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<ul><li>Designated Editor Speaking Series </li></ul>Social Media Internships What’s on the other side  of the digital-gene...
suzanne’s experience www.designatededitor.com 2 6 years Page 1 Masters in Journalism  & Mass Communications BA in Journali...
challenges for digital natives www.designatededitor.com 3 <ul><li>Non-native colleagues & bosses </li></ul><ul><li>A lack ...
challenges for  non -digital natives www.designatededitor.com 4 <ul><li>Assumptions about digital natives </li></ul><ul><u...
Let’s address those challenges www.designatededitor.com 5 <ul><li>Where does this information come from? </li></ul><ul><li...
www.designatededitor.com 6 VP of Creative Services Vanessa Montes ^ <ul><li>Social Media Adviser,  Nexus Marketing  Social...
what can brands expect? www.designatededitor.com 7 <ul><li>Interns Make Coffee Not Social Media Strategies </li></ul><ul><...
digital natives’ advantages www.designatededitor.com 8 <ul><li>What are your assets and how do you present? </li></ul><ul>...
www.designatededitor.com 9 quick to skill up Susan Payton President, Egg Marketing & Communications: The Marketing Eggsper...
larger issues at hand www.designatededitor.com 10 Lionel Sim   Director of Sales at  TravelClick  hotel e-commerce   The p...
it's not all about Facebook www.designatededitor.com 11 Dave Delage   Senior Web Marketing Manager, Ottawa, Canada   I fin...
  don’t overlook little things www.designatededitor.com 12 Graham Clarke founder, Dealicio.com, web service for web publis...
who should you intern for? www.designatededitor.com 13 <ul><li>Look at the website </li></ul><ul><li>Who is on the team? <...
tools can be taught www.designatededitor.com 14 Douglas Haslam Client Services Supervisor, Voce Communications My fear is ...
multimedia & copywriting www.designatededitor.com 15 <ul><li>Amy Rutter   </li></ul><ul><li>Digital Marketing Consultant a...
be smarter but ... www.designatededitor.com 16 Be smarter than me when it comes to technology.  It's a different world ......
www.designatededitor.com 17 Find a job Jobs find you __________ Socialnomics by Erik Qualman p.225 <ul><li>Tools to use  <...
tools to use to land a job www.designatededitor.com 18 <ul><ul><li>Complete your profile </li></ul></ul><ul><ul><li>Be pro...
get your blog on www.designatededitor.com 19 <ul><li>S ummarize and elaborate on several posts </li></ul><ul><li>Ask quest...
how to structure  www.designatededitor.com 20 <ul><li>Lead with what you  want  do </li></ul><ul><li>How it benefits your ...
final thoughts for interns & brands www.designatededitor.com 21 For social media, you need to understand  SEO, PR, writing...
<ul><li>Designated Editor Speaking Series </li></ul>Social Media Internships What’s on the other side  of the digital-gene...
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Social Media Internships: What’s on the other side of the digital-generational divide by Suzanne McDonald of Designated Editor and University of Rhode Island

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Tips and strategies for how both digital natives and emigrants can benefit from social media internships. A keynote at the University of Rhode Island Social Media Social, sponsored by the Harrington School of Communication and Media.

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Social Media Internships: What’s on the other side of the digital-generational divide by Suzanne McDonald of Designated Editor and University of Rhode Island

  1. 1. <ul><li>Designated Editor Speaking Series </li></ul>Social Media Internships What’s on the other side of the digital-generational divide Suzanne McDonald | Content & Social Strategist @Sue_DesigEditor #URISMS
  2. 2. suzanne’s experience www.designatededitor.com 2 6 years Page 1 Masters in Journalism & Mass Communications BA in Journalism Social Media Strategies professor
  3. 3. challenges for digital natives www.designatededitor.com 3 <ul><li>Non-native colleagues & bosses </li></ul><ul><li>A lack of experience, which is natural </li></ul><ul><li>Work-ethic ideology differences </li></ul>
  4. 4. challenges for non -digital natives www.designatededitor.com 4 <ul><li>Assumptions about digital natives </li></ul><ul><ul><ul><ul><li>Can figure it out </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Know your business </li></ul></ul></ul></ul><ul><li>They don’t understand tools & limitations </li></ul><ul><ul><ul><li>Social can’t solve all your problems </li></ul></ul></ul><ul><ul><ul><li>Doesn’t take much investment </li></ul></ul></ul>
  5. 5. Let’s address those challenges www.designatededitor.com 5 <ul><li>Where does this information come from? </li></ul><ul><li>URI Social Media Strategies students </li></ul><ul><li>Designated Editor staff, mostly in their 20s </li></ul><ul><li>I’m a Gen X, they said similar things about us </li></ul><ul><li>Widely read Social Media books </li></ul><ul><li>LinkedIn Answers survey with 30+ respondents </li></ul>
  6. 6. www.designatededitor.com 6 VP of Creative Services Vanessa Montes ^ <ul><li>Social Media Adviser, Nexus Marketing Social Media and e-Commerce </li></ul><ul><li>New hires have to be </li></ul><ul><li>Creative </li></ul><ul><li>Marketing-oriented </li></ul><ul><li>Savvy: mobile, web, video, design, apps, social </li></ul><ul><li>Great communications skills </li></ul><ul><li>And astute </li></ul><ul><li>Expect very little training. Pick it up quickly. </li></ul>
  7. 7. what can brands expect? www.designatededitor.com 7 <ul><li>Interns Make Coffee Not Social Media Strategies </li></ul><ul><li>They don’t know your brand / culture / perspective </li></ul><ul><li>They have no vested interest </li></ul><ul><li>Should an intern plan a major PR event? </li></ul><ul><li>Do they know marketing? </li></ul><ul><li>Can they relate to your target market? </li></ul><ul><li>They are gone before you know it </li></ul>Social Media Marketing by Li Evans Chapter 3
  8. 8. digital natives’ advantages www.designatededitor.com 8 <ul><li>What are your assets and how do you present? </li></ul><ul><li>Not just getting you, also getting your network </li></ul><ul><li>You're willing to be accessible at any time </li></ul><ul><li>They’ll know you more by your profiles </li></ul>
  9. 9. www.designatededitor.com 9 quick to skill up Susan Payton President, Egg Marketing & Communications: The Marketing Eggspert, Internet Marketing firm Be quick to pick up new skills & take on more than their job description. For marketing, certainly a solid grasp of social media is necessary.  
  10. 10. larger issues at hand www.designatededitor.com 10 Lionel Sim Director of Sales at TravelClick hotel e-commerce   The problem often lies with the senior management who may not be that tech-savvy or inclined toward social media. These gaps and expectations will be a conflict source, especially with social media campaigns.    
  11. 11. it's not all about Facebook www.designatededitor.com 11 Dave Delage Senior Web Marketing Manager, Ottawa, Canada   I find most Gen Y hires coming in are very in tune with the latest technology, and are eager to apply it to any situation, without performing the due diligence... I think they need to spend more time thinking through why an idea will work. 
  12. 12.   don’t overlook little things www.designatededitor.com 12 Graham Clarke founder, Dealicio.com, web service for web publishers We want people that can learn, solve problems and be responsible for what they do. Good communication skills are also important. Constantly amazed by grammar and spelling errors.
  13. 13. who should you intern for? www.designatededitor.com 13 <ul><li>Look at the website </li></ul><ul><li>Who is on the team? </li></ul><ul><li>Is the brand social? </li></ul><ul><li>Who are the clients? </li></ul><ul><li>Match up with you goals? </li></ul>Social Media Marketing by Li Evans Chapter 44
  14. 14. tools can be taught www.designatededitor.com 14 Douglas Haslam Client Services Supervisor, Voce Communications My fear is that people will say &quot;fluent in social media&quot; or some such nonsense. Tools can be taught. I would look for good writing skills, the ability to work quickly and creatively, and, I know this is a vague word, courage.
  15. 15. multimedia & copywriting www.designatededitor.com 15 <ul><li>Amy Rutter </li></ul><ul><li>Digital Marketing Consultant at zero G media Ltd, Brighton-based digital media agency </li></ul><ul><li>  </li></ul><ul><li>A new hire essentially needs to be </li></ul><ul><li>Able to be a copywriter/copyeditor </li></ul><ul><li>Adapt writing style for print/web etc. </li></ul><ul><li>Make & edit videos & podcasts </li></ul><ul><li>  </li></ul><ul><li>  </li></ul>
  16. 16. be smarter but ... www.designatededitor.com 16 Be smarter than me when it comes to technology. It's a different world ... and anyone coming out of college knows the ins and outs way more than I do. Anyone 5 yrs younger than me knows 10x what I know about technology. I'm actually okay with it; you should learn something new everyday. AnnMarie Grohs Sales & Marketing Manager at Morton's The Steakhouse
  17. 17. www.designatededitor.com 17 Find a job Jobs find you __________ Socialnomics by Erik Qualman p.225 <ul><li>Tools to use </li></ul><ul><li>Craigslist </li></ul><ul><li>Plaxo </li></ul><ul><li>LinkedIn </li></ul><ul><li>Video resume </li></ul><ul><li>Feedback from peers, bosses, subordinates </li></ul><ul><li>Search for those with the same name </li></ul><ul><li>Glassdoor </li></ul>
  18. 18. tools to use to land a job www.designatededitor.com 18 <ul><ul><li>Complete your profile </li></ul></ul><ul><ul><li>Be professional </li></ul></ul><ul><ul><li>Get a smartphone </li></ul></ul><ul><ul><li>What interests you most? </li></ul></ul><ul><ul><li>Give some Tweet love </li></ul></ul><ul><ul><li>Utilize Search and hashtags </li></ul></ul>
  19. 19. get your blog on www.designatededitor.com 19 <ul><li>S ummarize and elaborate on several posts </li></ul><ul><li>Ask questions and then round up the replies </li></ul><ul><li>Link to thought-leaders, give thanks </li></ul><ul><li>Don’t forget multimedia! </li></ul>S earch engine marketing firm director &quot;We expect all our employees to blog and tweet. We actually require periodic blog posts.&quot;
  20. 20. how to structure www.designatededitor.com 20 <ul><li>Lead with what you want do </li></ul><ul><li>How it benefits your future employer </li></ul>Social Media 101 by Chris Brogan p. 293 <ul><li>Integrate your blog & Twitter </li></ul><ul><li>Events, Reading List & SlideShare </li></ul><ul><li>Post questions to Answers </li></ul>
  21. 21. final thoughts for interns & brands www.designatededitor.com 21 For social media, you need to understand SEO, PR, writing , and have a head for quickly adopting technology and metrics. – John Cass Bring passion and intellectual curiosity, and enough confidence in your creativity that you know you can find a way to meet the task at hand. – David Berkowitz
  22. 22. <ul><li>Designated Editor Speaking Series </li></ul>Social Media Internships What’s on the other side of the digital-generational divide Suzanne McDonald | Content & Social Strategist @Sue_DesigEditor #URISMS

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