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Thinking Visually

by David Armano

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Effective communication is everyone’s job—whether you are trying to sell in a concept or convince a client. Visual Thinking can help us take in complex information and synthesize it into something meaningful. In an increasingly fragmented and cluttered world, simple imagery, metaphors and mindmaps can get people to understand the abstract and make your ideas tangible. Find out why why thinking visually may be one of the most sought after abilities of the 21st century.

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Thinking Visually Presentation Transcript

inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano

this is art

this is design

this is simplicity Source: Picol http://vimeo.com/2696386

this is how you get there. Source: Dave Gray

A picture is worth a thousand words is a saying/cliche that refers to the idea that complex stories can be described with just a single still image, or that an image may be more influential than a substantial amount of text. ~wikipedia

Thinking Visually In 4 “M”s

metaphor Source: Information Architects (2007)

model Source: Stephen P. Anderson

mindmap Source: Dan Roam

minimalism you are here

5 Steps To

1. Empathize: See the world as a child Observe Notice the things things that others miss Ask Ask questions, even silly ones Explore Entertain your curiosity

2. Memorize: Commit thoughts to memory Dave Gray (Can Draw) Me (Can’t Draw)

3. Analyze: Take a step back you your subject

4. Synthesize: Filter signal from noise input output synthesis

5. Visualize: See it, then do it

6. Materialize: make it tangible, make it stick

A checklist for thinking visually +

Reasons to think visually Gets people’s attention quickly Helps us to learn faster + more effectively Lets people do their own thinking Helps us tell stories

Where to start gray tufte roam krug

And a word of advice can’t do this without this

inform, influence + inspire by thinking in pictures David Armano, VP Experience Design, Critical Mass // criticalmass.comLogic + Emotion // darmano.typepad.com // Twitter @armano

infoDiagram Peter at infoDiagram Peter great presentation, Simple and compact message. thanks for putting it all together. 10 months ago

Are you sure you want to

Your message goes here

Дмитрий Сомов, графический дизайнер, фотограф at Graphic Design Yeah, I've heard, chinese mindset is visual 'cause of hieroglifical writing. That clarifies, why they progress so fast :) 11 months ago

yudistyawan bin sarto, Mahasiswa at Laboratorium Komputer inspirative and provocative.. 1 year ago

Rodolfo Sánchez Garrafa, Investigador social, docente universitario at Universidad Nacional Mayor de San Marcos de Lima Lenguaje visual directo y efectivo. Gracias. Direct and effective visual language. Thank you. 1 year ago

adel sheridan nice.. 1 year ago

3M UK at 3M UK I love these slides! Did you know we’re running a competition on SlideShare to win a 3M PocketProjector MP180? To enter, simply tag your presentation with ‘3MInform’. Head over to our page for more details... and don’t forget to follow us to find out if you get shortlisted! (This would be great for '3MGenius' too) 2 years ago

Arulmurugan Thiagarajan, Software Programmer, Software Engineer, Web application Programmer at www.calsoftgroup.com Thinking Visually by David Armano 2 years ago

chiligum strategies at chiligum strategies love slide no. 7! 2 years ago

Brad Martin, Developer at Home Great presentation, this is good stuff people.

Brad,
http://www.financialcrisis2009.org 2 years ago

Valérie Saintot, HR manager at European Institution This is role modelling big times. Outstanding. Thanks for sharing. 3 years ago