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Why It Pays
                     To Be
                #Likeable
  GCC Government Social Media Summit #GSMS
              Dubai, September 2012
       @DaveKerpen, CEO, @LikeableMedia
New York Times Bestselling Author of @LikeableBook
            Slideshare.net/DaveKerpen
#Likeable
Listen first
        &
never stop listening

                       #Likeable
#Likeable
#Likeable
Responsiveness
    is NOT
    a choice
               #Likeable
#Likeable
#Likeable
#Likeable
Find your own
authentic social voice
   and use it!


                         #Likeable
#Likeable
#Likeable
Meaningful
engagement
 cannot be
mechanical
             #Likeable
#Likeable
#Likeable
“I’m sorry.”


               #Likeable
#Likeable
“Thank you.”


               #Likeable
#Likeable
Every organization has a story.

Tell yours.


                            #Likeable
#Likeable
#Likeable
Inspire
 customers to
share their stories


                      #Likeable
#Likeable
SURPRISE!
 & delight

             #Likeable
#Likeable
#Likeable
Social ads = perfect targeting



                          #Likeable
#Likeable
Don’t sell –compel
(and tell)

                 #Likeable
#Likeable
Feedback?
Grand Prize!
    @DaveKerpen
FB.com/LikeableMedia
  @LikeableMedia
 dave@likeable.com

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Government Social Media Summit, Dubai 2012