SM Secrets, how we make money via social media #smsecrets (by @nickdemey @boardofinno)

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Some insights how make money via linkedin, facebook, twitter and other social media.

visit us at www.boardofinnovation.com
follw via www.twitter.com/nickdemey

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SM Secrets, how we make money via social media #smsecrets (by @nickdemey @boardofinno)

  1. SM SECRETS how to make money with it- slidedeck for social media event #smsecrets -
  2. Lucky you, I’m the guruof social media by DanMan2008
  3. Lucky you, I’m the guru of social mediaNo, I even hate the term Social MediaIt’s only used by unexperienced people.People in the know will just talk abouttheir next mailing via linkedin or thethe compression rate of facebook pics.Very concrete stuff... no vague termsand yes sometimes I mess things up.Let me just give you few examples howwe use this “new” media. by DanMan2008
  4. - This is how people see me online -
  5. - there is no such thing as a private & professional life -Personal pics on Facebook:e.g. I found somethingbehind the fridge...
  6. - there is no such thing as a private & professional life -Personal pics on Facebook:e.g. I found somethingbehind the fridge...
  7. - there is no such thing as a private & professional life -Personal pics on Facebook:e.g. I found somethingbehind the fridge... client partners
  8. - there is no such thing as a private & professional life -Personal pics on Facebook:e.g. I found somethingbehind the fridge... who’s he? client partners
  9. The first impression of me for a potential client: a mutaded potato...
  10. But that’s ok!People do business with people.So embrace this fact and just have a good time. Business will follow if people trust you.
  11. Reason why I’m here today:“Nick, How do you use Linkedin?”
  12. Reason why I’m here today:“Nick, How do you use Linkedin?”0. Set a target, don’t just be there
  13. Reason why I’m here today:“Nick, How do you use Linkedin?”0. Set a target, don’t just be there1. Awareness: “hey, this is me!”
  14. Reason why I’m here today:“Nick, How do you use Linkedin?”0. Set a target, don’t just be there1. Awareness: “hey, this is me!”2. Lead generation3. Credibility
  15. - Let’s compare two innovation groups -
  16. - Let’s compare two innovation groups -My previous employer, Our own innovation office,classic innovation office group has similar age
  17. - Let’s compare two innovation groups -My previous employer,classic innovation office #263 Our own innovation office, group has similar age #2883
  18. - Let’s compare two innovation groups -My previous employer,classic innovation office #263 Our own innovation office, group has similar age #2883
  19. - Let’s compare two innovation groups -My previous employer,classic innovation office #263 Our own innovation office, group has similar age #2883 Automated news Just broadcasting
  20. - Let’s compare two innovation groups -My previous employer,classic innovation office #263 Our own innovation office, group has similar age #2883 Automated news Just broadcasting Member discussions
  21. - Let’s compare two innovation groups -My previous employer,classic innovation office #263 Our own innovation office, group has similar age #2883 Automated news Just broadcasting Member discussions mostly local (ex-)employees & (ex-)clients international new contacts, leads, & potential business partners
  22. Reason why I’m here today:“Nick, How do you use Linkedin?”0. Set a target, don’t just be there1. Awareness: “hey, this is me!”2. Lead generation3. Credibility
  23. - Know your shortcuts -
  24. - Know your shortcuts -It takes me 1.3 sec to find someone.⌘+L > “li” (chrome quicksearch) > name > EnterSome days up to 50 times I guess.
  25. But what about 0 seconds?I don’t have time for shortcuts!
  26. - Meet Rapportive: Linkedin integrated in Gmail - Download this plugin via rapportive.com
  27. - Meet Rapportive: Linkedin integrated in Gmail - Download this plugin via rapportive.com
  28. These impressions makes ushuman. Don’t worry!Some examples...
  29. - Meet our local bank director -
  30. - Meet our local bank director -
  31. One of our content partnersSr Strategy Manager @ VISA Who do you have in mind?
  32. You were thinking of this person, right? white guy senior suit tie ...
  33. - Meet our Sr. Strategy Manager -
  34. - Meet our Sr. Strategy Manager - Oh, Myspace!
  35. - Meet our Sr. Strategy Manager - Oh, Myspace! Seems she’s having a wonderful time! Her recent article on business innovation rocked btw!
  36. - Hé Nick, weren’t you gonna talk about Linkedin? -
  37. - Yes, but we feed our Linkedin network with others -
  38. - Yes, but we feed our Linkedin network with others - www.boardofinnovation.com
  39. - Yes, but we feed our Linkedin network with others - groups ourpages/ personal likes networks our personal networks our blogs www.boardofinnovation.com
  40. - Yes, but we feed our Linkedin network with others - groups ourpages/ personal likes networks our personal networks our blogs www.boardofinnovation.com
  41. - So relevant people visit our platform - groups ourpages/ personal likes networks our personal networks our blogs www.boardofinnovation.com
  42. - Basically, we have a shotgun approach - by Edmandyeo
  43. - First, make sure people see you -Internationally 250K @timoreilly @guykawasaki
  44. - First, make sure people see you -Internationally 250K Locally 5K @timoreilly @guykawasaki
  45. - Then convert visits to sales -
  46. - Then convert visits to sales - Ask upfront for budget
  47. - Then convert visits to sales - Development cost: < 200 euro Return within 3 weeks Sold 1 project +10K euro Ask upfront for budget
  48. - Then convert visits to sales - Development cost: < 200 euro Return within 3 weeks Sold 1 project +10K euro Ask upfront for budget Visit this wizard at boardofinnovation.com
  49. Made by Board of Innovationinternational office for business model innovation Time for a coffee? Lets connect! Consulting & Speaking? learn more Feedback? Comments? Twitter: @nickdemey 23/02/2011 BoardofInnovation.com

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