This document outlines a presentation for the Pearl District Business Association on using social media. It discusses targeting different audiences on social media and establishing a posting frequency through trial and error. It provides ideas for content topics like industry, local and partner news to share, and suggests automation tools to post across multiple social media platforms. Finally, it offers tips for different types of content on Facebook and using promoted posts. The overall goal is to help businesses in the Pearl District effectively utilize social media.

1. PEARL DISTRICT
BUSINESS ASSOCIATION
SOCIAL MEDIA
PRESENTATION
January 9, 2013

2. Presentation Outline
 Overview
 Content Topics & Ideas
 Automation & Tools
 Facebook Tips
 Discussion

3. Overview
 Audiences
 Customers
 PotentialCustomers
 Friends of Potential Customers
 Employees
 Frequency
 Trial
and Error
 You will know when it is too often
 Use a calendar/schedule

4. Content Topics
 Industry News
 Local News
 Community Events
 Partner News
 Sharing
 Contests

5. What Is Great Content?
 It matters to someone – preferably, your
customers and/or future customers
 It comes from deep expertise
 It’s genuinely useful
 It’s easy to understand and apply
 It’s
funny/touching/provocative/controversial….in
other words, shareable

6. Content Ideas
 Google Alerts http://www.google.com/alerts
 Google Reader
 Newsletters (Realtors, Mortgage Brokers,
Lenders, etc.)
 May want to create specific email to sign up with
 RSS Feeds
 Tools
 http://www.socialmediaexaminer.com/13-tools-to-
simplify-your-social-media-marketing/

7. Content Ideas
 Facebook
 Answer questions
 Track competitor pages (like them as a
person, not as Company Page)
 Twitter
 Follow industry people, groups, influencers
 LinkedIn Groups
 Blogs
 Search for industry topics in Google Blog search

8. Automation & Tools
 Posting multiple places
 Facebook https://www.facebook.com/twitter/
 Twitter http://www.digitalmarketinghq.com/social-
media/auto-post-twitter-facebook/
 LinkedIn (one-way only)

9. Automation & Tools
 Tools
 Hootsuite,Tweetdeck
 SproutSocial
 RSS Graffiti
 References
 http://www.pcworld.com/article/260530/the_top_5_soci
al_media_management_tools_for_small_business.htm
l
 Questions? Google It!

10. Facebook Tips
 Content Types
 Posts
 Photos/Videos
 Sharing
 Contests
 Tagging
 Promoted Posts

11. SOCIAL MEDIA
PRESENTATION
Pearl District Business Association