Why It Pays to be Likeable: 
   7 Simple Social MediaConcepts To Drive Results                  @DaveKerpen, CEO, @Likeabl...
Social Media Realities  •    Social Media is not free.  •    Social Media will not bring you       instant results.  •    ...
18 Social MediaStrategies ToBecome MoreLikeable AndGrow YourBusiness           #GROWCO
7 Simple Social Media Concepts ToDrive Results   Listening.	   Responsiveness.	   Storytelling.	   Authenticity.	   Advert...
Listen First And Never Stop Listening.                     When people talk, listen                completely. Most people...
Listen to Your Prospects                            #GROWCO
Your Customers Are Asking For You                                 #GROWCO
Two ears, one mouth,many opportunities.                  #GROWCO
Respond.(To Everyone).       Life is ten percent what happens to           you and ninety percent how you                 ...
Responsiveness Is No Longer Optional                                 #GROWCO
#GROWCO
The 4 Most Important Words In Social Media:I’m Sorry & Thank You                                         #GROWCO
#GROWCO
Respond To Positive Comments TooIn Your Unique Brand Voice                                #GROWCO
Join A Conversation                       #GROWCO
Tell, Don’t Sell.  Storytelling is the most powerful    way to put ideas into the world                            today. ...
My Story            #GROWCO
How To Find Your Story •    Your humble beginnings •    Customers who have      overcome obstacles •    Employee challenge...
Use Social And Online Tools To Tell Your Story  •    Website  •    Social networks  •    Online video  •    Pictures  •   ...
Inspire Your Customers To Tell Your Story                                       #GROWCO
Authenticity:Just Be You.    I had no idea that being yourauthentic self could make me as rich as I ve become. If I had, I...
Be Vulnerable and Real.                             #GROWCO
Be You, Online And Offline, In Public And In Private @dens	                                             #GROWCO
Show Your Brand’s Personality                                 #GROWCO
Advertise.          (Better).        Many a small thing has been      made large by the right kind of                     ...
Use LinkedIn To Target Professionals                                  #GROWCO
Use Hyper Targeting/Nano Targeting On Facebook And LinkedIn                                     #GROWCO
92% Of People Trust Their Friends’ Recommendations                                              #GROWCO
Give Away Value.        Strive not to be a man of      success, but rather to be a                   man of value.        ...
10% Off = Marketing50% Off = Value100% Off = Loyal customers for life                               #GROWCO
Provide B2B Value Through Facebook, Webinars, Articles And White Papers                                         #GROWCO
Be Grateful.   I would maintain that thanks        are the highest form of  thought, and that gratitude ishappiness double...
The Value of “Thank You”                            #GROWCO
The Original Social Media: Donor’s Choose, R.O.I. of Gratitude   Those who   received   handwritten   thank you   notes we...
Surprise Gratitude Activity     Thank You! Feedback/Grand Prize            @DaveKerpen        FB.com/LikeableMedia        ...
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GrowCo New Orleans

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GrowCo New Orleans

  1. 1. Why It Pays to be Likeable: 
 7 Simple Social MediaConcepts To Drive Results @DaveKerpen, CEO, @LikeableLocal Author of 2 @LikeableBook’s dave@likeable.com Slideshare.com/davekerpen #GROWCO
  2. 2. Social Media Realities •  Social Media is not free. •  Social Media will not bring you instant results. •  Social Media cannot make up for a bad product or service. #GROWCO
  3. 3. 18 Social MediaStrategies ToBecome MoreLikeable AndGrow YourBusiness #GROWCO
  4. 4. 7 Simple Social Media Concepts ToDrive Results Listening. Responsiveness. Storytelling. Authenticity. Advertising.(Better). Value. Gratefulness. #GROWCO
  5. 5. Listen First And Never Stop Listening. When people talk, listen completely. Most people never listen. - Ernest Hemingway #GROWCO
  6. 6. Listen to Your Prospects #GROWCO
  7. 7. Your Customers Are Asking For You #GROWCO
  8. 8. Two ears, one mouth,many opportunities. #GROWCO
  9. 9. Respond.(To Everyone). Life is ten percent what happens to you and ninety percent how you respond to it. - Charles Swindoll #GROWCO
  10. 10. Responsiveness Is No Longer Optional #GROWCO
  11. 11. #GROWCO
  12. 12. The 4 Most Important Words In Social Media:I’m Sorry & Thank You #GROWCO
  13. 13. #GROWCO
  14. 14. Respond To Positive Comments TooIn Your Unique Brand Voice #GROWCO
  15. 15. Join A Conversation #GROWCO
  16. 16. Tell, Don’t Sell. Storytelling is the most powerful way to put ideas into the world today. - Robert McAfee Brown #GROWCO
  17. 17. My Story #GROWCO
  18. 18. How To Find Your Story •  Your humble beginnings •  Customers who have overcome obstacles •  Employee challenges •  Inside the lives of leadership •  Community & charity partnerships #GROWCO
  19. 19. Use Social And Online Tools To Tell Your Story •  Website •  Social networks •  Online video •  Pictures •  Webinars •  Ebooks & Whitepapers •  Tweets “For sale: Baby shoes. Never worn.” - Hemingway #GROWCO
  20. 20. Inspire Your Customers To Tell Your Story #GROWCO
  21. 21. Authenticity:Just Be You. I had no idea that being yourauthentic self could make me as rich as I ve become. If I had, I d have done it a lot earlier. – Oprah Winfrey #GROWCO
  22. 22. Be Vulnerable and Real. #GROWCO
  23. 23. Be You, Online And Offline, In Public And In Private @dens #GROWCO
  24. 24. Show Your Brand’s Personality #GROWCO
  25. 25. Advertise. (Better). Many a small thing has been made large by the right kind of advertising. – Mark Twain #GROWCO
  26. 26. Use LinkedIn To Target Professionals #GROWCO
  27. 27. Use Hyper Targeting/Nano Targeting On Facebook And LinkedIn #GROWCO
  28. 28. 92% Of People Trust Their Friends’ Recommendations #GROWCO
  29. 29. Give Away Value. Strive not to be a man of success, but rather to be a man of value. - Albert Einstein #GROWCO
  30. 30. 10% Off = Marketing50% Off = Value100% Off = Loyal customers for life #GROWCO
  31. 31. Provide B2B Value Through Facebook, Webinars, Articles And White Papers #GROWCO
  32. 32. Be Grateful. I would maintain that thanks are the highest form of thought, and that gratitude ishappiness doubled by wonder. - G.K. Chesterton #GROWCO
  33. 33. The Value of “Thank You” #GROWCO
  34. 34. The Original Social Media: Donor’s Choose, R.O.I. of Gratitude Those who received handwritten thank you notes were 38% more likely to donate again! #GROWCO
  35. 35. Surprise Gratitude Activity Thank You! Feedback/Grand Prize @DaveKerpen FB.com/LikeableMedia FB.com/LikeableLocal @LikeableMedia @LikeableLocal dave@likeable.com LinkedIn.com/in/DaveKerpen #GROWCO

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