WorkFounder, Managing Principal, The 56 Group, LLC , customer-facing strategies, programs, thought leadership
Industry Apparel / Fashion
About Paul Greenberg is founder & Managing Principal of The 56 Group, LLC, an advisory firm, focused on customer-facing strategic services.
His book, CRM at the Speed of Light now in its 4th edition, is in 9 languages and been called “the bible of the CRM industry”. It has been used by more than 70 universities as a primary text.
Currently, Paul, often called the “Godfather of CRM”, sits on the Global Advisory Board of the SEAT Consortium as the only non-sports professional of a sports business professionals organization & is a member the University of Texas System’s Transformation Project Advisory Board.
Paul has been the EVP of the CRM Association, the Chairman of the University of Toront...