0
Des Walsh
Social Media Strategist, Business Coach
& LinkedIn Specialist
Mums in Business
July 2013
Disclaimer
This presentation is for information only, should not
be taken as representing the official views of
LinkedIn a...
How I Discovered the Power of LinkedIn
Purpose
Why LinkedIn?
What Value for Your Business?
What We'll Cover

6 point success plan

Some basics

Some advanced stuff

30 Day Linking Blitz

Q & A
1. 100% professional profile
2. Optimise company page
3. Build your network strategically
4. Use Contacts page & Profiles ...
Professional Profile – 6 Basics
1. Professional Headline - customise
2. Professional photo
3. Summary – see following slid...
Summary – 6 Points
1. Your ideal client's concerns
2. What you do
3. Your typical clients
4. Benefits your clients get
5. ...
Skills & Expertise
For skills being searched for, see linkedin.com/skills
Skills Search
Company page
Company page – products &/or services
Network Strategy
create a network, not a collection
it's not about friends, it's business
you don't have to invite everyon...
Grow your network strategically
Use Advanced Search
Inviting to connect
Remind
Flatter
Intrigue
All-new Contacts Page
All-new Contacts Page – Optional Views
Use Profile Options for CRM
Recommendations
easier to get when you give first
ask for the recommendation you want
wait till they know you before you a...
Groups
Updates
Reminder – the 6 Point Plan
1. 100% professional profile
2. Optimise company page
3. Build your network strategically
4. U...
30 Day Linking Blitz
The 30 Day Linking Blitz is a collaborative project,
in which each participant commits to take action...
My LinkedIn Services
LinkedIn profile makeover
LinkedIn profile Done For You
Personal LinkedIn strategy
Company LinkedIn s...
Contacting Des
Most of my social links at http://XeeMe.com/deswalsh
0413 089 355 | deswalsh@gmail.com
http://linkedin.com/...
Copyright stuff
All logos in this slide deck are copyright the respective owners. The
slide deck is copyright © Des Walsh ...
Mums in business July 16 2013
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Mums in business July 16 2013

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Slide deck for presentation on LinkedIn, at Mums in Business, Palm Beach, Qld Australia, July 16 2013. The actual presentation was done without these slides being available at the time.

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Transcript of "Mums in business July 16 2013"

  1. 1. Des Walsh Social Media Strategist, Business Coach & LinkedIn Specialist Mums in Business July 2013
  2. 2. Disclaimer This presentation is for information only, should not be taken as representing the official views of LinkedIn and should not be construed as constituting business or financial advice. Logos are copyright of the respective companies. Des Walsh has no business connection with the LinkedIn Corporation. Note: due to a last minute mixup of files (by me, Des) these slides were not actually used at the July 16 presentation – extemporised presentation!
  3. 3. How I Discovered the Power of LinkedIn
  4. 4. Purpose Why LinkedIn? What Value for Your Business?
  5. 5. What We'll Cover  6 point success plan  Some basics  Some advanced stuff  30 Day Linking Blitz  Q & A
  6. 6. 1. 100% professional profile 2. Optimise company page 3. Build your network strategically 4. Use Contacts page & Profiles for CRM 5. Give and get recommendations 6. Participate – Groups & updates 6 Point Success Plan
  7. 7. Professional Profile – 6 Basics 1. Professional Headline - customise 2. Professional photo 3. Summary – see following slide 4. Skills – see linkedin.com/skills 5. Customise web links & profile link 6. Use multimedia
  8. 8. Summary – 6 Points 1. Your ideal client's concerns 2. What you do 3. Your typical clients 4. Benefits your clients get 5. URL for more info 6. Add media
  9. 9. Skills & Expertise For skills being searched for, see linkedin.com/skills
  10. 10. Skills Search
  11. 11. Company page
  12. 12. Company page – products &/or services
  13. 13. Network Strategy create a network, not a collection it's not about friends, it's business you don't have to invite everyone you don't have to accept every invitation be personal (no boilerplate invitations) participate (in sharing mode)
  14. 14. Grow your network strategically
  15. 15. Use Advanced Search
  16. 16. Inviting to connect Remind Flatter Intrigue
  17. 17. All-new Contacts Page
  18. 18. All-new Contacts Page – Optional Views
  19. 19. Use Profile Options for CRM
  20. 20. Recommendations easier to get when you give first ask for the recommendation you want wait till they know you before you ask!
  21. 21. Groups
  22. 22. Updates
  23. 23. Reminder – the 6 Point Plan 1. 100% professional profile 2. Optimise company page 3. Build your network strategically 4. Use Contacts page & Profiles for CRM 5. Give and get recommendations 6. Participate – Groups & updates
  24. 24. 30 Day Linking Blitz The 30 Day Linking Blitz is a collaborative project, in which each participant commits to take action on his/her LinkedIn presence and activity, over a 30 day period, so as to amplify our LinkedIn presence, reach and influence. #30dlb | http://30daylinkingblitz.com Next Blitz starts Monday 12th August 2013
  25. 25. My LinkedIn Services LinkedIn profile makeover LinkedIn profile Done For You Personal LinkedIn strategy Company LinkedIn strategy Corporate workshops Details at http://deswalsh.com/linkedin
  26. 26. Contacting Des Most of my social links at http://XeeMe.com/deswalsh 0413 089 355 | deswalsh@gmail.com http://linkedin.com/in/deswalsh LinkedIn services http://deswalsh.com/linkedin Linking Edge podcast - http://linkingedge.com
  27. 27. Copyright stuff All logos in this slide deck are copyright the respective owners. The slide deck is copyright © Des Walsh 2013. Please ask Des - deswalsh(at)gmail.com - if you wish to use it for other audiences: permission will not be unreasonably withheld. Image credit: Mermaid Beach, by Behzad K, via Flickr, CC BY 2.0
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