This document summarizes Des Walsh's presentation on how to effectively use LinkedIn for business purposes. It outlines a 6 point success plan for optimizing one's LinkedIn profile and company page, strategically growing one's professional network, using LinkedIn's contact features for customer relationship management, obtaining and providing recommendations, and participating in LinkedIn groups and updates. The presentation also describes Des Walsh's LinkedIn services and a 30 Day Linking Blitz initiative for amplifying one's LinkedIn presence.
2. Des Walsh
Social Media Strategist, Business Coach
& LinkedIn Specialist
Mums in Business
July 2013
3. Disclaimer
This presentation is for information only, should not
be taken as representing the official views of
LinkedIn and should not be construed as
constituting business or financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with the
LinkedIn Corporation.
Note: due to a last minute mixup of files (by me, Des)
these slides were not actually used at the July 16
presentation – extemporised presentation!
6. What We'll Cover
6 point success plan
Some basics
Some advanced stuff
30 Day Linking Blitz
Q & A
7. 1. 100% professional profile
2. Optimise company page
3. Build your network strategically
4. Use Contacts page & Profiles for CRM
5. Give and get recommendations
6. Participate – Groups & updates
6 Point Success Plan
8. Professional Profile – 6 Basics
1. Professional Headline - customise
2. Professional photo
3. Summary – see following slide
4. Skills – see linkedin.com/skills
5. Customise web links & profile link
6. Use multimedia
9. Summary – 6 Points
1. Your ideal client's concerns
2. What you do
3. Your typical clients
4. Benefits your clients get
5. URL for more info
6. Add media
14. Network Strategy
create a network, not a collection
it's not about friends, it's business
you don't have to invite everyone
you don't have to accept every invitation
be personal (no boilerplate invitations)
participate (in sharing mode)
24. Reminder – the 6 Point Plan
1. 100% professional profile
2. Optimise company page
3. Build your network strategically
4. Use Contacts page & Profiles for CRM
5. Give and get recommendations
6. Participate – Groups & updates
25. 30 Day Linking Blitz
The 30 Day Linking Blitz is a collaborative project,
in which each participant commits to take action on
his/her LinkedIn presence and activity, over a 30
day period, so as to amplify our LinkedIn presence,
reach and influence.
#30dlb | http://30daylinkingblitz.com
Next Blitz starts Monday 12th
August 2013
26. My LinkedIn Services
LinkedIn profile makeover
LinkedIn profile Done For You
Personal LinkedIn strategy
Company LinkedIn strategy
Corporate workshops
Details at http://deswalsh.com/linkedin
27. Contacting Des
Most of my social links at http://XeeMe.com/deswalsh
0413 089 355 | deswalsh@gmail.com
http://linkedin.com/in/deswalsh
LinkedIn services
http://deswalsh.com/linkedin
Linking Edge podcast
- http://linkingedge.com