Visualizing Resumes 2.0

VISUAL
Resumes
Become the signal, not the noise

The James Kendall

In an age of abundance...

http://www.ﬂickr.com/photos/pedrosz/5173748531/sizes/l/in/photostream/

[M]eaning has become a central
aspect of our work and our lives.
--Dan Pink, A Whole New Mind

http://www.ﬂickr.com/photos/mobilestreetlife/5946319814/sizes/l/in/photostream/

While
stellar performance
& reputation matter...

Stephen Poff

The standard approach is not enough.

http://www.ﬂickr.com/photos/digger-c64/5375181724/sizes/l/in/photostream/

The path is not linear.

http://www.ﬂickr.com/photos/torsten-reuschling/4616055127/sizes/l/in/photostream/

Your reputation is virtual.

Emilie Ogez

Matt Andrews Photo

You Body of
work

The web

You as a professional

Companies are
increasingly relying
on social networks
...to gauge candidates' suitability.
--Rachel Silverman, The Wall Street Journal

Shovelling Son

buzz.bishop

1 in 6 Americans found their last job through a social network. --Jobvite

http://www.ﬂickr.com/photos/x-ray_delta_one/4318014204/sizes/o/in/set-72157622042602566/

The basic function of a resume
isn’t going anywhere.

Images: SOCIALisBETTER

What’s changing is how that
function is executed.
--Kyle Lagunas, Software Advice

Images: SOCIALisBETTER

http://www.ﬂickr.com/photos/uravms/7979108304/sizes/l/in/photostream/

Execute function

I’m not creative.

Kalense Kid

Truth is, in most companies, you’re probabl y not going
to get ahead just by doing a good job. To get
promoted, you ﬁrst have to promote yourself.

--Anne Libby, The Daily Muse

What is Creativity?

http://www.ﬂickr.com/photos/x-ray_delta_one/3816770796/sizes/o/in/photostream/

The ability to disorganize

http://www.ﬂickr.com/photos/31246066@N04/6270966505/sizes/l/in/photostream/

received ways of thinking...

...and to reorganize them

Fallingwater Frank Lloyd Wright
http://www.ﬂickr.com/photos/31246066@N04/6270966505/sizes/l/in/photostream/

in a way unknown before.

http://www.ﬂickr.com/photos/x-ray_delta_one/4134629421/sizes/l/in/photostream/

The process whereby one's ideas or productions
delight, surprise, and inspire others.
--Marshall Duke, Emory University

First, develop a brand mantra
“a ...simple...statement describing who
you are and what you have to offer.”
--Megan Marrs, The Daily Muse
Image: darkmatter

I am a
Superteacher
empowering minds in the
learning revolution.

Image: JD Hancock

Organizational Innovative
Track record Motivated Dynamic
Creative Communication skills
Extensive experience Effective
Problem solving

10 most overused professional buzzwords
-- LinkedIN

Instead...
Identify what your
strong suits are,

http://www.ﬂickr.com/photos/ndeliciousbass/4477273516/sizes/l/in/photostream/

and how you can breathe
new life into them for
upward momentum.
--Stephanie Taylor Christensen, Forbes Woman

http://www.ﬂickr.com/photos/ndeliciousbass/4477273516/sizes/l/in/photostream/

So, what is your brand mantra?

http://www.ﬂickr.com/photos/x-ray_delta_one/3886469710/sizes/l/in/set-72157622042602566/

A job doesn’t court you--you court the job.

So, get to know your audience.

Seven Questions to Knowing Your Audience

1 What are they like?
Demographics and psychographics are a great start, but connecting with your audience means
understanding them on a personal level. Take a walk in their shoes and describe what their life
looks like each day.

2 Why are they here?
What do they think they’re going to get out of this presentation? Why did they come to hear you?
Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.

3 What keeps them up at night?
Insert a representative
Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and
picture or illustration of an
offer a solution.
audience member in this
rectangle. It helps to put a
face on the audience. 4 How can you solve their problem?
What’s in it for the audience? How are you going to make their lives better?

5 What do you want them to do?
Answer the question “so what?”—and make sure there’s clear action for your audience to take.

6 How can you best reach them?
People vary in how they receive information. This can include the set up of the room to the availability
of materials after the presentation. Give the audience what they want, how they want it.

7 How might they resist?
What will keep them from adopting your message and carrying out your call to action?
© duarte.com 2008

Seven Questions to Knowing Your Audience

1 What are they like?
Demographics and psychographics are a great start, but connecting with your audience means
understanding them on a personal level. Take a walk in their shoes and describe what their life
looks like each day.

2 Why are they here?
What do they think they’re going to get out of this presentation? Why did they come to hear you?
Are they willing participants or mandatory attendees? This is also a bit of a situation analysis.

3 What keeps them up at night?
Insert a representative

Download @ www.duarte.com/books
Everyone has a fear, a pain point, a thorn in the side. Let your audience know you empathize—and
picture or illustration of an
offer a solution.
audience member in this
rectangle. It helps to put a
face on the audience. 4 How can you solve their problem?
What’s in it for the audience? How are you going to make their lives better?

5 What do you want them to do?
Answer the question “so what?”—and make sure there’s clear action for your audience to take.

6 How can you best reach them?
People vary in how they receive information. This can include the set up of the room to the availability
of materials after the presentation. Give the audience what they want, how they want it.

7 How might they resist?
What will keep them from adopting your message and carrying out your call to action?
© duarte.com 2008

Focus on creating a professional persona

Resume &
Visual Website/
resume portfolio

Relevant
networking

Alex Rister,
communication specialist

What makes
for a great
visual resume?

Supplement,
not replacement.

Image: S. Diddy

Juhan Sonin’s word
cloud resume

Showcases
technical &
creative abilities

Showcases
personality

Image: vnysia

Student visual resume examples

Really
Ugly
Résumés
@jessedee
Updated Version

MY
AN T I-RESUME
DAVID CRANDALL MANIFESTO

Vizualize.me

Easily customizable, quick upload.

re.vu

More options/visualizations. Slightly buggy.

One ﬁnal thought to get you started...

thinkingdigital

[I]t comes down to what you value, what you do, and for whom
you do it. --Nancy Duarte, presentation goddess

References
Typefaces: Museo Slab by Jos Buivenga and EdmondSans James T. Edmondson

Christensen, S. T. (n.d.). Reinvent Your Career: Lessons from Chrysler . Forbes. Retrieved April 10, 2012, from http://www.forbes.com/
sites/stephaniechristensen/2012/02/17/reinvent-your-career-lessons-from-chrysler/

Duarte, N. (2008). Slide:ology: the art and science of creating great presentations. Sebastopocol, CA: O'Reilly Media.

Duke, M. (n.d.). What is Creativity?. Emory University. Retrieved April 10, 2012, from http://creativity.emory.edu/what-is-creativity.shtml

Lagunas, K. (2012, February 8). Multimedia and the 21st Century Resume. Software Advice. Retrieved April 10, 2012, from http://
blog.softwareadvice.com/articles/hr/multimedia-and-the-21st-century-resume-1020812/

Libby, A. (2011, December 20). Stand Out for Success: The Secrets of Self-Promotion. Daily Muse . Retrieved April 10, 2012, from http://
www.thedailymuse.com/career/stand-out-for-success-the-secrets-of-self-promotion/

LinkedIn. (2011, December 13). LinkedIn says the 2011 most overused professional buzzwords in the United States are â
€œcreative,LinkedIn Press Center. Retrieved April 10, 2012, from http://press.linkedin.com/node/1051

Marrs, M. (2012, February 10). The First Step To Building Your Personal Brand | The Daily Muse. Daily Muse . Retrieved April 10, 2012,
from http://www.thedailymuse.com/career/ﬁrst-step-to-personal-brand/

Martin, K. (2009, October 23). Resume 101, Part 4: Julie Elman | The Visual Student. The Visual Student. Retrieved April 10, 2012, from
http://blogs.nppa.org/visualstudent/2009/10/23/resume-101-part-4-julie-elman/

Pink, D. H. (2006). A whole new mind: why right-brainers will rule the future. New York: Riverhead Books.

Visualizing Resumes 2.0

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