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Mc Ethics - Mc Donalds
McDonald's, a major player in the fast food industry since 1955, has faced widespread criticism for alleged unethical practices, including deceptive marketing towards children and promoting unhealthy food. A notable lawsuit highlighted concerns regarding their Happy Meals targeting children, leading to legislation in California aimed at regulating toy offerings based on nutritional value. While the company's marketing strategies have been defended through various ethical theories, doubts about their motivations raise questions about the ethicality of their practices.
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Mc Ethics - Mc Donalds
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- 3. McDonald's • McDonald’s isa large corporation in the fast food industry. • They have been around since 1955 when Ray Kroc started the chain of McDonalds. They have been growing ever since. • The majority of the restaurants are owned through franchises.
- 4. • They employ447,000+ people. • They have over 3,200+ restaurants in over 119+ countries. • The McDonalds Brand is one of the most well known Brands in the world. • No of outlets: US - 18000+, UK – 1250+, France – 1200+, China – 1500+, India – 250+
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- 6. Criticism against McDonald’s • Allegationsof unethical practices • Criticized for serving fatty foods • Exploiting children with their advertisements • Cruelty to animals • Antipathetic to unions • Low wages to workers • False advertisement of nutritious food • Risked the health of most regular and long-term customers
- 7. But , What happenedNEXT ?
- 8. • Massive Internationalpublicity • Publication of an acclaimed book and a TV program against McDonald’s • A documentary film about the trial. • McSpotlight Website. • Sales hit a Big Bada Boom. (Incd)
- 9. Is that whywe are here. No Let’s seee….
- 10. McDonald's "Deceptive" Marketing toChildren • McDonald's is one of the largest distributors of toys, which is included in 20% of their sales. • The use of a clown as the face of the company. • The Happy Meal or playgrounds in restaurants is targeted towards children • Became rapidly popular with the fun box , small portions, and ,the ever changing toy included. • In 2010 McDonald's was sued for unethical marketing practices towards children through the act of providing those toys.
- 11. Case • Monet Parhamcame forth to sue McDonald's because her daughters would nag and cry for the Happy Meals constantly even when told no. • She claimed that McDonald's had invaded their minds through their deceptive marketing. • Then, A law in two cities of California has passed saying that any establishments that does not meet nutritional value will not be allowed to serve toys with the meals. • But even today the Happy Meal is still in place and the practices are continuing to attract children to their establishments.
- 12. Let’s take acloser look.
- 13. • According toFriedman's theory of individualism the company is acting ethical. • The company's main goal is to maximize profit for the owner and stockholders. • Children push to get a new toy in a Happy Meal and play on the playground provided at many establishments which drive profits.
- 14. • Utilitarian theorystates that happiness should be maximized while pain should be minimized. • According to the Utilitarian theory McDonald's is acting ethical. • All the stakeholders are happy considering the situation. • The children are happy with their toys, and playgrounds, and a clown.
- 15. • Kantian theorystates that one should do things for the right reasons. • But overtime, People/Sales fell, McDonald's began the marketing techniques to children out of self interest to maximize profits. • McDonald's was not motivated to just provide a toy because it's the right thing to do, but to attract them to come back. • In that sense, McDonald's is unethical
- 16. Is McDonald’s Marketing Ethical? What do you think ?
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