SlideShare a Scribd company logo
when
meets
fashion
tech
What could possibly
go wrong?
Flickr cc ashleypalmero
I’m @nickdemey, based in Belgium

Business Designer & co-founder at
boardofinnovation.com
Let me illustrate what often goes wrong when
you innovate starting from technology triggers
You can’t just throw technology into a domain

& see what makes sense:
Example: Fashion
This is what you’ll end up with? ¯_( )_/¯
Commuting
Bluetooth enabled

bike lights?

#wtf
Personal Care
The connected 

menstrual cup
#wtf
Utilities
SMS tech to talk
to a fire hydrant?
#wtf
examples of 3 other domains 

via @internetofshit
Tech +
Fashion & Clothing?
Create
Art
Create a
new venture
Be honest to yourself. 

What’s the purpose of your design or creation? 

What do you want to achieve?
Run an

Experiment
feedback @nickdemey or boardofinnovation.com
Run an

Experiment
then just have fun, try new things, learn as much as possible!
If this is what you’re trying to do:
You’re doing this just for yourself.
Run an

Experiment
then just have fun, try new things, learn as much as possible!
If this is what you’re trying to do:
Look I have 

3D printed some

kind of fabric!
Sweet,

Energy harvesting

textile with RFID

tags!
Create
Art
Create a
new venture
Run an

Experiment
Instead of an experiment*, 

you might want to create
something more meaningful.
*don’t call your project “art”, just because
you lost track what your experiment 

was all about. ;)
Create
Art
then it becomes a communication tool, it could trigger an

emotional response, linked to a vision,…
If this is what you’re trying to do:
You’re doing this now for an audience.
Create
Art
then it becomes a communication tool, it could trigger an

emotional response, linked to a vision,…
If this is what you’re trying to do:
Stress level triggered dress

to defend your personal space.
Brainwaves trigger designs & shapes

= Less clothes = more sustainable.
Create
Art
Create a
new venture
Run an

Experiment
But, if your project evolves

towards a business concept,
You really have to offer value.
You will need to think different!
then you’re creating a product, somebody should be willing

to pay for it, you need marketing, sales, support,…
If this is what you’re trying to do:
You’re doing this now for customers
Create a
new venture
then you’re creating a product, somebody should be willing

to pay for it, you need marketing, sales, support,…
If this is what you’re trying to do:
Create a
new venture
Smart fabrics can cool/heat 

your body. Reduces energy bill.
Heart rate & movement tracking

shirt for athletes.
Create
Art
Create a
new venture
Run an

Experiment
Risk Free zone.
Risk!
A New Venture = Risk.
Suddenly you have users.

Clients with expectations.
You need to invest time & resources while you
try to understand how to create value.
Tech Design
Behaviour Design
What you might think you’re doing.
What you’re actually doing.
Examples of Fashtech startups

that got it wrong.
at first glance many might look interesting, 

but that doesn’t mean there is real business value.
Example: softspot.io
Just tech features.
No idea of clients
No concrete use case.
Example: thisisVigour.com
Cardigan with sensors,

link with iPad, to monitor
rehabilitation process.
Beautiful design, but flawed

from a behavioural point of view.
Continuous monitoring 

- vs -

“Who wears the same 

cardigan every day?”
Example: MimoBaby.com
Baby monitor + sensors

(breathing, sleep,…)
Detachable unit (turtle)
Although I love their mission,
actual behaviour shows baby clothes
needs to be swapped very often. 



“Body fluids” might ruin expensive

clothes with integrated sensors.

…
Example: Better alternative? owletcare.com
Minor difference, but better aligned 

with actual behaviour of people.
Behaviour Design
2 options - but one is far more difficult .
Alter existing
behaviour &
habits.
Introduce new
behaviour &
habits.
1 2
feedback @nickdemey or boardofinnovation.com
Alter Existing versus introducing new behaviour
Alter existing behaviour:

Already today people use clothes to shape their image.
DIY 3D printed modules

are just a small iteration

of this existing behaviour.
Small change = easy to adopt.
Alter Existing versus introducing new behaviour
Introduce new behaviour:

Nobody today uses clothes to send hugs over a distance.
Imagine the steps needed before you can send hugs remotely. Both users
first need to communicate in order to make sure both are wearing the shirt.
Introducing new behaviour is very difficult!
Big change = very hard to adopt.



This invention never took off.
send hug
Alter Existing versus introducing new behaviour
Introduce new behaviour:

Nobody today uses clothes to do payments.
Wireless payments or not, you still will carry your mobile phone, wallet,… 

Do you wear this jacket every day? Another gimmick, just throwing tech into
fashion doesn’t mean there is a person out there willing to use it.
Alter Existing versus introducing new behaviour
Flawed: Clothing to control objects that fit in a daily routine.
Send message by 

touching your ‘hoodie’
Integrated controls

for a specific use case
still makes sense.
Control Volume
with your zipper?!
Serious?
Nothing wrong with
experimenting & building concepts.
But once you go in ‘startup’ mode,
you need to be realistic & observe real users. 

Don’t fool yourself ;)
feedback @nickdemey or boardofinnovation.com
What other examples have you seen?
#win or #fail ?
Vibrating shoes with

GPS navigation?
Drumpants with sensors

to create music?
Bra that unlocks when

you feel in love.
feedback @nickdemey or boardofinnovation.com
I will be a coach at 

Startup Weekend FashTech

tickets: www.swfashtech.co


(Antwerp, 27-29 Nov)
boardofinnovation.com
Get in touch via @nickdemey or

More Related Content

What's hot

Fashion Portfolio
Fashion Portfolio Fashion Portfolio
Fashion Portfolio
Nahdin Sabla
 
fashion illustration
 fashion illustration fashion illustration
fashion illustration
KirtiBana
 
Graphic Design PowerPoint
Graphic Design PowerPointGraphic Design PowerPoint
Graphic Design PowerPoint
nycdoe
 
Fashion Styling
Fashion StylingFashion Styling
Fashion Styling
Ina Lekiewicz
 
How to Design a Logo
How to Design a LogoHow to Design a Logo
How to Design a Logo
Fiverr
 
Practical Sketchnoting
Practical SketchnotingPractical Sketchnoting
Practical Sketchnoting
Jason Alderman
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
Jeffrey Stevens
 
Fundamentals of Effective Graphic Design
Fundamentals of Effective Graphic DesignFundamentals of Effective Graphic Design
Fundamentals of Effective Graphic Design
Queenie Santos
 
Fashion industry
Fashion industryFashion industry
Fashion industry
Waqar Akram
 
24 Design Tips from Real Designers
24 Design Tips from Real Designers24 Design Tips from Real Designers
24 Design Tips from Real Designers
Edahn Small
 
100 extra images for visual brainstorming
100 extra images for visual brainstorming100 extra images for visual brainstorming
100 extra images for visual brainstorming
Marc Heleven
 
The Drift Brand Book
The Drift Brand BookThe Drift Brand Book
The Drift Brand Book
Drift
 
Designing Presentations
Designing PresentationsDesigning Presentations
Designing Presentations
The Media Kitchen
 
Chapter 1 Fashion Marketing
Chapter   1 Fashion MarketingChapter   1 Fashion Marketing
Chapter 1 Fashion Marketing
fashionmarketing101
 
How I landed a job with Slideshare
How I landed a job with SlideshareHow I landed a job with Slideshare
How I landed a job with Slideshare
Emiland
 
Introduction to the Fashion Industry
Introduction to the Fashion IndustryIntroduction to the Fashion Industry
Introduction to the Fashion Industry
De&Di -Integrated Marketing Services
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design Thinking
Pieter Baert
 
How to Make Money With Your Photoshop Editing Skills
How to Make Money With Your Photoshop Editing SkillsHow to Make Money With Your Photoshop Editing Skills
How to Make Money With Your Photoshop Editing Skills
Fiverr
 
Design for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More FeaturesDesign for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More Features
Vitaly Golomb
 
Fashion Communication & Strategic Planning Course: Lesson 01
Fashion Communication & Strategic Planning Course: Lesson 01Fashion Communication & Strategic Planning Course: Lesson 01
Fashion Communication & Strategic Planning Course: Lesson 01
Daniela Ghidoli
 

What's hot (20)

Fashion Portfolio
Fashion Portfolio Fashion Portfolio
Fashion Portfolio
 
fashion illustration
 fashion illustration fashion illustration
fashion illustration
 
Graphic Design PowerPoint
Graphic Design PowerPointGraphic Design PowerPoint
Graphic Design PowerPoint
 
Fashion Styling
Fashion StylingFashion Styling
Fashion Styling
 
How to Design a Logo
How to Design a LogoHow to Design a Logo
How to Design a Logo
 
Practical Sketchnoting
Practical SketchnotingPractical Sketchnoting
Practical Sketchnoting
 
The Art of the Presentation
The Art of the PresentationThe Art of the Presentation
The Art of the Presentation
 
Fundamentals of Effective Graphic Design
Fundamentals of Effective Graphic DesignFundamentals of Effective Graphic Design
Fundamentals of Effective Graphic Design
 
Fashion industry
Fashion industryFashion industry
Fashion industry
 
24 Design Tips from Real Designers
24 Design Tips from Real Designers24 Design Tips from Real Designers
24 Design Tips from Real Designers
 
100 extra images for visual brainstorming
100 extra images for visual brainstorming100 extra images for visual brainstorming
100 extra images for visual brainstorming
 
The Drift Brand Book
The Drift Brand BookThe Drift Brand Book
The Drift Brand Book
 
Designing Presentations
Designing PresentationsDesigning Presentations
Designing Presentations
 
Chapter 1 Fashion Marketing
Chapter   1 Fashion MarketingChapter   1 Fashion Marketing
Chapter 1 Fashion Marketing
 
How I landed a job with Slideshare
How I landed a job with SlideshareHow I landed a job with Slideshare
How I landed a job with Slideshare
 
Introduction to the Fashion Industry
Introduction to the Fashion IndustryIntroduction to the Fashion Industry
Introduction to the Fashion Industry
 
The role of Design Thinking
The role of Design ThinkingThe role of Design Thinking
The role of Design Thinking
 
How to Make Money With Your Photoshop Editing Skills
How to Make Money With Your Photoshop Editing SkillsHow to Make Money With Your Photoshop Editing Skills
How to Make Money With Your Photoshop Editing Skills
 
Design for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More FeaturesDesign for Startups - Build Better Products, Not More Features
Design for Startups - Build Better Products, Not More Features
 
Fashion Communication & Strategic Planning Course: Lesson 01
Fashion Communication & Strategic Planning Course: Lesson 01Fashion Communication & Strategic Planning Course: Lesson 01
Fashion Communication & Strategic Planning Course: Lesson 01
 

Viewers also liked

9 Indicators That Prove That Your Innovation Programme Will Fail
9 Indicators That Prove That Your Innovation Programme Will Fail9 Indicators That Prove That Your Innovation Programme Will Fail
9 Indicators That Prove That Your Innovation Programme Will Fail
Board of Innovation
 
10 Questions to prove that you can run a Design Sprint today
10 Questions to prove that you can run a Design Sprint today10 Questions to prove that you can run a Design Sprint today
10 Questions to prove that you can run a Design Sprint today
Board of Innovation
 
Who we are
Who we areWho we are
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
Board of Innovation
 
Experiments to create your own Innovation War Room - created by @boardofinno ...
Experiments to create your own Innovation War Room - created by @boardofinno ...Experiments to create your own Innovation War Room - created by @boardofinno ...
Experiments to create your own Innovation War Room - created by @boardofinno ...
Board of Innovation
 
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...
Board of Innovation
 
The perfect innovation toolkit for $100 per month
The perfect innovation toolkit for $100 per monthThe perfect innovation toolkit for $100 per month
The perfect innovation toolkit for $100 per month
Board of Innovation
 
10 Steps to build Awesome Business Ideas
10 Steps to build Awesome Business Ideas10 Steps to build Awesome Business Ideas
10 Steps to build Awesome Business Ideas
Board of Innovation
 
Where to find better ideas? +10 categories to explore with examples
Where to find better ideas? +10 categories to explore with examplesWhere to find better ideas? +10 categories to explore with examples
Where to find better ideas? +10 categories to explore with examples
Board of Innovation
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
Michael Parker
 
How startups create a frictionless experience. +30 cases by @boardofinno
How startups create a frictionless experience. +30 cases by @boardofinnoHow startups create a frictionless experience. +30 cases by @boardofinno
How startups create a frictionless experience. +30 cases by @boardofinno
Board of Innovation
 
Innovation Matrix
Innovation MatrixInnovation Matrix
Innovation Matrix
Board of Innovation
 
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)
Board of Innovation
 
27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)
27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)
27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)
Board of Innovation
 
Launch your own: Corporate innovation accelerator
Launch your own: Corporate innovation acceleratorLaunch your own: Corporate innovation accelerator
Launch your own: Corporate innovation accelerator
Board of Innovation
 
33 Tips to Make the Perfect Innovation Pitch
33 Tips to Make the Perfect Innovation Pitch33 Tips to Make the Perfect Innovation Pitch
33 Tips to Make the Perfect Innovation Pitch
Board of Innovation
 
Crash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeetsCrash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeets
Board of Innovation
 
Konkurowanie modelem biznesowym w internecie
Konkurowanie modelem biznesowym w internecieKonkurowanie modelem biznesowym w internecie
Konkurowanie modelem biznesowym w internecie
Innovatika
 
Innovation Units & Structures
Innovation Units & StructuresInnovation Units & Structures
Innovation Units & Structures
Innovatika
 
Commercial Real Estate Revenue Generators - Skuteczne strategie i modele bizn...
Commercial Real Estate Revenue Generators - Skuteczne strategie i modele bizn...Commercial Real Estate Revenue Generators - Skuteczne strategie i modele bizn...
Commercial Real Estate Revenue Generators - Skuteczne strategie i modele bizn...
Innovatika
 

Viewers also liked (20)

9 Indicators That Prove That Your Innovation Programme Will Fail
9 Indicators That Prove That Your Innovation Programme Will Fail9 Indicators That Prove That Your Innovation Programme Will Fail
9 Indicators That Prove That Your Innovation Programme Will Fail
 
10 Questions to prove that you can run a Design Sprint today
10 Questions to prove that you can run a Design Sprint today10 Questions to prove that you can run a Design Sprint today
10 Questions to prove that you can run a Design Sprint today
 
Who we are
Who we areWho we are
Who we are
 
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
29 Revenue Model Options for Industrial enterprises (curated by @arnevbalen -...
 
Experiments to create your own Innovation War Room - created by @boardofinno ...
Experiments to create your own Innovation War Room - created by @boardofinno ...Experiments to create your own Innovation War Room - created by @boardofinno ...
Experiments to create your own Innovation War Room - created by @boardofinno ...
 
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...
Full Program & Tools to Accelerate an Internal Innovation Project - by Board ...
 
The perfect innovation toolkit for $100 per month
The perfect innovation toolkit for $100 per monthThe perfect innovation toolkit for $100 per month
The perfect innovation toolkit for $100 per month
 
10 Steps to build Awesome Business Ideas
10 Steps to build Awesome Business Ideas10 Steps to build Awesome Business Ideas
10 Steps to build Awesome Business Ideas
 
Where to find better ideas? +10 categories to explore with examples
Where to find better ideas? +10 categories to explore with examplesWhere to find better ideas? +10 categories to explore with examples
Where to find better ideas? +10 categories to explore with examples
 
28 Pitching Essentials
28 Pitching Essentials28 Pitching Essentials
28 Pitching Essentials
 
How startups create a frictionless experience. +30 cases by @boardofinno
How startups create a frictionless experience. +30 cases by @boardofinnoHow startups create a frictionless experience. +30 cases by @boardofinno
How startups create a frictionless experience. +30 cases by @boardofinno
 
Innovation Matrix
Innovation MatrixInnovation Matrix
Innovation Matrix
 
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)
27 Revenue Model Options B2C (curated by @arnevbalen - Board of Innovation)
 
27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)
27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)
27 Revenue Model Options B2B (curated by @arnevbalen - Board of Innovation)
 
Launch your own: Corporate innovation accelerator
Launch your own: Corporate innovation acceleratorLaunch your own: Corporate innovation accelerator
Launch your own: Corporate innovation accelerator
 
33 Tips to Make the Perfect Innovation Pitch
33 Tips to Make the Perfect Innovation Pitch33 Tips to Make the Perfect Innovation Pitch
33 Tips to Make the Perfect Innovation Pitch
 
Crash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeetsCrash Course Design Thinking - by @arnoutsmeets
Crash Course Design Thinking - by @arnoutsmeets
 
Konkurowanie modelem biznesowym w internecie
Konkurowanie modelem biznesowym w internecieKonkurowanie modelem biznesowym w internecie
Konkurowanie modelem biznesowym w internecie
 
Innovation Units & Structures
Innovation Units & StructuresInnovation Units & Structures
Innovation Units & Structures
 
Commercial Real Estate Revenue Generators - Skuteczne strategie i modele bizn...
Commercial Real Estate Revenue Generators - Skuteczne strategie i modele bizn...Commercial Real Estate Revenue Generators - Skuteczne strategie i modele bizn...
Commercial Real Estate Revenue Generators - Skuteczne strategie i modele bizn...
 

Similar to When Tech meets Fashion, what could possibly go wrong? @nickdemey

Entrepreneurship. Session #1. Idea and realization.
Entrepreneurship. Session #1. Idea and realization.Entrepreneurship. Session #1. Idea and realization.
Entrepreneurship. Session #1. Idea and realization.
Artem Berman
 
akhari 3
akhari 3akhari 3
How to come up with digital ideas.
How to come up with digital ideas.How to come up with digital ideas.
How to come up with digital ideas.
The Thought Police
 
How to Execute your Idea
How to Execute your IdeaHow to Execute your Idea
How to Execute your Idea
Anthony Montalbano
 
Nomadism & Marketing
Nomadism & MarketingNomadism & Marketing
Nomadism & Marketing
fr2134
 
New ideas
New ideasNew ideas
New ideas
Aqib Memon
 
New ideas
New ideasNew ideas
New ideas
Aqib Memon
 
how to have New ideas
how to have New ideashow to have New ideas
how to have New ideas
Aqib Memon
 
My name is Experience, User Experience
My name is Experience, User ExperienceMy name is Experience, User Experience
My name is Experience, User Experience
Alessandro Galetto
 
Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11
lisavdh
 
Trisnu, wardani clothing brand owlder.id indonesia
Trisnu, wardani clothing brand owlder.id indonesiaTrisnu, wardani clothing brand owlder.id indonesia
Trisnu, wardani clothing brand owlder.id indonesia
trisnuwardani
 
Crowd Sourcing
Crowd SourcingCrowd Sourcing
Crowd Sourcing
Sandy Cosser
 
How to make it fake it as an innovation director #innovation stories 2016
How to make it fake it as an innovation director #innovation stories 2016How to make it fake it as an innovation director #innovation stories 2016
How to make it fake it as an innovation director #innovation stories 2016
Tom
 
IDEO workshop for Techstars
IDEO workshop for TechstarsIDEO workshop for Techstars
IDEO workshop for Techstars
Tom Hulme
 
Genesis Startup Master Class
Genesis Startup Master ClassGenesis Startup Master Class
Genesis Startup Master Class
Accelerate Project
 
Genesis
GenesisGenesis
Genesis
Omar Mohout
 
7 products in_7_days
7 products in_7_days7 products in_7_days
7 products in_7_days
Jose Antonio Abelarde
 
Transcript - developing a new idea
Transcript  - developing a new ideaTranscript  - developing a new idea
Transcript - developing a new idea
The Open University
 
COMPISSUES07 - An Introduction to Captology
COMPISSUES07 - An Introduction to CaptologyCOMPISSUES07 - An Introduction to Captology
COMPISSUES07 - An Introduction to Captology
Michael Heron
 
Lecture - 1(Creativity, Inventions & Innovation).ppt
Lecture - 1(Creativity, Inventions & Innovation).pptLecture - 1(Creativity, Inventions & Innovation).ppt
Lecture - 1(Creativity, Inventions & Innovation).ppt
CharuNangia
 

Similar to When Tech meets Fashion, what could possibly go wrong? @nickdemey (20)

Entrepreneurship. Session #1. Idea and realization.
Entrepreneurship. Session #1. Idea and realization.Entrepreneurship. Session #1. Idea and realization.
Entrepreneurship. Session #1. Idea and realization.
 
akhari 3
akhari 3akhari 3
akhari 3
 
How to come up with digital ideas.
How to come up with digital ideas.How to come up with digital ideas.
How to come up with digital ideas.
 
How to Execute your Idea
How to Execute your IdeaHow to Execute your Idea
How to Execute your Idea
 
Nomadism & Marketing
Nomadism & MarketingNomadism & Marketing
Nomadism & Marketing
 
New ideas
New ideasNew ideas
New ideas
 
New ideas
New ideasNew ideas
New ideas
 
how to have New ideas
how to have New ideashow to have New ideas
how to have New ideas
 
My name is Experience, User Experience
My name is Experience, User ExperienceMy name is Experience, User Experience
My name is Experience, User Experience
 
Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11Creativity World Forum 2011 #cwf11
Creativity World Forum 2011 #cwf11
 
Trisnu, wardani clothing brand owlder.id indonesia
Trisnu, wardani clothing brand owlder.id indonesiaTrisnu, wardani clothing brand owlder.id indonesia
Trisnu, wardani clothing brand owlder.id indonesia
 
Crowd Sourcing
Crowd SourcingCrowd Sourcing
Crowd Sourcing
 
How to make it fake it as an innovation director #innovation stories 2016
How to make it fake it as an innovation director #innovation stories 2016How to make it fake it as an innovation director #innovation stories 2016
How to make it fake it as an innovation director #innovation stories 2016
 
IDEO workshop for Techstars
IDEO workshop for TechstarsIDEO workshop for Techstars
IDEO workshop for Techstars
 
Genesis Startup Master Class
Genesis Startup Master ClassGenesis Startup Master Class
Genesis Startup Master Class
 
Genesis
GenesisGenesis
Genesis
 
7 products in_7_days
7 products in_7_days7 products in_7_days
7 products in_7_days
 
Transcript - developing a new idea
Transcript  - developing a new ideaTranscript  - developing a new idea
Transcript - developing a new idea
 
COMPISSUES07 - An Introduction to Captology
COMPISSUES07 - An Introduction to CaptologyCOMPISSUES07 - An Introduction to Captology
COMPISSUES07 - An Introduction to Captology
 
Lecture - 1(Creativity, Inventions & Innovation).ppt
Lecture - 1(Creativity, Inventions & Innovation).pptLecture - 1(Creativity, Inventions & Innovation).ppt
Lecture - 1(Creativity, Inventions & Innovation).ppt
 

More from Board of Innovation

25 Trend Trigger card to use in your brainstorm session - by @boardofinno
25 Trend Trigger card to use in your brainstorm session - by @boardofinno25 Trend Trigger card to use in your brainstorm session - by @boardofinno
25 Trend Trigger card to use in your brainstorm session - by @boardofinno
Board of Innovation
 
Video selection of the best startups pitches
Video selection of the best startups pitchesVideo selection of the best startups pitches
Video selection of the best startups pitches
Board of Innovation
 
How to choose the right business model? by @boardofinno - @nickdemey
How to choose the right business model? by @boardofinno - @nickdemeyHow to choose the right business model? by @boardofinno - @nickdemey
How to choose the right business model? by @boardofinno - @nickdemey
Board of Innovation
 
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...How we pull big corporates out of their comfort zone - by @nickdemey @boardof...
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...
Board of Innovation
 
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
Board of Innovation
 
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
Board of Innovation
 
15 companies you should copy: business models visualised by @boardofinno
15 companies you should copy: business models visualised by @boardofinno15 companies you should copy: business models visualised by @boardofinno
15 companies you should copy: business models visualised by @boardofinno
Board of Innovation
 
How sleep & productivity are linked: "Wake up early is the new Work all night...
How sleep & productivity are linked: "Wake up early is the new Work all night...How sleep & productivity are linked: "Wake up early is the new Work all night...
How sleep & productivity are linked: "Wake up early is the new Work all night...
Board of Innovation
 
Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) ...
Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) ...Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) ...
Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) ...
Board of Innovation
 
Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...
Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...
Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...
Board of Innovation
 
The 8 values that define our culture at Board of Innovation - @boardofinno
The 8 values that define our culture at Board of Innovation - @boardofinnoThe 8 values that define our culture at Board of Innovation - @boardofinno
The 8 values that define our culture at Board of Innovation - @boardofinno
Board of Innovation
 
The Maker Movement by @boardofinno
The Maker Movement by @boardofinnoThe Maker Movement by @boardofinno
The Maker Movement by @boardofinno
Board of Innovation
 
12+1 Business Tactics to Steal - edition 2013 - by @boardofinno
12+1 Business Tactics to Steal - edition 2013 - by @boardofinno12+1 Business Tactics to Steal - edition 2013 - by @boardofinno
12+1 Business Tactics to Steal - edition 2013 - by @boardofinno
Board of Innovation
 

More from Board of Innovation (13)

25 Trend Trigger card to use in your brainstorm session - by @boardofinno
25 Trend Trigger card to use in your brainstorm session - by @boardofinno25 Trend Trigger card to use in your brainstorm session - by @boardofinno
25 Trend Trigger card to use in your brainstorm session - by @boardofinno
 
Video selection of the best startups pitches
Video selection of the best startups pitchesVideo selection of the best startups pitches
Video selection of the best startups pitches
 
How to choose the right business model? by @boardofinno - @nickdemey
How to choose the right business model? by @boardofinno - @nickdemeyHow to choose the right business model? by @boardofinno - @nickdemey
How to choose the right business model? by @boardofinno - @nickdemey
 
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...How we pull big corporates out of their comfort zone - by @nickdemey @boardof...
How we pull big corporates out of their comfort zone - by @nickdemey @boardof...
 
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
15 Lessons from Behavioural Economics - by @tjalve @boardofinno - Board of In...
 
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
52 tools for any company to innovate like a Startup /by @nickdemey @boardofinno
 
15 companies you should copy: business models visualised by @boardofinno
15 companies you should copy: business models visualised by @boardofinno15 companies you should copy: business models visualised by @boardofinno
15 companies you should copy: business models visualised by @boardofinno
 
How sleep & productivity are linked: "Wake up early is the new Work all night...
How sleep & productivity are linked: "Wake up early is the new Work all night...How sleep & productivity are linked: "Wake up early is the new Work all night...
How sleep & productivity are linked: "Wake up early is the new Work all night...
 
Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) ...
Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) ...Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) ...
Why it's fair that Apple takes 30% of your money (30+ platforms benchmarked) ...
 
Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...
Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...
Why 3M misses the mark: analysed with the Innovation Battlefield Framework (D...
 
The 8 values that define our culture at Board of Innovation - @boardofinno
The 8 values that define our culture at Board of Innovation - @boardofinnoThe 8 values that define our culture at Board of Innovation - @boardofinno
The 8 values that define our culture at Board of Innovation - @boardofinno
 
The Maker Movement by @boardofinno
The Maker Movement by @boardofinnoThe Maker Movement by @boardofinno
The Maker Movement by @boardofinno
 
12+1 Business Tactics to Steal - edition 2013 - by @boardofinno
12+1 Business Tactics to Steal - edition 2013 - by @boardofinno12+1 Business Tactics to Steal - edition 2013 - by @boardofinno
12+1 Business Tactics to Steal - edition 2013 - by @boardofinno
 

Recently uploaded

BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and DisadvantagesBLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
SAI KAILASH R
 
Sonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdfSonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdf
SubhamMandal40
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
alexjohnson7307
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
SynapseIndia
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
Jimmy Lai
 
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptxMAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
janagijoythi
 
Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024
siddu769252
 
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision MakingConnector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
DianaGray10
 
Patch Tuesday de julio
Patch Tuesday de julioPatch Tuesday de julio
Patch Tuesday de julio
Ivanti
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
Zilliz
 
Opencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of MünsterOpencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of Münster
Matthias Neugebauer
 
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Zilliz
 
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
shanihomely
 
Retrieval Augmented Generation Evaluation with Ragas
Retrieval Augmented Generation Evaluation with RagasRetrieval Augmented Generation Evaluation with Ragas
Retrieval Augmented Generation Evaluation with Ragas
Zilliz
 
Camunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptxCamunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptx
ZachWylie3
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
sunilverma7884
 
How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...
DianaGray10
 
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and CitiesThe Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
Arpan Buwa
 
Step-By-Step Process to Develop a Mobile App From Scratch
Step-By-Step Process to Develop a Mobile App From ScratchStep-By-Step Process to Develop a Mobile App From Scratch
Step-By-Step Process to Develop a Mobile App From Scratch
softsuave
 
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
bellared2
 

Recently uploaded (20)

BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and DisadvantagesBLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
BLOCKCHAIN TECHNOLOGY - Advantages and Disadvantages
 
Sonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdfSonkoloniya documentation - ONEprojukti.pdf
Sonkoloniya documentation - ONEprojukti.pdf
 
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...
 
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxUse Cases & Benefits of RPA in Manufacturing in 2024.pptx
Use Cases & Benefits of RPA in Manufacturing in 2024.pptx
 
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python CodebaseEuroPython 2024 - Streamlining Testing in a Large Python Codebase
EuroPython 2024 - Streamlining Testing in a Large Python Codebase
 
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptxMAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
MAKE MONEY ONLINE Unlock Your Income Potential Today.pptx
 
Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024Generative AI Reasoning Tech Talk - July 2024
Generative AI Reasoning Tech Talk - July 2024
 
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision MakingConnector Corner: Leveraging Snowflake Integration for Smarter Decision Making
Connector Corner: Leveraging Snowflake Integration for Smarter Decision Making
 
Patch Tuesday de julio
Patch Tuesday de julioPatch Tuesday de julio
Patch Tuesday de julio
 
Using LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and MilvusUsing LLM Agents with Llama 3, LangGraph and Milvus
Using LLM Agents with Llama 3, LangGraph and Milvus
 
Opencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of MünsterOpencast Summit 2024 — Opencast @ University of Münster
Opencast Summit 2024 — Opencast @ University of Münster
 
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...
 
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
Premium Girls Call Mumbai 9920725232 Unlimited Short Providing Girls Service ...
 
Retrieval Augmented Generation Evaluation with Ragas
Retrieval Augmented Generation Evaluation with RagasRetrieval Augmented Generation Evaluation with Ragas
Retrieval Augmented Generation Evaluation with Ragas
 
Camunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptxCamunda Chapter NY Meetup July 2024.pptx
Camunda Chapter NY Meetup July 2024.pptx
 
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
Girls call Kolkata 👀 XXXXXXXXXXX 👀 Rs.9.5 K Cash Payment With Room Delivery
 
How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...How UiPath Discovery Suite supports identification of Agentic Process Automat...
How UiPath Discovery Suite supports identification of Agentic Process Automat...
 
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and CitiesThe Impact of the Internet of Things (IoT) on Smart Homes and Cities
The Impact of the Internet of Things (IoT) on Smart Homes and Cities
 
Step-By-Step Process to Develop a Mobile App From Scratch
Step-By-Step Process to Develop a Mobile App From ScratchStep-By-Step Process to Develop a Mobile App From Scratch
Step-By-Step Process to Develop a Mobile App From Scratch
 
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
Russian Girls Call Navi Mumbai 🎈🔥9920725232 🔥💋🎈 Provide Best And Top Girl Ser...
 

When Tech meets Fashion, what could possibly go wrong? @nickdemey

  • 1. when meets fashion tech What could possibly go wrong? Flickr cc ashleypalmero
  • 2. I’m @nickdemey, based in Belgium
 Business Designer & co-founder at boardofinnovation.com Let me illustrate what often goes wrong when you innovate starting from technology triggers
  • 3. You can’t just throw technology into a domain
 & see what makes sense: Example: Fashion
  • 4. This is what you’ll end up with? ¯_( )_/¯ Commuting Bluetooth enabled
 bike lights?
 #wtf Personal Care The connected 
 menstrual cup #wtf Utilities SMS tech to talk to a fire hydrant? #wtf examples of 3 other domains 
 via @internetofshit
  • 5. Tech + Fashion & Clothing?
  • 6. Create Art Create a new venture Be honest to yourself. 
 What’s the purpose of your design or creation? 
 What do you want to achieve? Run an
 Experiment feedback @nickdemey or boardofinnovation.com
  • 7. Run an
 Experiment then just have fun, try new things, learn as much as possible! If this is what you’re trying to do: You’re doing this just for yourself.
  • 8. Run an
 Experiment then just have fun, try new things, learn as much as possible! If this is what you’re trying to do: Look I have 
 3D printed some
 kind of fabric! Sweet,
 Energy harvesting
 textile with RFID
 tags!
  • 9. Create Art Create a new venture Run an
 Experiment Instead of an experiment*, 
 you might want to create something more meaningful. *don’t call your project “art”, just because you lost track what your experiment 
 was all about. ;)
  • 10. Create Art then it becomes a communication tool, it could trigger an
 emotional response, linked to a vision,… If this is what you’re trying to do: You’re doing this now for an audience.
  • 11. Create Art then it becomes a communication tool, it could trigger an
 emotional response, linked to a vision,… If this is what you’re trying to do: Stress level triggered dress
 to defend your personal space. Brainwaves trigger designs & shapes
 = Less clothes = more sustainable.
  • 12. Create Art Create a new venture Run an
 Experiment But, if your project evolves
 towards a business concept, You really have to offer value. You will need to think different!
  • 13. then you’re creating a product, somebody should be willing
 to pay for it, you need marketing, sales, support,… If this is what you’re trying to do: You’re doing this now for customers Create a new venture
  • 14. then you’re creating a product, somebody should be willing
 to pay for it, you need marketing, sales, support,… If this is what you’re trying to do: Create a new venture Smart fabrics can cool/heat 
 your body. Reduces energy bill. Heart rate & movement tracking
 shirt for athletes.
  • 15. Create Art Create a new venture Run an
 Experiment Risk Free zone. Risk!
  • 16. A New Venture = Risk. Suddenly you have users.
 Clients with expectations. You need to invest time & resources while you try to understand how to create value.
  • 17. Tech Design Behaviour Design What you might think you’re doing. What you’re actually doing.
  • 18. Examples of Fashtech startups
 that got it wrong. at first glance many might look interesting, 
 but that doesn’t mean there is real business value.
  • 19. Example: softspot.io Just tech features. No idea of clients No concrete use case.
  • 20. Example: thisisVigour.com Cardigan with sensors,
 link with iPad, to monitor rehabilitation process. Beautiful design, but flawed
 from a behavioural point of view. Continuous monitoring 
 - vs -
 “Who wears the same 
 cardigan every day?”
  • 21. Example: MimoBaby.com Baby monitor + sensors
 (breathing, sleep,…) Detachable unit (turtle) Although I love their mission, actual behaviour shows baby clothes needs to be swapped very often. 
 
 “Body fluids” might ruin expensive
 clothes with integrated sensors.
 …
  • 22. Example: Better alternative? owletcare.com Minor difference, but better aligned 
 with actual behaviour of people.
  • 23. Behaviour Design 2 options - but one is far more difficult . Alter existing behaviour & habits. Introduce new behaviour & habits. 1 2 feedback @nickdemey or boardofinnovation.com
  • 24. Alter Existing versus introducing new behaviour Alter existing behaviour:
 Already today people use clothes to shape their image. DIY 3D printed modules
 are just a small iteration
 of this existing behaviour. Small change = easy to adopt.
  • 25. Alter Existing versus introducing new behaviour Introduce new behaviour:
 Nobody today uses clothes to send hugs over a distance. Imagine the steps needed before you can send hugs remotely. Both users first need to communicate in order to make sure both are wearing the shirt. Introducing new behaviour is very difficult! Big change = very hard to adopt.
 
 This invention never took off. send hug
  • 26. Alter Existing versus introducing new behaviour Introduce new behaviour:
 Nobody today uses clothes to do payments. Wireless payments or not, you still will carry your mobile phone, wallet,… 
 Do you wear this jacket every day? Another gimmick, just throwing tech into fashion doesn’t mean there is a person out there willing to use it.
  • 27. Alter Existing versus introducing new behaviour Flawed: Clothing to control objects that fit in a daily routine. Send message by 
 touching your ‘hoodie’ Integrated controls
 for a specific use case still makes sense. Control Volume with your zipper?! Serious?
  • 28. Nothing wrong with experimenting & building concepts. But once you go in ‘startup’ mode, you need to be realistic & observe real users. 
 Don’t fool yourself ;) feedback @nickdemey or boardofinnovation.com
  • 29. What other examples have you seen? #win or #fail ? Vibrating shoes with
 GPS navigation? Drumpants with sensors
 to create music? Bra that unlocks when
 you feel in love. feedback @nickdemey or boardofinnovation.com
  • 30. I will be a coach at 
 Startup Weekend FashTech
 tickets: www.swfashtech.co 
 (Antwerp, 27-29 Nov) boardofinnovation.com Get in touch via @nickdemey or