Mums in business July 16 2013
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Mums in business July 16 2013

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Slide deck for presentation on LinkedIn, at Mums in Business, Palm Beach, Qld Australia, July 16 2013. The actual presentation was done without these slides being available at the time.

Slide deck for presentation on LinkedIn, at Mums in Business, Palm Beach, Qld Australia, July 16 2013. The actual presentation was done without these slides being available at the time.

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  • 1. Des Walsh Social Media Strategist, Business Coach & LinkedIn Specialist Mums in Business July 2013
  • 2. Disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice. Logos are copyright of the respective companies. Des Walsh has no business connection with the LinkedIn Corporation. Note: due to a last minute mixup of files (by me, Des) these slides were not actually used at the July 16 presentation – extemporised presentation!
  • 3. How I Discovered the Power of LinkedIn
  • 4. Purpose Why LinkedIn? What Value for Your Business?
  • 5. What We'll Cover  6 point success plan  Some basics  Some advanced stuff  30 Day Linking Blitz  Q & A
  • 6. 1. 100% professional profile 2. Optimise company page 3. Build your network strategically 4. Use Contacts page & Profiles for CRM 5. Give and get recommendations 6. Participate – Groups & updates 6 Point Success Plan
  • 7. Professional Profile – 6 Basics 1. Professional Headline - customise 2. Professional photo 3. Summary – see following slide 4. Skills – see linkedin.com/skills 5. Customise web links & profile link 6. Use multimedia
  • 8. Summary – 6 Points 1. Your ideal client's concerns 2. What you do 3. Your typical clients 4. Benefits your clients get 5. URL for more info 6. Add media
  • 9. Skills & Expertise For skills being searched for, see linkedin.com/skills
  • 10. Skills Search
  • 11. Company page
  • 12. Company page – products &/or services
  • 13. Network Strategy create a network, not a collection it's not about friends, it's business you don't have to invite everyone you don't have to accept every invitation be personal (no boilerplate invitations) participate (in sharing mode)
  • 14. Grow your network strategically
  • 15. Use Advanced Search
  • 16. Inviting to connect Remind Flatter Intrigue
  • 17. All-new Contacts Page
  • 18. All-new Contacts Page – Optional Views
  • 19. Use Profile Options for CRM
  • 20. Recommendations easier to get when you give first ask for the recommendation you want wait till they know you before you ask!
  • 21. Groups
  • 22. Updates
  • 23. Reminder – the 6 Point Plan 1. 100% professional profile 2. Optimise company page 3. Build your network strategically 4. Use Contacts page & Profiles for CRM 5. Give and get recommendations 6. Participate – Groups & updates
  • 24. 30 Day Linking Blitz The 30 Day Linking Blitz is a collaborative project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period, so as to amplify our LinkedIn presence, reach and influence. #30dlb | http://30daylinkingblitz.com Next Blitz starts Monday 12th August 2013
  • 25. My LinkedIn Services LinkedIn profile makeover LinkedIn profile Done For You Personal LinkedIn strategy Company LinkedIn strategy Corporate workshops Details at http://deswalsh.com/linkedin
  • 26. Contacting Des Most of my social links at http://XeeMe.com/deswalsh 0413 089 355 | deswalsh@gmail.com http://linkedin.com/in/deswalsh LinkedIn services http://deswalsh.com/linkedin Linking Edge podcast - http://linkingedge.com
  • 27. Copyright stuff All logos in this slide deck are copyright the respective owners. The slide deck is copyright © Des Walsh 2013. Please ask Des - deswalsh(at)gmail.com - if you wish to use it for other audiences: permission will not be unreasonably withheld. Image credit: Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0