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inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.com
Logic + Emotion // darmano.typepad.com // Twitter @armano
Which of your 5 senses
would you fear losing   most?
The eyes are not responsible
when the mind does the seeing.
          ~Publilius Syrus
this is art
this is design
this is simplicity
Source: Picol http://vimeo.com/2696386
this is how you get there.




Source: Dave Gray
A picture is worth a
  thousand words is a
saying/cliche that refers to the
idea that complex stories can
be described with just a single
 still image, or that an image
may be more influential than
 a substantial amount of text.
            ~wikipedia
Thinking Visually In
   4 “M”s
metaphor




Source: Information Architects (2007)
model


Source: Stephen P. Anderson
mindmap


Source: Dan Roam
manifest




 you are here
6   Steps To
1. Empathize: See the world as a child




Observe
Notice the little things that
others miss

Ask
Ask questions, even silly
ones

Explore
Entertain your curiosity
2. Memorize: Commit thoughts to memory




                            Dave Gray
                            (Can Draw)


                            Me
                        (Can’t Draw)
3. Analyze: Take a step back


                                  you




                   your subject
4. Synthesize: Filter signal from noise




  input                          output




                    synthesis
5. Visualize: See it, then do it
6. Materialize: make it tangible, make it stick
A checklist for thinking visually…




                    +
Why it matters

Gets people’s attention quickly



Helps us to learn faster + more effectively



Lets people do their own thinking



Helps us tell stories
Where to start



   tufte         gray




   roam          krug
And a word of advice




can’t do this
                        without this
inform, influence + inspire by thinking in pictures


David Armano, VP Experience Design, Critical Mass // criticalmass.com
Logic + Emotion // darmano.typepad.com // Twitter @armano

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