Lean Startup Methodology


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A brief overview of the Lean Startup Methodology

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  • A new movement that is transforming the way how new products are built and launched
  • Entrepreneur is commonly used to describe an individual who organizes and operates a business, taking on financial risk to do so. Intrapreneur - A person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product by taking assertive risks and using innovation. What do entrepreneurs do that actually makes a difference? Which customers to listen to Which product/service features to prioritize How to hold people accountable (measure)?
  • SB – Silicon Valley serial entrepreneur and academician. He is recognized for developing the Customer development methodology which launched the Lean Startup movement. ER - Silicon Valley entrepreneur and author recognized for pioneering the lean startup movement, also a well known blogger within the technology entrepreneur community.
  • the term startup has been associated mostly with technological ventures designed for high-growth (fast) Operating under fundamental of extreme uncertainty: Who is your customer What product/service do they actually want How to build it into a sustainable business
  • As entrepreneur you have embarked on a different career. Forget what background you are from Test a hypothesis
  • Help us to stop waste people’s time
  • Why? We build things very efficiently that nobody wants. 2006-2009 failures Which companies succeeding in living up to the dreams, time, talent & energy of the founders, employees & investors
  • Unfortunately deceased men Deming – Everything we do should be gauged by whether the customer cares that we do it
  • Iterative process of trying to find out who your customer is
  • Movies are ridiculous
  • People taking credit when times are good People blaming when times are bad Cause and effect Make reports accessible and user friendly to understand Gain insights to understand why customers behave in a certain manner
  • Training our judgment to get better over time
  • Lean Startup Methodology

    1. 1. Lean Startup MethodologyFardeen Rahaman(Lean Startup Circle Dubai)
    2. 2. Lean Startup PrinciplesEntrepreneurs are everywhereEntrepreneurship is managementValidated learningBuild – Measure – LearnInnovation accounting
    3. 3. PioneersEric Ries(Lean Startup)Steve Blank(Customer Development)
    4. 4. Global Movementhttp://lean-startup.meetup.com/
    5. 5. What Is A Startup?• A startup is a human institution designed todeliver a new product or service underconditions of extreme uncertainty• Nothing to do with size of company, sectorof the economy, or industry
    6. 6. What Is A Startup?STARTUP=EXPERIMENT
    8. 8. Most Startups Fail
    9. 9. Entrepreneurship ismanagement• Goal is create an institution, not just aproduct• Traditional management practices fail• Need practices & principles geared to thestartup context of extreme uncertainty
    10. 10. Achieving Failure• If we are building something nobody wants,what does it matter if we accomplish it:• On Time?• On Budget?• With High Quality?• With Beautiful Design?• Achieving Failure = Successfully Executing ABad Plan
    11. 11. The Lean Revolution“The customer is the most important part of the production line.” - DemingW. Edwards Deming(1900 – 1993)Taiichi Ohno(1912 – 1990)
    12. 12. Customer DevelopmentSteve Blank(Still Alive)Validated Learning Execution
    13. 13. Lean Startup StepsMinimize TOTAL time through the loop
    14. 14. The Pivot• Change directions but stay grounded in whatwe’ve learned• Reduce the time between pivots• Increase the odds of success• Do it before you run out of money
    15. 15. The Startup Way
    16. 16. Lean Startup MythsMyth #1Lean means cheap. Lean startups try to spendas little money as possible.TruthThe Lean Startup method is not about cost.It is about speed.
    17. 17. Lean Startup MythsMyth #2The Lean Startup is only for Web2.0/Internet/Consumer software companies.TruthThe Lean Startup applies to all companies thatface uncertainty about what customers willwant.
    18. 18. Lean Startup MythsMyth #3Lean Startups are small bootstrapped startups.TruthLean Startups are ambitious and are able todeploy large amounts of capital.
    19. 19. Lean Startup MythsMyth #4Lean Startups replace vision with data orcustomer feedback.TruthLean Startups are driven by a compelling visionand are rigorous about testing each element ofthis vision.
    20. 20. Minimum Viable Product• The minimum set of features needed tolearn from earlyvangelists• Earlyvangelists – visionary early adopters• Avoid building products that nobody wants• Maximize the learning per amount of money spent• Probably much more minimum than youthink
    21. 21. Minimum Viable Product• Visionary customers can “fill in the gaps” onmissing features, if the product solves a realproblem• Allows us to achieve a big vision in smallincrements without going in circles• Requires a commitment to iteration
    22. 22. Fears• False negative: customers would have likedthe full product, but the MVP sucks, so weabandoned the vision• Visionary complex: but customers don’tknow what they want• Too busy to learn: it would be faster to justbuild it right, all this measuring distractsfrom delighting customers
    23. 23. The AAAs of Metrics• Actionable• Accessible• Auditable
    24. 24. Innovation Accounting1. Establish the baseline• Build a minimum viable product (MVP)• Measure how customers behave right now1. Tune the engine• Experiment to see if we can improve metricsfrom the baseline towards the ideal1. Pivot or Persevere• When experiments reach diminishing returns,it’s time to pivot
    25. 25. Five Whys• A technique for continuous improvement ofcompany process• Ask “why” five times when somethingunexpected happens• Behind every supposed technical problem isusually a human problem• Fix the cause, not just the symptom
    26. 26. Further Reading