Published on

This is our methodology at The Design Gym.

Published in: Design
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. the weekend workout Why We do it: Mindset Guidelines: To give you a foundation of the design process, Enjoy yourself. This will be a lot of information, and enough knowledge to be able to practice these but remember to have fun. Remaining calm under skills on your projects. You won’t be able to run a pressure is a key design skill. marathon on Monday, but you’ll have the tools and techniques to continue your training. More at design gym
  2. 2. the five phasesExamine Understand Ideate Experiment DistilDig into the Go deeper and Have lots of Try some things Strip yourproblem. Look find patterns. ideas, good out. Make some solution downat the history, Establish open and bad. Don’t things. Fail to the essentialsthe context, questions to stop at the cheap and fast. and tell thethe objects, build on. obvious or the story to others.and (most impossible.importantly) thepeople involved.*It’s a journey and it’s good to have a plan. Each phase change is a great place to stop and reflect. More at design gym
  3. 3. there are three ModesOpen Explore CloseGo wide! Opening is When we have opened... Closing is the time forfor divergent thinking. Well, there’s lots to convergent thinking.When we are opening, dig into. Explore Organize yourwe’re not closing. It’s by combining and thoughts. Decide whatnot about good ideas building on what you’ve explorations wereor bad ideas, it’s about opened. Great insights fruitful and which weregetting started and and ideas can come less so. Choose the bestpushing the boundaries. from making those ideas and information connections. and move forward.*You can’t open and close at the same time.**If an important point comes up but it’s not the right time, write it down and get back to it when it is the right time. More at design gym
  4. 4. phases & modesOpen and close each phaseExamine Understand Ideate Experiment Distil*This is how we do it. More at design gym
  5. 5. Examine Understand Ideate Experiment DistilexamineMeet the worldWhy We do it: Open Explore CloseWe want to build solutions that respond to deep Define your Interview people of Capture interviewshuman needs, that are economically feasible and audience interest immediatelytechnologically possible. That’s why we beginwith understanding users and expand into deeper Benchmark existing Visit spaces and Share team solutions places knowledgesecondary research. Plan your research Discuss findings Retell storiesMindset Guidelines: Choose your methodsCast the widest net possible in the time you have.Dig deep, follow leads, meet everyone. Ask lots ofquestions and listen more than you speak.*Talk to many types of people; *Visit places where your *Doing research as a team *Don’t pass judgement;those who will use your problem exists. Go to where improves your accuracy. More capture everything and thinksolution, those who will resist the people are to capture better eyes and ears on the ground is about what makes sense, experts, and more. information. better. More at design gym
  6. 6. Examine Understand Ideate Experiment DistilunderstandMake sense of thingsWhy We do it: Open Explore CloseData without structure isn’t much help. By Sort data Apply information Develop insightsorganizing, clustering and discovering themes, frameworkswe create information and knowledge. Structured Cluster data into Propose hypothesesinformation creates insight. groups, themes and Resort and cluster patterns information Generate ideation areas Identify and name Identify trends patternsMindset Guidelines: Abstract and map informationLook at the problem from many sides - mapinteractions, processes and patterns. Developtheories and test them. Follow your slow hunches.*Sorting along a timeline is just *Naming clusters and themes *Work in groups to push each *Tell and retell your dataone simple framework. Add helps teams remember and other to be thorough, slow, and stories from different vantagedimensions to the data to make abstract the information. tough in your thinking. points.sense of it all. More at design gym
  7. 7. Examine Understand Ideate Experiment DistilideateHave lots of ideasWhy We do it: Open Explore CloseMany people stop at the first ideas. Pushing Set brainstorming Cluster ideas by Combine, crosspast, going deeper is where the gold is. More rules and group themes (design, pollinate andideas means more choice and the possibility of mindset features, feasibility, enhance ideascombining the best aspects of many ideas. price) Create ideation Idea selection prompts from Discuss trends in by group votes identified needs ideas or other sorting criterionMindset Guidelines: Ideate in missing spaces, build in important spacesAccept that having bad ideas is part of theprocess. Bad ideas can turn out to be unexpectedlyamazing. Shoot for quantity over quality. Critiquelater. Stay positive.*Explore different ideation *Don’t stop ideating! You can *Play by the rules of ideation! *Take time to translate yourmethods like sketching, role keep ideating throughout the Appoint a group facilitator to insights into powerful prompts.playing, collage... whole design process. keep your team honest. More at design gym
  8. 8. Examine Understand Ideate Experiment DistilexperimentMake it realWhy We do it: Open Explore CloseThis is the way to bring your idea to life and Expand ideas into Experiment with Share yourexplore its place in the real world. Prototyping an user scenarios and various prototyping prototypesidea makes it tangible and allows you to share it, use cases mediums and varygather feedback and iterate on your concepts. fidelity Iterate and evolve Establish prototypes as you constraints Refine and evolve gather feedback prototypes Choose prototyping Capture yourMindset Guidelines: medium and fidelity learningsIt’s not about getting it right, it’s about gettingfeedback and improving. Don’t fall in love withyour prototypes! Be open to criticism - the bestlearnings are there.*Explore multiple solutions, not *Document through photos, *Seek collaborative input *You can (and should)just one. video demos and sketches as through direct interaction. Get prototype anything. you go, in order to track your your users to play with your evolution. prototypes. More at design gym
  9. 9. Examine Understand Ideate Experiment DistilexperimentThree kinds of prototypesRole look and feel implementationThese prototypes focus on This is the most common How will the idea be producedeverything surrounding the type of prototype; something and delivered to people?idea itself. They examine the you can touch and feel that These prototypes focus onbenefits that the user will explores what the users the logistics of making yourexperience, the function of the experience will be with an idea real; business models,concept in the person’s life, object or service. These production processes,and the context the concept artefacts help to define the technology. The nuts and boltswill exist in. concrete sensory experience of of bringing an idea to life in interacting with your idea. the real world.*Storyboards, videos, *Looks-like model, works- *Business models, valuebodystorming, journey like model, mood boards, propositions, cost / revenue,mapping, scenario wireframing, interactive technical specs, partnerships,diagramming demos, volume study, paper production methods, prototypes distribution, proof of concept prototypes More at design gym
  10. 10. Examine Understand Ideate Experiment DistilDistilBoil it downWhy We do it: Open Explore CloseGreat ideas are a great start - but a great story Reflect - Debrief Refine your story Edit and simplifyhelps people connect with your idea - and helps the internally on your storyidea to spread. Know your audience to connect lessons learned Retell to livewith them better. And be clear on what you want audiences in safe Find ways to make Evaluate the spaces your story “sticky”them to remember when they leave. process so far Try multiple story Share and reshare Identify your lines your storyMindset Guidelines: project’s strengths Incorporate feedback as you goCouch the premise of your story as an adventure- your idea starts with a real problem, and yourstory ends with the resolution of the problem. *Get clear on the points you *Know your audience. What *Rehearse in front of live *Try lots of approaches to yourwant people to remember when are their expectations and people. Get feedback and use it. story.they leave the room - what will mindset? How will they hearthey tell others? your story? More at design gym
  11. 11. Cheat SheetSummary Reflect Evaluate Refine Retell Rehearse Edit Define ShareMode and phase space Distil Prototype Play Expose to Make Iterate users, teamWhy We do it: Combine ExperimentThe five phases and the three modes are basicdesign gravity, you can defy them, butyou pay the price! You can skip steps - but you Brainstorm Organize Selectoften have to show your work, and how you got Bodystormthere. The phases and modes can help narrate yourprocess. IdeateMindset Guidelines: Cluster Mapping Reframe Reorganize User types “How mightThere is no one clear path to success. Knowing the Retell Pain Points we?”space that the paths can take place in can help youand your team move freely, depending on your Understandtime and design constraints. Define Interview Retell Prepare Visit Record Benchmark Discuss Align Execute Examine Plan Open Explore Close More at design gym