McDonald’s is a large corporation in the fast food industry. They have been around since 1955 when Ray Kroc started the chain of McDonalds. They have been growing ever since. The majority of the restaurants are owned through franchises. Criticism against McDonald’s- Allegations of unethical practices Criticized for serving fatty foods Exploiting children with their advertisements Cruelty to animals Antipathetic to unions Low wages to workers

1. Mc Ethics By
Nishika
Suchithra
Vishnu
Ashi
Rithin
Hrishikesh
Lalu
Akhil

2. McDonald’s

3. McDonald's
• McDonald’s is a large corporation
in the fast food industry.
• They have been around since 1955
when Ray Kroc started the chain
of McDonalds. They have been
growing ever since.
• The majority of the restaurants
are owned through franchises.

4. • They employ 447,000+ people.
• They have over 3,200+ restaurants
in over 119+ countries.
• The McDonalds Brand is one of the
most well known Brands in the
world.
• No of outlets: US - 18000+, UK –
1250+, France – 1200+, China –
1500+, India – 250+

5. Then everything
changed…

6. Criticism against
McDonald’s
• Allegations of unethical practices
• Criticized for serving fatty foods
• Exploiting children with their
advertisements
• Cruelty to animals
• Antipathetic to unions
• Low wages to workers
• False advertisement of nutritious food
• Risked the health of most regular
and long-term customers

7. But , What
happened NEXT ?

8. • Massive International publicity
• Publication of an acclaimed book and
a TV program against McDonald’s
• A documentary film about the trial.
• McSpotlight Website.
• Sales hit a Big Bada Boom. (Incd)

9. Is that why we are
here. No
Let’s seee….

10. McDonald's "Deceptive"
Marketing to Children
• McDonald's is one of the largest distributors
of toys, which is included in 20% of their
sales.
• The use of a clown as the face of the
company.
• The Happy Meal or playgrounds in
restaurants is targeted towards children
• Became rapidly popular with the fun box ,
small portions, and ,the ever changing toy
included.
• In 2010 McDonald's was sued for unethical
marketing practices towards children
through the act of providing those toys.

11. Case
• Monet Parham came forth to sue McDonald's
because her daughters would nag and cry for
the Happy Meals constantly even when told
no.
• She claimed that McDonald's had invaded their
minds through their deceptive marketing.
• Then, A law in two cities of California has
passed saying that any establishments that
does not meet nutritional value will not be
allowed to serve toys with the meals.
• But even today the Happy Meal is still in place
and the practices are continuing to attract
children to their establishments.

12. Let’s take a closer
look.

13. • According to Friedman's theory of
individualism the company is acting
ethical.
• The company's main goal is to maximize
profit for the owner and stockholders.
• Children push to get a new toy in a Happy
Meal and play on the playground provided
at many establishments which drive
profits.

14. • Utilitarian theory states that
happiness should be maximized
while pain should be minimized.
• According to the Utilitarian theory
McDonald's is acting ethical.
• All the stakeholders are happy
considering the situation.
• The children are happy with their
toys, and playgrounds, and a clown.

15. • Kantian theory states that one should
do things for the right reasons.
• But overtime, People/Sales fell,
McDonald's began the marketing
techniques to children out of self
interest to maximize profits.
• McDonald's was not motivated to just
provide a toy because it's the right
thing to do, but to attract them to
come back.
• In that sense, McDonald's is unethical

16. Is McDonald’s
Marketing Ethical ?
What do you think ?

17. Thank You