inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.co...
this is art
this is design
this is simplicity
Source: Picol http://vimeo.com/2696386
this is how you get there.




Source: Dave Gray
A picture is worth a
 thousand words is a
saying/cliche that refers to the
idea that complex stories can
be described with...
Thinking Visually In
   4 “M”s
metaphor




Source: Information Architects (2007)
model


Source: Stephen P. Anderson
mindmap


Source: Dan Roam
minimalism




  you are here
5   Steps To
1. Empathize: See the world as a child




 Observe
 Notice the things things that
 others miss


 Ask
 Ask questions, eve...
2. Memorize: Commit thoughts to memory




                             Dave Gray
                             (Can Draw)
...
3. Analyze: Take a step back


                                   you




                    your subject
4. Synthesize: Filter signal from noise




  input                            output




                 synthesis
5. Visualize: See it, then do it
6. Materialize: make it tangible, make it stick
A checklist for thinking visually




                    +
Reasons to think visually

Gets people’s attention quickly



Helps us to learn faster + more effectively



Lets people d...
Where to start



                 gray
   tufte




   roam          krug
And a word of advice




can’t do this
                        without this
inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.co...
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Thinking Visually

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Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.

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  • <number>
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  • So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  • So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  • Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
  • Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/. <number>
  • So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  • So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. <number>
  • So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
  • So if that was a product then what’s this? This is the Harley-Davidson Logo. And it’s a distinct logo with it’s badge shape and trademark orange and black colors. 11
  • Marty N. Author of a great little book called “The Brand Gap” has one of the most straightforward, simple and I think accurate definitions about what a brand is. (go back to previous slide)/.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • The Web is a medium of niche, Everyone has influence even if it’s within their group of 20 friends. There are fewer influencers like Oprah who still extend a lot of influence online. The Web is full of nichel communities, villages, groups etc. Each of these has people who exert influence in them—act as credible gatekeepers. It’s the opposite of a mass medium.
  • Thinking Visually

    1. 1. inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
    2. 2. this is art
    3. 3. this is design
    4. 4. this is simplicity Source: Picol http://vimeo.com/2696386
    5. 5. this is how you get there. Source: Dave Gray
    6. 6. A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia
    7. 7. Thinking Visually In 4 “M”s
    8. 8. metaphor Source: Information Architects (2007)
    9. 9. model Source: Stephen P. Anderson
    10. 10. mindmap Source: Dan Roam
    11. 11. minimalism you are here
    12. 12. 5 Steps To
    13. 13. 1. Empathize: See the world as a child Observe Notice the things things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity
    14. 14. 2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw)
    15. 15. 3. Analyze: Take a step back you your subject
    16. 16. 4. Synthesize: Filter signal from noise input output synthesis
    17. 17. 5. Visualize: See it, then do it
    18. 18. 6. Materialize: make it tangible, make it stick
    19. 19. A checklist for thinking visually +
    20. 20. Reasons to think visually Gets people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories
    21. 21. Where to start gray tufte roam krug
    22. 22. And a word of advice can’t do this without this
    23. 23. inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano
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