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cc doitintheroad
Hi, we run an
    innovation office


 Helping organizations find
         better ways to make money,
       is what we do.
We   handpicked
                      9 valuable lessons for
                        innovation managers who want to...

                                 •   Start a new innovation project
                                 •   Set up a kick-ass innovation team
                                 •   Impress Miss Lucy from Marketing
                                 •   Take out risk when launching
                                     a new product or service




cc shenamt
...all based on our experience with

                                                  ...



And feedback from people in our
           Linkedin Group    +4500 members
                                 already      !
             Many thanks for your replies
                                          !
1. One eye, one target
2. Buy-in or you’re out!
3. You’re not the expert
4. Game on!
5. Go stealth mode
6. Hold on tight
7. Annoy people
8. Do the alpha
9. Back to square one
1/9




      Don’t try to solve all problems at once - stay focused

                                                         cc jkunz
1. One eye, one target

You don’t start an innovation project to do some “image building”

A clear goal is crucial - Define why you innovate!




        Michael Schoultz
        Director, Business Development - Northrop Grumman


          Making sure (before starting) that you know and
          understand the problem you are trying to solve.
1. One eye, one target

But be aware! Over time, during your project you might have to

redefine your target when the context changes.     Be flexible!



        James Gardner
        Director - Bondaii Ltd


           The initial goal or target may change dramatically as
           the project proceeds and better market
           opportunities emerge.
2/9




      Know the importance of management buy-in

                                                 cc pgoyette
2. Buy-in or you’re out!

Don’t start without commitment from management.

Don’t waste energy by pushing ideas upwards in the chain!


       Dick Lee
       CEO and Chief Innovation Officer - Value Innovations, Inc



          The CEO must be a full supporter.


       Laura Handrick
       Principal - Pearl Consulting



          Executive buy in is critical.
2. Buy-in or you’re out!

Create multidisciplinary teams, select cross-departmental groups.

We go for 1 core team (max 5) + an extended group (max 20)




        John Brooker
        Expert facilitator - Yes! And...


           The basic mantra "involve all functions!"
           ... if all functions are involved in the innovation there
           is likely to be much more support moving forward.
3/9




      Don’t be too shy to involve experts.

                                             cc tim_ellis
3. You’re not the expert




                                            >
                                           Only

As an innovation manager you can’t do everything by yourself.

Involve experts at every step & yes, clients can be experts too!




        Sebastian Grodzietzki
        Head of Product Management - datango AG


          Tip #1: Involving the target group (selected clients)
          in a very early stage.
4/9




      Innovation should be exciting! - Live it up!

                                                 cc nathaninsandiego
4. Game on!

There is no better incentive to create commitment and ensure a

continuous flow of ideas.

Example: Our process is repacked in a “Movie Making” theme

So we have ‘a Cast’, ‘Scenario sessions’, ‘Premiere’, ‘Shooting’,...



        Luis Oliveira
        Innovation Director at DYB


          Use your hands to think, play... but play serious
          games, as often as you can.
1. One eye, one target
2. Buy-in or you’re out!
3. You’re not the expert
4. Game on!      We’re halfway!

5. Go stealth mode
6. Hold on tight
7. Annoy people
8. Do the alpha
9. Back to square one
5/9




      Know when to stay low profile.

                                       cc alltheaces
5. Go Stealth mode!

Innovation = Change = a red flag for many people

Be prepared to face resistance, often from within the company.


       Tim Wright
       Managing Director - StepChange Strategy


          Don’t kill creativity at its roots. i.e., less exposure
          is better in early stages.


       Nathalie Picard
       Project Leader - Abbott


          Don't make it look like it's potential innovation.
6/9




      Keep firm control on the process.

                                      cc adamfranco
6. Hold on tight

Innovation is about doing & creating new stuff,

by definition you’re taking a deep dive.

Lower the risk in your project by taking small incremental steps

Be sure to have structured innovation process in place


        Chris Turner
        Director, Brand Strategy - TAG Media LLC


          Coming up with good ideas is never the problem.
          Execution is where the challenges lie
7/9




      If you don’t annoy people, you’re not innovating. Simple.

                                                             cc tf28
7. Annoy people

Mixing the informal culture of innovation with traditional

corporate culture might be your biggest challenge.

Pay enough attention to reporting and communication

        Kevin Paylow
        Vice President of Strategy at Sabre Energy Services, LLC


           Never underestimate 'corporate antibodies’


        Bill Wyatte
        Manager, Strategic Directions at Department of Transport and Main Roads, Queensland


           People nodding doesn't mean that they agree with
           your proposition.
8/9




      You’ll learn the most via prototypes and testing

                                                    cc kenstein
8. Do the alpha

Test your ideas in a real market environment.

Make a business prototype to get feedback on your project

Be careful, this is not an easy task!



        Sebastian Grodzietzki
        Head of Product Management - datango AG


          Expect more clients (guinea pigs) to jump off
          their commitment for “preview – alpha – beta”
          testing.
9/9




      You will have to start over.

                                     cc hapax-pict
9. Back to square one

Innovation is not a one-time process. Document all lessons

learned from your project and iterate.

Allocate enough resources in order to keep your pipeline filled up



        Sebastian Grodzietzki
        Head of Product Management - datango AG


          Have a system/infrastructure in place to track
          progresses, feedback and (agile) requirements
          changes.
Our structured way to create innovation blockbusters




 Board of Innovation has delivered a surprising,                    We very much enjoyed the training and will
 very well structured and productive approach to                    definitely use all the content and the method in
 our ‘innovation challenge’. Their strengths? A                     the future.
 good planning (that was strictly followed!), very                  Steffi Wolring, Innovation Lead at Otto Group
 short response times, and a continuous focus, in
 combination with a pleasant way of taking us out
 of our comfort zone and letting us think ‘out of the
 box’.
 Caroline Ameloot - Marketing & Sales Director, Carglass / Belron
Let’s have a virtual cup of coffee &
                   discuss your innovation challenge!
                                 coffee@boardofinnovation.com
                                                 @philderidder
                                                 @nickdemey




cc visualpanic

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9 tips to boost your innovation project (by @nickdemey @boardofinno)

  • 2. Hi, we run an innovation office Helping organizations find better ways to make money, is what we do.
  • 3. We handpicked 9 valuable lessons for innovation managers who want to... • Start a new innovation project • Set up a kick-ass innovation team • Impress Miss Lucy from Marketing • Take out risk when launching a new product or service cc shenamt
  • 4. ...all based on our experience with ... And feedback from people in our Linkedin Group +4500 members already ! Many thanks for your replies !
  • 5. 1. One eye, one target 2. Buy-in or you’re out! 3. You’re not the expert 4. Game on! 5. Go stealth mode 6. Hold on tight 7. Annoy people 8. Do the alpha 9. Back to square one
  • 6. 1/9 Don’t try to solve all problems at once - stay focused cc jkunz
  • 7. 1. One eye, one target You don’t start an innovation project to do some “image building” A clear goal is crucial - Define why you innovate! Michael Schoultz Director, Business Development - Northrop Grumman Making sure (before starting) that you know and understand the problem you are trying to solve.
  • 8. 1. One eye, one target But be aware! Over time, during your project you might have to redefine your target when the context changes. Be flexible! James Gardner Director - Bondaii Ltd The initial goal or target may change dramatically as the project proceeds and better market opportunities emerge.
  • 9. 2/9 Know the importance of management buy-in cc pgoyette
  • 10. 2. Buy-in or you’re out! Don’t start without commitment from management. Don’t waste energy by pushing ideas upwards in the chain! Dick Lee CEO and Chief Innovation Officer - Value Innovations, Inc The CEO must be a full supporter. Laura Handrick Principal - Pearl Consulting Executive buy in is critical.
  • 11. 2. Buy-in or you’re out! Create multidisciplinary teams, select cross-departmental groups. We go for 1 core team (max 5) + an extended group (max 20) John Brooker Expert facilitator - Yes! And... The basic mantra "involve all functions!" ... if all functions are involved in the innovation there is likely to be much more support moving forward.
  • 12. 3/9 Don’t be too shy to involve experts. cc tim_ellis
  • 13. 3. You’re not the expert > Only As an innovation manager you can’t do everything by yourself. Involve experts at every step & yes, clients can be experts too! Sebastian Grodzietzki Head of Product Management - datango AG Tip #1: Involving the target group (selected clients) in a very early stage.
  • 14. 4/9 Innovation should be exciting! - Live it up! cc nathaninsandiego
  • 15. 4. Game on! There is no better incentive to create commitment and ensure a continuous flow of ideas. Example: Our process is repacked in a “Movie Making” theme So we have ‘a Cast’, ‘Scenario sessions’, ‘Premiere’, ‘Shooting’,... Luis Oliveira Innovation Director at DYB Use your hands to think, play... but play serious games, as often as you can.
  • 16. 1. One eye, one target 2. Buy-in or you’re out! 3. You’re not the expert 4. Game on! We’re halfway! 5. Go stealth mode 6. Hold on tight 7. Annoy people 8. Do the alpha 9. Back to square one
  • 17. 5/9 Know when to stay low profile. cc alltheaces
  • 18. 5. Go Stealth mode! Innovation = Change = a red flag for many people Be prepared to face resistance, often from within the company. Tim Wright Managing Director - StepChange Strategy Don’t kill creativity at its roots. i.e., less exposure is better in early stages. Nathalie Picard Project Leader - Abbott Don't make it look like it's potential innovation.
  • 19. 6/9 Keep firm control on the process. cc adamfranco
  • 20. 6. Hold on tight Innovation is about doing & creating new stuff, by definition you’re taking a deep dive. Lower the risk in your project by taking small incremental steps Be sure to have structured innovation process in place Chris Turner Director, Brand Strategy - TAG Media LLC Coming up with good ideas is never the problem. Execution is where the challenges lie
  • 21. 7/9 If you don’t annoy people, you’re not innovating. Simple. cc tf28
  • 22. 7. Annoy people Mixing the informal culture of innovation with traditional corporate culture might be your biggest challenge. Pay enough attention to reporting and communication Kevin Paylow Vice President of Strategy at Sabre Energy Services, LLC Never underestimate 'corporate antibodies’ Bill Wyatte Manager, Strategic Directions at Department of Transport and Main Roads, Queensland People nodding doesn't mean that they agree with your proposition.
  • 23. 8/9 You’ll learn the most via prototypes and testing cc kenstein
  • 24. 8. Do the alpha Test your ideas in a real market environment. Make a business prototype to get feedback on your project Be careful, this is not an easy task! Sebastian Grodzietzki Head of Product Management - datango AG Expect more clients (guinea pigs) to jump off their commitment for “preview – alpha – beta” testing.
  • 25. 9/9 You will have to start over. cc hapax-pict
  • 26. 9. Back to square one Innovation is not a one-time process. Document all lessons learned from your project and iterate. Allocate enough resources in order to keep your pipeline filled up Sebastian Grodzietzki Head of Product Management - datango AG Have a system/infrastructure in place to track progresses, feedback and (agile) requirements changes.
  • 27. Our structured way to create innovation blockbusters Board of Innovation has delivered a surprising, We very much enjoyed the training and will very well structured and productive approach to definitely use all the content and the method in our ‘innovation challenge’. Their strengths? A the future. good planning (that was strictly followed!), very Steffi Wolring, Innovation Lead at Otto Group short response times, and a continuous focus, in combination with a pleasant way of taking us out of our comfort zone and letting us think ‘out of the box’. Caroline Ameloot - Marketing & Sales Director, Carglass / Belron
  • 28. Let’s have a virtual cup of coffee & discuss your innovation challenge! coffee@boardofinnovation.com @philderidder @nickdemey cc visualpanic