The document outlines a structured approach to conducting innovation projects, likening the process to producing a movie. It emphasizes the importance of assembling a diverse team, developing a clear innovation strategy, and engaging in collaborative idea generation outside the usual work environment. The guide also highlights the necessity of evaluating ideas, preparing business cases, and involving the team throughout the project for successful outcomes.

1. Yes,
The most Awesome way
we’re that
modest
to experience an
Innovation project
www.boardofinnovation.com by @nickdemey
cc Sweetie187

2. Hi, we run an
innovation office
Helping organizations find
better ways to make money,
is what we do.

3. First of all, if your innovation project
looks likes this
Gant charts Idea boxes Dull meetings
You’re doing it wrong!

4. Your team will be bored to death
let alone be creative...
or inspired.
cc stovak

5. Do better!
Your team can make Innovation
Blockbusters
Let me show
you how...

6. It’s like shooting a movie.
Your team will feel special!

7. How we run innovation projects
based on a movie process.
starting from
your vision.
up to the premiere
aka new product launch!
Warning: Spoilers ahead

8. Your team is key!
Let’s start with
a real casting
to select people.

9. Select 2 groups of ‘actors’
in your innovation team.
1. The Crew
3-5 people will form a core team
Someone of Mgmt + innovation lead
+ someone of us
They will lead the project internally

10. Select 2 groups of ‘actors’
in your innovation team.
2. The Cast
5-15 people of all departments
and functions
Make this group as diverse as
possible!
They will support different
workshop days + they will have
some homework to do.

11. OK, first phase!

12. Write down your Innovation
Script
cc thomashawk

13. Write down your Innovation
Script
Your innovation strategy:
• What is your target?
(be ambitious!)
• Define criteria to
measure the outcome
• Are there no go zones?
• Budget, planning,.. Don’t go lightly
• And so on... over this step!
cc thomashawk

14. Over to phase 2

15. Fast Forward to the future!

16. Fast Forward to the future!
Define scenario’s: 10 Fields of opportunity
• Within each field you’ll explore ideas later on
What about subscription services?
Could we partner with one of our suppliers?
Can we find products for a new market of elderly?
...
• Don’t go too specific yet!
• 2 triggers will help you: A. B.

17. Fast Forward to the future!
A.
Internal triggers: From within the company
• Resources & insights that could be valorized
Imagine what you can do with all the data you have?
Customer needs that you know but don’t fulfill yet.
...
• Add-ons to existing products
Look for problem zones related to your products.
• And so on...

18. Fast Forward to the future!
B.
External triggers: How does your context change?
• Impact of trends on your organization
Look 5 year ahead or even further
...
• How will technology evolve?
Can you adapt to disruptions of your competitors?
• And so on...

19. Example Our ‘actors’ of the Cast will
Workshop exercise have to take up a role:
• Imagine you’re a student, a
fashionista, superhero,...
• How would they use your products?
cc happeningfish

20. This must be the m
And phase 3! ost
exciting part for th
e team!

21. Take your team out
in the field for the Idea Shooting
cc pbs.org

22. I repeat: Never ever have strategy brainstorms
within the company walls!
People will just hop in & out...
Their mindset is on
their endless todo list
and so on...
...just don’t... thx
Take your team out
in the field for the Idea Shooting
cc pbs.org

23. Aim for +200 ideas

24. Aim for +200 ideas
Use a structured set of tools
• Invite both the crew & cast
even some clients, suppliers,...
• Have variety in exercises
• It will pore all energy out of
your team, really!
Have enough breaks & drinks
• Inspire people with visuals
• Preparation is key!

25. You’ll end up with information overload
Don’t panic!

26. Almost there!

27. Time to cut & paste all ideas in to
Visual summary Win & Fail analysis
First financials Impact on organization
Innovation level First Feasibility check
Check innovation script Concept benchmark
10 concept cards

28. Time to kill your darlings... sorry...

29. Output, only 3 mini-business cases
Kill all suboptimal concepts
• Use evaluation criteria defined
in your innovation script
• Keep Quick Wins for later
Small ideas, easy to implement
• Make someone accountable
Who’s responsible per business case?
Time to kill your darlings... sorry...

30. Prepare the business cases
for Prototyping
Actions & Roadmap for testing do really
depend on the type of project.
Goal = Go/no-go decision
cc Philippe Put

31. Ready for the big
Premiere?
You will launch your
new product/service
soon...

32. But don’t forget to invite your
team to a big avant premiere.
cc eole

33. But don’t forget to invite your
team to a big avant premiere.
The Cast & Crew are your most important assets
• Present them the full business cases
Yes, before the big management & CEO presentation !
• Ask for final feedback
• They’re your biggest support at every division
Don’t forget: internal politics can be burden...
cc eole

34. Our structured way to create innovation blockbusters
Work load <1 Month 1-2 M 1-2 M 1M
Crew
Cast

35. Our structured way to create innovation blockbusters
Board of Innovation has delivered a surprising, We very much enjoyed the training and will
very well structured and productive approach to definitely use all the content and the method in
our ‘innovation challenge’. Their strengths? A the future.
good planning (that was strictly followed!), very Steffi Wolring, Innovation Lead at Otto Group
short response times, and a continuous focus, in
combination with a pleasant way of taking us out
of our comfort zone and letting us think ‘out of the
box’.
Caroline Ameloot - Marketing & Sales Director, Carglass / Belron

36. Download file?
Trainings & speaking Consulting & workshops
• Innovation tools • Next gen business models
• Business model design • Co-creation, service design
• Creativity techniques • Better revenue stream
• Evaluation methods • Disruptive & inspiring trends
• ... • ...
coffee@boardofinnovation.com @nickdemey @philderidder