Jorge Lascas - Workshop linkedin successful strategies - Amsterdam

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Jorge Lascas - Workshop linkedin successful strategies - Amsterdam

  1. 1. WORKSHOP LINKEDIN Successful Strategies Jorge Lascas Amsterdam 25 September 2010 www.jorgelascas.com
  2. 2. <ul><li>Jorge Lascas </li></ul><ul><li>Email & : jorgelascas@hotmail.com </li></ul><ul><li>jorgelascas </li></ul><ul><li>http://pt.linkedin.com/in/jorgelascas </li></ul><ul><li>http://www.facebook.com/jorge.lascas </li></ul><ul><li>http://www.youtube.com/user/jorgelascas1 </li></ul>www.jorgelascas.com
  3. 3. <ul><li>Part 1 </li></ul><ul><ul><li>Linkedin history </li></ul></ul><ul><ul><li>Profile </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Advanced Search </li></ul></ul>www.jorgelascas.com
  4. 4. <ul><li>Linkedin history </li></ul><ul><ul><li>Launched May 2003 </li></ul></ul><ul><ul><li>75+ million members </li></ul></ul><ul><ul><li>2.000.000 members in the Netherlands </li></ul></ul>www.jorgelascas.com
  5. 5. <ul><ul><li>Why are you on linkedin? </li></ul></ul>www.jorgelascas.com
  6. 6. <ul><li>Personal Profile </li></ul><ul><ul><li>Professional Headline </li></ul></ul><ul><ul><li>Positions (present and past) </li></ul></ul><ul><ul><li>Education and training </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><li>Specialties </li></ul></ul>www.jorgelascas.com
  7. 7. <ul><li>Personal Profile </li></ul><ul><ul><li>Professional Headline </li></ul></ul><ul><ul><ul><li>Position vs Results </li></ul></ul></ul><ul><ul><ul><li>Position: What I do and where? </li></ul></ul></ul><ul><ul><ul><li>Results: What results do I deliver? Why do I make a difference? </li></ul></ul></ul>www.jorgelascas.com
  8. 8. <ul><li>Personal Profile </li></ul><ul><ul><li>Positions (present and past) </li></ul></ul><ul><ul><ul><li>My positions </li></ul></ul></ul><ul><ul><ul><li>The companies </li></ul></ul></ul><ul><ul><ul><li>Timeframe </li></ul></ul></ul><ul><ul><ul><li>Extended descriptions with keywords </li></ul></ul></ul>www.jorgelascas.com
  9. 9. <ul><li>Personal Profile </li></ul><ul><ul><li>Education and Training </li></ul></ul><ul><ul><ul><li>University / Secondary school </li></ul></ul></ul><ul><ul><ul><li>Timeframe </li></ul></ul></ul><ul><ul><ul><li>Content </li></ul></ul></ul><ul><ul><ul><li>Training </li></ul></ul></ul>www.jorgelascas.com
  10. 10. <ul><li>Personal Profile </li></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><ul><li>Recommend colleagues </li></ul></ul></ul><ul><ul><ul><li>Ask for recommendations </li></ul></ul></ul>www.jorgelascas.com
  11. 11. <ul><li>Personal Profile </li></ul><ul><ul><li>Websites </li></ul></ul><ul><ul><ul><li>Name + URL </li></ul></ul></ul><ul><ul><ul><li>Space for 3 </li></ul></ul></ul><ul><ul><ul><li>Personal website, company, blog, facebook, others… </li></ul></ul></ul>www.jorgelascas.com
  12. 12. <ul><li>Personal Profile </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><ul><li>Personal message </li></ul></ul></ul><ul><ul><ul><li>Based on your strategic goals </li></ul></ul></ul><ul><ul><ul><li>What you have been doing, or </li></ul></ul></ul><ul><ul><ul><li>Focus on achieved goals </li></ul></ul></ul><ul><ul><ul><li>Well written text, not topics </li></ul></ul></ul>www.jorgelascas.com
  13. 13. <ul><li>Personal Profile </li></ul><ul><ul><li>Specialties </li></ul></ul><ul><ul><ul><li>Main professional specialties </li></ul></ul></ul><ul><ul><ul><li>What you do well, and you want to do </li></ul></ul></ul><ul><ul><ul><li>Here you can use topics </li></ul></ul></ul>www.jorgelascas.com
  14. 14. <ul><li>Personal Profile </li></ul><ul><ul><li>Languages </li></ul></ul><ul><ul><ul><li>In witch languages do you want to have you profile? </li></ul></ul></ul>www.jorgelascas.com
  15. 15. <ul><li>Personal Profile </li></ul><ul><ul><li>Settings </li></ul></ul><ul><ul><ul><li>My Profile Settings </li></ul></ul></ul><ul><ul><ul><ul><li>My Profile Photo </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Public Profile </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Member Feed Visibility </li></ul></ul></ul></ul><ul><ul><ul><li>Email Notifications </li></ul></ul></ul><ul><ul><ul><ul><li>Contact Settings </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Receiving Messages </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Invitation Filtering </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Partner InMails </li></ul></ul></ul></ul>www.jorgelascas.com
  16. 16. <ul><li>Personal Profile </li></ul><ul><ul><li>Settings </li></ul></ul><ul><ul><ul><li>Groups </li></ul></ul></ul><ul><ul><ul><ul><li>Group Invitation Filtering </li></ul></ul></ul></ul><ul><ul><ul><li>Privacy Settings </li></ul></ul></ul><ul><ul><ul><ul><li>Connections Browse </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Profile Views </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Viewing Profile Photos </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Profile and Status Updates </li></ul></ul></ul></ul>www.jorgelascas.com
  17. 17. <ul><li>Personal Profile </li></ul><ul><ul><li>Summary </li></ul></ul><ul><ul><ul><li>Full content </li></ul></ul></ul><ul><ul><ul><li>All tools </li></ul></ul></ul><ul><ul><ul><li>Keywords </li></ul></ul></ul><ul><ul><ul><li>Benchmarking </li></ul></ul></ul><ul><ul><ul><li>Privacy </li></ul></ul></ul>www.jorgelascas.com
  18. 18. <ul><li>The Groups </li></ul><ul><ul><li>Identify, join, participate </li></ul></ul><ul><ul><li>Discussions, news, jobs </li></ul></ul><ul><ul><li>Create your own groups </li></ul></ul><ul><ul><li>Welcome message </li></ul></ul><ul><ul><li>Promote, incentive, control </li></ul></ul><ul><ul><li>Group announcements </li></ul></ul><ul><ul><li>Share groups </li></ul></ul>www.jorgelascas.com
  19. 19. <ul><li>The Events </li></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Attend </li></ul></ul><ul><ul><li>Create </li></ul></ul><ul><ul><li>Share </li></ul></ul>www.jorgelascas.com
  20. 20. <ul><li>Search </li></ul><ul><ul><li>Simple vs advanced </li></ul></ul><ul><ul><li>Filters </li></ul></ul><ul><ul><li>Results </li></ul></ul><ul><ul><li>Premium account = more search results </li></ul></ul>www.jorgelascas.com
  21. 21. <ul><li>Linkedin Outlook Toolbar </li></ul>www.jorgelascas.com
  22. 22. <ul><li>Account types </li></ul>www.jorgelascas.com
  23. 23. 1 st Break www.jorgelascas.com
  24. 24. <ul><li>2nd Part </li></ul><ul><ul><li>Setting goals </li></ul></ul><ul><ul><li>Positioning and segmentation </li></ul></ul><ul><ul><li>Planning strategies </li></ul></ul><ul><ul><li>Behaviour to avoid </li></ul></ul><ul><ul><li>Behaviour to follow </li></ul></ul><ul><ul><li>Time management </li></ul></ul>www.jorgelascas.com
  25. 25. www.jorgelascas.com
  26. 26. <ul><li>Setting Goals </li></ul><ul><ul><li>Company promotion </li></ul></ul><ul><ul><li>Career improvement </li></ul></ul><ul><ul><li>Job hunting </li></ul></ul><ul><ul><li>Networking </li></ul></ul><ul><ul><li>Others? </li></ul></ul>www.jorgelascas.com
  27. 27. <ul><li>Positioning and Segmentation </li></ul><ul><ul><li>Positioning: What do I want to be known for? How do I stand out in a crowd? </li></ul></ul><ul><ul><li>Segmentation: My target? Who do I need in my network in order to achieve my goals? </li></ul></ul>www.jorgelascas.com
  28. 28. <ul><li>Planning Strategies </li></ul><ul><ul><li>Connecting by industry sector </li></ul></ul><ul><ul><li>Connecting to classmates </li></ul></ul><ul><ul><li>Connecting to group members </li></ul></ul><ul><ul><li>Sending group invitations </li></ul></ul><ul><ul><li>Sending group announcements </li></ul></ul><ul><ul><li>Participating in discussions </li></ul></ul>www.jorgelascas.com
  29. 29. <ul><li>What is success for you? </li></ul><ul><ul><li>Gaining knowledge </li></ul></ul><ul><ul><li>Enhancing credibility </li></ul></ul><ul><ul><li>Finding a job or a candidate </li></ul></ul><ul><ul><li>Meeting and reconnecting </li></ul></ul>www.jorgelascas.com
  30. 30. <ul><li>Behaviour to avoid </li></ul><ul><ul><li>Be careful with invitations. IDK limits! </li></ul></ul><ul><ul><li>Avoid out of context discussions and comments (blackballed) </li></ul></ul><ul><ul><li>Sending more than one announcement per week </li></ul></ul><ul><ul><li>Only reacting </li></ul></ul>www.jorgelascas.com
  31. 31. <ul><li>Behaviour to follow </li></ul><ul><ul><li>Share information and knowledge </li></ul></ul><ul><ul><li>Ask for and forward introductions </li></ul></ul><ul><ul><li>Reply to all requests and messages </li></ul></ul><ul><ul><li>Be active and dynamic </li></ul></ul>www.jorgelascas.com
  32. 32. <ul><li>CAP approach </li></ul><ul><ul><li>C ontent </li></ul></ul><ul><ul><li>A wareness </li></ul></ul><ul><ul><li>P assion (Participate) </li></ul></ul>www.jorgelascas.com
  33. 33. <ul><li>The art of communication </li></ul><ul><ul><li>Push vs Pull </li></ul></ul><ul><ul><li>You Post. They read. Some react </li></ul></ul>www.jorgelascas.com
  34. 34. <ul><li>Time management </li></ul><ul><ul><li>Have a linkedin agenda </li></ul></ul><ul><ul><li>Define the daily or weekly time you want to invest </li></ul></ul><ul><ul><li>Write down all the tasks </li></ul></ul><ul><ul><li>Make a monthly schedule </li></ul></ul><ul><ul><li>Act, measure, adapt </li></ul></ul>www.jorgelascas.com
  35. 35. <ul><li>FINAL SUMMARY </li></ul><ul><ul><li>Complete profile, information rich, with keywords </li></ul></ul><ul><ul><li>Set goals </li></ul></ul><ul><ul><li>Plan Strategies </li></ul></ul><ul><ul><li>Choose tools mix </li></ul></ul><ul><ul><li>Schedule and manage time </li></ul></ul>www.jorgelascas.com
  36. 36. <ul><li>EXTRA: Integration strategy </li></ul>www.jorgelascas.com
  37. 37. Thank YOU! Wish you all a lot of success! www.jorgelascas.com
  38. 38. www.jorgelascas.com
  39. 39. www.jorgelascas.com
  40. 40. www.jorgelascas.com

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