infers that client fulfillments, exchanging
boundaries, and socioeconomics fundamentally influence
endorsers' expectation to change starting with one Brand
then onto the next Brand.
The fundamental goal of the examination was to
distinguish brand inclination for cell phones. The specialist
presumes that the noticeable brands for shoppers are
Samsung, Redmi, Nokia, and Motorola. The outcomes
uncovered that prevailing gathering of cell phone clients
were under 30-40 years old wherein the subgroup
incorporates Students, Business class, Housewives and
29. CONCLUSION
Administration class which structures minimum
amount of populace in which the whole business
works. These industry players need to recognize in
forming out administrations that meet this specific
demography. Consequently, it is significant for the cell
phone organizations to comprehend the requirements
of clients of various segment profiles and their
previous encounters which will encourages them to
offer appropriate as per moderateness and desires for
different portions of clients. Besides,
30. CONCLUSION
Once more, the assessment of particular execution of a
brand on chosen ascribes or qualities in an item
classification will empower advertisers take comprehension
of the shortcoming in the brand offering and configuration
showcasing methodologies for development.
In this way to be pioneer in market the organizations need
to separate their item and administrations with the rivals
on the lookout. It resembles a product market where cost
isn't just the factor for brand decision and exchanging.
With the center item and administration organizations
should give VAS (Value added Services) far beyond the
center item and administrations.
31. REFERENCES
En.wikipedia.org/wiki/mobile.phone.companies in
India.
En.wikipedia.org/wiki/Samsung
www.poorvikamobile.com
https://blog.udemy.com.advantages and detriments o
f cell phones/
Shodhganga.inflibnet.ac.in
http://www.scribd.com
Business research Method – Vinod
32. REFERENCES
Kothari.cr (2004) "research strategy strategies and
methods", new age release global distributers, new
delhi,2nd version.
Richard I. Levin, David s. Rubin (2004)
"measurements for the board", prentice corridor of
India private restricted, new delhi,7 th release.
33. Thank You.
N. Harihran , A. Amutha
ahslideshare@gmail.com
www.slideshare.net/Hariharanamutha1/
9345020835