SlideShare a Scribd company logo
1 of 12
Download to read offline
GOLD
STANDARD
Introduction
LinkedIn is one of the most important tools a sales person should have in their arsenal.
With over 225 million members, over 2 million groups and millions of professional
oriented searches happening every day, LinkedIn is the most current database of
contact you can have.
Your profile is therefore of paramount importance. This is your window to the world
and will dictate how your clients and prospective clients will view you. Use this
platform to build on your personal brand and not just provide a resume.
You want your clients to see you as a knowledgeable, insightful leader who can bring
value to their business and help them through their buying experience. Creating a
profile that is client centric ensuring that you are their go-to person.
This guide is the start of your journey into creating the Social Wrap . The changes you
will make will bring benefits to your social selling activities.
Step 1 - Photo
First impression count and in an instance, as humans, we make judgements. Your
profile photo on LinkedIn is an important part of your personal brand. This is your first
chance to create that first impression and build trust. Ensure that your photo reflects
this professional networking site. Head and shoulder shot, business attire if you can get
it done by a professional photographer. Ensure your eyes are visible and in focus. Give
a thought to background colours and their emotive connection. ie Blue & White create
trust.
Step 2 - Headline
Most people over look the Headline section, with the majority only using it to display
their current role (ie Sales Manager). This is a huge mistake. What you don’t realise is
that your LinkedIn page is similar to the Search Engine Optimisation (SEO) that Google
uses. All the words within your profile are searchable by people interested in further
information or business challenge.
Use the Headline to answer the question what to you do? Beyond the fact you’re an
“Account Manager” perhaps describe the outcome the viewer could expect. Include
searchable keywords that you want to be found for. If your headline is not appealing,
you most likely will not get good open rates. Similar to an email subject line.
Headline
Step 3 – Personal URL
By default LinkedIn will provide you with a generic auto generated profile URL name.
Looking some like uk.linkedin.com/in/yourname/0/954/b63. Not something you would
like on your business card is it? It is highly recommended to use your name with your
customised URL. For instructions on how to edit your URL, Click Here
Step 4 – Contact Info
Make it as easy as possible for someone to CONTACT YOU. You need to supply them
with all the possible means of connection that may suit them. This could be social
platforms or traditional methods.
Your1st degree connections will be able to see your contact details, so ensure that all
the fields are filled out (email, phone#, Twitter, websites etc. It is wise to note here
that whilst your 1st degree can see everything your 2nd or 3rd degree contacts will not
have access to view your contact details. For instructions on how to edit your Contact
Info – Click Here
Step 5 - Summary
Who am I and Why am I here? The summary needs to be written to demonstrate the
value you will bring to the client. Clients are not interested that you hit all your KPI’s,
that you’re a great closer and sales person. They are interested if you can add value to
them, that you can demonstrate how you have helped similar clients. Highlight the
outcomes of your work to similar industries. Doing this will help build your credibility.
Remember the words you use in this section will enhance your SEO results. So ensure
you include industry key words when creating your summary. A great top tip is to
research key words your competition are using and incorporate them into your
wording. You have 2000 characters available *hint* use them all
New features on LinkedIn allow you to ability to add multimedia (video, infographics,
presentations) all helping you with credibility and your personal proposition. Media
samples can be added to Summary, Experience and Education
For more information on how to :
Add multimedia- Click Here
Edit your summary – Click Here
Step 6 - Experience
Whilst the summary should be about you and your value. The Experience sections are
a great place to highlight your accomplishments in each of your roles. It is also a great
place to add more about the company your are working for.
It may be easier to complete step 6 for the roles you have done before completing your
summary.
What sounds better? Real life example
Before:
Deployed SAP globally
After:
Successfully deployed SAP to 45 Countries saving the client $2 million and making
them $15 million
Step 7 - Activity
Use the status update feature to you “top of mind”. Things to consider sharing – News
– Features – Links etc . This is the second most important item of interest to
prospective clients after your photo and headline. This is where the client can gauge
your value versus the information you are sharing. What valuable insight, news and
information does you feed provide. The more interesting and frequent the content the
more valuable you appear. For instructions on how to manage your feed – Click Here
Step 8 - Recommendations
The placement of your recommendations section can vary. If you have no
recommendations for your current role, move the section to appear under your
summary. If you do have current recommendations you can move the section further
down as LinkedIn displays your recommendations clearly under each career role.
Recommendations give potential clients insight into what it would be like to work with
you. Client recommendations have a lot more value than say a colleague, but both are
great.
Nothing adds credibility better than third party recommendations. Be proactive with
them, take the time to send appropriate recommendations as you begin your
relationship with a new prospect, but them at ease in the early stages
Step 9 - Groups
Groups are the lead generating machines for your business development. You can join
up to 50 groups at a time. You will dramatically increase your exposure by joining the
allotted 50 groups and increase the chances of finding the prospect you need. Also you
will be able to send them a free LinkedIn message (via that Group). So think like your
buyer, what topics, functions are they going to find interesting. Perhaps you can see on
their profiles which groups they are in. Top Tip : Introduce yourself, listen, give and
earn the right to influence.
Step 10 – Skills & Expertise
Skills & Expertise section is a great way to showcase you expertise and ability. Your
network have the ability to endorse you for your selected choices. It is advisable to fill
in the 30 available slots. This will prevent people adding additional skills to your profile
that you have not pre-approved.
Another interesting feature on the Skills & Expertise page is the feature that shows you
the statistics for how often that term is used in searches. I great way of really honing
you profile to reflect what others are searching for.

More Related Content

What's hot

(2) How students can develop a great profile
(2) How students can develop a great profile(2) How students can develop a great profile
(2) How students can develop a great profile
LinkedIn
 
(Master ppt) LinkedIn on Campus
(Master ppt) LinkedIn on Campus(Master ppt) LinkedIn on Campus
(Master ppt) LinkedIn on Campus
LinkedIn
 
LinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation SlidesLinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation Slides
LinkedIn
 
LinkedIn Basics 101 Updated 1-10-2013
LinkedIn Basics 101 Updated 1-10-2013LinkedIn Basics 101 Updated 1-10-2013
LinkedIn Basics 101 Updated 1-10-2013
grummanaa1c
 

What's hot (20)

Linkedin profile: Advantages of LinkedIn Profile and Networking
Linkedin profile: Advantages of LinkedIn Profile and NetworkingLinkedin profile: Advantages of LinkedIn Profile and Networking
Linkedin profile: Advantages of LinkedIn Profile and Networking
 
Getting started on LinkedIn - build a great profile
Getting started on LinkedIn - build a great profileGetting started on LinkedIn - build a great profile
Getting started on LinkedIn - build a great profile
 
(2) How students can develop a great profile
(2) How students can develop a great profile(2) How students can develop a great profile
(2) How students can develop a great profile
 
(Master ppt) LinkedIn on Campus
(Master ppt) LinkedIn on Campus(Master ppt) LinkedIn on Campus
(Master ppt) LinkedIn on Campus
 
How to REALLY use LinkedIn - mini LinkedIn Presentation
How to REALLY use LinkedIn - mini LinkedIn PresentationHow to REALLY use LinkedIn - mini LinkedIn Presentation
How to REALLY use LinkedIn - mini LinkedIn Presentation
 
Developing and Optimising Your Professional Identity
Developing and Optimising Your Professional IdentityDeveloping and Optimising Your Professional Identity
Developing and Optimising Your Professional Identity
 
LinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation SlidesLinkedIn Career Services Webinar Presentation Slides
LinkedIn Career Services Webinar Presentation Slides
 
LinkedIn Career Services Webinar Slides - December 2013
LinkedIn Career Services Webinar Slides - December 2013LinkedIn Career Services Webinar Slides - December 2013
LinkedIn Career Services Webinar Slides - December 2013
 
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA FirmLinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
LinkedIn Training and Best Practices - Sharrard, McGee & Co. CPA Firm
 
LinkedIn and Manchester - Greater Creators - Jan16
LinkedIn and Manchester - Greater Creators - Jan16LinkedIn and Manchester - Greater Creators - Jan16
LinkedIn and Manchester - Greater Creators - Jan16
 
Linkedin 101 ppt
Linkedin 101 pptLinkedin 101 ppt
Linkedin 101 ppt
 
LinkedIn: Intermediate Level
LinkedIn: Intermediate LevelLinkedIn: Intermediate Level
LinkedIn: Intermediate Level
 
Local Talent Dynamics in Roanoke-Blacksburg
Local Talent Dynamics in Roanoke-BlacksburgLocal Talent Dynamics in Roanoke-Blacksburg
Local Talent Dynamics in Roanoke-Blacksburg
 
LinkedIn Basics
LinkedIn BasicsLinkedIn Basics
LinkedIn Basics
 
Linkedin And Twitter
Linkedin And TwitterLinkedin And Twitter
Linkedin And Twitter
 
LinkedIn Basics 101 Updated 1-10-2013
LinkedIn Basics 101 Updated 1-10-2013LinkedIn Basics 101 Updated 1-10-2013
LinkedIn Basics 101 Updated 1-10-2013
 
Beginner's Guide to LinkedIn.pptx
Beginner's Guide to LinkedIn.pptxBeginner's Guide to LinkedIn.pptx
Beginner's Guide to LinkedIn.pptx
 
Using Social Media To Access The Hidden Job Market
Using Social Media To Access The Hidden Job MarketUsing Social Media To Access The Hidden Job Market
Using Social Media To Access The Hidden Job Market
 
Welcome Talent Canada | Refugee Training
Welcome Talent Canada | Refugee Training Welcome Talent Canada | Refugee Training
Welcome Talent Canada | Refugee Training
 
How to be a Procative Job Seeker
How to be a Procative Job SeekerHow to be a Procative Job Seeker
How to be a Procative Job Seeker
 

Viewers also liked

Linkedin Company Pages - Relationships that Drive Results
Linkedin Company Pages - Relationships that Drive ResultsLinkedin Company Pages - Relationships that Drive Results
Linkedin Company Pages - Relationships that Drive Results
Craig Ringland
 
LinkedIn – I Have a Profile and Some Connections - Now What - Forward Progres...
LinkedIn – I Have a Profile and Some Connections - Now What - Forward Progres...LinkedIn – I Have a Profile and Some Connections - Now What - Forward Progres...
LinkedIn – I Have a Profile and Some Connections - Now What - Forward Progres...
Social Jack
 

Viewers also liked (20)

Using Data to Build an Effective Talent Acquisition Strategy
Using Data to Build an Effective Talent Acquisition StrategyUsing Data to Build an Effective Talent Acquisition Strategy
Using Data to Build an Effective Talent Acquisition Strategy
 
Linkedin Company Pages - Relationships that Drive Results
Linkedin Company Pages - Relationships that Drive ResultsLinkedin Company Pages - Relationships that Drive Results
Linkedin Company Pages - Relationships that Drive Results
 
4 Free Tools to Map your Social Media Success
4 Free Tools to Map your Social Media Success4 Free Tools to Map your Social Media Success
4 Free Tools to Map your Social Media Success
 
LinkedIn – I Have a Profile and Some Connections - Now What - Forward Progres...
LinkedIn – I Have a Profile and Some Connections - Now What - Forward Progres...LinkedIn – I Have a Profile and Some Connections - Now What - Forward Progres...
LinkedIn – I Have a Profile and Some Connections - Now What - Forward Progres...
 
SmashFly + Glassdoor: 5 Stages of the Candidate Experience
SmashFly + Glassdoor: 5 Stages of the Candidate ExperienceSmashFly + Glassdoor: 5 Stages of the Candidate Experience
SmashFly + Glassdoor: 5 Stages of the Candidate Experience
 
Job adverts what to stop doing in 2017
Job adverts   what to stop doing in 2017Job adverts   what to stop doing in 2017
Job adverts what to stop doing in 2017
 
Recruitment Marketing Meets Employer Branding Clair Bush, Marketing Director ...
Recruitment Marketing Meets Employer Branding Clair Bush, Marketing Director ...Recruitment Marketing Meets Employer Branding Clair Bush, Marketing Director ...
Recruitment Marketing Meets Employer Branding Clair Bush, Marketing Director ...
 
The Secrets to Turning Passive Candidates Active
The Secrets to Turning Passive Candidates ActiveThe Secrets to Turning Passive Candidates Active
The Secrets to Turning Passive Candidates Active
 
Trends in Recruitment Marketing
Trends in Recruitment Marketing Trends in Recruitment Marketing
Trends in Recruitment Marketing
 
SmashFly Transform: Fusing Technology & Strategy for Recruitment Marketing Su...
SmashFly Transform: Fusing Technology & Strategy for Recruitment Marketing Su...SmashFly Transform: Fusing Technology & Strategy for Recruitment Marketing Su...
SmashFly Transform: Fusing Technology & Strategy for Recruitment Marketing Su...
 
ERE Webinar: Future-Proof Recruiting by Building Talent Pipelines
ERE Webinar: Future-Proof Recruiting by Building Talent PipelinesERE Webinar: Future-Proof Recruiting by Building Talent Pipelines
ERE Webinar: Future-Proof Recruiting by Building Talent Pipelines
 
Inbound Recruitment Marketing Is The Future For Recruiters
Inbound Recruitment Marketing Is The Future For RecruitersInbound Recruitment Marketing Is The Future For Recruiters
Inbound Recruitment Marketing Is The Future For Recruiters
 
You Sourced the Perfect Candidate, Now Get Them to Respond
You Sourced the Perfect Candidate, Now Get Them to RespondYou Sourced the Perfect Candidate, Now Get Them to Respond
You Sourced the Perfect Candidate, Now Get Them to Respond
 
The Candidate's Journey: How Jobseekers Experience Search on LinkedIn | Talen...
The Candidate's Journey: How Jobseekers Experience Search on LinkedIn | Talen...The Candidate's Journey: How Jobseekers Experience Search on LinkedIn | Talen...
The Candidate's Journey: How Jobseekers Experience Search on LinkedIn | Talen...
 
#Firmday 22 oct London Broadbean Technology - Applying data to build an effec...
#Firmday 22 oct London Broadbean Technology - Applying data to build an effec...#Firmday 22 oct London Broadbean Technology - Applying data to build an effec...
#Firmday 22 oct London Broadbean Technology - Applying data to build an effec...
 
SmashFly Transform: How GE Built a Billion-Dollar Brand on $0
SmashFly Transform: How GE Built a Billion-Dollar Brand on $0SmashFly Transform: How GE Built a Billion-Dollar Brand on $0
SmashFly Transform: How GE Built a Billion-Dollar Brand on $0
 
Mobile Talent Strategy Webinar
Mobile Talent Strategy WebinarMobile Talent Strategy Webinar
Mobile Talent Strategy Webinar
 
Myth-Busting Personalization in the Candidate Experience
Myth-Busting Personalization in the Candidate Experience Myth-Busting Personalization in the Candidate Experience
Myth-Busting Personalization in the Candidate Experience
 
5 Things to Stop with Your Recruitment Marketing in 2017
5 Things to Stop with Your Recruitment Marketing in 20175 Things to Stop with Your Recruitment Marketing in 2017
5 Things to Stop with Your Recruitment Marketing in 2017
 
Recruitment Marketing in 2017: How the Fortune 500 (And You!) Stack Up
Recruitment Marketing in 2017: How the Fortune 500 (And You!) Stack UpRecruitment Marketing in 2017: How the Fortune 500 (And You!) Stack Up
Recruitment Marketing in 2017: How the Fortune 500 (And You!) Stack Up
 

Similar to 10 Steps to a Rocking LinkedIn Profile

LinkedIn Presentation_Fran
LinkedIn Presentation_FranLinkedIn Presentation_Fran
LinkedIn Presentation_Fran
Francis Joseph
 
Linked in marketing guide
Linked in marketing guideLinked in marketing guide
Linked in marketing guide
AdCMO
 
CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...
CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...
CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...
ANNE PRYOR, MA
 
The definitive-guide-to LinkedIn
The definitive-guide-to LinkedInThe definitive-guide-to LinkedIn
The definitive-guide-to LinkedIn
AMComms
 
2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated
Charlie Lam
 
Business Development on LinkedIn for Staffing Professionals
Business Development on LinkedIn for Staffing ProfessionalsBusiness Development on LinkedIn for Staffing Professionals
Business Development on LinkedIn for Staffing Professionals
Damien Harrison
 
Staffing business development guide
Staffing business development guideStaffing business development guide
Staffing business development guide
Darryl Alisto
 
grow-your-client-base
grow-your-client-basegrow-your-client-base
grow-your-client-base
Siobhan Ward
 
7 Steps To Becoming A LinkedIn 'All Star'
7 Steps To Becoming A LinkedIn 'All Star'7 Steps To Becoming A LinkedIn 'All Star'
7 Steps To Becoming A LinkedIn 'All Star'
Xpand Marketing
 
6-Steps-to-Accelerate-Your-Sales-in-2015
6-Steps-to-Accelerate-Your-Sales-in-20156-Steps-to-Accelerate-Your-Sales-in-2015
6-Steps-to-Accelerate-Your-Sales-in-2015
Channing Crowell
 
Howtolinkedinbook
HowtolinkedinbookHowtolinkedinbook
Howtolinkedinbook
shivk91
 

Similar to 10 Steps to a Rocking LinkedIn Profile (20)

LinkedIn Presentation_Fran
LinkedIn Presentation_FranLinkedIn Presentation_Fran
LinkedIn Presentation_Fran
 
Linked in guide2
Linked in guide2Linked in guide2
Linked in guide2
 
Linked in marketing guide
Linked in marketing guideLinked in marketing guide
Linked in marketing guide
 
Interesting document about putting up your profile on Linkedin
Interesting document about putting up your profile on LinkedinInteresting document about putting up your profile on Linkedin
Interesting document about putting up your profile on Linkedin
 
LinkedIn profile planning for personal branding
LinkedIn profile planning for personal brandingLinkedIn profile planning for personal branding
LinkedIn profile planning for personal branding
 
HOW TO BUILD KILLER PROFILE ?
 HOW TO BUILD KILLER PROFILE ? HOW TO BUILD KILLER PROFILE ?
HOW TO BUILD KILLER PROFILE ?
 
CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...
CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...
CPAs Look Great Be Found on LinkedIn by Anne Pryor Top LinkedIn Strategist an...
 
The definitive-guide-to LinkedIn
The definitive-guide-to LinkedInThe definitive-guide-to LinkedIn
The definitive-guide-to LinkedIn
 
2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated2015 staffing-business-development-guide-updated
2015 staffing-business-development-guide-updated
 
Staffing Professionals Guide to Business Development on LinkedIn
Staffing Professionals Guide to Business Development on LinkedInStaffing Professionals Guide to Business Development on LinkedIn
Staffing Professionals Guide to Business Development on LinkedIn
 
Business Development on LinkedIn for Staffing Professionals
Business Development on LinkedIn for Staffing ProfessionalsBusiness Development on LinkedIn for Staffing Professionals
Business Development on LinkedIn for Staffing Professionals
 
Staffing professionals guide to business development on linked in
Staffing professionals guide to business development on linked inStaffing professionals guide to business development on linked in
Staffing professionals guide to business development on linked in
 
Staffing business development guide
Staffing business development guideStaffing business development guide
Staffing business development guide
 
LinkedIn Or Left Out
LinkedIn Or Left OutLinkedIn Or Left Out
LinkedIn Or Left Out
 
grow-your-client-base
grow-your-client-basegrow-your-client-base
grow-your-client-base
 
7 Steps To Becoming A LinkedIn 'All Star'
7 Steps To Becoming A LinkedIn 'All Star'7 Steps To Becoming A LinkedIn 'All Star'
7 Steps To Becoming A LinkedIn 'All Star'
 
Build your business with Linkedin for Fraser Valley Executive
Build your business with Linkedin for Fraser Valley ExecutiveBuild your business with Linkedin for Fraser Valley Executive
Build your business with Linkedin for Fraser Valley Executive
 
6-Steps-to-Accelerate-Your-Sales-in-2015
6-Steps-to-Accelerate-Your-Sales-in-20156-Steps-to-Accelerate-Your-Sales-in-2015
6-Steps-to-Accelerate-Your-Sales-in-2015
 
Howtolinkedinbook
HowtolinkedinbookHowtolinkedinbook
Howtolinkedinbook
 
LinkedIn Profile Builder Guide 12.11
LinkedIn Profile Builder Guide 12.11LinkedIn Profile Builder Guide 12.11
LinkedIn Profile Builder Guide 12.11
 

More from None

Inside a CEO's Brain
Inside a CEO's BrainInside a CEO's Brain
Inside a CEO's Brain
None
 
Social media-building
Social media-buildingSocial media-building
Social media-building
None
 
CMO socialmedia landscape
CMO socialmedia landscapeCMO socialmedia landscape
CMO socialmedia landscape
None
 
Ibm services 2011 brochure
Ibm services 2011 brochureIbm services 2011 brochure
Ibm services 2011 brochure
None
 

More from None (20)

Inside a CEO's Brain
Inside a CEO's BrainInside a CEO's Brain
Inside a CEO's Brain
 
Collective Intelligence Executive Report
Collective Intelligence Executive ReportCollective Intelligence Executive Report
Collective Intelligence Executive Report
 
Is Mobile Africa's Future
Is Mobile Africa's FutureIs Mobile Africa's Future
Is Mobile Africa's Future
 
Social media-building
Social media-buildingSocial media-building
Social media-building
 
CMO socialmedia landscape
CMO socialmedia landscapeCMO socialmedia landscape
CMO socialmedia landscape
 
Social Technologies
Social TechnologiesSocial Technologies
Social Technologies
 
Could you benefit from better Energy use?
Could you benefit from better Energy use?Could you benefit from better Energy use?
Could you benefit from better Energy use?
 
Putting Progress into Progress
Putting Progress into ProgressPutting Progress into Progress
Putting Progress into Progress
 
Cloud Insights from 110 Projects
Cloud Insights from 110 ProjectsCloud Insights from 110 Projects
Cloud Insights from 110 Projects
 
Capturing the Potential of Cloud
Capturing the Potential of CloudCapturing the Potential of Cloud
Capturing the Potential of Cloud
 
Insights from the 2011 CMO Study
Insights from the 2011 CMO StudyInsights from the 2011 CMO Study
Insights from the 2011 CMO Study
 
The Value of a Smarter Data Centre
The Value of a Smarter Data CentreThe Value of a Smarter Data Centre
The Value of a Smarter Data Centre
 
The Essential CIO - Exec Summary
The Essential CIO - Exec SummaryThe Essential CIO - Exec Summary
The Essential CIO - Exec Summary
 
Business Process Overview
Business Process OverviewBusiness Process Overview
Business Process Overview
 
IBM Software Capabilities
IBM Software CapabilitiesIBM Software Capabilities
IBM Software Capabilities
 
IBM centennial
IBM centennialIBM centennial
IBM centennial
 
Watson - Who What Why
Watson - Who What WhyWatson - Who What Why
Watson - Who What Why
 
Ibm services 2011 brochure
Ibm services 2011 brochureIbm services 2011 brochure
Ibm services 2011 brochure
 
Retrospective Analysis
Retrospective AnalysisRetrospective Analysis
Retrospective Analysis
 
Storage Efficiency
Storage EfficiencyStorage Efficiency
Storage Efficiency
 

Recently uploaded

Rahul Chauhan - Data Scientist Resume.pdf
Rahul Chauhan - Data Scientist Resume.pdfRahul Chauhan - Data Scientist Resume.pdf
Rahul Chauhan - Data Scientist Resume.pdf
rach3246
 
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UST毕业证书)圣托马斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单本科硕士学位证留信学历认证
gkyvm
 
如何办理(CBU毕业证书)浸会大学毕业证成绩单原件一模一样
如何办理(CBU毕业证书)浸会大学毕业证成绩单原件一模一样如何办理(CBU毕业证书)浸会大学毕业证成绩单原件一模一样
如何办理(CBU毕业证书)浸会大学毕业证成绩单原件一模一样
qyguxu
 
如何办理(UoA毕业证书)奥克兰大学毕业证成绩单原件一模一样
如何办理(UoA毕业证书)奥克兰大学毕业证成绩单原件一模一样如何办理(UoA毕业证书)奥克兰大学毕业证成绩单原件一模一样
如何办理(UoA毕业证书)奥克兰大学毕业证成绩单原件一模一样
qyguxu
 
如何办理(UW毕业证书)滑铁卢大学毕业证成绩单原件一模一样
如何办理(UW毕业证书)滑铁卢大学毕业证成绩单原件一模一样如何办理(UW毕业证书)滑铁卢大学毕业证成绩单原件一模一样
如何办理(UW毕业证书)滑铁卢大学毕业证成绩单原件一模一样
qyguxu
 
如何办理(CQU毕业证书)中央昆士兰大学毕业证成绩单原件一模一样
如何办理(CQU毕业证书)中央昆士兰大学毕业证成绩单原件一模一样如何办理(CQU毕业证书)中央昆士兰大学毕业证成绩单原件一模一样
如何办理(CQU毕业证书)中央昆士兰大学毕业证成绩单原件一模一样
muwyto
 
如何办理(Columbia毕业证书)哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia毕业证书)哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Columbia毕业证书)哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia毕业证书)哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
epyhpep
 
BLAHALIFHKSDFOILEWKHJSFDNLDSKFN,DLFKNFMELKFJAERPIOAL
BLAHALIFHKSDFOILEWKHJSFDNLDSKFN,DLFKNFMELKFJAERPIOALBLAHALIFHKSDFOILEWKHJSFDNLDSKFN,DLFKNFMELKFJAERPIOAL
BLAHALIFHKSDFOILEWKHJSFDNLDSKFN,DLFKNFMELKFJAERPIOAL
CaitlinCummins3
 
如何办理(EUR毕业证书)鹿特丹伊拉斯姆斯大学毕业证成绩单原件一模一样
如何办理(EUR毕业证书)鹿特丹伊拉斯姆斯大学毕业证成绩单原件一模一样如何办理(EUR毕业证书)鹿特丹伊拉斯姆斯大学毕业证成绩单原件一模一样
如何办理(EUR毕业证书)鹿特丹伊拉斯姆斯大学毕业证成绩单原件一模一样
qyguxu
 
如何办理(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单本科硕士学位证留信学历认证如何办理(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单本科硕士学位证留信学历认证
gakamzu
 
如何办理(UW毕业证书)西雅图华盛顿大学毕业证成绩单原件一模一样
如何办理(UW毕业证书)西雅图华盛顿大学毕业证成绩单原件一模一样如何办理(UW毕业证书)西雅图华盛顿大学毕业证成绩单原件一模一样
如何办理(UW毕业证书)西雅图华盛顿大学毕业证成绩单原件一模一样
muwyto
 
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
Hector Del Castillo, CPM, CPMM
 

Recently uploaded (20)

Rahul Chauhan - Data Scientist Resume.pdf
Rahul Chauhan - Data Scientist Resume.pdfRahul Chauhan - Data Scientist Resume.pdf
Rahul Chauhan - Data Scientist Resume.pdf
 
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单本科硕士学位证留信学历认证如何办理(UST毕业证书)圣托马斯大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(UST毕业证书)圣托马斯大学毕业证成绩单本科硕士学位证留信学历认证
 
Sales Experience Presentation - Angel Lopez
Sales Experience Presentation - Angel LopezSales Experience Presentation - Angel Lopez
Sales Experience Presentation - Angel Lopez
 
如何办理(CBU毕业证书)浸会大学毕业证成绩单原件一模一样
如何办理(CBU毕业证书)浸会大学毕业证成绩单原件一模一样如何办理(CBU毕业证书)浸会大学毕业证成绩单原件一模一样
如何办理(CBU毕业证书)浸会大学毕业证成绩单原件一模一样
 
如何办理(UoA毕业证书)奥克兰大学毕业证成绩单原件一模一样
如何办理(UoA毕业证书)奥克兰大学毕业证成绩单原件一模一样如何办理(UoA毕业证书)奥克兰大学毕业证成绩单原件一模一样
如何办理(UoA毕业证书)奥克兰大学毕业证成绩单原件一模一样
 
如何办理(UW毕业证书)滑铁卢大学毕业证成绩单原件一模一样
如何办理(UW毕业证书)滑铁卢大学毕业证成绩单原件一模一样如何办理(UW毕业证书)滑铁卢大学毕业证成绩单原件一模一样
如何办理(UW毕业证书)滑铁卢大学毕业证成绩单原件一模一样
 
如何办理(CQU毕业证书)中央昆士兰大学毕业证成绩单原件一模一样
如何办理(CQU毕业证书)中央昆士兰大学毕业证成绩单原件一模一样如何办理(CQU毕业证书)中央昆士兰大学毕业证成绩单原件一模一样
如何办理(CQU毕业证书)中央昆士兰大学毕业证成绩单原件一模一样
 
Navigating the Tech Industry Journey GDSC UNIDEB
Navigating the Tech Industry Journey GDSC UNIDEBNavigating the Tech Industry Journey GDSC UNIDEB
Navigating the Tech Industry Journey GDSC UNIDEB
 
如何办理(Columbia毕业证书)哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia毕业证书)哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证如何办理(Columbia毕业证书)哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
如何办理(Columbia毕业证书)哥伦比亚大学毕业证成绩单本科硕士学位证留信学历认证
 
Master SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's GuideMaster SEO in 2024 The Complete Beginner's Guide
Master SEO in 2024 The Complete Beginner's Guide
 
The Best VFX Course with Job Placement near Dunlop
The Best VFX Course with Job Placement near DunlopThe Best VFX Course with Job Placement near Dunlop
The Best VFX Course with Job Placement near Dunlop
 
BLAHALIFHKSDFOILEWKHJSFDNLDSKFN,DLFKNFMELKFJAERPIOAL
BLAHALIFHKSDFOILEWKHJSFDNLDSKFN,DLFKNFMELKFJAERPIOALBLAHALIFHKSDFOILEWKHJSFDNLDSKFN,DLFKNFMELKFJAERPIOAL
BLAHALIFHKSDFOILEWKHJSFDNLDSKFN,DLFKNFMELKFJAERPIOAL
 
如何办理(EUR毕业证书)鹿特丹伊拉斯姆斯大学毕业证成绩单原件一模一样
如何办理(EUR毕业证书)鹿特丹伊拉斯姆斯大学毕业证成绩单原件一模一样如何办理(EUR毕业证书)鹿特丹伊拉斯姆斯大学毕业证成绩单原件一模一样
如何办理(EUR毕业证书)鹿特丹伊拉斯姆斯大学毕业证成绩单原件一模一样
 
如何办理(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单本科硕士学位证留信学历认证如何办理(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单本科硕士学位证留信学历认证
如何办理(UIUC毕业证书)UIUC毕业证香槟分校毕业证成绩单本科硕士学位证留信学历认证
 
5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China5CL-ADBA,5cladba, the best supplier in China
5CL-ADBA,5cladba, the best supplier in China
 
如何办理(UW毕业证书)西雅图华盛顿大学毕业证成绩单原件一模一样
如何办理(UW毕业证书)西雅图华盛顿大学毕业证成绩单原件一模一样如何办理(UW毕业证书)西雅图华盛顿大学毕业证成绩单原件一模一样
如何办理(UW毕业证书)西雅图华盛顿大学毕业证成绩单原件一模一样
 
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
WIOA Program Info Session | PMI Silver Spring Chapter | May 17, 2024
 
AGBE4223_Lab.Exercise-No.1-AY-2023-2024.docx
AGBE4223_Lab.Exercise-No.1-AY-2023-2024.docxAGBE4223_Lab.Exercise-No.1-AY-2023-2024.docx
AGBE4223_Lab.Exercise-No.1-AY-2023-2024.docx
 
Kathleen McBride Costume Design Resume.pdf
Kathleen McBride Costume Design Resume.pdfKathleen McBride Costume Design Resume.pdf
Kathleen McBride Costume Design Resume.pdf
 
LinkedIn Strategic Guidelines for May 2024
LinkedIn Strategic Guidelines for May 2024LinkedIn Strategic Guidelines for May 2024
LinkedIn Strategic Guidelines for May 2024
 

10 Steps to a Rocking LinkedIn Profile

  • 2. Introduction LinkedIn is one of the most important tools a sales person should have in their arsenal. With over 225 million members, over 2 million groups and millions of professional oriented searches happening every day, LinkedIn is the most current database of contact you can have. Your profile is therefore of paramount importance. This is your window to the world and will dictate how your clients and prospective clients will view you. Use this platform to build on your personal brand and not just provide a resume. You want your clients to see you as a knowledgeable, insightful leader who can bring value to their business and help them through their buying experience. Creating a profile that is client centric ensuring that you are their go-to person. This guide is the start of your journey into creating the Social Wrap . The changes you will make will bring benefits to your social selling activities.
  • 3. Step 1 - Photo First impression count and in an instance, as humans, we make judgements. Your profile photo on LinkedIn is an important part of your personal brand. This is your first chance to create that first impression and build trust. Ensure that your photo reflects this professional networking site. Head and shoulder shot, business attire if you can get it done by a professional photographer. Ensure your eyes are visible and in focus. Give a thought to background colours and their emotive connection. ie Blue & White create trust.
  • 4. Step 2 - Headline Most people over look the Headline section, with the majority only using it to display their current role (ie Sales Manager). This is a huge mistake. What you don’t realise is that your LinkedIn page is similar to the Search Engine Optimisation (SEO) that Google uses. All the words within your profile are searchable by people interested in further information or business challenge. Use the Headline to answer the question what to you do? Beyond the fact you’re an “Account Manager” perhaps describe the outcome the viewer could expect. Include searchable keywords that you want to be found for. If your headline is not appealing, you most likely will not get good open rates. Similar to an email subject line. Headline
  • 5. Step 3 – Personal URL By default LinkedIn will provide you with a generic auto generated profile URL name. Looking some like uk.linkedin.com/in/yourname/0/954/b63. Not something you would like on your business card is it? It is highly recommended to use your name with your customised URL. For instructions on how to edit your URL, Click Here
  • 6. Step 4 – Contact Info Make it as easy as possible for someone to CONTACT YOU. You need to supply them with all the possible means of connection that may suit them. This could be social platforms or traditional methods. Your1st degree connections will be able to see your contact details, so ensure that all the fields are filled out (email, phone#, Twitter, websites etc. It is wise to note here that whilst your 1st degree can see everything your 2nd or 3rd degree contacts will not have access to view your contact details. For instructions on how to edit your Contact Info – Click Here
  • 7. Step 5 - Summary Who am I and Why am I here? The summary needs to be written to demonstrate the value you will bring to the client. Clients are not interested that you hit all your KPI’s, that you’re a great closer and sales person. They are interested if you can add value to them, that you can demonstrate how you have helped similar clients. Highlight the outcomes of your work to similar industries. Doing this will help build your credibility. Remember the words you use in this section will enhance your SEO results. So ensure you include industry key words when creating your summary. A great top tip is to research key words your competition are using and incorporate them into your wording. You have 2000 characters available *hint* use them all New features on LinkedIn allow you to ability to add multimedia (video, infographics, presentations) all helping you with credibility and your personal proposition. Media samples can be added to Summary, Experience and Education For more information on how to : Add multimedia- Click Here Edit your summary – Click Here
  • 8. Step 6 - Experience Whilst the summary should be about you and your value. The Experience sections are a great place to highlight your accomplishments in each of your roles. It is also a great place to add more about the company your are working for. It may be easier to complete step 6 for the roles you have done before completing your summary. What sounds better? Real life example Before: Deployed SAP globally After: Successfully deployed SAP to 45 Countries saving the client $2 million and making them $15 million
  • 9. Step 7 - Activity Use the status update feature to you “top of mind”. Things to consider sharing – News – Features – Links etc . This is the second most important item of interest to prospective clients after your photo and headline. This is where the client can gauge your value versus the information you are sharing. What valuable insight, news and information does you feed provide. The more interesting and frequent the content the more valuable you appear. For instructions on how to manage your feed – Click Here
  • 10. Step 8 - Recommendations The placement of your recommendations section can vary. If you have no recommendations for your current role, move the section to appear under your summary. If you do have current recommendations you can move the section further down as LinkedIn displays your recommendations clearly under each career role. Recommendations give potential clients insight into what it would be like to work with you. Client recommendations have a lot more value than say a colleague, but both are great. Nothing adds credibility better than third party recommendations. Be proactive with them, take the time to send appropriate recommendations as you begin your relationship with a new prospect, but them at ease in the early stages
  • 11. Step 9 - Groups Groups are the lead generating machines for your business development. You can join up to 50 groups at a time. You will dramatically increase your exposure by joining the allotted 50 groups and increase the chances of finding the prospect you need. Also you will be able to send them a free LinkedIn message (via that Group). So think like your buyer, what topics, functions are they going to find interesting. Perhaps you can see on their profiles which groups they are in. Top Tip : Introduce yourself, listen, give and earn the right to influence.
  • 12. Step 10 – Skills & Expertise Skills & Expertise section is a great way to showcase you expertise and ability. Your network have the ability to endorse you for your selected choices. It is advisable to fill in the 30 available slots. This will prevent people adding additional skills to your profile that you have not pre-approved. Another interesting feature on the Skills & Expertise page is the feature that shows you the statistics for how often that term is used in searches. I great way of really honing you profile to reflect what others are searching for.